microcapclub invitational: international commercial television (ictl)

OTC MARKETS: ICTL I www.ictvonline.com

Investor PresentationJanuary 2014


International Commercial Television Inc.


Safe Harbor Statement

2

This presentation contains "forward-looking statements" made under the "safe harbor" provisions of the

Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates,

forecasts and assumptions and are subject to risks and uncertainties.

Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project,"

"seek," "target," and variations of such words and similar expressions are intended to identify forward-

looking statements.

Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may

cause actual results to differ materially from those expressed by the forward-looking statements, including,

but not limited to, the following: general economic, industry and market sector conditions; the Company's

future growth and the ability to obtain additional financing to implement the Company's growth strategy; the

ability to anticipate and respond to industry trends and preferences; intense competition.

In evaluating these statements, you should carefully consider these risks and uncertainties and those

described under the headings "Management's Discussion and Analysis of Financial Condition and Results

of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly

Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company

undertakes no obligation to update any forward-looking statement or statements to reflect events or

circumstances after the date on which such statement was made, except to the extent required by

applicable securities laws.


Market Overview

3

• Fiscal Year End:

• Symbol:

• Stock Price:

• 52-Week Range:

• Average Daily Volume:

• Shares Outstanding:

• Inside Ownership:

• Market Cap:

• Debt:

• Revenue YTD thru 9/30:

• Operating Income YTD thru 9/30:

• EPS:

December 31

OTC Markets: ICTL

$0.75

$0.08 - $0.94

97,500 shares

22mm

37%

$16.39mm

$0.4mm

$31.2mm (+144% growth)

$2.0mm (+1800% growth)

$0.08

Direct Response Marketing of Consumer Products

Health, Wellness & Beauty

Distribution in 35+ Countries


Investment Highlights

ICTL Strategy

Create a portfolio of uniquely branded, high profile products focused on the health and beauty markets

Utilize three main promotional platforms - maximize television and internet exposure first and then moving

successful products into the retail arena

Source and develop products that have potential for rapid growth and smooth transition from direct response sales

to national retail chains

Create enduring shelf brands resulting in a solid business while continually testing, refining and marketing new and

unique products

Monitor financial leverage (net Indebtedness/EBITDA) closely to support internal and external growth strategy

ICTL Advantage

Top tier management with a successful track record of generating shareholder value in their specialized fields of

marketing, including brand creation and infomercial production, finance and corporate governance

Infrastructure already created to successfully launch DRTV-to-retail sales

Established global sales and distribution channels set up in 35 countries internationally to reap the benefits from

ICTV infomercials and products

Low overhead, flexible cost structure, excellent product sourcing network and compact organizational structure

Strong balance sheet due to continued growth in revenue, operating income before amortization (EBITDA) and

free cash flow

4

Driving Growth Through Unique Brands


Management and Board

5

Kelvin ClaneyCEO

Richard RansomPresident, CFO

Kelly WillettDirector of Sales

Stephen J. JarvisDirector

William N.

KinnearCPA, CA, Director

Joined ICTV in July 2008 as the Company's Controller, appointed Chief Financial Officer in December 2008 and appointed as President

in September 2011. Over 8 years of experience in financial management roles at Traffic.Com, Hildebrandt International, and Grant

Thornton. He is a graduate of Pennsylvania State University with a degree in Accounting, and received his MBA from Delaware Valley

College in December, 2009.

Responsible for managing ICTV’s televised home shopping operations in the U.S., and managing the Company’s International sales and

distribution channels with over 35 countries. He assists the Company’s CEO in managing new product development. He has over 25

years of experience in television and film production, and has been a very successful presenter on the Home Shopping Network (“HSN”)

in the U.S. His career also includes television and film management with Stephen J. Cannel Productions Inc, Lions Gate Entertainment,

Carroll Street Studios, and Culver City Studios. At Stephen J. Cannel Productions, he was head of production services, duties included

overseeing all physical facilities, purchasing, inventory control, product placement and merchandising.

Chartered accountant in Canada with over 40 years of experience as a senior officer at a variety of companies, both public and private,

in the accounting and financial disciplines. Currently Corporate Secretary for a private investment company, and provides corporate

secretarial services to a variety of companies, working closely with stock exchanges and security commissions within Canada. His

experience includes the areas of mortgage underwriting and finance, point of sale, steel fabrication, secretarial services, and

investments. He spent 15 years as President of Corsec Canada, Inc., providing corporate secretarial services to small cap public

companies.

A founder of ICTL; established int’l reputation with over 20 years as a dynamic and creative marketer. Began in the US Direct Response

(DR) sector as an independent contractor to National Media Corp; sourced and executive-produced major infomercial projects, incl.:

Euro Painter™, HP9000™, Auri®, Color Cote 2000 polymer sealant™, Dustmaster 2000™, LeSnack™, Sterling Spring™, Iron Quick™,

Fatfree Express™. Created the successful children's toy BetterBlocks® ; advertised and sold nationally and internationally for 15 years.

Principally oversaw the production of ICTV's Derma Wand® infomercial and responsible for sourcing all related skin care products in

ICTV's DermaVitál® brand. Total sales generated by infomercials he has initiated or overseen now exceed $500 million.

30 years DR marketing industry experience; formed Direct Response Advertising, Inc., generating and qualifying DR leads for co.’s

dealing in luxury consumer items. Several successful products taken to the Aus. DR market; notably BetterBlocks™ sold via DRTV and

all major Aus. retailers. Co-founder and Pres. of Positive Response Vision, Inc., Manila; grew to leading DR marketing org. in SE Asia;

marked and distrib. a vast range of products. Responsible for product sourcing and acquisition, inventory, finance control, design

issues, and sales back-end programs. Produced infomercials privately; licensed them to Positive Response Vision, Inc. and other int’l

infomercial co.’s. Recently established an outbound call center, Vision TV Philippines Inc, and produced 8 new shows for int’l distrib.

