Micronesia Auto Micronesia Auto Repair ShopRepair Shop

*MARS**MARS*

Business plan Business plan By Essex Eis , Mervyn By Essex Eis , Mervyn Edwin, Matt Ludwig Edwin, Matt Ludwig

Executive SummaryExecutive SummaryMicronesian Auto Repair Shop (MARS) is a company that repairs and customizes cars. Body work and rust repair is the majority of

our work. The company is dedicated to providing the highest quality workmanship. Micronesian Auto Repair Shop (MARS) keeps up on all the latest tools and techniques of the trade to

perform the highest quality work possible today.Micronesian Auto Repair Shop (MARS) is located in Kolonia,

Pohnpei. Our company and employees are dedicated to doing each job right the first time, and retaining each car owner as a

lifetime customer of our shop. We will try to expand our company throughout the four states of the Federated States of Micronesia.

MissionMicronesian Auto Repair Shop aims to offer tremendous auto

repair services and customize services a full assortment of auto parts. Micronesia Auto Repair Shop focuses on custom-made service to its customers by offering convenience and rapid service. Additionally, Micronesia Auto Repair Shop is mechanically know-how with computerized monitoring of all parts inventory, to make sure that parts are always in stock, while keeping a balanced level of inventory to make the most of on inventory turnover. Finally, Micronesia Auto Repair Shop has strong vendor relationships with the most service that are able to help our company.

OBJECTIVEOBJECTIVE Offer incredible auto repair serviceOffer incredible auto repair service Focus on customer- made productFocus on customer- made product Make sure that the part are always in stock Make sure that the part are always in stock Has a strong vendor relationship that enables the Has a strong vendor relationship that enables the

company to servicecompany to service.. Practical and convenient servicePractical and convenient service Growing and maintaining a transfer network to other Growing and maintaining a transfer network to other

local company.local company. Invest effectively with people Invest effectively with people Provide service that will satisfy customer need and Provide service that will satisfy customer need and

want.want.

Company summaryCompany summary

It is a start up business own by three partner each of the three It is a start up business own by three partner each of the three have responsibility in each of the section. Matt Ludwig is have responsibility in each of the section. Matt Ludwig is responsible for the financing and Mervyn Edwin is responsible responsible for the financing and Mervyn Edwin is responsible for the management section and Essex Eis is responsible for for the management section and Essex Eis is responsible for the administration section.the administration section.

With the growing of population and the demand of people to With the growing of population and the demand of people to have a safe and convenient car we ought to help people with have a safe and convenient car we ought to help people with want satisfaction.want satisfaction.

Company ownership and HistoryCompany ownership and History Micronesia Auto Repair Shop is a start-up Micronesia Auto Repair Shop is a start-up

company service in Kolonia Pohnpei. It is own company service in Kolonia Pohnpei. It is own by Matt Ludwig, Essex Eis, and Mervyn by Matt Ludwig, Essex Eis, and Mervyn Edwin.Edwin.

Micronesia Auto Repair Shop is a new Micronesia Auto Repair Shop is a new establishes company. It has a strong business establishes company. It has a strong business experience and a clear vision of how MARS experience and a clear vision of how MARS will position in the local market.will position in the local market.

Service Business AnalysisService Business Analysis

There are subdivisions of the MARS services, and as we can see There are subdivisions of the MARS services, and as we can see some of our competitor are offering only part inventory, but some of our competitor are offering only part inventory, but the MARS will offer both repair and customize service at the MARS will offer both repair and customize service at same location to satisfy the need of consumer and have the same location to satisfy the need of consumer and have the consumer meet their need and want.consumer meet their need and want.

Market SegmentationMarket SegmentationMicronesia Auto Repair Shop is based the service on the middle Micronesia Auto Repair Shop is based the service on the middle

and the upper market. MARS is looking for high quality and and the upper market. MARS is looking for high quality and service to make a convenience service and satisfy the service to make a convenience service and satisfy the customer. Most people will pay the price of the service in customer. Most people will pay the price of the service in order to avoid the inconvenience of having the vehicle stock in order to avoid the inconvenience of having the vehicle stock in the repair shop.the repair shop.

Target Market Segment StrategyTarget Market Segment Strategy Micronesian Auto Repair Shop will be targeting on the people with Micronesian Auto Repair Shop will be targeting on the people with

vehicles and it will offering convenience, working with customer vehicles and it will offering convenience, working with customer nicely, and working with kind of company with the service.nicely, and working with kind of company with the service.

Start-up SummaryStart-up Summary An amount of $750,000.000 was awarded to three co-owners of a An amount of $750,000.000 was awarded to three co-owners of a

new start up business in Micronesia. The plan is to start an auto new start up business in Micronesia. The plan is to start an auto shop business called the “Micronesia Auto Repair Shop.” The shop business called the “Micronesia Auto Repair Shop.” The remainder of the required financing will get it by a five year loan remainder of the required financing will get it by a five year loan in the amount of $100,000 from the small business guarantee in the amount of $100,000 from the small business guarantee (SBG). However the company will only expense the amount of (SBG). However the company will only expense the amount of $550,000 for one year. $550,000 for one year.

Start –up breakdownStart –up breakdownStart-up Expenses:Start-up Expenses: Infrastructure/Building$150,000Infrastructure/Building$150,000 Auto equipments/supplies/tools$350,000Auto equipments/supplies/tools$350,000 Others$100,000Others$100,000 TOTAL:$550,000TOTAL:$550,000 Infrastructure/Building: Main Building/Garage Infrastructure/Building: Main Building/Garage

/Offices / Shop $75,000/Offices / Shop $75,000 Ware House $25,000Ware House $25,000 Land $50,000Land $50,000 TOTAL:$150,000TOTAL:$150,000

continuationcontinuationAuto Equipments/Supplies/Tools Auto Equipments/Supplies/Tools  Design Equipments $ 150,000Design Equipments $ 150,000 Customizing Supplies $ 100,000Customizing Supplies $ 100,000 Mechanical Tools $ 75,000Mechanical Tools $ 75,000 Other Requirements $ 25,000Other Requirements $ 25,000 TOTAL: $350,000TOTAL: $350,000Others: Others:  Power Facilities $ 40,000Power Facilities $ 40,000 Paycheck Salary $ 60,000Paycheck Salary $ 60,000 Total $ 100,00Total $ 100,00

Product and service description Product: Micronesia Auto Repair Shop will promise to provide the best

type of car customize style, design, and product to any customers. Employees are well trained for customer service. The Shop holds the best product and new release on island.

Service: The Micronesia Auto Repair Shop is to serve any customers with the best of their individual abilities/skills. With integrity and dedications, the Micronesia Auto Repair Shop will serve 24/7. The Shop will serve any one with quality of equality.

Different kind of services will be offered in the shop. Music, Entertaining Videos, and advertising banners will be considered as an important part of our services to others. Employees will be ready to greet customers, answer any questions for them, always at the telephone to respond to customers need, and be aware of at all times. Our employees will work on any request made by customers.

Strategy and implementation

Micronesian Auto Repair Shop will be successful by offering high quality of service and provide good service to the costumer. On the other it will be successful by offering customize and auto part services.

View / style

The Shop will be build out of cement and glass. The cement/bricks are made for strengthening the building and the glass is for advertisement to the others. For example, people will walk beside the shop and they will see the customize designs through the glass and they will be attracted to it.

Signage

The sign will be place in the front view of the shop and it will be written “THE MICRONESIA AUTO REPAIR SHOP.” With our signage of a Car.