Michalis Vafopoulos, vafopoulos.org

Web economy in perspective

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Only 25 years old?

Basic characteristics

① everywhere ② contradictory ③ unusual ④ changes rapidly⑤ complex ⑥ redefines values

Is it like?

typography telephone television

Ancient market

Streets

Or like?

The Web…highway

o basic infrastructure o communication o cooperationo networko accidentso less privacyo Not cars but bits

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How it works

Websites

Web

Internet

HTMLhttpURI

network of networks

Your webpage

application

Behind the WebBerners-Lee

information highways babelthe inventive

contractor of CERN

USA & EU policies knowledge

Web eras

Web 1.0

social bulletin board Web 2.0 Web 3.0

data

The most expensive lesson

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The digital Bing Bang

Web 2.5

mobile low costfallacy

not only contentCONTEXT

Online generations

natives immigrantsmediators

Web intelligence

Howard Gardner

Web

massively collaborative maths

Web

How? “socializing” the digital

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URI address

Existence Fingerprint Boundary Negotiator

Becoming elastic

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URI

Text Human Data Business Market

The metaphor:

Web Goods

sequences of binary digits, identified by their exclusive URI and affect the utility of or the payoff to some individual in the economy.

Value source: digital & interlinking

The pure Web economy

Consumption

more energetic and connected

Mass Joint Consumption

of information & ads

Consumption

Personal data abuse

Pro-sumption

Moving the borders of production & consumption

Production

Inputs: Open, networked & decentralized information

Peer Production

Incentives: from property to commons

Not only use resources but also modify, benefit, transfer

From mass to networked industries

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Third mechanism in:

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Production GovernanceProperty

Network effects

Web 1.0Humans(supply)

Documents (demand)

Web 2.0 Web 2.5Multi-sided platforms

Network effects

Web 3.0Data

bidirectional and massively processable interconnections among online data

enabler for existing infrastructures

The Data trilogy① Open: access

everyone to use and republish

② Big: scale

high volume, velocity and variety

③ Linked: use

publish once, use as many times

Data economy…now

Building infrastructures

Not yet QoS & ROI

Data & standards

Open Economic data budgets, spending, registries, contracting…

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Publicspending.net: interlinking public

expenditure in global scale

Follow public money all the way

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Prices

Creating value I: innovation

remixing machine-processable contexts

e.g. auto-update ERP from online data

Creating value II: transparency

Break walled-gardens

Open government

Policy framework

① Processing power② Storage③ Network access④ Online data &

services⑤ Privacy

Personal grid workspace (g-work)

for every citizen

The Web as a social machine

Being protected by digitizing

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…challenges the basic aspects of human nature:

o Technologyo Bodyo Moral Valueso Socialityo Generations o Economy

Humanizing the Web Webizing Humanity Successful business facilitate this dialogue

Not only answers but make the questions more concrete

Grazie! Questioni?

More info

• Twitter: @vafopoulos• Vafopoulos@gmail.com• www.Vafopoulos.org • www.publicspending.net • www.Youtube.com/websciencegr