mig mobile interactive group - case studies
DESCRIPTION
Highlights of our work over the last 12-18 months.TRANSCRIPT
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
MOBILE
DESIGN
MOBILE
APP
MOBILE
MARKETINGMOBILE
WEBSITE
full service mobile
www.migcan.com
[email protected] Interactive Group
Global m-site
Provides an integrated, easy to use, rich mobile web
experience to users worldwide
Automatically detects the users country and device language
Download the Skype application for their mobile, enabling
access to content, product information and support
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
MIG was chosen to design the M&S mobile website to
delivery the best customer experience possible.
Design features include:
• Store locator
• Product search and refine search
• Ability to register account information
• Fast ‘One Click’ checkout for registered users
• Single consumer shopping basket between the website
and mobile site.
WINNER - Most Effective Mobile SiteMobile Interactive Group – m.marksandspencer.com
User Design
www.migcan.com
[email protected] Interactive Group
Utilises the latest HTML5 mobile web technology
to deliver a fast app like experience
Mobile traffic increased by 500% within 3 months
of launch – conversions are higher than the
website
Key features include:
• Optimal experience served to each device
• Full API integration into eCommerce platform
• ‘One Click’ checkout for registered users
• Accordion menus to reduce page refreshes
Integrated mCommerce site
www.migcan.com
[email protected] Interactive Group
Mobile internet sites across multiple
brands
Integrated mobile advertising using the
latest mpact HTML5 technology
Mobile traffic on some titles has
increased by 1200% since the mobile
site launched
Multiple m-sites
www.migcan.com
Mobile Competitions
Overview
MIG worked with ASOS and The Princes Trust to maximize the
auction of Cheryl Cole’s dress collection.
Strategy
MIG put in place a dedicated shortcode that allowed ASOS
customers to make a lowest unique bid for the dress of their
choice. The reverse auction mechanics meant that users could
be knocked off the winning slot and were prompted to bid again.
Results
The auction was available for 10 days and attracted over 70,000
unique bids (of £1) during this time. Press coverage was
excellent driving further revenues for The Princes Trust.
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
SMS Campaigns
SMS and mobilised email are excellent ways to inform and engage with existing customers. The campaign creative can
be tailored to drive the desired outcome and a variety of creatives can be used to fine tune your optimal response.
Campaign Intelligence example;
• Over 70,000 SMS messages distributed over two campaigns
• Redemption of promotional codes was higher on subsequent campaigns
• 47% of the uplift in revenue via ‘Friends and Family’ promotion (online and in-store)
• 30% of the uplift in revenue via ‘Look’ magazine promotion (online and in-store)
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
Mobile microsites
Key features include:
• Access to free samples
• Video downloads of brand ambassadors (Kate Moss)
• Registration
• Social network integration
Results to date:
• Over 40% of users on site go on to download or register
• Over 1/3 of CRM members return monthly
Winner 2010 Best Use of Mobile, Festival of Media, Valencia
www.migcan.com
Mobile Marcomms
Results
received a record number of interactions from
readers within the first month.
generated a substantial database of unique mobile
numbers
produced revenue through premium rate bounce
back messages to fund future outbound activity.
utilised the database for telemarketing that helped
drive newspaper subscription figures.
promoted the newspaper via SMS to boost stand
sales.
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
footfall campaign
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
cross channel campaigns
Results:
• Over 35,000 Clicks
• Overall CTR 1.14%
• Over 24,000 Calendar Downloads
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
Social campaigns
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
Product promotion (HTML5)
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
Media placement
www.migcan.com
[email protected] Interactive Group
Launching iPhone, Android and Facebook
applications featuring interactivity and voting
First Facebook application that monetises voting
through Facebook credits
Data capture and CRM across multiple front-end
platforms
Features editorial content, rich media, social media
integration and bundle purchases
Big Brother App & interactive voting
&
www.migcan.com
[email protected] Interactive Group
World Cup App
iPhone application to launch around The
World Cup.
The app brings the BBC’s unique take on
Sport to life and available on a global scale.
The app provided users with the latest news
from The World Cup along with in-match and
tournament updates
News and commentary was provided from
English, Scottish, French, German Italian and
Spanish leagues.
BBC Worldwide
www.migcan.com
[email protected] Interactive Group
Allows fans to access PlayStation content
including news, reviews and videos of the latest
games
Full integration into the PlayStation Network
which gives users access to their profile, status,
trophies and successes
Multilingual application available in English,
German, French, Italian, Dutch & Spanish
iPhone and Android apps
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
My
• Utility App for All O2 iPhone Customers
• Version 1 and Version 2
• Hugely successful App release
• Continues to form a core function of the O2
customer services platform.
Utility App
www.migcan.com
[email protected] Interactive Group
www.migcan.com
[email protected] Interactive Group
Real time data feeds
showing product detail.
Direction and location
sensitive to within 11 meters
Hugely successful App
Continues to form a core
function of the services
offering.
Agumented reality iPhone App