PRESENTED BY:

- NURUL SYAHIRAH

- NUR HIDAYAH

- SITI BALKIS

- NOR ADLINA

EXECUTIVE SUMMARY

We choose to manufacture chocolate because as according to some research, Malaysia is the fourth highest per capita consumption of chocolate in the world at approximately 10 kg of chocolate per annum. It is found that 90% of people consume chocolates(42% consumers are of age group 10-20, 33% consumers are of age group 21-30.)

DABS Chocolate is taken based on each capital of partners’ name (Dayah, Adlina, Balkis and Syahirah)

We produce variety of DABS Chocolate which are chocolate drinks, cooking chocolate, chocolate bar, sweets and cosmetic chocolate. All of these chocolates are packaged in an artfully designed packaging which could only be described as world-class.

We are able to produce a large amount of quantity and will offer good quality chocolate with reasonable price.

Product innovation and quality customer service are our long term key.

DESCRIPTION OF PROPOSED BUSINESS

The basic activity of our business is producing and selling halal chocolates.

Our company produce, create new recipe to add more variety of chocolate that we have produce and sell chocolates around the world.

We produce chocolates in variety types such as chocolate drink, chocolate bar, cooking chocolate, sweets and cosmetic used.

We focus on manufacturing and retailing. All the chocolates we produced will be sending to our own shop, supermarkets, small companies and salons.

Location : Kuah Town, Langkawi, Kedah.  Main customer is everyone. Specifically,

- Chocolate bar = Everyone- Cooking chocolate = Chef, housewives and bakers- Cosmetic = Women and men- Chocolate drinks = Families- Sweets = Kids

Cooking chocolate Chocolate bar

Chocolate shake

Cosmetics chocolate

Chocolate drinksSweets

INDUSTRY ANALYSIS

Political Environment :

rules and regulation to preserve environment while producing goods and services for customer.

apply business license from SSM.

Technology Environment :

deals with industrial arts, applied science, engineering processes, inventions or methods.

social network page; Facebook.

INDUSTRY ANALYSIS

Social Cultural Environment :

consists of highly related aspects, such as demographics, religion and cultural trends.

located at Kuah Town, Langkawi

strategic - surrounded by residential area, offices, school and supermarket.

Economy Environment : Kuah Town is the most

important town on Langkawi Island. Though it is not an actual city, local people from Langkawi refer to it as a city. Kuah is a nice and small town with a relaxed atmosphere.

If there is recession, business activities will be slow due to low demand from consumers.

Competitors

COMPETITOR STRENGHTS WEAKNEASESS

Hellovenus Chocolate

Selling a wide variety of chocolates consisting types of flavour.

Give a good services

Unstrategic business location

Dalshabet

Popular Variety of tastes, colours and

appearance

The price are too expensive

Chocolate Haven

Have a variety of chocolates design

Selling various types of chocolates including various types of design

Still new operates

Dreamy Chocolate

Have a great partnership with other companies

The largest fast food market in the world

Negative publicity

Future Outlook

growing with improving sales from time to time.

to be well-known and famous throughout Malaysia.

establish a branch of other shop to another place before 2015.

introduce our company in other countries such as Italy, Switzerland, Spain, Austria and French.

- famous with chocolate. we want to introduce our chocolates so that

Malaysia will become recognizable abroad.

Industry Growing or Shrinking

seen this business have potential to still growing and possible to have a higher demand.

because chocolate is a business opportunity that is relatively simple to start, has high demand and is hot right now.

people nowadays love to spend money on small things that make them feel good.

chocolates are not one of life's necessities, they have become popular because they symbolize one of life's little luxuries for those of us who are on a budget.

LOGO

DABS Chocolate’s mission is to be the best company that provides all types of Halal

chocolate all over the country. DABS Chocolate will complete in the basis of high quality

products and services that will ensure superior customers satisfaction in all market where it

serves. DABS Chocolate is committed to providing its customers, employees and

suppliers with an atmosphere of participation that involves them in the process of

continuous improvements.

MISSION STATEMENT

COMPANY OBJECTIVES

To achieve DABS Chocolate’s mission, we made some objectives to realise the mission:  1. To attain the lowest price so that everyone can afford

to buy our products and maintain the highest quality product.

