mike cowburn: account director, ideal networks
TRANSCRIPT
The Internet of Things Retail Case StudyIKEA
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Global pilot within a large UK store of ‘location based technology’
Series of defined use cases around analytics and navigation; benefits to staff & customers
Ideal Networks providing the underlying infrastructure required to integrate with the IKEA app – ‘Intelligent Wireless’
Background
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Live customer flow tracking information as customers move through the store
Queue monitoring that allows the checkout team to respond to queue volumes before they increase
Live data of how busy the store and departments are
Hot and cold areas of the store live and over time with heat maps
Analytical information to replace manual processes
Use Cases - Analytics
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Application enabled navigation to a specific item or place (e.g. toilets) within the store
Show accurate current position within store even when moving
Based on the shopping list within an app, show an accurate map of items a customer wants
Use Cases - Navigation
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Our Solution