Michael RussellMarch 31, 2007

Expanding to Get Smaller

Individualization

Micro-Targeting

Outsourcing

Collaborative Development

Keys to the Long Tail

1. Stocking a diverse array of products

2. Connecting with customers in far away places

3. Meeting the needs of global niches

Expanding to Get Smaller

Individualization

Micro-Targeting

Outsourcing

Collaborative Development

Four Contexts of Computer Use

1. Computer Classes

2. Business/Vocational Education Classes

3. Writing in Core Courses

4. Experimentation in Elementary Classrooms

USEIT Study

Delivering instruction

Preparing instructional materials

Recording grades

Emailing

Providing accommodations

Directing students use to create products

Directing students use to develop knowledge/skills

The New Millennium

Access = Use ?

aa

Preparation

Email Use

Teacher-directedStudent Use

Delivery

lower use

6–15 years 15+ years1– 5 years

higher use

0.0 0.1 0.2 0.3-0.1-0.2-0.3

aa

Confidence

Positive Impacts

Negative Impacts

lower use

6–15 years 15+ years1– 5 years

higher use

0.0 0.1 0.2 0.3 0.4-0.1-0.2-0.3

Stronger Beliefs

Weaker Beliefs

2002

Computers in K-5 Classrooms Today

DATA

RESOURCES

DATA

RESOURCES

Questions, Thoughts or Reactions?

russelmh@bc.edu