Issue #50February 24th 2016

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Bohemian Rhapsody

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Italia Independent with Jeremy ScottThe sunglasses created together with the eclectic US designer will be available in June

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Not long to go until the start of Never Ending Wonder

MIDO: the countdown has begun

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| Issue #50 | February 24th 2016

Spotlight on Milan. Cirillo Marcolin, President of MIDO, explains us the Never Ending Wonder

MIDO 2015 was described as a “record edition”. What are the expectations for this year?The 2015 edition confirmed MIDO’s unquestionable leadership at world level. We are proud about the very high number of international professionals and the presence of the entire segment. The “players” at MIDO were the big, medium, medium-small and small companies in every product category. Although it has been almost impossible to expand the exhibition offer, which is totally comprehensive in itself, this year we added no fewer than 106 new companies. This means that company confidence is very high and the market believes in MIDO and considers it an essential element of business. A part of this growth context is the ultra-new More! area, where we will present the trends and the future of the eyewear world. It will be a place of extraordinary creativity, design and innovation, a laboratory of ideas, concepts and experiments. An ad hoc space where bold designers will display the most innovative “artefacts for the eyes”: a place for seeing future trends and having a hands-on experience of avant-garde design.Does the MIDO trend also reflect the trend in the Italian eyewear sector?We do not yet have the final data for end 2015 but, in any case, it was a very positive year for Italian eyewear from two aspects: Italy had record exports, which

represent over 80% of production (the expected growth in value should be above 12%); on the domestic market, the previous stagnant trend has been reversed and it is at last showing interesting signs of a recovery with significant additional percentage points in value and volume, especially for sunglasses, a product that had suffered the most. Specifically, we estimate that sell-in for prescription frames will close 2015 with an increase of about 5 percentage points compared to 2014. The increase in sunglasses should be around 10%. Worthy of note is the trend in ophthalmic lenses, which are recovering and will close the year with significantly positive results in value and volume. Overall, we estimate that the domestic market has recovered by about 6% in value.As president of FIAMP – the Italian Federation of fashion and personal accessories – what actions are you taking to promote accessories?Firstly, let me point out that with the encouragement of Confindustria FIAMP was set up in 2004 by the Italian associations of manufacturing companies in the fashion and personal accessories supply chain: AIMPES (manufacturers of leather and leather substitutes), ASSOCALZATURIFICI (footwear), ANFAO (eyewear), FEDERORAFI (jewelry), and AIP (furs). The aggregate turnover of the Italian “accessories” segment, which includes over 21,000 companies and employs 163,000 people, is approximately 24,000 million euros, and over 80% of its products are exported. Important figures that assume an awareness of the importance of a system for promoting the entire accessories segment that boasts more than one jewel in the Made in Italy crown. It is what we are trying to do with the institutions in an even wider context than the fashion system in general. Coming back to MIDO. Will this year also include initiatives to encourage Italian visitors?Yes, we confirm the free trains that will bring the opticians directly to the fair. This year there will be departures from Turin as well as from Rome and Venice. We began with the amazing results of the 2015 edition. Can you reveal the secret of your success?I believe that MIDO is the result of years of scrupulous attention to the needs of those involved – visitors and exhibitors. We have become a benchmark for the sector by promoting innovation, sharing experiences and maximizing interaction. The entire segment knows that it is essential to take part in MIDO.

MIDO: the countdown has begun

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| Issue #50 | February 24th 2016

The new Kaleidoscope Collection by Kirk & Kirk’s Teleidoscope is inspired by the Greek god Kalos, who represents both inner, and outer, beauty. The collection comes in a wide range of colours, as the name might suggest but it is accompanied by an original of sale; not the Kaleidoscope which created colours and patterns using beads that moved as you twisted it, but a Teleidoscope, a similar idea that uses a multi-faceted lens but no beads. Kirk & Kirk have launched a competition for the best images and videos taken through the Kirk & Kirk Teleidoscope. The competition is open to opticians and consumers who can post images online with the hashtag #kirkandkir or send entries to info@kirkandkirk.com. The best entry will win a pair of Kirk & Kirk frames or sunglasses.

During last New York Fashion Week, Italia Independent joined Jeremy Scott on the catwalk presenting a bold range of sunglasses created together with the eclectic US designer. The eccentric flair which Scott transmits was a great source of inspiration for Italia Independent’s design team. Made from matte transparent cellulose acetate, the unisex frames were designed with a distinct classic shape but revisited thanks to the bold style that characterizes the sunglasses’ front and temples. What really makes them unique is the colorful liquid in the special niches integrated into the front and on the sides; as the liquid moves, it creates a stunning effect that is ever-changing and dynamic. The sunglasses are available in six different colors, and the mirrored lenses match the colored liquid inside the frames. The range of sunglasses will be available in leading international fashion, concept and department stores starting in June.

Italia Independent joins Jeremy Scott on the catwalk

Luxottica Group and Galeries Lafayette have signed an agreement to roll out the Sunglass Hut retail concept in 57 Galeries Lafayette and BHV Marais department stores across France. Sunglass Hut, a world leader in the retail sale of sunglasses with more than 3,000 locations, will be the exclusive operator of sunglasses corners in Galeries Lafayette and BHV Marais department stores. The first locations will open in February 2016. The full roll-out is expected to be completed by the end of 2016. The agreement confirms the growing relevance and potential of the sunglasses category in the retail segment. “We view France as one of the most trend-setting markets for premium and luxury brands”, said Leonardo Del Vecchio, Chairman of Luxottica Group. “Giving Sunglass Hut a presence within the iconic Galeries Lafayette and BHV Marais department stores will bring a new level of visibility to the premium eyewear category”.

