michael kavusak mara womer erica keith wesley jernigan
DESCRIPTION
Michael Kavusak Mara Womer Erica Keith Wesley Jernigan. Grove City College. See it from the other side . The Goal. Make people see Glass as a tool, not a gadget. The Target . The Medical Industry. Our Reason. The Industry demands Technology and Innovation. Specifically…. EMR’s. - PowerPoint PPT PresentationTRANSCRIPT
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Michael KavusakMara WomerErica KeithWesley Jernigan
See it from the other side.
Grove City College
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The Goal
Make people see Glass as a tool, not a gadget
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The Target
The Medical Industry
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Our Reason
The Industry demands Technology and
Innovation
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Specifically…
EMR’s
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What’s an EMR?
The systematic collection of
electronic health information
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The Short
Create awareness and generate
demand
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The Long
Market Penetration and Sales
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Demand Generation
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Consumer Overview
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The Website
Linked with Social Media
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Owned
FacebookTwitterYoutube
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Paid
Display Ads
Sponsored Articles
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Tracking
Social Bakers
Top 200 Brands on Twitter in 2 years
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Medical Industry Overview
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Owned
Content Marketing and Social Media
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Paid
Sponsored Content on
Medical blogs and Journals
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Earned From Consumers and
Medical Professionals
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EMR Overview
Sales Force and PPC
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TrackingGoogle
Analytics and Sales
20% Market Penetration within Two Years
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Budget Overview
Medical- 50%Consumer-
35%EMR’s- 15%
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Medical
55% Paid, 35% Owned, 10% Customer Service
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Consumers
45% Paid35% Owned
20% Customer Service
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EMR’s
55% Sales35% PPC
10% Customer Service
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Personnel
Video Production
Sales Force Display Ad Development
Social Media Team
Customer ServiceContent Development
Paid Search Team SEO Team
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Conclusion
The Professional Standard
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The Horizon
B2B Expansion
AndIntegration