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    Contentsofthelecture

    neoclassicalmicroeconomictheoryofconsump2on

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    Neoclassicaleconomy

    Founda2ons:perfectra;onality:peoplemaketheirchoicessoastomaximizetheiru2lityunderabudgetconstraint

    perfectinforma;on:alltheinforma2ontheyneedinordertotaketheirdecisionisavailablewithoutcosts

    u2lityismeasurablethankstoascoringsystemormonetaryunits-problem:theu2lityofoneunitofmoneyisnotabsolutebutdependsontheconsumerswealth

    independenceofUifromqj:U=U1(q1)+U(q)++Un(qn)marginalu2lityposi2veanddecreasing:

    )q(UU iii =

    0q

    U

    ,0q

    U2i

    i

    2

    i

    i

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    Cardinalu;lity

    iq

    iU

    0

    iq

    i

    i

    q

    U

    00

    iq 'qi0

    iq 'qi

    tg

    tg

    0q

    U,0

    q

    U2

    i

    i

    2

    i

    i

    eachaddi2onalunitconsumedincreasesthe

    levelofsa2sfac2on,butatdecreasingratesasthesatura2onlevelisreached

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    Axioma;ctheoryofpreferences

    2q

    1q

    0

    1q

    2q

    two-goodsbasket:q=(q 1>0,q>0)

    subsistencebasket

    collec2onXofall

    availablebaskets

    undertheperfectra2onalityand

    perfectinforma2onassump2ons,a

    ra2onalsubjectisabletoexpresshis

    preferences.Forexample,hecouldsay:

    aq

    bq

    cq

    ab qq cb qq

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    Axioma;ctheoryofpreferences

    Axiomsfororderingpreferences:

    1.

    reflexivity:. completeness:foreachcoupleofbaskets,weeitherhave

    3. transi2vity:

    4. nonsatura2on:themoreofagood,thebeRer:

    5. strictconvexity

    :Xq,q,q,q cba

    qq

    caqq

    ~

    ba qq

    ~

    cb qq

    ~

    ab qq ~

    ba qq ~

    or

    if and then

    ( ) ( ) b2a2b1a1b2b1ba2a1a qqorqqifq,qqq,qq >>==

    babacba qq,10forqqqq)1(q +

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    Axioma;ctheoryofpreferences

    ThesetXcollec2ngallbaskets(eachbasketbeingassociatedtoapreferencelevel)is:

    1. closed:itincludesitsboundary. convex:

    3. strictlyconvex10withXb)1(a +

    10withIntXb)1(a +

    A B

    NONCONVEX

    A

    B

    CONVEX

    A

    B

    STICTLYCONVEX

    Thereexixtsatleastonepairof

    thesetwhoselinearcombina2onmayfalloutsidetheset

    Anylinearcombina2onofanytwo

    elementsofthesetfallseitherinsideorontheboundaryoftheset

    Anylinearcombina2onofany

    twoelementsofthesetfallsstrictlyinsidetheset

    C

    D

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    Indifferencecurve

    Indifferencecurve:curveconnec2ngallindifferentbaskets

    Features:

    1. decreasing(fromnonsatura2onaxiom). atdecreasingrates(fromstrictconvexityaxiom)3. notintersec2ngcartesianaxis(qi>0)4. nonintersec2ngotherindifferencecurves(transi2vityaxiom):ifthey

    intersected,theintersec2onbasketwouldbeassociatedtotwodifferentlevelsofu2lity

    2q

    1q

    0

    1q

    2q

    2q

    1q

    0

    1qq

    'q

    cq

    aq

    bq

    qcannotbeonthesameindifferencecurveofqa,qborqc,becauseqa,qb

    andqchavemoreofbothgoods,soforthenonsatura2onaxiomtheymust

    bepreferred.Forabundletobeonthesameindifferencecurveofq,itmusthavelessofonegoodbutmoreoftheother,soastocompensate;qcould

    meetthisre uirement.Thus indifferencecurvearedecreasin .

    1. .

    q

    'q

    cq

    aq

    bq

    2q

    theincrementalquan2tyneededtotradeanabundant

    goodhastobehigherthantheincrementalquan2ty

    neededtotradeascarcegood:togiveuponeunitofascarcegoodIwantalargequan2tyoftheothergood.

    This ivestheindifferencecurveastrictl convexsha e

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    Mapofindifferencecurves

    2q0

    2q

    1q

    1q

    q

    aq

    cq

    bq

    bc qq ac

    qq ab qq

    qqa

    qqqq acb

    thehigheristheindifference

    curve,thehigheristheu2lityprovided:theu2lityprovidedby

    basketqb(orequivalentlybyqc)is

    higherthantheu2lityprovidedby

    qa,whichinturnispreferredtoq

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    Marginalrateofsubs;tu;on

    MRS:themarginalrateofsubs2tu2onisthefirstderiva2veoftheindifferencecurve.