In collaboration with U2 lead vocalist Bono, and with the support of the Brien Vision Institute of Sydney, Revo has created a capsule collection composed of five sun models. For every frame sold, the brand will donate ten dollars to the “Buy Vision, Give Sight” campaign promoted by the Brien Vision Institute, which will invest the proceeds in the best way for preventing blindness throughout the world. By 2020 it aims to help over 5 million children and adults with vision problems. Launched on the market in 2015, the collection will make its debut on the Italian market during Mido at the stand of Menrad, the brand manufacturer and distributor.

Galeries Lafayette to host Sunglass Hut in France

Bono comes to Mido

Kirk & Kirk’s Teleidoscope

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| Issue #50 | February 24th 2016

Andrea Baldo CEO CoccinellePierre Cuilleret Chief Client Officer DesigualAlberto Ojinaga Chief Corporate Officer DesigualSimona Zerchi Global Sales Vice-President Calvin Klein CollectionStephanie Reiner Senior Merchandising Vice-President Calvin Klein Collection

Mondottica has announced the signing of two new eyewear licenses; for Cath Kidston and Le Coq Sportif. The license with the iconic Cath Kidston brand is worldwide and is targeted to major retailers initially in Europe and Asia. It will include optical frames, sunglasses and readers. It will also extend to designer prescription contact lenses for the Asian market. The initial license will run until 2020 with renewal options. The license with Le Coq Sportif is also targeted to key retailers initially in France and Switzerland. Group Commercial Director Steve Tulba said: “We are delighted to partner with Cath Kidston and Le Coq Sportif to create the first eyewear collections for both brands. They both offer something very unique, adding even more diversity and global appeal to the current stable of Mondottica licensed brands”.

Safilens has launched its Open 30 Presbyo, a new monthly silicone-hydrogel lens for presbyopia which uses an innovative afocal design patented by the company. The lens is neither multi-focal nor progressive but features a small hyper-refractive central area that keeps paraxial optical rays out of the retinal image.“Afocal design offers multiple benefits: it prevents all the aberrations caused by stronger lenses, a reduction in the number of parameters (only 61), a simpler fitting process and easy adaptation also for the most demanding myopic patients”, commented Vincenzo Bruno, Safilens Managing Director.Open 30 Presbyo is available with an 8.70 mm. base curve, 14.10 mm. diameter and powers ranging from + 6.00D to – 6.00D.

Architectures, a society of Pro Design International group, has closed 2015 with a two digits growth of sales. This development is first enhanced by the vivid creative inspiration of Face à Face brand which successfully launched the Bocca range in 2013, a capsule collection turned into a brand on its own which, as of today, accounts for over 25% of Face à Face sales. Another great success from Face à Face is the Alium range, which has been chosen by a large audience, reaching nearly 20% of Face à Face sales. Sign of healthy growth, Face à Face development is partly due to an increase of the average order per store, which, by the way, increases and stimulates the visibility of the brand in store.

Architectures grows upSafilens launches open 30 presbyo

Mondottica announces new licenses

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Design, fashion & lifestyle

Bohemia-based company Preciosa and GSM, its strategic partner, have chosen fashion designer Simone Rainer, also known as the “mathematical designer”, to give a modern and original interpretation of Bohemian crystal. Through the unusual combination of fashion and geometry, Simone Rainer’s visionary approach reinterprets one of his own iconic pieces: for the first time the triangular clutch is illuminated with a shower of sparkling light by the application of tone-on-tone crystals that create a kaleidoscope of colors and reflections. The result is seven unique bags - seven for the number of sections into which the optical spectrum is divided when light is reflected from the multi-faceted surfaces of crystals.

Bohemian Rhapsody

Vestiaire Collective has produced its first global campaign and has involved a group of international influencers for the launch of the #VCFashionTour. The protagonists are four iconic items in the history of fashion, which travel in a magnificent trunk leaving from the company’s headquarters in Paris and taking the same route as the 2016 Fall/Winter fashion shows. The fashion tour goes from one fashion capital to another, where the international influencers will create outfits inspired by their taste and sense of style.

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl · Via Quadrio 20/40 - 20154 Milano (Italy) · P. Iva 02030290999

email: redazione@wmido.com

In 2016 Caran d’Ache celebrates the Year of the Monkey according to the Chinese zodiac calendar with a new limited edition, the Year of the Monkey collection composed of 888 fountain pens and the same number of roller pens. A thirst for knowledge and a vivid imagination make the monkey one of the most creative signs in the Chinese zodiac. Made in the purest Swiss manufacturing tradition, the pen shows the outline of a monkey in bright yellow Chinese lacquer against a background of brilliant black lacquer, patiently layered in accordance with ancient techniques and traditions. The meticulously engraved wavy coat of the animal, its long, supple arms and expressive face are all delicately depicted on the body of the pen in a graphic style that is typically oriental.

| Issue #50 | February 24th 2016

Caran d’Ache celebrates the Year of the Monkey

The traveling trunk

The result of a collaboration that for over three years has linked Zaha Hadid and Slamp, the three architectural sculptures - Aria Transparent, Aria and Avia - are the protagonists of an exhibition dedicated to the starchitect at the Leila Heller Gallery in Dubai. Presented inside a frame of light, the suspensions, which include Aria Transparent, boast innovative design and an LED lighting system. Fifty different layers of Cristalflex®/Lentiflex® give the lamps unique, elegant and natural shapes, transforming them from light sources into admirable works of art. Until February 29, the exclusive exhibition at the largest art gallery in the Arab Emirates includes 30 of the collections that most represent the stylistic transition from “early semi-tectonic” to “later semi-liquid” architecture by the first woman in the world to receive the prestigious Pritzker Architecture Prize.

Zaha Hadid at Heller Gallery in Dubai