micro insurance - a landscape study

7/29/2019 Micro Insurance - A Landscape Study

1/98

June 2011

A Landscape Studyof Micro Insurance

Education

miamicro insurance academy

Supported by:

microinsurancenetwork


2/98

A andscape tudy of icro nsurance Education

A andscape tudy of

icro nsurance Education


3/98

Acknowledgements

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Contributors (by alpha 5LFKDRVKL)UDQFHVFR2ELQR

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Contents

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Micro nsurance Academy (MA) ndia................................................................................................ .......... ..7

acional ida eguros de ersonas .A. Bolivia..........7

orth est pecial und for ealth Cameroon...........................................................................................73

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araife Colombia .A. Colombia.................................................................................. ....................................7

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ocit vorienne de estion d'Expertise et de Management (EM) .................................................1

mall armer evelopment Bank epal..................................................... ...................................................3

ogeol aiti..........................................................................................................................................................

outh African nsurance Association (AA) outh Africa............................................................................7

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Executive ummary

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"The study objectives were

to take stock of what in-

surance education materi-

als and approaches are

currently available identifyexisting gaps and some

promising practices and

highlight some concrete

areas where investment in

nsurance Education can

make a positive impact

on the extension of micro-

insurance in developing

countries."

"...the analysis of thispaper concentrates on a

population of 4 respon-

dents from countries."


7/98

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reveals that organiza-

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institutions regulators

governments health care

providers universities and

banks among others."


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"...the sector is generally

choosing to focus on basic

topics and tools for the

time being."

"early all the participants

in the in-depth interviews

reported that the popula-

tions they work with are

not only uninsured but

they are alarmingly unin-

formed about the concept

of insurance though the

level of awareness varied

across different organiza-

tions' target populations."


9/98

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"Most insurance educa-

tion programs seem to be

in their early stages and

consequently there are still

a lot of internal challengesto be overcome. ack of

expertise is a common im-

pediment to organizational

growth especially among

organizations that do not

have previous experience

with insurance or with

adult education practices. "

"Apart from training

expertise in general therewas fairly little cooperation

between organizations."


10/98


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,WZDVGLIFXOWWRGH-

termine from this study

whether the funds used for

the operation of insurance

education programs wereXVXDOO\GHVLJQDWHGVSHFL-

cally for insurance educa-

tion. hat we do know is

that many organizations

mentioned a need for

more funding for insurance

education so it would be

reasonable to suggest that

there is a need for more

insurance education-specif-

ic funding. "

"The in-depth interviews

clearly revealed that

the text-book setting

in which eneral isk

Management Education

is implemented e.g. in

the form of an awareness

campaign followed by

URGXFW6SHFLFGXFDWLRQfocusing on e.g. premium

collection was not the

norm."


11/98

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"hether the large major-

ity of the organizations

SHUFHLYHURGXFW6SHFLF

Education as a one-off

event cannot be concludedfrom the interviews. hat

can be noted is that an

overwhelming majority of

interviewees did not spe-

FLFDOO\PHQWLRQWKDWWKH\

actively conduct trainings

for already existing policy

holders."

"... a relatively small

number of organizationsconduct or have systematic

methods for conducting

ME regardless of the

type of the organization. "


12/98


art 1 lobal urvey on nsurance

Education

ntroduction

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WKLVSDSHU

" The survey conducted

in three languages (Eng-

lish rench and panish)

sought to explore the

insurance education prac-tices that organizations

DUHHPSOR\LQJVSHFLFDOO\

with respect to low-income

populations. The goal was

to get a picture of what is

being done internationally

to increase awareness of

insurance concepts and

products and the methods

in use to achieve this."

"The survey had a tremen-

dous response with over

a thousand responses col-

lected (17 to be exact)

from countries. "


13/98

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14/98


LJXUH\SHRI2UJDQL]DWLRQ

nsurance Education rograms

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15/98

4

igure 3 Type of nsurance Education by isk

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"The organizations covered

a range of topics in their

insurance education pro-

grams but the ones that

organizations most oftenfocused on were how

insurance works under-

standing risks and why

insurance is also of value to

families with low income.

The very basic nature of

these topics is perhaps sug-

gestive of the infancy of

insurance education efforts

in most parts of the world. "

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16/98


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WR WR WR WR WR More than

igure 4 Amount of nsurance Education Materials (in ours)

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" about one-third of par-

ticipants said they have

virtually no access to insur-

ance education training

materials (between and1 hours) and this was by

far the highest category of

respondents."


17/98

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igure umber of eople eached by nsurance Education Activities

nterest in a irtual ibrary of nsurance Educa-

tion aterials

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respondents have reached

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useful to recall that theseJXUHVUHODWHWRDFWLYLW\LQ

the lifetime of the respon-

dent and as nearly a third

suggested they were active

for or more years this

paints a picture of an over-

all fragmented market"


18/98


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19/98

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21/98

Box 1 orking Against egative Assumptions About nsurance

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22/98


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"ome Ms reported that

they conducted insurance

education as a strategic

move to protect their

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endeavor in itself. "


23/98

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"espite often overwhelm-

ing social and cultural

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organizations that have

found innovative ways towork within the constraints

laid out by particular

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istics. n fact there are

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challenging community

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games as a way to over-

come illiteracy which end

up engaging literate clients

more effectively as well."


24/98


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"Most insurance educa-

tion programs seem to be

in their early stages and

consequently there are still

a lot of internal challengesto be overcome. ack of

expertise is a common im-

pediment to organizational

growth especially among

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26/98


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27/98

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artnerships and rofessional Associations

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" Apart from training

expertise in general there

was fairly little cooperation

between organizations.

inks with governmentagencies universities and

other educational institu-

tions labor unions etc.

were an exception rather

than the norm."


28/98


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termine from this study

whether the funds used for

the operation of insurance

education programs wereXVXDOO\GHVLJQDWHGVSHFL-

cally for insurance educa-

tion. hat we do know is

that many organizations

mentioned a need for

more funding for insurance

education so it would be

reasonable to suggest that

there is a need for more

insurance education-specif-

ic funding. "


29/98

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nsurance Education Content

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30/98


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"The in-depth interviews

clearly revealed that

the text-book setting

in which eneral isk

Management Educationis implemented e.g. in

the form of an awareness

campaign followed by

URGXFW6SHFLFGXFDWLRQ

focusing on e.g. premium

collection was not the

norm."


31/98

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"The need for eneral isk

Management Education

was one of the most recur-

ring challenges cited by the

interviewees. The need wasvoiced in various ways but

the picture emerging from

the in-depth interviews

is clear organizations

across the board work with

communities which have

no (or very limited) previ-

ous knowledge regarding

insurance which is severely

KLQGHULQJWKHIXOOPHQWRI

the organizations' objec-tives. "

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is reimbursed the remiums

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32/98


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"Many Ms and credit

cooperatives working on in-

surance felt that the en-

eral isk Management Ed-

ucation indirectly improvedWKHJHQHUDOQDQFLDO

literacy of their customers

and was seen as a valu-

able goal in its own right.

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a life insurance policy was

included as a compulsory

component (credit life) of

a credit scheme there was

a tendency to place less

effort in conceptualizingthe insurance component

of the package."


34/98


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micro insurance - a landscape study

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