Mia  King  9411  Longbow  CIR  Magnolia,  TX  77354  

(214)  516-­‐1623  •  Mia.King430@yahoo.com    

 Summary  

Results-­‐focused,  quality-­‐driven  professional  with  extensive  experience  in  merchandise  planning,  marketing  and  purchasing  positions;  demonstrating   consistent   achievement   of   objectives,   strong   forecasting   and   analytical   skills   and   dedication   to   organizational   goals.  Advanced   presentation   and   relationship   development   abilities,   with   track   record   of   success   improving   sales   and   inventory  performance  to  ensure  profits.  

Key  Skills  and  Core  Competencies  

 Experience  

Jcpenney  Digital  Marketing  Manager  –  October  2013  –  April  2014    • Consulted  on  many  high-­‐profile  projects  as  a  key  go-­‐to  member  in  the  organization  that  resolved  issues,  improved  processes  and  

delivered  results  often  with  accelerated  timelines  and  multiple  points  of  input  • Partnered  with  the  internal  research  group  and  identified,  modeled  and  tracked  key  brand  attributes,  which  in  turn  increased  fan  

connection  • Oversaw  a  comprehensive  assessment  of  media  assets  resulting  in  new  models  and  practices  to  more  effectively  reach  fan  targets  

and  meet  company  objectives  Business  Analyst  -­‐  Jewelry-­‐  June  2013  –  October  2013    • Collaborate  with  Merchandising  and  Planning  Teams  to  identify  and  implement  allocation  strategies  • Develop   and   execute   allocation   strategies   for   product   in   accordance   with   financial   plans,   store   attributes,   and   inventory   turn  

objectives.  • Analyze  historical  data  and  current  trends  to  identify  category,  style,  and  account  opportunities  -­‐  Identify  risks/opportunities  to  sales  

and  profitability  at  all  levels  of  the  business.  • Create  or  work  with  existing  reports  to  drive  allocation/business  decisions.  Trouble-­‐shoot  and  resolve  allocation   issues   in  a  timely  

manner  with  Planning  and  Distribution  Center.  • Evaluate  and  recap  Best  Sellers  for  basic  workload  targets.  • Assist  in  managing  corporate  inventory  levels  on  a  daily  basis  through  recognizing  and  acting  on  inventory  surplus  risks.  • Co-­‐Managed  product  placement  and  store  wide  floor  set  initiation  

 Buyer  –  Food  and  Beverage  Team  -­‐  January  2013  –  June  2013    • Co-­‐Led   the   Food   and   Beverage   Merchandise   teams   implementation   of   the   candy   shop,   coffee   shop,   and   other   food   initiatives  

focusing  on  a  new  strategy  for  bringing  food  into  the  business,  and  helping  create  a  “One  Stop  Shop  feel”  • Assisted   Sr.   Project  Manager   to   create   project   plan,   define   objectives,  milestones,   budget,   and   the   store   communication   for   the  

execution  of  the  Food  &  Beverage  initiative  • Led  the  research  in  competitive  brand  awareness,  and  negotiations  for  new  products  planned  for  Q3-­‐FY13  • Responsible  for  sample  management  including  reordering,  shipping,  receiving,  and  floor  set  execution  • Project  lead  on  the  Customer  Engagements  implementation  of  the  event  schedule,  database  communication,  and  execution  timeline  

by  partnering  with  project  stakeholders,  vendors,  buyers,  and  third  party  companies  for  effective  communication  to  customers  and  stores  

• Collaborated  with  Outside  Agencies,  Procurement,  Marketing  and  Visual  for  an  eye  opening  communicative  demo  experience  with  live  performers,  incentives,  and  newfound  customer  vs.  product  knowledge.  

• Reported  directly  to  VP  of  Customer  Engagement  while  working  along  side  the  Sr.  Project  Manager  with  extensive  exposure  in  the  executive  level  environment  

       

• Business  Development  &  Account  Management  • Strong  Oral,  Presentation  and  Negotiation  Skills  • Product  Merchandising  • Project  Management  

• Inventory  Tracking  • Sales  Analysis,  Reporting  • Order  Management  • Trend  Analysis  

