michael schade, fishlabs
DESCRIPTION
Taking Console IP to Mobile vs. Creating Mobile-Specific IP -- Michael Schade, CEO, FishLabs (The White Nights: Mobile Games Conference http://www.wnconf.com/).TRANSCRIPT
Michael Schade, CEO FISHLABS Entertainment GmbH
Mobile Games White Nights
Original vs. Console/PC IP on Mobile
St. Petersburg, June 28, 2013
Console Game Experience on Feature Phones
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50
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2007 2008 2009 2010 2011 2012 2013
MTri
an
gle
s/s iPhone 3D Performance
Power VR 6
Next iPhone Faster Than Playstation 3!?
Evolution of Galaxy on Fire…
Galaxy on Fire™, J2ME, 512 KB, 2005
…what a blast!
Galaxy on Fire 2™ - Supernova HD, iPhone 5, 1.2 GB, 2012
Mobile is truly massive!
495
72
209 155
722
128
202
148
918
190 204
142
76 77
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200
300
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500
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Smartphone Tablet Portable PC Desktop PC Xbox 360 PS3
Mil
lio
n U
nit
s
2011 Shipments
2012 Shipments
2013 Shipments
Total Shipments
Total!
Console/PC IP Pros
Console/PC IP Cons
Featured on the US Apple App Store
Featured on the US Apple App Store
AAA IP + Premium + 3.5 Stars = $,$$$ p.m.
Classic IP + Premium + 4.5 Stars = $$,$$$ p.m.
AAA IP + Premium + 4.0 Stars = 1,$$$,$$$ p.m.
Indie IP + Premium + 4.5 Stars = $,$$$,$$$ p.m.
Featured on the US Apple App Store
Inspired IP + Premium + 4 Stars = $$,$$$ p.m.
Inspired IP + Freemium + 4.5 Stars = $$$,$$$ p.m.
AAA IP + Paymium + 4 Stars = $$$,$$$ p.m.
AAA IP + Paymium + 4.5 Stars = 1,$$$,$$$ p.m.
Featured on the US Apple App Store
Inspired IP + Paymium + 4.5 Stars = $$$,$$$ p.m.
Classic IP + Paymium + 4.5 Stars = $$,$$$ p.m.
AAA IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
Featured on the US Apple App Store
Indie IP + Premium + 4.5 Stars = $$,$$$ p.m.
AAA IP + Premium + 4.5 Stars = $$$,$$$ p.m.
Inspired IP + Paymium + 4 Stars = $$,$$$ p.m.
Inspired IP + P2P/F2P + 4.5 Stars = $$$,$$$ p.m.
Inspired IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
Original IP + Paymium + 4.5 Stars = $,$$$,$$$ p.m.
Conclusion
Thank you for listening!
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Featured on the US Apple App Store