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Microlearning: Small Bites,
Big Impact
April 2016
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Welkom!
Microlearning
Kleine bites, grote impact
Overal om ons heen te vinden!
Christine TutsselSVP, STRATEGIC INITIATIVES
AXONIFY
Karlijn van den BoschCONSULTANT
VDS TRAINING CONSULTANTS
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Definition: Microlearning is a way of
delivering content to learners in small,
bite-sized chunks.
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Microlearning is more than turning 1 hour
videos in 1 minute videos - it’s about driving
continuous learning and behavior change.
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Microlearning should include both
push and pull of content.
Fuel your people + Power your organizations | 5
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Why Microlearning has become so
hot, so quickly
Fuel your people + Power your organizations | 6
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Characteristics
of the Modern
Employee
13-Point Collision
Increasing
Knowledge
Demands on
Employees
2
Advancements
in Science &
Technology
3
All have led to the rise of
MicroLearning as a new
approach to corporate
learning.
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What to look for in a Microlearning
platform.
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Adaptive Engine
(Beyond Personalization)
Engagement Methods
(aka Gamification)
5 Key Components of a Microlearning
Platform
Leverage the Latest Brain
Science TechniquesMeasure through to
Behavior & Results
Accessible Anywhere
+
Push & Pull
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Leveraging the Latest in Brain
Science Techniques
Fuel your people + Power your organizations | 10
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Three Core Concepts Proven to Drive
Retention
Spaced Repetition
Also known as interval
reinforcement.
Retrieval Practices
The questioning format.
Contributes to long term
retention.
Confidence-Based
Assessment
“When combined, spaced repetition and retrieval practices deliver the optimal environment for retention.”
- Dr. Alice Kim, Rotman Research Institute at Baycrest -
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2 3
Exposing employees to ideas
3 times over 30 days, versus
1 time over 30 days.
3 Times After 30 Days
1 Time After 30 Days
10%
50%
90%
DAYS 1 2 3 4 5
KN
OW
LE
DG
E R
ETA
INE
D
10 15 20 25 30
RetentionIncreases Up To
90%
Training Event 1
Spaced Repetition
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Actual Knowledge Retention Graph
0%
25%
50%
75%
100%
0 10 20 30 40 50 60
Start of Spaced Repetition
The Forgetting Curve
Spaced Repetition
# of Days After Training
Kn
ow
led
ge
Re
ten
tio
n
Based on 2.7M Sessions
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Repeated Retrieval Leads to Better Learning
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
Study Repeated Study Concept Mapping Retrieval Practice
Pro
port
ion C
orr
ect
Source: 2011 study by Jeffrey D. Karpicke, Department of Psychological Sciences, Purdue University
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Confidence-based Assessment
The use of a confidence-based learning
methodology:
o Has shown better knowledge retention
and knowledge acquisition.
o Triggers an emotional reaction, which
assists with long-term retention.
KNOWLEDGE 5
30
MisinformedMistakes
MasterySmart Action
UninformedParalysis
DoubtHesitation
Source: Dr. James Bruno Confidence-Based Learning Methodology, UCLA
More effective knowledge acquisition & retention
15-20%
CO
NF
IDE
NC
E
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Gamification/Engagement Methods
Fuel your people + Power your organizations | 16
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A Quick Clarification on Gamification
What is Gamification?
Gamification is using game-based mechanics, aesthetics
and game thinking to engage people, motivate action,
promote learning and solve problems.
Why is Gamification Critical in a Microlearning
Platform?
With microlearning, employees engage with the platform
frequently (often daily), so the need for game mechanics
is an absolute necessity to drive participation.
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Some Critical Game Mechanics
• Game Play – Wrap in Fun
• Leaderboards – Personal & Team
• Rewards – Points, Badges, Prizes
• Report Card – Monitor Personal Progress
• Coaches – Guide through Learning
• Social – Connect with Peers
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It Takes a Combination of Game Mechanics to
Drive High Participation in Learning
0,00 0,10 0,20 0,30 0,40 0,50 0,60 0,70 0,80
Report Card
Badging
Newsfeed
Game Scores
Leaderboard
Rewards
Based on 2.7 Million
Data Points
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Adaptive Engine (Beyond
Personalization)
Fuel your people + Power your organizations | 20
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The Ability to Target Individual Knowledge
Gaps
Competition
Priority: 3
Product Knowledge
Priority: 2
Sales Process
Priority: 4
Promotions
Priority: 1
20%
75%
35%
60%
DIF
FIC
ULT
Y L
EV
EL
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The Ability to Target Individual Knowledge
Gaps
Competition
Priority: 3
Product Knowledge
Priority: 2
Sales Process
Priority: 4
Promotions
Priority: 1
DIF
FIC
ULT
Y L
EV
EL
82%85%88% 96%
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Measure Through to Behavior
Change and Business Results
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Microlearning provides a perfect opportunity to map learning, to
employee knowledge and through to behavior change and business
impact.
Drive to Business Impact
Define ideal behaviors for a specific role
or job that align with Business
objectives
Collect and document behavior
observations on the job
Access smart analytics that pinpoint
knowledge and behavior gaps
Fuel your people + Power your organization | 24
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Accessible Anywhere
Fuel your people + Power your organizations | 25
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Due to the nature of Microlearning
(frequent, small bites), the experience
must be woven into the work day and
accessible from any device.
