microblogging in the organisation?
TRANSCRIPT
MIKROBLOGGING I ORGANISATIONER?
Trine-Maria Kristensen, Socialsquare Andreas Lloyd, Socialsquare
Trine-Maria Kristensen:- Cand.scient.soc. i PR - Marketing & Kommunikation, Market research- Blogger på www.hovedetpaabloggen.dk- Forfatter til bogen “Weblogs”, Børsens Forlag, 2007
Andreas Lloyd:- Antropolog- -
Social Square: Skaber deltagelse på nettet- Februar 2005- København – 8 ansatte- Hjælper organisationer med at få deltagelse til at fungere
8 erfarne eksperter and counting..
MagnusChristensson
Trine-MariaKristensen
ThomasMadsen-mygdal
Martin SønderlevChristensen
AndreasLloyd
AndreasJohannsen
Socialsquare Skaber deltagelse på nettet
Henrik Moltke
Anne Hodal
MIKROBLOGS?
Mennesker elsker at:
Mennesker elsker at:FORBRUGE
Mennesker elsker at:FORBRUGE
Men vi elsker også at:
Mennesker elsker at:FORBRUGE
Men vi elsker også at:• SKABE
Mennesker elsker at:FORBRUGE
Men vi elsker også at:• SKABE• DELE
Mennesker elsker at:FORBRUGE
Men vi elsker også at:• SKABE• DELE• VÆRE SAMMEN
Deltagelse er populært• 170+ mio. venner på FaceBook• 120+ mio. weblogs• 60+ mio. billeddeling• 12+ mio. artikler på Wikipedia• + millioner af radioshows/podcasts• + millioner af videoer på YouTube• + millioner deler musik
1. YAHOO2. GOOGLE
3.YOUTUBE4. WINDOWS LIVE
5.FACEBOOK6. MSN
7.WIKIPEDIA8.BLOGGER9.MYSPACE10.YAHOO CHINA
Største websites i verden
Hvor mange bruger Twitter:Det korte svar: Ingen ved det. Twitter holder det hemmeligt.
Alternative svar: mellem 6 og 36 mio
”In March 2009, a Nielsen.com blog ranked Twitter as the fastest growing site in the Member Communities category for February 2009. Twitter had a growth of 1382%, Zimbio had a growth of 240%, followedby Facebook with a growth of 228%."
Mikroblogging i små tal
http://mashable.com/2009/04/28/twitter-quitters/
http://mashable.com/2009/04/28/twitter-active-users/
HVORFOR ER MIKRO
POPULÆRT?
HVORFOR ER MIKRO
POPULÆRT?
Mikro er populært fordi:• Det er nemt• Det er effektivt• Det er hurtigt• Det er dynamisk• Det taler til os som individer• Det er socialt• Det giver internettet en levende side
MIKROBLOGGING I
ORGANISATIONER?
MIKROBLOGGING I
ORGANISATIONER?
Industrialisme>Produktion >
Ensartethed >Standard >
Statisk>Reduktion af kompleksitet >
Specialisering >Kontrol >
Organisationsdiagram >Professionel >
Massemedier >Budskab >
Indflydelse > Mål>
> Videnøkonomi> Innovation> Diversitet> Skræddersyet> Dynamisk> Navigatoin i kompleksitet> Tværfaglighed> Selvstyre> Uformelle netværk> Amatør> Masser af medier> Dialog> Relationer> Proces
Kulturelle forandringer
Industrialisme>Produktion >
Ensartethed >Standard >
Statisk>Reduktion af kompleksitet >
Specialisering >Kontrol >
Organisationsdiagram >Professionel >
Massemedier >Budskab >
Indflydelse > Mål>
> Videnøkonomi> Innovation> Diversitet> Skræddersyet> Dynamisk> Navigatoin i kompleksitet> Tværfaglighed> Selvstyre> Uformelle netværk> Amatør> Masser af medier> Dialog> Relationer> Proces
=NYE VÆRKTØJER
Kulturelle forandringer
INTERN EKSTERN
Organisationer før
INTERN EKSTERNdet sociale websitedet sociale intranetden sociale proces
den sociale organisation
Organisationer fremover
“… a study of social media adoption at 500 of the fastest growing companies in the US … 77% of respondents now report at least some use of a social media tool in their business.”
Mikroblogging CASES
http://www.imediaconnection.com/content/22791.asp
"People have seen that they have direct access to executives within Ford," Monty explains. "[When] I asked Alan Mulally to take some questions on Twitter during a media day, he happily participated and answered five questions in quick succession. People were thrilled that they got to have direct access to the CEO and were impressed with his candid answers.”
http://www.imediaconnection.com/content/22791.asp
http://www.imediaconnection.com/content/22791.asp
"Brian Kalma, who manages the day-to-day Twitter activities for the company, says customer feedback has been the No. 1 benefit for the brand.
"[Twitter has] become a massive feedback mechanism where we can hear peoples' thoughts on site improvements, what we are doing well, what we are not doing well enough," Kalma says. "We can aggregate the feedback and turn it into actionable items for improvements."
Kalma cautions, however, that feedback is only the result of genuine engagement, because if the brand can't have a real conversation with its followers, the followers aren't likely to tell the brand what they think.”
http://www.imediaconnection.com/content/22791.asp
http://www.imediaconnection.com/content/22793.asp
"It amazes me that I am in contact everyday with people that use, or are curious about, our products," Cisney explains. "One huge example is the conversation about the Kodak Zi6 HD Video camera that occurs on Twitter. So many people were asking the Twitterverse questions about the Zi6, and I am able to give them the lowdown. I have lost count how many people decided to go with the Zi6 after that."
http://www.imediaconnection.com/content/22793.asp
SÅ HVAD GØR I?