2. We only use the finest and halal ingredients and materials to produce our products. 

3. We manufacture using only finest quality fairly traded chocolate while promoting business practices that respect the environment and dignity of others.

4. To be a responsible company that works to serve and promote the common good.

MANAGEMENT PLAN

FORM OF BUSINESS

Our company, DABS Chocolate is a partnership company. Partnership is a business owned by two or more persons carrying out the business with a common of sharing the profits and losses according to the agreed formula. We also agreed to divide our profits and losses equally. DABS Chocolate’s partners and the capital contributed are as below :

Nor Adlina binti Mohd Zainuri (RM 90,000) Nurul Syahirah binti Asrul Effendi (RM 95,000) Nur Hidayah binti Ardzemi (RM 95,000) Siti Balkis binti Zulkufli (RM 90,000)

QUALIFICATION OF MANAGEMENT TEAM AND COMPENSATION PACKAGE

GENERAL MANAGER  Full Name : Nor Adlina binti Mohd Zainuri Age : 28 years old Address : No. 70 Jalan Wira 29 Taman Perwira 42500 Telok

Panglima Garang, Selangor. Academic Qualification :

-Bachelor’s Degree in Business Administration

-Diploma in Business Management (UiTM Kedah)

-Sijil Pelajaran Malaysia and Penilaian Menengah Rendah ( Sekolah Agama Menengah Tinggi Tengku Ampuan Rahimah.) Experience : She helped her parents by managing the family

business for 3 years. Expertise : She is very responsible, confident and capable in

managing business.

FINANCIAL MANAGER  Full Name : Nurul Syahirah binti Asrul Effendi Age : 28 years old Address : 1541 Bagan Jermal, 12300 Butterworth, Penang. Academic Qualification :

-Bachelor’s Degree in Accountancy (UiTM Kedah)

-Diploma in Accountancy (UiTM Kedah)

-Sijil Pelajaran Malaysia and Penilaian Menengah Rendah (St. George’s Girls’ School) Experience : Worked as an Account Auditor in Shinhwa

Company for almost 3 years. Expertise : She has the important qualities (analytical,

communication, mathematical and organizational skills) needed for a financial manager.

HUMAN RESOURCE MANAGER

Full Name : Nur Hidayah binti Ardzemi Age : 29 years old Address : Kampung Masjid Mukim Sungai Laka, 06010

Changlun, Kedah Academic Qualification :

-Degree in Human Resource Management

-Diploma in Accountancy (UiTM Kedah)

-Sijil Pelajaran Malaysia and Penilaian Menengah Rendah (SMK Changlun) Experience : Worked as a Human Resource Coordinator

for 2 and a half years. Expertise : She’s able to balance the strengths and

weaknesses of different options and decide the best course of action. Many of her decisions have a significant impact on workers or company.

MARKETING MANAGER

Full Name : Siti Balkis binti Zulkufli Age : 29 years old Address : 1097-B Kampung Padang Gelanggang, Jalan

Sanglang, 06150 Ayer Itam, Kedah Academic Qualification :

-Bachelor’s Degree in Business Administration

-Diploma in Accountancy (UiTM Kedah)

-Sijil Pelajaran Malaysia (Kubang Pasu Science School)

-Penilaian Menengah Rendah ( SMK Sanglang) Experience : Worked as a Marketing Executive in SM

Entertainment for 2 years. Expertise : She has knowledge of a wide range of

marketing techniques and concepts.

JOB DESIGNATION

GROSS WAGES PER YEAR (RM)

EPF CONTRIBUTION

(9%) (RM)

SOCSO CONTRIBUTION

(5%) (RM)

NET WAGESPER YEAR

(RM)

GENERAL MANAGER

120,000 10,800 6000 103,200

FINANCIAL MANAGER

96,000 8640 4800 82,560

HUMAN RESOURCE MANAGER

102,000 9180 5100 87,720

MARKETING MANAGER

90,000 8100 4500 77,400

The salaries to be paid for each manager are:

Organizational Structure

General Manager

The highest-level employees in a business

Their authority is sometimes exceeded only by chief executive officers

Most necessary requirement is leadership.

