michael edson: the smithsonian commons - a model institution?
DESCRIPTION
An overview of the Smithsonian Institution's Web and New Media Strategy process and the vision of a Smithsonian Commons. Presented at the Special Libraries Association 2009 conference.TRANSCRIPT
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The Smithsonian CommonsA Model Institution?
Photo: Smithsonian Web and New Media Strategy Workshop, April 2009
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The Smithsonian CommonsA Model Institution?
http://www.youtube.com/watch?v=N5x4Sga0d1s
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Preamble• Twitter: @mpedson, slideshare.net/edsonm• Join us at http://smithsonian-webstrategy.wikispaces.com
• Beware…The opinions in this presentation are mine, not the official policy/strategy of the Smithsonian…
• We’re a little bird• …Darwin…Write this down so it doesn’t slip away• How is this good for you as…
– A technologist? (How can you help us do this?)– An enthusiast? A re-user? A citizen?
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A Model Institution
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A Model Institution…Complete “Imagining a Smithsonian Commons” paper/slides at:
Text Version: http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-versionPPT Version: http://www.slideshare.net/edsonm/cil-2009-michael-edson-powerpoint
(Omitted from this PowerPoint file just to save space and reduce duplication…)
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Web and New Media Strategy
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Why Make Strategy?
• To prioritize tactical opportunities• Pain and/or fear?
Many organizations don’t beginstrategic change until they’re either
afraid or in pain, or both
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Internal Blog/Wiki/Listserv
152 posts to internal blog
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Internal Blog/Wiki/Listserv
Classic blog/wiki playbook
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Internal Blog/Wiki/Listserv
Classic blog/wiki playbook
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Internal Blog/Wiki/Listserv
Classic blog/wiki playbook
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Steering Committee
• Breakthrough! A FAQ on a Wiki instead of a charter!!!
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Steering Committee
• Breakthrough! A FAQ on a Wiki instead of a charter!!!
Q: How is the committee going to make good decisions about leading-edge technologies and the inherent positive and negative of internet trends when they are not themselves internet experts?A: It’s not going to be easy. We recognize that we aren’t experts and we may take missteps along the way. That’s why we will be seeking advice from many sources including internal practitioners and external leaders. We will also work to expand knowledge of our audiences and what actual users think of the Institution’s web and new media initiatives. The committee also recognizes the need to establish pan-Institutional working groups to address specific issues and opportunities, in much the same way as OCIO has established collaborative Technical Working Groups (TWGs) to make hardware and software decisions in recent years.
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Smithsonian 2.0
http://smithsonian20.si.edu
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Smithsonian 2.0
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Process: Workshops to Wiki
• Http://smithsonian-webstrategy.wikispaces.com
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Process: Workshops to Wiki
Workshops “wiki-cast” live to public wiki
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Process: Workshops to Wiki
Process at-a-glance“The main intent of the workshops is to move relevant
information to the wiki where it can be openly evaluated, sifted, weighed, and considered by all.”
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Process: Workshops to Wiki
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Process: Workshops to Wiki
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Process: Workshops to Wiki
Highlighting things that are important and need action
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Process: Workshops to Wiki
Value-added by the museum community
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Process: Workshops to Wiki
Value-added by the museum community
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Public-Facing Wiki
• Improvement/synthesis over timeOriginal
workshop notes
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Public-Facing Wiki
• Improvement/synthesis over time
Added highlight, Action Required
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Public-Facing Wiki
• Improvement/synthesis over time
Attendee says “wait a minute!”
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Public-Facing Wiki
• Improvement/synthesis over timeApology and re-
cast original assertion
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Public-Facing Wiki
• Improvement/synthesis over timeAnother user
synthesizes core question: How do
units break out these costs?
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YouTube: Voice Your Vision
http://www.youtube.com/watch?v=V-XNKDXiDW4
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YouTube: Voice Your Vision
http://www.youtube.com/watch?v=V-XNKDXiDW4
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Twitter: #si20
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Schedule/Workflow
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Draft StrategyStrategy Draft
Preliminary
Not Official
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Strategy Structure
• Themes– Update the Smithsonian Digital Experience– Update the Smithsonian Learning Model– Balance Autonomy and Control within SI
• 8 Goals External Mission
BrandLearning
Audience
Internal InterpretationTechnologyBusiness ModelGovernance
Each Goal has specific program, policy, and tactical recommendations
Strategy Draft
Preliminary
Not Official
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Strategy Draft
Preliminary
Not Official
Theme 1: Update the SI Digital ExperienceCommunity engagement, content, and findability across all platforms
From inside any of these sites, where’s the rest of the Smithsonian’s content, visitors, community?
African Art
Air and Space
American History
American Indian
Anacostia Museum
Cooper-Hewitt
Freer / Sackler
Hirshhorn
National Zoo
Natural History
Portrait Gallery
Postal Museum
The Castle
SI Across America
Asian Pacific American Program
Education / Museum Studies
Folklife / Cultural Heritage
Latino Center
National Science
Resources Center Affiliations
Smithsonian Associates
Traveling Exhibitions
Archives of American
Art
Astrophysical Observatory
Museum Conservation
Institute
Environ-mental
Research Cntr
SI Libraries
Photo Initiative
Tropical Research Institute
What can I do with this content once I find it? How can I interact with my fellow-visitors?
Which Web site has the informationI need? Where do I start? Can I get this on my mobile phone? Can I get it in an exhibit?
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Theme 2: Update the SI Learning Model
New Platforms for learning andcollaborative knowledge creation
Old Learning Model
New Learning Model
Strategy Draft
Preliminary
Not Official
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Theme 3: Balance Authority and Control within SI
Innovation at the edges:a commons in the middle
Strategy Draft
Preliminary
Not Official
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Strategic GoalsStuff we’ve got to DO!
Strategy Draft
Preliminary
Not Official
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Strategic GoalsStuff we’ve got to DO!
Uhhhgggg! I can’t bear to see eight slides with the title “Strategic Goals...”
Strategy Draft
Preliminary
Not Official
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Strategic GoalsStuff we’ve got to DO!
Strategy Draft
Preliminary
Not Official
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Strategic GoalsStuff we’ve got to DO!
• Under the 8 goals there are 54 specific tactical recommendations
Strategy Draft
Preliminary
Not Official
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Strategy GoalsStuff we’ve got to DO!
• Goal 1: Mission– Prioritize Web and New Media programs in proportion to
their impact on the mission • Goal 2: Brand
– Strengthen the relationship between the Smithsonian brand and its sub-brands
• Goal 3: Learning– Facilitate a dialogue in a global community of learners
• Goal 4: Audience– Attract larger audiences and engage them in long-term
relationships
Strategy Draft
Preliminary
Not Official
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Strategy GoalsStuff we’ve got to DO!
• Goal 5: Interpretation– Support the work of Smithsonian staff
• Goal 6: Technology– Develop a platform for participation and innovation
• Goal 7: Business Models– Increase revenue from e-commerce fundamentals and
Web 2.0 perspectives • Goal 8: Governance
– Design and implement a pan-Institutional governance model
Strategy Draft
Preliminary
Not Official
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The Smithsonian CommonsA place to begin
• A new collaboration model• An new relationship with the public• A new model of learning and knowledge
creation
Strategy Draft
Preliminary
Not Official
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I want to be a commons…
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Don’t forget about us!!!
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How can we make the SmithsonianMore relevant in a digital age?
Filmed April 26th, 2009 at theSmithsonian in Washington, D.C.
http://www.youtube.com/watch?v=MTJ8u2HGtrs
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[Video available upon request]