Push & pull.
Very different from a traditional
eLearning approach.
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Mobile = More Training
y = 0,0461x + 7,4565R² = 0,2154
0
2
4
6
8
10
12
14
16
0 10 20 30 40 50 60 70 80 90 100Avera
ge L
og
in F
req
uen
cy P
er
Mo
nth
Per
Org
an
izati
on
% of Total Logins as Mobile Per Organization
User Login Frequency vs. Mobile Use
Companies that provide mobile access have 42% higher frequency.
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A Word about Content
Fuel your people + Power your organizations | 28
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5 Truths about Content Chunking
1. Short videos are only one form of content to be used in microlearning.
2. Microlearning requires a different content approach and mind-set than learning professionals may be used to.
3. Focus on what employees need to know to perform on the job vs. “nice to know content”
4. Microlearning allows you to identify knowledge gaps at the granular level, so you need a platform that helps you intelligently adapt.
5. Preparing Microlearning content requires a methodology:
Business Objectives>Knowledge Requirements>8-10 Key Learning Points>Micro Topics>Content Bites
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Assess Predict Adjust Optimize
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Microlearning in Action
Fuel your people + Power your organization | 31
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“I know that Axonify has
positively impacted our
safety performance. It’s
a quick, simple way to
keep safety top of
mind.”
- DC Manager
“Feedback about the Axonify platform has been phenomenal and we believe that it has been a significant contributing factor in our improved performance and engaged associate base.”
Ken Woodlin, VP of Compliance, Safety & Asset Protection Walmart Logistics
120 54%
75,000+ 72%
Distribution Centers
Employees Using
Axonify
Reduction in Safety
Incidents
Of Associates
stated that Axonify
helps them feel
safer on the job
Application Results
Based on 1600 responses
Fuel your people + Power your organization | 32
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“We like this app. Our
consultants do too and
we believe that it not
only helps their product
knowledge, but their
confidence as well,
leading to better
performance.
- Ryan Garner, GSM Checkered
Flag Toyota, Virginia Beach, VA
“What I love about Axonify is that we’re using it to focus on
knowledge. Knowledge is the result of great learning practices and
Axonify is a great tool for that.”Mia Phillips
National Manager of Dealer Education Strategy & Digital Solutions
25,000 5%
2
Application Results
Vehicles/Month
Increase in Sales
Increase in their
Sales Satisfaction
Index (SSI)
US Dealer Reps at
1500 Dealerships
Fuel your people + Power your organization | 33
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Bloomingdale’s
employees represent
4 different generations
and many cultures and
languages.“At Bloomingdale’s we have fundamentally changed how we deliver Associate learning and the results have been outstanding. We have a smarter, more engaged workforce.”
Chad McIntosh, VP of LP & Risk ManagementBloomingdale’s
85.6% 22.9%
86.6% $2.2Million
Stated that
gamification
increased their
participation in
learning
Stated that Axonify
increased their job
confidence.
Reduction in Safety
Incidents
Annual Savings
Attributed to Axonify
Associate Feedback Results
Fuel your people + Power your organization | 34
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“Since I have been using
Axonify, I have felt more and
more comfortable
discussing the anatomy
with surgeons. It even
helped me prepare for a
vendor fair. It’s the best
application for continuous
learning.”
Ainsley Schroeder
Hernia Sales, Ethicon
“Axonify drives strategy execution through daily learning, resulting in
ore confident and successful sales reps.”
John Knoble
Worldwide Director of Learning, Ethicon
95% >50%
82%Prefer Axonify
Learning Method to
Any Other
Feedback Increased Sales
Increased
Confidence &
Product Knowledge
Voluntary
Participation
Fuel your people + Power your organization | 35
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“It’s an easy system to
use and a lot of fun.
Last night I went home
and looked through the
materials so that I was
prepared.”
Capital BlueCross Employee
“We strive to provide the right overall customer experience in the industry, which means providing employees with the right knowledge at the right time, creating habits and culture. This is what Axonify does for us.”
Scott WalterDirector of Operations, Capital BlueCross
40% 66% Reduction in Errors
Knowledge Lifts Business Impact
Knowledge
Improvements
Fuel your people + Power your organization | 36
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Thank you
Fuel your people + Power your organization | 37
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About Axonify
Fuel your people + Power your organizations | 38
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Axonify focuses on driving employee knowledge in
corporate enterprise, ensuring that every
employee has what they need - in their heads or
at their fingertips - to effectively do their jobs.
For the first time ever, organizations can measure
the impact of their learning efforts on knowledge
growth through to employee behaviors and
business results.Fuel your people + Power your organization | 39
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A Little Bit About Axonify
Axonify counts amongst its customers the world’s largest beverage company, the world’s largest
retailer, the world’s largest automotive company, the world’s largest professional services firm, the
world’s largest pharmaceutical company and the world’s largest multinational conglomerate.
10 M 79%
>80% 78%
Microlearning
bites per month
and growing
Voluntary
participation rates
“Axonify has
made me more
knowledgeable”
“Axonify has
made me more
effective at my job
(i.e. work safer,
sell more)”
Axonify Delivers Axonify Users Say
Fuel your people + Power your organization | 40
Source: 2014 Axonify End User Survey
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Some of Our Customers
Fuel your people + Power your organization | 41
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Hear what our customers say about Axonify…