michal pastier, zaraguza, experiment: využívanie kultúrnych trendov namiesto produktových...

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  1. 1. Worldwide Creator's Archive Japanese Web Designing Magazine published 5 pages about ZARAGUZA
  2. 2. .net is the world's best-selling magazine for web designers and developers
  3. 3. First advertising agency featured on the Forbes SK cover First place in Forbes Business Story Competition
  4. 4. PRODUCT INSIGHTS VS CONSUMER INSIGHTS
  5. 5. Image Resource: Image Resource: theepochtimes.com
  6. 6. Insightom prekonte problm pvodu
  7. 7. Insightom prekonte problm chuti
  8. 8. Nadproduktov rozmanie Anti-trendy k masovmu konzumu (LOKLNOS, POCTIVOS, BIO) Chceme s dopredu, ale potrebujeme posmeli Nron, kritick, vyberav spotrebite Potreba skutonch socilnych siet, nov socializmus
  9. 9. Insight Zmena vnmania produktu
  10. 10. PRODUCT INSIGHT vyzera skvelo CONSUMER INSIGHT cti sa skvelo
  11. 11. Insight Zmena pouvania produktov
  12. 12. http://on.fb.me/1KMCxc8
  13. 13. PRODUCT INSIGHT chu, nakopnutie CONSUMER INSIGHT makm veer
  14. 14. Insight Zmena prstupu k celebritm
  15. 15. PRODUCT INSIGHT chu, energia, balenie CONSUMER INSIGHT televzne celebrity ma nebavia
  16. 16. Insight VYUVANIE ANTITRENDOV
  17. 17. Insight VYUVANIE KONZISTENCIE
  18. 18. PRODUCT INSIGHT je mal CONSUMER INSIGHT neviem ako vemi je mal
  19. 19. PRODUCT INSIGHT rchlo a chutne CONSUMER INSIGHT zaslim si pochvalu za varenie
  20. 20. Insight Hur nkup namiesto nkupu
  21. 21. PRODUCT INSIGHT etrite CONSUMER INSIGHT etrite si nervy:)
  22. 22. http://youtu.be/h6p6eILr-AY
  23. 23. Insight Zmena pouvania mdia cieovou skupinou
  24. 24. FAN MADE AUDI PRINT:
  25. 25. FAN MADE AUDI PRINT:
  26. 26. FAN MADE AUDI PRINT:
  27. 27. FAN MADE AUDI PRINT:
  28. 28. FAN MADE AUDI PRINT:
  29. 29. FAN MADE AUDI PRINT:
  30. 30. FAN MADE AUDI PRINT:
  31. 31. Nepouvajte marketing len na to, aby ste informovali
  32. 32. Neptajte sa, ak benefit m produkt, ale ak benefit m vaa komunikcia