IAT 334 - D101Michaela Tsumura + Mandy Cheung

Integrating music into Strava provides users with a seamless listening experience while running or riding. Additionally, track progress and gain

insight on how song choices can affect athletic performance.

STRAVA + MUSIC INTEGRATION

AREAS OF USER FRUSTRATION

No Music Integration

Premium Lacks Value

OtherGPSInaccuracy

REMOVING PAIN POINTS

After conducting extreme user interviews and an online survey we discovered the main pain points within Strava’s user experience.

Spotify is the world’s most popular music streaming app with the largest global music library.

McAlone, N. (2015).

By implementing Spotify it reduces complications within Strava and prevents Strava from diluting Spotify’s features.

CHOOSING SPOTIFY

Saves time for users1.

3.

2. Provides users with an uninterrupted exercise experience

Music statistics allow users to plan for future runs and achieve new goals

By syncing users’ Spotify profile into Strava, users can seamlessly ��access their saved music on Spotify in Strava.

When recording their runs, they can access their synced music to play during their run

Add variety to my exercise routine by constantly changing my routes

FOR CONSUMERS

THE VALUE OF MUSIC INTEGRATION

Strava with music integration provides value to both stakeholders and consumers.

PACE

5:00

6:00

7:00

8:00

9:00

10:00

00:00:00 01:29:18

MUSIC STATISTICS

DURATION OF RUN

1. Allows Strava to be on par with competitors 2. Spotify and Strava can increase their user-base with this cross application integration

FOR STAKEHOLDERS$$

THE VALUE OF MUSIC INTEGRATION

Strava with music integration provides value to both stakeholders and consumers.

Music Integration

Goals

Challenges

Social

Build Routes

Audio Cues

Fitness Tracker

CHRIS FERDINAND

Age: 28

Gender: Male

Location: Denver, Colorado, USA

Occupation: Software Salesman

End goal: To track statistics and progress of runs

Achieve personal fitness goals (ex. Run time, pace, distance)

GOALS

Experience goal: To achieve relaxation during run

Uninterrupted exercise “flow”

To feel motivated while running

Add variety to my exercise routine by constantly changing routes

Life Goal:To stay physically fit

Lower chances of health problems

VALUESPracticality

Efficiency

Aesthetics

ICONSBUTTONS

COLOURS TYPE TREATMENT + PATTERNS

Stopped#e0d9d5 #ffffff #a4e2f5 #45b5e8

#ed5c30#383838 #d03f28 #ed492f

Run AnnouncementsNone (off)

Now Playing

VISUAL LANGUAGE

Login to Spotify

Playlists

Working For ItZhu

00’s

FEATURE | Before Run

User’s Feed Spotify is located in the drop-down menu Login once to Spotify to connect your account

99% 5: 48 PM

99% 5: 48 PM

FEATURE | Before Run

Login takes users to app or web login(based on whether the user has the mobile app installed)

Sync playlists or stations from Spotify Syncing progress bar provides feedback

FEATURE | Notifications

User is notified when playlists have synced User is notified after they have changed their playlists in Spotify and need to sync them to Strava

FEATURE | Before Run

Record Run screen with music feature Select which playlists and/or stations to listen to during your run or ride

FEATURE | Start Run

After music has been selected, record run The current song will show on the record screen and lock screen for easy accessibility

FEATURE | Pause Run

When activity is stopped users can edit music selection

Edit Queue or select new playlists/stations

Select or deselect playlists

Select or deselect stations

Edit the Queue by changing the order of your playlist or removing unwanted songs

FEATURE | Pause Run

Queue shows upcoming songs Change the order of upcoming songs(Hold and drag icon up or down to reorder songs)

Remove unwanted songs from Queue(Hold + swipe icon left to remove songs)

FEATURE | After Run

When saving an Activity view your Music Statistics

View songs from your Activity and corresponding statistics/data(Drag the sliders left and right to highlight sections of the run and display the songs played)

00:00:00 01:29:18

FEATURE | After Run

After posting an Activity to your feed you can review your playlist(s) and Music Statistics

View songs from your Activity and corresponding statistics/data(Drag the sliders left and right to highlight sections of the run and display the songs played)

FEATURE | After Run

After posting an Activity to your feed followers can view additional information

Followers can tap the music note icon to view your playlist(s)

Followers see a list of songs and playlists from your Activity

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McAlone, N. (2015). Spotify just unseated Pandora to become the most popular music streaming app in the world. Retrieved from http://www.businessinsider.com/spotify-beats-pandora-to-become-most-popular-music-stream-app-in-the-world-2015-12.