mike abasov @ update micro-conference 2011
DESCRIPTION
Mike Abasov was speaking about stalking people and making money at our annual micro-conference, Update.TRANSCRIPT
Bought a “Communist Party” t-shirt on @threadless. Great store, check it out! http://threadless.com
HOW STALKING CAN HELP YOU MAKE MILLIONS
Stalk v.<SPECIAL USAGE>
– to follow people online, listen to what they say and do, and react accordingly
The game has changed
What makes OldSpice Manly Man campaign so great?
http://www.youtube.com/watch?v=x6hojOi7VQI
Listening
Updates AboutJustin Bieber
All Updates
Updates You(Should) Care
About
Source: I make up stats, Inc.
How do you start listening for the updates that matter?
Listening1. Search for keywords
Listening1. Search for keywords 2. Select people
Listening1. Search by keywords 2. Select people3. Filter messages
Listening1. Search by keywords 2. Select people3. Filter messages
+ localize
Reacting
Reacting1. Engage & amplify
1,500,000 users with $0 ad. budget,5th most influential company at SXSWʼ11
Reacting1. Engage & amplify2. Show that you care
Reacting1. Engage & amplify2. Show that you care3. Make them feel like superstars
How does it apply to you?
The game has changed
Mike Abasovtwitter // @Mike_Abasove-mail // [email protected]