mHealth IsraelMonday, October 7th, Tel Aviv

Global Challenges / Israeli Solutions

* Coordinated in collaboration with Tel Aviv University and State University of New York

In Collaboration with Tel Aviv University & SUNY (CEWIT)

Technical Skills: ~80% have technical backgrounds. Most at Healthcare IT startups

High Engagement: 92% accessed Dropbox presentations after last conference

Audience: Entrepreneurs from Healthcare, IT, Mobility Sectors

TED style Keynotes (No panels): 15-20 minute presentations, no Q&A, by senior execs from world class Healthcare companies

Startup Competition: 6-8 elite mHealth startups competing for $10,000 worth of free services

Networking: Lunch and coffee breaks to meet other attendees. Private dinners for VIP guests.

Content: TED Style Keynotes

Startup ContestPresentations by Global Experts from Europe, Asia and North America

Keynote Profiles (Partial List)

John Mattison, MD

Chief Medical Information Officer / Assistant Medical Director, Kaiser Permanente

Pramod Gaur, PhD

Vice President TeleHealth, UnitedHealth Group; Former Chair, American Telemedicine Assoc

Yitzhak Peterburg, DrPH

Board Member, Teva Pharmaceuticals; Former CEO of Clalit (Israel’s largest HMO) and Cellcom (Israel’s largest Wireless Carrier)

Keynote Profiles (Partial List)

Dr. Rajni Aneja

Clinical Transformation Leader, Humana

Al Lowenstein

Director of Innovation, Merck

Minoru Yonezawa, PhD

Chief Research Officer; Toshiba America

Keynote Profiles (Partial List)

Elliot Menschik, MD, PhD

Managing Director, DreamIt Health; Professor, University of Pennsylvania

Delia Vetter

Senior Director, Benefits & Programs- EMC

Shmuel Einav, PhD

Head of Medical R&D; CEWIT - Center of Excellence in Wireless IT, State Univ of New York

Keynote Profiles (Partial List)

Ben Chodor

CEO, Happtique (Greater New York Hospital Association)

Thierry Zylberberg

Head of Healthcare- Orange

Koichi Tsujino

Business Development Manager, Micro Device Division; Omron

Keynote Profiles (Partial List)

Noriyuki Inoue

General Manager, Technology Strategy Department KDDI

Gerard Grundler (TENTATIVE)

Managing Principal, Head of Healthcare IT Services- Verizon

Guy Shechter (TENTATIVE)

Senior Director, Global Operations, Medical Affairs- Philips Healthcare

Agenda (Tentative)

Morning8:00-9:00 – Registration & Coffee9:10-9:20 –Welcome, Dr. Shmuel Einav, CEWIT 9:20-9:35 –Israel + mHealth (Yitzhak

Peterburg, Board Member, Teva) 9:35-9:50 – Regulatory landscape (Susan

Berson, Mintz Levin)9:50-10:05 – Founder Story (Ben Chodor,

Happtique- Great NY Hospital Association)10:05-10:30 –Enabling US Healthcare

Transformation (Ranji Aneja, Humana)10:30-10:50 – Coffee Break10:50-11:15 – Wireless Carriers in Healthcare

Delivery (Thierry Zylberberg, Orange)11:15-11:30 – Healthy lifestyle for feature

phone owners (General Manager, KDDI)11:30-12:00 –Trends & Opportunities in US

TeleHealth (Pramod Gur, United Health)12:00-12:15 – Hacking the US Healthcare

System (Partner, DreamIt Health)12:15-12:30 – Hospital to Home (H2H)- Philips

Afternoon12:30-13:30 – Kosher Lunch & Networking13:30-13:45 – Big Data Diagnosis Technology (Minoru

Yonezawa, Toshiba) 13:45-14:15 – mHealth: What to Expect in the next 3

years (CMIO, Kaiser Permanente)14:15-14:35 – Sensors, Micro Devices and mHealth

(Koichi Tsujino, Omron)14:35-14:50 – How Payers are Lowering Costs (Delia

Vetter, EMC)14:55-15:10 – Enabling a More Sustainable,

Personalized and Patient Centric Healthcare System (IBM)

15:10-15:30 – Coffee Break 15:30-16:00– Industry Landscape in Pharmaceuticals

(VP Strategy, Portfolio and Commercial Operations, Pfizer)

16:00-16:10 – US mHealth Investment Landscape (Partner, Mobility Ventures)

16:10 – 17:15 mHealth Israel Business Contest: Winner and 1st Runner Up receive $10,000 worth of free legal, accounting, marketing, patent filing, technology and other services

17:15 Winner Announced / End of Conference

Start-up Competition The only mHealth / Healthcare IT start-up competition in Israel 6-8 Startups selected as finalists by committee of local experts 5 minute pitches Contest Judges comprised of international VIP’s Winner and 1st Runner-Up receive $10,000 worth of legal,

accounting, marketing, PR, patent, tech and other services Likely coverage by Israel’s Channel 10 health correspondent

VIP Dinners: Oct 6th, 7th, 8th

Oct 8th: Jerusalem Tour

Oct 8th: Targeted Scouting Meetings

Additional Planned Activities: VIP Dinners, R&D Center Visits, b2b Meetings with Start-ups, Local Touring

Oct 10th: Optional Dead Sea / Masada Tour

Organizing Team

Levi Shapiro, Adjunct Professor, IDC; General Partner, JIMMI Fund

Expertise in mobile. Organized two conferences in 2013

Shmuel Einav, PhDProf., Tel Aviv University Head of Medical R&D, State University of New York (SUNY), Center for Excellence in Wireless IT (CEWIT);