• Market  Research  and  Event  Marketing  • SEO,  Social  Media  and  Direct  

Marketing  • Store  Management  and  Operations  

 Neiman  Marcus  Direct  Merchandise  Coordinator  -­‐  August  2011  –  January  2013    • Managed  daily  buying  office  operations  as  a  single  assistant  handling  $30  million  in  sales,  providing  information  and  communication  

to  45+  vendors  and  management  teams  including  DMM  &  GMM  • Analyzed  weekly  +  monthly  sales  and  receipt  flow  by  vendor  to  develop  financial  projections  and  seasonal  financial  plans  • Negotiated  RTV’s  and  swaps  with  vendors  to  maintain  even  product  flow  and  remain  on  margin  plan  • Managed  PO  log,  Tracked  catalog  in-­‐stocks  and  managed  reorders  • Assisted  Buyer  in  identifying  trends  and  selecting  merchandise  for  the  season  taking  into  account  item  and  category  performance  +  

opportunities,  as  well  as,  determining  the  assortment  and  buy  quantity  at  the  lot  +  color  level  • Manage  marketing  editorial  content   for  departments,   including  proofing  catalogs  and  online  edits   to  ensure   image  &  copy  reflect  

vendor’s  vision  &  brand  • Established  collaborative  partnerships  with  in-­‐house  copywriters,  Director  of  Marketing,  Marketing  Managers,  PR  and  Store  buying  

team  to  maximize  production  and  quality  to  meet  client-­‐advertising  objectives.    • Sample  liaison  between  vendors  &  photography  for  online,  editorial  content  &  catalog  for  over  500  samples  per  month  • Have  built  strong  rapport  with  vendors  which  has  provided  the  team  with  access  to  merchandise  1st  giving  selling  advantage  over  

competitors  Tween  Brands  Retail  Store  Manager  -­‐  February  2009  –  August  2011    • Managed   a   $1.3   million   store   with   success   due   to   creating   a   store   culture   focused   on   relationship   building   and   creation   of   an  

intimate   customer   experience,   setting   the   minds   of   the   associate   to   make   the   customers   “job”   easier   by   curating   the   store  assortment  to  present  the  items  that  most  closely  meet  the  communication  needs  

• Led  the  store  team  with  structured  communication,  creating  a  consistency  of  messaging  for  the  company  and  my  expectations  with  interactive,  hands-­‐on  training  methods  to  develop  a  team  and  foster  an  understanding  of  priorities  around  task  management  in  the  store.  

• Executed   event   promotions   and   new   styles   with   team   awareness   +   excitement   with   inside   contests   and   initiatives,   as   well   as,  associates  deployment   through  a  defined   zoning   system  as  an   indicator  of  well-­‐executed   store  environment   that   supports   selling  initiative  

Assistant  Sales  Lead  • Award  winning  Assistant  Lead   in  2  high  volume  stores  with   the  roles  and  responsibilities   for  driving   the  business   through  specific  

metrics  accountability,  including  comp  performance,  UPT,  ADT,  payroll  budget  management,  customer  data  capture  and  conversion  • Lead  in  product  execution,  and  floor  set  management  • District   Lead   in   high   volume   sales   performance   and   customer   service,   as   well   as,   a   mentor   in   sales   strategies   and   customer  

engagement  Lorelane  Boutique:  shoplorelane.com  Small  Business  Owner  -­‐  January  2015  –  Present    • Owner  &  Operator  of  Lorelane  Boutique    • SEO  Management,  Google  Analytics,  and  Google  Ad  Words,  as  well  as,  Social  Media  management    • Seasonal  Event  Planner  with  events  such  as  The  Nutcracker  Market,  Round  Top  Vintage  Market,  The  Bluebonnet  and  Scarecrow  

Festivals  Zoom  Media  Brand  Ambassador  -­‐  February  2008  –  Present  • Responsible  for  revenue  generation  and  also  encouraging  repeat  business,  as  well  as,  liaising  with  clients  at  a  high  level  • Working  closely  with  exhibition  organizers,  stand  designers,  contractors,  and  managing  relationships  with  sponsors.  • Developing,  implementing  and  managing  events  including  but  not  limited  to:  Overseeing  procurement  of  catering,  audiovisual,  

security  &  rental  needs.    • Maintaining  a  calendar  of  events  for  effective  long  term  planning  &  management.    

   

Educational  Background  • Texas  Woman’s  University  -­‐  Denton,  TX  • B.S.  in  Fashion  Merchandising  /  B.B.A.  in  Marketing -­‐  2008-­‐2010 • Wade  College  -­‐  Dallas,  TX  

A.A.  in  Fashion  Merchandise  Marketing  -­‐  2006-­‐2008      

Skills  Microsoft  Office  including  Word,  Excel,  PowerPoint,  Outlook;  Adobe  Photoshop,  Illustrator,  and  Acrobat                      Visual  Merchandising  and  Set  Sale  initiation