Must be able to :

a) Coordinate resources including money, time and people

b) Make decisions by assessing different options

c) Complete all the task on schedule

d) Interpersonal skills are important because they interact with employees, vendors and customers

e) To organize and direct business operations and to communicate their goals, issues and policies clearly and persuasively.

Human Resources Manager

Human resources managers typically do the following:

a) Plan and coordinate an organization’s workforce to best use employees’ talents

b) Link an organization’s management with its employees by handling questions, administering employee services, and resolving work-related problems

c) Advise managers on organizational policies, such as equal employment opportunity and sexual harassment

d) Coordinate and supervise the work of specialists and support staff

e) Oversee an organization’s recruitment, interview, selection, and hiring processes

f) Handle staffing issues, such as mediating disputes, firing employees, and directing disciplinary procedures

Finance Manager

Responsible for the financial health of an organization. Financial managers typically do the following:

a) Prepare financial statements, business activity reports and forecasts

b) Monitor financial details to ensure that legal requirements are met

c) Supervise employees who do financial reporting and budgeting

d) Review company financial reports and seek ways to reduce costs

e) Analyze market trends to find opportunities for expansion or for acquiring other companies

f) Help management make financial decisions

g) Develop strategies and plans for the long-term financial goals of their organization.

Marketing Manager

Plan and coordinate an organization’s workforce to best use employees’ talents

Link an organization’s management with its employees by handling questions, administering employee services, and resolving work-related problems

Advise managers on organizational policies, such as equal employment opportunity and sexual harassment

Coordinate and supervise the work of specialists and support staff

Oversee an organization’s recruitment, interview, selection, and hiring processes

Handle staffing issues, such as mediating disputes, firing employees, and directing disciplinary procedures

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities and stakeholders, apart from maximizing profit. It applies to all business entity. With social responsibility, business can win trust and respect from employees, customers and societies.

Below are our company’s activities which applies the concept of Corporate Social Responsibility :

1) Giving RM20 voucher to the customer who bought our products more than RM60.

2) Every customer who joined our membership club will get free chocolate bar.

3) Donate RM 50000 to the orphanage every year to support their live.

PRODUCTS AND PRODUCTION

MARKETING

TARGET MARKET

Our target market - younger generation, children and middle age groups who like chocolate.

Age : 5-18 years old 19-30 years old Gender : boys and girls

Income : between RM 5.00 and aboveInterest : Female

Types of Chocolate

Price Of DABS Chocolate

Price of Dalshabet

Chocolate Drinks RM 15.00 each RM 20.00 each

Sweets RM 1.50 per each RM 2.00 per each

Chocolate Bar Large : RM 7.50 each Medium: RM 5.00 each Small: RM 3.50 each

Large : RM 7.80 each Medium : RM 4.80 each Small : RM 3.00 each

Cooking Chocolate RM 17.00 each RM 20.00 each

Cosmetic Chocolate

RM 40.00 each RM 50.00 each

PRICING

Our company provides better quality of chocolate at competitive prices. DABS Chocolate is cheaper than Dalshabet which is an added benefit to the company. The prices of each DABS chocolate depends on the types of chocolate and flavor. We use natural flavour that will satisfy our customers.

PRODUCT CHARACTERISTICS

Market research carried out among chocolate consumers found that consumers associated a unique intimacy with dark chocolate. Popularity of the product in market testing was attributed to several key features including flavour, sweetness, a creamy aftertaste and a melt-in-your-mouth texture. These identified features would later be incorporated into the product’s brand image and advertising.

Legal Description: DABS Chocolate

Ingredients: Full cream Milk, sugar, Cocoa Butter, Cocoa Mass, Milk Solids, Emulsifies (Soy Lecithin, 476), Flavours.

Milk Chocolate contains Cocoa Solids 26%, Milk Solids 28%

Allegen statement: Contains Milk and soy, may contain traces of wheat, Egg, Peanuts and Tree Nuts.

Nutritional information is applicable to the 220 g DABS Chocolate block. Also available in 135g, 350g and 500g sizes.

