MIDDLE EASTSOCIAL MEDIASUMMIT &AWARDS2016

Jointly Organized by

About

Highlights

Middle East Social Media Summit will be held in Dubai on 2nd March 2016 The

summit theme will be “Engage, Educate & Entertain in Social Media”. MESMS

is a national event connecting people, content and conversations around

emerging trends in social and mobile media. Delivered through a network of

creative conferences and streamed online through social media, MESMS will

reach an extensive network of people (including C-level executives,

entrepreneurs, journalists, bloggers, brand managers, social media strategists,

students, artists, activists and technology/media specialists), connecting and

communicating ideas and experiences to advance our understanding of social

media’s role in society.

MESMS is expected to attract leading speakers and more than 400 regional

and international communications and social media experts, decision-makers

and executives from Corporate and Government sectors. MESMS 2016 will be

jointly Organized by Khaleej Times and My Events International and supported

by Malaysia Social Media Chambers.

Improve social media SKILLS to stay competitive globally

Achieve MEASUREABLE Public Relations and Awareness benchmarks

Building ACHIEVABLE people centric missions and goals

Establish trust and drive realistic end RESULTS

Approaching and addressing Gen-Y issues in a TIMELY manner

Infusing EDUCATIONAL values AND Increase visibility and be REACHABLE to the mass engage educate

Objectives

KEY MESSAGES outstretched faster reaching wider audience

IMPROVES branding effects of market positioning & brand acceptance

SOCIAL MEDIA’s economical friendliness valued

INCREASES global recognition and easy access to communities and connections

DISCUSSIONS between communities on a speci�c issue(s) encouraged

EMPHASIZES today’s crucial issues as to whether they should be pardoned or developed

NETWORKING for vital growth and exposure

Bene�ts

C-level Executives n Business Owners

Journalists n Bloggers / Social Media Users

Brand Managers n Social Media Strategists

Students n Fellow Marketers

Technology / Media Specialist

Developers

Target Audience

Digital in the UAE

Total Population

9.58 Million

Mobile Connections

16.60 Million

Active Mobile SocialAccounts

4.60 Million

Active Internet Users

8.81 Million

Active Social MediaAccounts

5.40 Million

Statistics

Annual Growth

Growth in thenumber of activeinternet users

Since Jan 2014

+ 95 %

Growth in thenumber of mobilesubscriptions

+ 21 %

Growth in thenumber of activesocial media accounts

+ 23 %

Growth in thenumber of active mobile socialaccounts

+ 21 %

Statistics

Time Spent with Digital MediaStatistics

Average daily useof the internetvia a PC or Tablet(Internet Users)

5H 06M

Average daily useof the internetvia a Mobile phone(Mobile Internet Users)

3H 45M

Average daily Television viewing time (Internet Users who Watch TV)

2H 04M

Average daily useof Social Mediavia any device(Social Media Users)

3H 35M

Social Media UseStatistics

Total number of active SocialMedia Accounts

5.40 Million

Active Social Accounts as a percentage of the total population

56%

Total number of Social Accountsaccessing via Mobile

4.60 Million

Active Mobile Social Accounts as a percentage of the total population

48%

Conference ItineraryRegistration

8.30am

Opening Ceremony9.30am

Crowd Funding• How to Leverage Crowd Funding Campaigns via Social Media & Main Stream Media

• Reviewing advantages of social media over mainstream media and how to make it work

in crowd funding - campaigns

• Strategic planning for crowd funding campaigns while integrating social media and

mainstream media

• The Sweet science of virality

• The secret behind the virality of any social media campaign or video

• Is it planned or does it happen naturally?

• Know what you hope to achieve before you begin

• A handy tool kit for launching a winning social media campaign

• How to accurately predict how much time you'll need to invest

10.00am

Viral Fever10.30am

Branding in Social Media2.00pm

51%

49%

• Facebook, Youtube, Twitter, Pinterest: Choosing the right platform for your business,

• Specific Goals you Can't afford to lose sight of when Choosing a Platform

• The most popular business platforms and what really makes them work

• Social Media increases the fan base and is now a great revenue model for celebrity

branding

• Brands associated with celebs use social media. Is it for fame or fortune?

• Brand awareness made visible through top celebrities in social media. Truth or myth?

Lunch1.30pm

Smarketing2.30pm

Online Personality / Glitter on Twitter3.15pm

End5.00pm

Conference Itinerary

Victor NeckMeltwater, Dubai

Philip AlmasariHootsuite, UK

43%Shane DallasFounder

The Travel Camel

Arvind GuptaNational Head

Information TechnologyBhartiya Janta Party, India

49%

43%Scott EddyGlobal Brand Amabassador

Zipkick, USA

43%Pradeep ChopraDigital Vidya, India

Paolo PulciniMicrosoft, UAE

Rajai El KhademLinkedIn, UAE

Proposed Speakers

Andrew ChowFounder

Ideas & Concepts, Singapore

About the Awards

Khaleej Times Social Media Awards 2016

As social media and blogs grow eminently, the event congregates the public in

highlighting the work from the best of the best in the social media fertility of global and

local social media practitioners.

The award targets to encourage extensive development while exhibiting the growing

prospects that evolve around and emerge from social media. Furthermore, this would

create a benchmark allowing other industry thinkers to follow suit. The awardees would

set themselves as exceptional models.

Awards Category to Choose

• Best Lifestyle

• Best FMCG

• Best Food & Beverages

• Best Hospitality & Tourism

• Best Logistics & Transportation

• Best Marketing Campaign

• Best Media

• Best Property

• Best Retail Chain

• Best Telecommunication

• Best Sports

• Best innovative app

• Best Social Media Campaign

• Best Oil & Gas

• Best Social Media Strategy

• Best Social Media PR Campaign

• Popular Shopping Mall

• Social Media Agency of the Year

• Social Media Brand of the Year

• Social Media Celebrity of the Year

• Social Media Engagement

• CSR (Corporate Social Responsibility)

• Best Facebook Page for Business

• Best Facebook Page for Non Profit Organization

• Best Business Twitter Account

• Innovative use of Social Media

• Best use of Facebook

• Best use of Twitter

• Best use of Youtube

• Best viral campaign

• Best Airline

• Best Automotive

• Best Banking & Finance

• Best Customer Engagement

www.mesms.com