microsoft event project
TRANSCRIPT
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Girls in a technology event
Gatsapostoli Zoi Zagkas Dionisis
Kavvatha Panagiota Michalitsianou MariannaFountoulis Konstantinos
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High School Girls 15-17 years old
Target group
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TO DO LIST:� Build technological awareness in girls
� Bring down the fear of Technology - Girls can code!
� Eliminate sex discrimination
� Create future women tech experts
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StrategyWHAT
Change girls teenagers perspective and attitude towards technology and coding
CONSUMER TRUTH
Technology and coding is mostly for boys and it’s difficult to understand
HOW
Make a fun and trendy connotation/connection with celebrity people, create a community
MESSAGE
#girlsintech
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#girls in tech#microsoft hellas
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Ami YiamiVlogger
Eleni Vaitsou Actor
The Ambassadors
‘’Girls in Tech’’
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Launch
● Photo’s & Video from the event● Statistics for the number of participants & Sites Built● Owned media (and other) releases
● Built your own website by yourself - Built your future● (HTML) Hype The Microsoft Love - More than just a language…
After Launch
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Participation
Pre registration via microsite
Entrance Bracelets Live Streaming
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Main Event
Built your own website with the help of your favorite ambassador
� 10 sites chosen to be on line� 5 participants will take free lessons after exams� 1 will win a windows phone● Dj - Music event