microsoft cooperative strategy proposal

Matthew McDaniel, Patrice Boston, Elizabeth Duffey, Eric Steinbrunner

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Microsoft’s History1975 • Paul Allen/ Bill Gates

create Microsoft

1982-1994

• Windows 1.0, 2.0, 3.0 : IBM Partnership

1995- 2001

• Windows 95, 98, 2000 & MSN

2001-2008

• Windows XP, Windows Vista, & Xbox

2009-2010

• Windows 7, Bing, & Windows Phone

2011-2012

• Windows 8

Top 3 Partners (U.S.A)

2012 Microsoft Partner of the Year Awards

• #1 Overall: Avanade• Joint venture between Accenture and Microsoft• Global technology integrator • 70 global locations 18,000 employees

• #6 Overall: Hewlett-Packard• 30 year partnership• Only partnership in the industry

• #7 Overall: Catapult Systems Inc.• IT consulting company • National Systems Integrator (Only 40 Firms in the US)• Top 0.10% of Microsoft partners worldwide

Network Cooperative Strategy

• Microsoft Partner Networks• 430,000 businesses and 1.6 M customers• 3 Levels of membership offered (Community, Subscription,

Competency, Partner)

• Gold & Silver Competency

• Microsoft Cloud Essentials or Microsoft Cloud Accelerate

• Future Partnerships

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Only

%

Recommendations

Recommendations (Con’t)

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Competitors

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3N-0neGoztlGMM&tbnid=Flp61hOT67GVrM:&ved=0CAUQjRw&url=http://www.forbes.com/sites/spleverage/2013/04/30/debt-averse-apple-sets-6-part-bond-deal-to-establish-funding-yield-curve/&ei=hzx6UpbsE4j4kQfwhYH4Cw&bvm=bv.55980276,d.cWc&psig=AFQjCNHXuQsQ39JMUQzI5PJF8E9W7ZPL-Q&ust=1383828986444240

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Microsoft’s Big names

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Grand Theft Auto • In the first 24 hours

sold over 11 million copies

• In the first 24 hours generated over $815 million in Revenue

Halo“There is no other series more closely aligned with Xbox and Microsoft than Halo. The brand is a pop culture force of nature, and has raised an entire generation of video gaming kids.” -Forbes

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=T1ShRQLJlB55xM&tbnid=1EhGV1vAO4TzWM:&ved=0CAUQjRw&url=http://www.djshadow.com/news/shadow-lends-hand-new-grand-theft-auto&ei=ZUl6UrrvI4-_kQeEw4HoCw&bvm=bv.55980276,d.cWc&psig=AFQjCNFlvdaJYFZxGV7r31Ki9EKKlazWEQ&ust=1383832284313269

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Competitive Position: Desktop Operating Systems 2013

Microsoft Windows holds 91.6% Market Share

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=UqVSnGVer0jLLM&tbnid=bj81mE-pIHg1dM:&ved=0CAgQjRwwAA&url=http://www.winbeta.org/news/windows-8-climbs-382-market-share-april-2013-065&ei=ZUF6UrLvF6GosASem4CICw&psig=AFQjCNE4VvJyIGIEnXDQ3VNxakxx1tNlhg&ust=1383830245434292

Competitive Position: Global Smartphone Shipments 2013• Microsoft’s Market Share

doubled in the last year

• Currently the world’s fastest growing smartphone platform

• Move more into services paired with devices to stay competitive in this market

Android 81%

IOS 13%

Windows 4%

Research and Development

Microsoft’s Strategies

Nokia and Microsoft have formed a vertical strategic alliance.

Microsoft and Facebook have engaged in a diversifying strategic alliance to take advantage of advertising in different geographic regions and target more customer segments.

Enabling Service Growth

There are significant opportunities with devices and services. Datacenter footprint in North America, Europe, Asia, and

Australia Regions. Creating economic value by investing in expansion to capture

these opportunities.

Performance Highlights

Trends for Future Growth

Cloud Computing - Leading and most comprehensive enterprise cloud offering. Winning virtualization share.

Social - Enabling social entertainment and communications between enterprises and consumers.

Mobility – Windows Phone progress, productivity across platforms, and mobile device management.

Big Data - Facilitating big data for improved decision making.

References• http://windows.microsoft.com/en-us/windows/history• https://mspartner.microsoft.com/en/us/pages/membership/

overview.aspx• http://www.microsoft.com/en-us/news/press/2011/feb11/02-

11partnership.aspx• https://mspartner.microsoft.com/en/us/pages/membership/

overview.aspx• http://www.fool.com/investing/general/2013/09/18/microsofts-new-

strategy-could-undermine-the-most-p.aspx• http://www.washingtonpost.com/blogs/the-switch/wp/2013/09/03/

heres-why-microsoft-is-buying-nokias-phone-business/• http://www.microsoft.com/en-us/default.aspx• http://www.forbes.com/sites/insertcoin/2013/06/14/why-halo-is-

important-to-microsoft-now-more-than-ever/• http://www.guinnessworldrecords.com/news/2013/10/confirmed-

grand-theft-auto-breaks-six-sales-world-records-51900/• http://www.pcmag.com/article2/0,2817,2419594,00.asp

microsoft cooperative strategy proposal

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