mg2138 coursework 13 14

7/27/2019 MG2138 Coursework 13 14

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MG2138 Marketing Channels and Logistics Coursework Paper 2013-14

MG2138 Marketing Channels and Logistics of 5

Brunel Business SchoolBachelor of Science/Master of Science (delete as appropriate)

TITLE Marketing Channels and Logistics MODULE CODE__MG2138

The intention of MG2138 is to introduce students to the fundamental principles, ideas and issues related to the supplylogistics of the modern business world - where technology, globalization and environmental concerns play a critical role inshaping business processes. Through this coursework assignment, you must demonstrate knowledge, understanding and

skills of relevance for a professional working in the area of logistics design, planning and management.

Please note that the assessment for this m odule is a single piece of indiv idu al work con tr ibut ing 100% of modu le

marks.

ActivityYou are required to work individually to research and write an essay in the given topic area. The immediate objective is todemonstrate knowledge of an important concept related to logistics.3000 words ± 300 words (penalties may be applied for exceeding the limits on word length) are needed and must bewritten in a professional style while adhering to the principles of good essay writing. Structure the essay to enhance

readability and understanding, focus ideas and use appropriate references following the Harvard method. Clear andinformative analysis must be included in the essay.

TopicAddress the topic described below. If you choose to write about any another topic, you will NOT receive credit.

Sustainability and the Green Supply Chain.

Consider a particular real organization of your choice which has an international profile. Discuss how the organization is

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adopting the principles of environmental and social sustainability (do not consider economic or financial sustainability) inits supply chain management and logistics operations, and use examples from the organization to support yourdescription. Include diagrammatic models and other relevant figures where appropriate to illustrate and support yourdiscussion. Bear in mind that the analysis and discussion must be specific to your chosen organization and not merely a

regurgitation of general practice and principles. Include a references section which should include all of your sources forthe essay, and format it using the Harvard style.

Submission guidelines and assessmentBBL submissionThe essay must be prepared as a Microsoft Word Document file and submitted using the completed coversheet viaBlackboard Learn’s assignment submission feature by the deadline. The file must have the following format:

StudentID-MG2138-cw.docx, e.g. 06983782-MG2138-cw.docx

Include your student id number as the name of the file, and “docx” or “doc” as the file extension. Before submitting the filecheck that it can be opened and that it is readable. Re-submissions after the submission deadline shall be regarded aslate. Files received in an unreadable form (e.g. corrupted or wrong format) may be subject to penalty and/or given agrade F. Ensure that your student ID is displayed in the coversheet (in the title page of the essay).

Important notePlease be conscious of avoiding any possibility of suspicion of plagiarism. It is very easy to detect similarities at thestructural level of documents, even if superficial features differ. The examiner may deem unexplained similarities inessays are unreasonably included and designate an “irregularity”, which will lead to further inquiries and potentially apenalty such as failure on the module.

Target Length: 3000 words.Penalties may be applied if word length does not adhere to the stipulated amount (3000 ± 300) – see marking schemebelow for details.

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Grading SchemeGrades will be awarded according to the scheme detailed below. You will be provided with formal feedback by way of agrade only.

The following learning outcomes are assessed through this assignment.

1. Explain the marketing channels and logistics frameworks, models and theories and describe the latest trends withinthat field.

2. Explain the structure, dynamics and key processes of marketing channels and logistics and critically evaluate thatevolving environment.

3. Identify and analyse the characteristics of the key marketing channel and logistics functions and evaluate relevantstrengths and weaknesses and solve related problems.

4. Analyse the essential role of marketing channels and logistics towards customer service, relationship managementand value creation.

5. Demonstrate written communication skills

The following employability skills and competencies will be enhanced through this assignment.

1. Develop communication skills to effectively convey information in writing.2. Develop planning and organizational skills along with a high degree of detail orientation.3. Demonstrate solid work ethic in successfully completing tasks.4. Demonstrate ability to takes initiative with minimal supervision.5. Demonstrate enthusiastic attitude to quickly assimilate new concepts and meet challenges.

UG grades and grade point bands [Senate Regulation 2 (2009 starters onwards)] are: A* (17), A+ (16), A (15), A-(14), B+ (13), B (12), B- (11), C+ (10), C (9), C- (8), D+ (7), D (6), D- (5), E+ (4), E (3), E- (2), F (1)

Content: appropriateness of material; relevance; quality of suggestions gradedescriptor

up to 80marks

The text displays an authoritative grasp of the link between the literature and the task. There are no major omissions, orirrelevant or inappropriate material. There are indications of originality in either application of ideas or in synthesis ofmaterial.

