microsoft community connections monthly … community connections monthly partner call may 19, 2017...
TRANSCRIPT
Microsoft Community Connections
Monthly Partner Call
May 19, 2017
Welcome
Bruce MarshallSr Partner Channel Development Manager
LinkedIn.com/in/brucedm
Twitter: @Bruce_Microsoft
WelcomeBruce Marshall
Sr Partner Channel Development Manager – East Region
EngagePeter Ells
Sr Partner Channel Development Manager – Central Region
Learn Peter Ells & Bruce Marshall
Q&A
Today’s agenda
Execute Sherman Crancer
Sr Partner Channel Development Manager – West Region
Fill out the call evaluation for a chance to win!
YOU COULD Win!!!One person who fills out the evaluation on today’s call will win a Voyager 5200 Series Bluetooth headset *
See official rules
https://aka.ms/may2017mccsurvey
80%
Cloud is changing the game
45%
62%
52%
56%
60%
45% $84.6B
$127B – IT’s WW public cloud services
spend by 2018 with a 22.8% CAGR1
0
20,000
40,000
60,000
80,000
2010 2011 2012 2013 2014 2015 2016 2017
Worldwide Cloud Software Revenue
22.8%CAGR1
1: Gartner, “Three Factors Will Significantly Impact Enterprise Cloud Use in the Near to Midterm Future”, http://www.gartner.com/newsroom/id/2581315, August 2013.
2: http://www.infosys.com/newsroom/press-releases/Pages/cloud-ecosystem-integrator.aspx
3: http://www.infosys.com/newsroom/press-releases/Pages/cloud-ecosystem-integrator.aspx
4: 451 Research, 2014. Hosting and Cloud Study 2014 Hosting and Cloud Go Mainstream. Other sources: Gartner Press Release, “Gartner Says Nearly Half of Large Enterprises Will Have Hybrid Cloud Deployments by the End of 2017”, October 1, 2013; Forrester Research, Inc., The Public Cloud Market Is Now In Hypergrowth: Sizing The Public Cloud Market, 2014 To 2020. April 24, 2014 IDC eBook, sponsored by Microsoft, Successful Cloud Partners 2.0, May 2014
What is MCC = Microsoft Community Connections
MCC helps connect local business organizations with Microsoft Partners to educatesmall
businesses on how current technology solutions empower them to grow their business.
Organizations Engaged – 2,000 +
Number of Events – 6,000 +
SMB’s Educated – 2.4 M
Partners who engage with MCC are
seeing an increase in revenue growth
(up to 10x more revenue in 12 months*)
* source: Microsoft internal partner sales analysis
MCC Team Map 1-888-834-8564
www.mscommunityconnections.com
CentralWest East
Your MCC Team Contact Information
Kate Rendall
469.775.4057
Anna [email protected]
425.279.5535
Bruce Marshall
980.776.7160
425.703.1226
Sherman Crancer
949.475.3214
Lauren [email protected]
425.279.5485
MCC West MCC North Central/South Central
MCC Heartland/Midwest
Peter Ells
414.978.5939
Orchid [email protected]
425.279.5538
MCC Northeast / Greater Southeast
MCC New York Metro/Mid-Atlantic
Sandy Burke
646.225.4120
Kirsten [email protected]
425.279.5537Introductory Contact
Engage
Peter EllsSr Partner Channel Development Manager
LinkedIn.com/in/peter-ells/
Twitter: @PeterElls
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2
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Win a FREE pass to Microsoft Inspire 2017Register an event with MCC by May 31, 2017 to be held by June 30, 2017 and be entered to win!
Insider Community | We’re here to help
Exclusive for US SMB Partners!Insider resources Cut the clutter & gain the knowledge
and insights you need to be successful in the Microsoft Ecosystem
aka.ms/SMBInsider
✓ Community✓ Monthly Calls✓ Newsletters✓ Alerts✓ Social✓ Resources
Upcoming Microsoft Events for Partners
✓ Weekly: ask the Microsoft US SMB Digital Marketing team your toughest marketing questions
aka.ms/fy17mssofficehours
✓ May 23: JumpStart StorSimple (4 weeks, every
Tuesday & Friday)
aka.ms/jumpstartstorsimple
✓ May 25: Microsoft Dynamics 365 for
Financials coaching sessions
Register today
✓ May 31: Azure ISV Tradeshow
aka.ms/azuretradeshow
✓ June 2: June Insider CallsEast Region | 9:00 AM ETCentral Region | 10:00 AM CTWest Region | 10:00 AM PT
✓ June 8: Microsoft Dynamics 365 for Financials
coaching sessions
Register today
✓ June 13 & 15: Marketing Services Virtual
Tradeshow
aka.ms/partnermarketingsolutions
✓ June 22nd: Microsoft Dynamics 365 for
Financials coaching sessions
Register today
May 2017 June 2017
Learn
Peter Ells
LinkedIn.com/in/peter-ells/
Twitter: @PeterElls
Bruce Marshall
LinkedIn.com/in/brucedm
Twitter: @Bruce_Microsoft
What Makes Business Associations Tick?