Expertise in Corporate Management and Finance, Retailing and DRTV


Industry Highlights

6

Branding through Direct Response Television


Global Sales and Distribution Channel

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Established in 35 Countries Internationally

Direct to consumer via infomercial

Direct to consumer online

Live TV home shopping networks

International sales through local distribution partners

Successful products to be sold through retail


Business Model

8

Highly Scalable to Support Growth

People, Process, Technology

Product flow thru network of relationships & tradeshows

Create & develop infomercials

Media management

Direct to consumer via DRTV and online

Build recurring revenue consumables

Expand internationally

Retail

Customer support

Outsourced Relationships


Our Flagship Product: DermaWand®

9

ICTV has an exclusive license to manufacture and market worldwide

Approaching 2M units sold to-date

Current infomercial launched in Q4 2011

One of the Top 10 Longest Running Infomercials

#21 Ranked Long-Form Retail Product Sold on TV by Media in September 2013

Expanding domestic and international sales

www.dermawand.com

DermaWand is an at-home, handheld RF beauty tool that reduces the

appearance of fine lines and wrinkles and improves overall skin appearance


Complimentary Cosmetics: DermaVitál®

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13 separate skincare items

Pre-face cleansers, moisturizers,

hydrators

New proprietary formulations in

development – Dr. Angel Guerrero

Consumable product packaged as a kit

with DermaWand tool

Recurring revenue from monthly auto-

ship program

Varying pricing and product

options

www.dermavital.com

DermaVitál products are specifically formulated to help consumers get the

most benefit out of DermaWand's advanced radio frequency technology. They

were created using leading edge skin care formulations and are made of the

highest grade ingredients for professional grade results


Expanding the Business: Elastin-rp™

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Elastin-rp™ is delivered using a unique body heat-activated system which

enables the BioLastin Complex™ to penetrate quickly to help stimulate your

skin's natural ability to replenish elastin and collagen.

ICTV has licensing agreement with

BioActive Skin Technologies LLC

Media test began January 18th

100% continuity model

www.elastinrp.com


Expanding the Business: DermaNew®

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DermaNew offers easy-to-use at-home microdermabrasion systems for all skin

types and concerns, as well as other products and accessories for total body

care

ICTV has exclusive rights worldwide to patented anti-aging and resurfacing skin care system

Developed by Amby Longhofer and Dean Rhoades

Previously of Youthful Essense by Guthy Renker

To be rebranded as “Derma Brilliance”

37 person clinical study underway

Infomercial launch planned for mid-2014


Expanding the Business: NatureBee®

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NATUREBEE™ Potentiated Bee Pollen provides the only food on earth with the

22 nutrients you need for perfect health!

ICTV currently has non-exclusive rights to market to customer base

First ingestible product marketed by ICTV

First sales made in November 2013

Will be tested as an upsell on the DermaWand campaign in late January

www.trynaturebee.com


Expanding the Business: Repairen®

14

Repairen™ Supplement and Serum work together to repair and restore the

appearance of aging skin

ICTV currently has exclusive worldwide market rights

Sales launched planned for December 2013

Created by Drs. Rick and Arlene Noodleman

Discovered the effects of combining BioCell Collagen (BCC) and topical hyaluronic acid (HA)

System is dual action of an oral supplement and a serum

Is currently being tested as an upsell on the Elastin RP campagin


Financial Performance

15

2011 = $3.1mm revenue & ($0.5mm) operating loss

2012 = $22.9mm revenue & ($0.5mm) operating loss

2013 YTD = $31.2mm revenue & $2.0mm operating income

From Turnaround Situation to Growth Opportunity


2013 Has Been a Great Year

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$31.2mm revenue, +144%

$22.6mm gross profit

$2.0mm operating income, +2100%

$1.9mm net income

$0.08 EPS

2013 YTD thru September 30


Revenue Lags Customer Acquisition

DermaWand US Infomercial Offer

Free Trial offer

3 payment of $39.95

Revenue cannot be recognized until free trial period ends

Approximately 1.3mm of sales on consignment not recognized as of

9/30/13

17


2013 Revenue Breakdown

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$25.1mm DermaWand U.S.

$2.9mm DermaWand international

$3.2mm DermaVital monthly continuity


Data Analytics: The Proof is in the #’s

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Forecasted targeted media spend across 20+ vendors spanning

different mediums in multiple languages

Conversion %

Customer acquisition costs

MER = media efficiency ratio

Cross-Sell %

Average order value


Target Model

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$50mm in total revenue

6% operating margins = $3mm operating income

3-5 products

$100mm in total revenue

9% operating margins = $9mm operating income

5-10 products


Recap Highlights

21

Global sales and distribution channels set up in 35 countries internationallyWell Positioned

Management

Product Pipeline

Financials

In-house talent and expert management team to build brands

Portfolio of unique products that have the potential for rapid growth

Healthy, under-levered balance sheet

Share Structure Excellent capital structure, heavy inside ownership (37%)


Contact Information

22

Richard Ransom

President & CFO

T: 484-598-2300

E: [email protected]

Stephen Hart

Investor Relations

T: 917-658-7878

E: [email protected]

International Commercial Television, Inc.

mailto:[email protected]

mailto:[email protected]

microcapclub invitational: international commercial television (ictl)

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