#MIB

2013-

2014

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Influence: the brands

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NATURE OF INFLUENCE

Is relevant to your life

Has changed the way you shop

Has made your life more interesting

Is fundamental to your life

Is part of everyday language

Has changed what you do in everyday life

Has encouraged you to make smarter/ better choices

Have an emotional relationship with

Has had an impact on the way you interact with people

Is really important in the world today

You identify with

Influence is multi faceted

And it is difficultto build influence

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100

8As low as

446As high as

Ipsos Influence Index in 2013

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Five dimensions driving influence

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#1 #2 #3 #4 #5

#6 #7 #8 #9 #10

Top 10 most influential brands 2013

* Brand only questioned in Flanders

*

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#11 #12 #13 #14 #15

#16 #17 #18 #19 #20

Top 11- 20 most influential brands 2013

* Brand only questioned in Flanders** Brand only questioned in Wallonia

***

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THE NEW RANKING OF 2014 WILL BE REVEALED ON

MARCH 26

MORE INFO WILL FOLLOW SOON

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THANK YOUGerd Callewaert Country manager Ipsos Belgium