* SB membership includes business organization membership AND all individual SB
employee association memberships (e.g. professional or ethnic/affiliation association)
2.5 Million
SBs are members of an association
23,000
Total US associations
560
Average # ofmembers per association
54%
% of membersthat are SBs or SB employees
2.8
Average # of association memberships within an SB
Small Businesses Active in Associations2.5 Million SB members across 23,000 Associations
Association Survey Sample Respondents
What best describes your current position?
Do you have a significant influence or responsibility for endorsing specific IT brands or building IT
vendor partner relationships with your association?
Member Service Offerings2 in 3 associations offer technology solution, brand, or product information to members
Industry best practices seminars
Marketing/Advertising/Lead generation
Skills training
Job Placement
Science and research
Information about technology solutions
Technology solution/brand recommendations
Partner, product & service recommendations
Business tools
Advocacy/lobbying for industry or profession
Employee benefits
Professional networking
Business or member directory
General discounts
70%
69%
69%
58%
54%
63%
62%
60%
59%
52%
72%
71%
62%
59%
What services does your organization currently offer its members?
IT Information Dissemination ChallengesAssociations need vendor support and latest IT product/services information
In disseminating IT information or recommendations to your members, what are some of the difficulties your
organization has experienced?
32%
28%
26%
25%
24%
Difficult keeping up with rapidly evolving IT products and services
Lack of supportfrom IT vendors
Lack of expertise amongassociation members
Insufficient knowledge about IT
Obtaining product/ service information
“Partnerships need a lot of resources and work. It is not enough to just offer discounts and send an email promoting it.”
– President & CEO of the Glenwood Chamber of Commerce.
“It is hard to reach out to big businesses and market our services. Usually companies reach out to us about partnerships, but IT firms haven't been in the forefront.
During a partnership it can be a burden if the partner needs too much attention (calls, meetings, etc.) because we have limited resources.“
– VP, Membership Development at the National Small Business Association
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0% 5% 10% 15% 20% 25% 30%
Preference for Partnership
Cu
rren
tly
Par
tner
ing
Base = Associations with IT Vendor Partnerships
What Can Working with Business Associations Do for You?
• Through MCC, we support our Partners’ efforts to educate Business Association membership on the right Microsoft Technology for each business
• Business Groups or Organizations with SMB Members = Business Association
(e.g., Chambers, healthcare association, legal association, etc.)
• Members look to these groups to stay on top of the latest in IT solutions, local marketplace, networking, and trends that impact their business
• Building a strategic relationship with these Business Associations in your market can afford you opportunities to reach their membership base
How Do You Get Started?
1. Decide that you want to be a thought leader and move ahead
2. Think of Business Associations you want to begin working with
3. Assign a champion on your team to work with MCC
4. EMAIL US: [email protected] OR
Sherman CrancerSr Partner Channel Development Manager
LinkedIn.com/in/shermancrancer/
Twitter: @ShermanCrancer
Execute
Eric Klauss, Principal
Mobile: 949-510-4774
Email: [email protected]
Twitter: @eklaussmentor
Q&A with Eric Klauss
Partner Spotlight: Partner Source
Sherman Crancer
Mobile: 919-475.3214
Email: [email protected]
Twitter: @shermancrancer
Attendee Q&A
Fill out the call evaluation for a chance to win!
YOU COULD Win!One person who fills out the evaluation on today’s call will win a Voyager 5200 Series Bluetooth headset *
See official rules
https://aka.ms/may2017mccsurvey
© 2017 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE
INFORMATION IN THIS PRESENTATION.
Thank you
Next month’s call is June 16, Come Back!https://aka.ms/mccmonthlycall