MIKSER FESTIVAL 2012 WHAT IS MIKSER?

Mikser Festival is the biggest

regional festival of creativity and

innovation.

Mikser is a multidisciplinary and

multicultural platform that aims to

affirm the cultural industry of the

region.

Mikser Festival discovers and

activates amazing to-be-repurposed

industrial locations around the city

of Belgrade.

Mikser Festival is mixing creative,

niche audiences with a massive

audience of an incorporated music

festival dedicated to the new sound

of region.

DESIGN

ART

ARCHITECTURE

ENVIRONMENT

BUSINESS

TECHNOLOGY

NEW MEDIA

MUSIC

FILM

THEATRE…

MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER 2011 IN NUMBERS

60.000 VISITORS

1.500 PROGRAM PARTICIPANTS

14 PROGRAM ZONES

300 REGISTERED JOURNALISTS

1.200.000 EUR TOTAL PR VALUE

50 000 m2 OF FESTIVAL AREA

MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

mikser music

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

mikser music

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

visual art zone

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

MEDIA MONITORING

01/05 – 16/06/2011

COMMERCIAL VALUE of operating reports

405.593 EUR

PUBLIC RELATIONS VALUE of operating reports

1.196.239 EUR

MEDIA MONITORING AND ANALYSIS

48% PRINT MEDIA

12% TV & RADIO

40% WEB PORTALS

88% NATIONAL MEDIA COVERAGE

12% LOCAL MEDIA COVERAGE

86% PRIMARY PUBLICITY

14% SECONDARY PUBLICITY

PUBLICITY MEDIA REACH REPORTS BY MEDIA CATEGORIES

The festival is presented in a

positive context, with a large

number of publications in print

media.

Number of reports : 265

Press area : 46,454 cm2

Duration of the entry: 220 minutes

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

MEDIA ANALISYS SOURCE:

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PRESS CLIPPING MIKSER FESTIVAL 2012 TRACK RECORD 2011

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MIKSER FESTIVAL 2012 TRACK RECORD 2011

PRESS CLIPPING

“… a synonym for creativity, innovation and regional cooperation. A platform which equally presents young talents from the region and world-renowned artists such as Marina Abramovic, certainly projects a different, positive face of Serbia against the stereotypical, negative media image of Serbia.”

- INTERNATIONAL

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PRESS CLIPPING MIKSER FESTIVAL 2012 TRACK RECORD 2011

After three years of successful transformation of isolated industrial complex

Žitomlin in Dorćol, Mikser Festival continues its mission of discovering and

activating neglected industrial locations around the city of Belgrade...

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MIKSER FESTIVAL 2012 NEW FESTIVAL FORMAT

NEWS IN 2012

• Mikser Festival moves to a

more challenging location –

Savamala quartier, derelict

industrial area under the

Branko’s Bridge.

• Mikser’s multidisciplinary

festival format will extend

from 5 to 9 festival days,

with selected exhibitions

being on view for longer

periods up to one month.

• Festival program will

activate more than 50

inspiring locations in

Savamala - abandoned

buildings, warehouses,

workshops, courtyards,

obsolete rail tracks, sketchy

city streets and neglected

open spaces.

9 DAYS

50 LOCATIONS

10 HECTARES EXPECTED AUDIENCE

200.000 VISITORS

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MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA

WHY SAVAMALA?

By moving the festival to

central urban area, Mikser

sets new goals and

challenges for 2012:

• Bringing creativity and

festival atmosphere to

more accessible city

streets.

• Enhancing cultural beat of

Savamala and urban life of

Belgrade.

• Reclaiming Savamala’s

position of the most

vibrant city quartiers by

accelerating its cultural

and economic

development.

SOCIAL TRANSFORMATION:

EASY ACCESS

CULTURAL BOOM

CREATIVE BUSINESSES

ECONOMIC DEVELOPMENT

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• Influencing future development

of this promising neighborhood

towards European cultural and

touristic hub through:

- Change of traffic now locked

with heavy duty transportation

- Conversion of abandoned

warehouses into attractive

commercial and artistic

facilities

- Activating riverfront usage

- Encouraging local community

participation

- Attracting new visitors to the

neighborhood, both

professionals and general

public, both local and global.

MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA

WHY SAVAMALA?