DISTRIBUTION

Because our business is providing chocolates to customers, that means we should make easy to our customers to get our products. Our products will be sold through retail outlets. Our distribution strategy is follow:

We manufacture and also sell through our chocolate shop.

PROMOTION

To make sure the customers know about our services, therefore, we plan to introduce our business through

Launching: On the first day operation,we give trial and sampling chocolate.

Pamphlet: Distribute to our customer, it tells more about services offered like place where sell our chocolate, types of chocolate and other services.

Business Billboard: To promote mechandise, make locations premises known by the public.

Advertise: On television, newspaper and popular magazine with large Malaysian female audience.

PARTICULAR 2010 2011 2012

CAPITAL:SYAHIRAH 95 000 100 000 110 000ADLINA 90 000 100 000 100 000HIDAYAH 95 000 105 000 105 000BALKIS 90 000 103 000 150 000

WATER AND ELECTRIC 14 200 15 000 15 500ADVERTISING EXPENSES 5 400 5 600 6 000PURCHASES 178 450 180 000 200 000SALES 267 700 300 000 350 000LAND AND BUILDING 450 000 450 000 450 000MACHINERY AND FACTORY 100 000 100 000 100 000MOTOR VEHICLE 98 000 98 000 98 000ACCUMULATED DEPRECIATION:

LAND AND BUILDING 22 500 45 000 67 500MACHINERY AND FACTORY 5 000 10 000 15 000MOTOR VEHICLE 4 900 9 800 14 700

RENT 3 500 3 500 3 500GENERAL EXPENSES 4 750 5 000 5 500SALARIES AND WAGES 60 000 60 000 75 000INVESTMENT BANK WEEN 40 000 50 000CARRIAGE INWARD 7 400 8 000 8 350CARRIAGE OUTWARD 5 850 6 000 6 550DEBTORS 20 750 25 000 30 000CREDITOR 39 030 40 500 45 300BANK BALANCE 22 570 30 780RETURN INWARDS 1 200 1 450 1 600RETURN OUTWARDS 880 1 000 1 300BAD DEBTS 8 740 9 000 9 050DISCOUNT ALLOWED 5 870 6 000 6 550DISCOUNT RECEIVED 9 770 10 000 11 500OPENING STOCK 25 750 27 550 35 000CLOSING STOCK 52 780 58 270 65 800DRAWING:

SYAHIRAH 30 640 35 000BALKIS 29 000 33 000ADLINA 32 000 36 800HIDAYAH 30 000 35 400

1, 865 060 1, 964 240 2, 307 680

SALES FORECASTS AND INCOME STATEMENTS FOR ATHREE-YEAR PERIOD

FINANCIAL PLAN

RISK IN BUSINESS

MARKET

FINANCIAL

MANAGEMENT

Market Risk

Market can affect new businesses depending on the nature and location of the business, prospective competition and product pricing.

Markets that are overly saturated with the same products and services can be detrimental to a new business’ ability to gain significant market share.

Business owners can effectively manage market risk by performing a market analysis, which helps determine the market potential for their particular product or service.

A marketing plan can help define marketing areas as well as uncover customer needs.

Properly identifying market risk is necessary to manage and/or avoid the risk all together.

Financial Risk

New businesses face significant financial risks because usually new business owners often fail to plan financial projections or create working budgets.

New businesses have to determine if their product or service is strong enough to support the financial obligations of the business.

A lack of startup funds poses a considerable threat to new businesses.

Sufficient capital is necessary to pay for the owner’s living expenses and inventory, equipment, office supplies, marketing materials are needed to run effectively until the business turns a profit

Entrepreneurs who are unable to secure financing often dip into personal savings or overextend credit cards to fund their new business venture.

If the business does not succeed, a new business owner could possibly face financial ruin.

MANAGEMENT RISK

The organizational structure of a new business, or lack thereof, is another risk in starting a new business.

New business owners with little or no management experience will face challenges in running a company.

Entrepreneurs who hire inept managers run the risk of hurting important business functions as well as the overall bottom line of the company.

Ineffective management can have an adverse effect on sales efficiency, quality control and customer service.

Thank You