microblogging: reaching new audiences in new ways stephen canner brenda clark jason eiser amber...
TRANSCRIPT
![Page 1: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/1.jpg)
Microblogging: Reaching New Audiences
in New Ways
Stephen CannerBrenda ClarkJason Eiser
Amber JarrellErica SwatzynaBrenda Williams
![Page 2: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/2.jpg)
• 1990’s (Rise of the Internet)• Bloggers began to appear• Easily accessible to the
world• Early 2000’s (Platforms
were created)• Blogs become instantly
visible to an audience and microblogging was born
• A new transformation was started
INTRO
![Page 3: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/3.jpg)
Traditional Publishing
• What is traditional publishing?• Is traditional publishing dying?• What other options are there?
![Page 4: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/4.jpg)
Authors create a Manuscript, Query Letter, or Proposal
The work is sent to a literary agent
Negotiation is made on behalf of author, and paid a
percentage
Editor reviews work and either
rejects or accepts it.
Publishing house will buy rights if there is potential
for profit
What is Traditional Publishing
![Page 5: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/5.jpg)
Is Traditional Publishing Dying?
• It seems that traditional publishing is slowly dying
• Forbes’ website notes there as been a transition in the last decade.
• Authors are looking at other methods of publishing
![Page 6: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/6.jpg)
Microblogging
![Page 7: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/7.jpg)
Other Publishing Options
• Self-publishing and subsidy publishing
• Microblogging
• Twitter Novels
• Facebook Novels
![Page 8: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/8.jpg)
• Utilizing Cell Phones, Computers, or other electronic tools connected to the internet
A network service allowing people to communicate with others
• First introduced by Facebook in March 2006 then later in July by Twitter
Microblogging is a relatively new phenomenon
• Jaiku, Pownce, Myspace, Linkedin, and Friendfinder• Twitter is the most popular
Other companies now exist for Microblogging
What is Microblogging?
![Page 9: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/9.jpg)
• Finding out locations and events
• Blogging about interesting things, activities, and building small communities with similar interests
Keep up with Social World
• Update important messages to staff
• Supports collaborative work• Helps employers gain more
information about a canididate
Organizational Efficiency in Business
Purposes for Microblogging
![Page 10: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/10.jpg)
• Matt Steward and his problem while publishing “The French Revolution”
• Difficulty with publishing novels on twitter • (140 character limit)• Authors tailor their work to the twitter platforms• Lian Yue published his novel “2020” and composed it
specifically for twitter. • Easier for authors to interact with their audience.
TWITTER NOVELS
![Page 11: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/11.jpg)
Easily accessible
Interactive literature
Compliments positive attributes
of literature
Alternative to the traditional form of
literature
![Page 12: Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber Jarrell Erica Swatzyna Brenda Williams](https://reader036.vdocuments.site/reader036/viewer/2022081421/56649ebf5503460f94bca215/html5/thumbnails/12.jpg)