    Characteris2csofMS:

    1. nega2ve(goodsaresubs2tutes:thedisposalofoneunitofonegoodrequirestoaddupsomeunitsoftheothergoodsinordertoleavethelevelof

    u2lityunchanged). increasing(ordecreasinginabsolutevalue):goodsareimperfect

    subs2tutes

    2q

    1q

    0

    .aq

    bq

    2q

    1q

    0

    1.aq

    bq

    0tgqU

    qU

    dq

    dqMRS

    1

    2

    2

    1

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    Ordinalu;lity

    thecardinaltheoryhasoneimportantflaw:itassumesitispossibletoquan2fytheu2lityassociatedtoonebasketinabsoluteterms,butthisisnotrealis2candmoreovertheu2lityof

    oneunitofmoneyisnotabsolutebutdependsontheconsumerswealth.So,wehavetogive

    uptheideaofassocia2ngeachbasketacardinalamountofu2lity,andresignourselvestojust

    putallthebasketsinaordinalranking.Thatstheideaoftheordinalu2litytheory.

    u2lityisnotmeasurableinabsolutetermsdependenceofUfromqj:U=U(q1,q,qn):u2litybecomesaconven2onallabelbuiltinsuchawaythatitreflectstheorderedpreferencesonthesetXofallbaskets.

    )q,,q,q(UU n21 =

    )q(U)q(Uqqif baba >

    )q(U)q(Uqqif baba =

    )q(U)q(Uqqif baba

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    Isou;litycurves

    2q0

    2q

    1q

    1q

    q

    aq

    bq

    0dqq

    Udq

    q

    UdU 2

    2

    1

    1

    =

    +

    =

    thehigheristheindifference

    curve,thehigheristheu2lityprovided:theu2lityprovidedby

    basketqb(orequivalentlybyqa)is

    higherthantheu2lityprovidedby

    q

    0U

    0U'U >

    Isou;litycurve:curveconnec2ngallthosebasketsprovidingthesamelevelofu2lity.

    0qU

    qU

    dq

    dqMRS

    1

    2

    2

    1firstordercondi2ons

    ofthemaximiza2onproblemarenotverified

    (theslopeofthebudgetlinewillneverbe

    equaltotheslopeofisou2litycurves):notangentinternalsolu2on.

    onecornersolu;on

    2M21 pCq,0q ==

    solu2on:

    =>= tgpptgdqdqif 1221

    ofcoursesolu2oncouldalsostandontheothercornerif

    isou2litycurveswereflaRerthanthebudgetline

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    Specialcases

    3.NONCONVEXITYINONEINTERVAL

    betweenqaandqbthereisadiscon2nuity;

    firstordercondi2onsofthemaximiza2on

    problemcannotbewriRen(theisou2lity

    curvesarenotdifferen2able)

    mul;plesolu;ons2q0

    1q

    1

    M

    p

    C

    2

    M

    p

    C

    aq

    bq

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    individualdemand

    Eachconsumerhandlesthemaximiza2onproblemandgetsasolu2onwhichcons2tutesherindividualdemand.

    Thesolu2onofthei thconsumercancons2tute:

    ademandfunc;on(whengoodsareimperfectsubs2tutes,thatistheisou2litycurveisstrictlyconvex):givenCM,p1,p,oneandonlyonebundlecons2tutesthe

    op2malsolu2on:

    ademandcorrespondence(whengoodsareperfectsubs2tutes,thatistheisou2litycurveisconvexbutnotstrictly):giventheternCM,p1,pmorethanone

    bundlecons2tutestheop2malsolu2on

    adiscon;nuousdemand(whenisou2litycurveisnonconvex):inthiscaseanequilibriummayNOTexist!

    rememberweareworkingwithinthe

    neoclassicalseng,whichmeansthat

    consumerisra2onalandperfectlyinformed

    ( ) 2,1iforp,p,Cqq 21Mid

    i ==

    Thedemandcurveishomogeneousofzerodegreeinpricesand

    income:ifallpricesandtheincomechangeinthesamepropor2on,qddoesnotchange:absenceofmonetaryillusion

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    Marshalliandemand

    Inordertoretrievethemarshalliandemandweneedtoworkundertheassump2onofcardinalu2lity

    ( ) ( )2211M21 qpqpCq,qUZ +=

    0pqUqZ 111 ==

    0pqUqZ 222 ==

    0qpqpCZ 2211M ==

    firstorder

    condi2on

    M

    M

    2

    2

    1

    1

    C

    U

    UZ

    CZ

    p

    qU

    p

    qU

    =

    ==

    =

    ( )iiii

    i qppq

    U1p =

    =

    lagrangian

    0q

    Ufor0

    dq

    dp2

    i

    2

    i

    i

    ifCM

    increases,thebudgetline

    shisup.

    Ifthegoodisnormal,increasing

    theincomecausesanincreaseinits

    consump2on.

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    Incomeeffect

    2q0

    1q

    2

    M

    p

    C

    'U

    'q

    U

    q

    2

    M

    p

    'C

    1M p'C

    1M pC

    INFERIORGOODS

    0C

    q

    M

    d

    1subs2tu2oneffect

    . thedecreaseinphasincreasedtheresourcesoftheconsumer,soshecanbuymoreofboth

    goods->incomeeffect

    U

    Then,onepricechangesfromp top.Assumeforexample:

    22 p'p

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    Price-consump;oncurves

    Thankstoesandec,wecanclassifygoodsin:

    2q0

    1q

    inferior

    good

    normal

    good

    Giffen

    good

    0e,0e Cs