Proprietary and Confidential

Michelle DornfeldHead of Business Development

moving beyond insurance

Proprietary and Confidential

1

3

2

WHO WE AREToggle is a new modern brand from Farmers Insurance: a tech start-up designing products and services for the next generation consumer

WHAT’S NEXTMission one is to build scale and expand our ecosystem

WHAT WE DOOur focus is an innovative approach to support today’s consumer with modern insurance and more, starting with a revolutionary renters insurance product in Oct 2018

Overview

Stephanie LloydPresident

Michelle DornfeldBus Dev, Partnerships

Rehan AshroffIT Lead

Ekta RanjanStrategic Planning

Josh LaRocheResearch + Mktg

Todd WrightTechnologist

David HemryClaims

Kimberly DryCustomer Service

Hank MeisseActuary

Shannon BrainardLegal Counsel

Christina WeberUX, Digital Design

A Farmers®

Company

SM

Julie BracamontesProduct Manager

Caitlin MahoneyProduct Manager

Meet the Team

OUR JOURNEY

Discover & Define

7 weeks

Ideate & Prioritize

Prototype & Validate

Platform & Partnerships

May 1 Oct 1June 22 Aug 3

8 weeks

Contract & Pricing

6 weeks 2 weeks

Test & ImplementDesign & Develop

Sept 14

from zero to launch in 5 months

A Farmers®

Company

SM

Iconic

Differentiating

Fundamental M P

fully digital

OUR MODELunderstand, design, validate, go

A Farmers®

Company

SM

76M+ millennials in US

are the parents of a pet75%

live with constant financial stress57%have a ‘side hustle’40%

don‘t have basic insurance

of Americans18-37 rent

65% 59%

OUR FOCUSthe millennial renter

RENTERS INSURANCE

A Farmers®

Company

SM

www.gettoggle.com

and beyond

RENTERS INSURANCE

A Farmers®

Company

SM

PortableCoverage follows you wherever you go

Anytime.Anywhere.

and beyond

RENTERS INSURANCE

A Farmers®

Company

SM

CustomizableInsurance shouldn’t be one-size-fits-all

Toggle Up what you need, Toggle Down what you don’t.

and beyond

A Farmers®

Company

SM

RENTERS INSURANCE

Unique Optional Add-OnsPet Parent Coverage

For your furry or scaly baby, protect them and you from their not-so-cute moments.

and beyond

A Farmers®

Company

SM

RENTERS INSURANCE

No “gotcha” momentsTransparency = Trust

Most renters policies have a single item limit that is buried in the fine print.

We give them a heads up and a #ToggleOn option.

and beyond

A Farmers®

Company

SM

RENTERS INSURANCE

Unique Optional Add-OnsSide HustleTM Coverage

Most renters insurance excludes coverage for stuff you use for business purposes.

We got you covered.

and beyond

A Farmers®

Company

SM

RENTERS INSURANCE

Unique Optional Add-OnsIdentity Protection

We live on the internet.

But it doesn’t mean we have to be vulnerable.

Protect yourself.

and beyond

A Farmers®

Company

SM

RENTERS INSURANCE

Building a Better Financial FutureCreditLiftSM helps you build your credit just by paying your rent.

powered by

and beyond

gettoggle.com