URBAN TRANSFORMATION:

INDUSTRIAL CONVERSIONS

TRAFFIC MODIFICATION

ACTIVE RIVERFRONT

TOURIST DESTINATION

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MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA

AERIAL VIEW

MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA

Market Great Brewery

Manojlova kafana

hotel Bristol Restaurants, bars

Belgrade cooperative

Consulate

Stores, crafts,

workshops

Assembly

Customs

Ministry of Finance

First drafted beer served in

Belgrade First theater play

performed in Belgrade

One of world famous guests

of the Bristol hotel was

American industrialist

Rockafeller

The price of one square

meter of business space in

Savamala was four times

more expansive than in Knez

Mihajlova street

Intense river and railway

traffic hub: main departure

and arivIal point when

travelling abroad.

First villas and mansions

for the city elite were build

in Savamala

Ki ng Aleksander Bridge

’’If the history had gone

different way, Savamala

today would have been the

modern version of Serbian

Venice on the river“

National Library

Savamala was the center

of city social and economic

life

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INTERESTING FACTS

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MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA

SITUATION PLAN

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LOCATION ACCESSIBILITY MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA

KONTAKT ZONE lectures debates

VISUAL ART ZONE performances installations

MIKSER MUSIC Mikser main stage Mikser music hubs

EDUCATION ZONE presentations workshops

MIKSER X-CHANGE exchange projects

socially responsible projects

PERFORMING TALENTS Theatre active audience

KINO MIKSER feature

documentary experimental

GREEN ZONE eco boat lectures

workshops green chill zone

TALENT ZONE talent exhibitions

workshops career days

BABY MIKSER workshops play zone

MIKSER BAZAR young designers vintage fashion records, books

MIKSER FESTIVAL 2012 PROGRAM

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MIKSER FESTIVAL 2012 PROGRAM

VENUE - MAP

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MIKSER FESTIVAL 2012 PROGRAM

VENUE – AERIAL VIEW

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MIKSER FESTIVAL 2012 PROGRAM

MIKSER EXPO / TRAVNIČKA 3

Companies, manufacturers, creative

agencies and individuals showcasing

their latest innovative work, products,

projects and services.

MIKSER FESTIVAL 2012 PROGRAM

MAIN FESTIVAL HUB / ČELIK WAREHOUSE

Mikser Design Center - mix of educational, cultural and commercial activities,

in a converted industrial facility of 800 m2:

• Design Info Center (source for design competitions, grants, etc);

• Auditorium for professional seminars, trainings and conferences;

• Design Mediateque and Library

• Creative Lab: workshops and tutorials

• Student canteen, café, floating, computer lab, print shop.

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MIKSER FESTIVAL 2012 PROGRAM

GREEN ZONE / RIVERFRONT

Promoting projects, products and

activities that educate and raise

environmental awareness.

.

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MIKSER FESTIVAL 2012 PROGRAM

MIKSER MUSIC / GSB PARKING LOT

Perfomance platform for the new sound of the region

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MIKSER FESTIVAL 2012 PROGRAM

KINO MIKSER / BRANKO’S BRIDGE

Tucked in the industrial setting,

Kino Mikser provides

unique outdoor experience.

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MIKSER FESTIVAL 2012 PROGRAM

WORKSHOPS / WAREHOUSES

Workshops are Mikser festival’s signature, building

bridges between progressive designers and innovative

companies, showcasing possibilities of new materials

and technologies in shaping more competitive

products.

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MIKSER FESTIVAL 2012 PROGRAM

OUTDOOR ACTIVITIES / MOSTARSKA

Street market, street art workshops,

urban freestyle sports, talent competitions,

performances...

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MIKSER FESTIVAL 2012 PROGRAM

ART INSTALLATION / CENTROTEXTIL

Street market, street art workshops,

urban freestyle sports, talent competitions,

performances...

Mikser team Ivan Lalić Executive Director Maja Lalić Creative Director Architect and Urban Designer Ivana Ibraimov Architect Aleksandar Spasojević Architect Tatjana Ristić Legal & consulting Popular Advertising agency Galerija 12+ Digital solutions

Thank you for your attention!

Kej oslobođenja 3

11080 Belgrade

Serbia

+381 11 210 8482

info@mikser.rs

www.mikser.rs