A*, A+, A, A- 56-80marks

The text displays a very good grasp of the link between the literature and the task. There are no major omissions, orirrelevant or inappropriate material. There is a very good degree of skill in either application of ideas or in synthesis of

B+, B, B- 48-55marks

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material.

The text displays a good grasp of the link between the literature and the task. There may be one major omission, but little ifany irrelevant or inappropriate material. There is a good degree of skill in either application of ideas or in synthesis ofmaterial.

C+, C, C- 40-47marks

The text displays an adequate grasp of the link between the literature and the task. There may be a major omission or two,and some irrelevant and/or inappropriate material. There is an adequate degree of skill in either application of ideas or in

synthesis of material.

D+,D, D- 32-39marks

All, or many, of the following apply: an inadequate grasp of the link between the literature and the task; major omissions,irrelevant and/or inappropriate material.

E+, E, E-, F 0-31 marks

Structure: introduction; overall structure; sequencing; references; professionalism gradedescriptor

up to 20marks

The excellent introduction includes an overview and motivation for what follows. The structure of the text is very clearlyhighlighted by use of appropriate paragraphs; there is very clear and logical sequencing. The references, both within and atthe end of the text, are accurately cited and presented. The presentation is of a professional academic style. Thegrammar/punctuation is error-free. There are no spelling mistakes or incorrectly-used words. There are no long, confused orunwieldy sentences which detract from legibility. Material taken from other sources is accurately paraphrased; thetext/style/content is that of the writer. It is within the word limit of 3300 words and is not less than 2700 words in length.

A*, A+, A, A- 14-20marks

The very good introduction includes an overview and motivation for what follows. The structure of the text is clearly

highlighted by use of appropriate paragraphs; there is very clear and logical sequencing. The references, both within and atthe end of the text, are accurately cited and presented. The presentation is of a professional academic style with only minorflaws. The grammar/punctuation is near error-free. There are very few, if any, spelling mistakes or incorrectly-used words.There are very few, if any, long, confused or unwieldy sentences which detract from legibility. Material taken from othersources is well paraphrased; the overall text/style/ content is generally that of the writer. It is within 15% of the target wordlength of 3000.

B+, B, B- 12-13

marks

The reasonable introduction includes an overview and motivation for what follows. The structure of the text is highlighted byuse of appropriate paragraphs; there is clear and logical sequencing. The references, both within and at the end of the text,are adequately cited and presented. The presentation is of a professional academic style in places but with some significantflaws. The grammar and punctuation is reasonable. There are a few spelling mistakes, incorrectly-used words, and/or long,confused or unwieldy sentences which detract from legibility. It is within 20% of the target word length of 3000.


There is an attempt at an introduction, an overview and motivation for what follows. The structure of the text is adequatelyhighlighted by use of appropriate paragraphs; there is reasonably clear and logical sequencing. The references, both within

and at the end of the text, are adequately cited and presented. The presentation is not of a professional academic style. Thegrammar and punctuation is adequate. There is a number of spelling mistakes, incorrectly-used words, and/or long,confused or unwieldy sentences which detract from legibility. Material taken from other sources is only adequatelyparaphrased; some of the overall text/style/content is that of the writer but with some of the style of the original source(s)evident. It is within 25% of the target word length of 3000.

D+,D, D- 8-9 marks

Many, or all, of the following apply: the introduction may be missing or, if present, lacks an adequate overview and motivationfor what follows; the structure of the text is inadequate; the ordering lacks a clear and logical sequence; the references bothwithin and/or at the end of the text are missing or inadequately cited and presented. The presentation is not of a professionalacademic style and many, or all, of the following apply: poor writing quality and style; the grammar and punctuation is poor;there are many spelling mistakes, incorrectly used words, and/or long, confused or unwieldy sentences which detract fromlegibility; material taken from other sources is inadequately paraphrased; the references are either non -existent orinadequately cited and presented. It is outside of 25% of the target word length of 3000.

E+, E, E-, F 0-7 marks

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Overall Gradedescriptor

up to 100marks

Evidence of a consistently authoritative grasp of concepts, methodology and content appropriate to writing a critical essay,with evidence of depth and confidence in the understanding of issues underpinning the assessment task.

A*, A+, A, A- 70-100marks

A confident level of understanding based on an assured grasp of relevant concepts, methodology and content appropriate towriting a critical essay. Evidence of significant skill in interpreting complex material articulated with a high level ofcompetence.

B+, B, B- 60-69marks

A coherent response to the requirements of the assessment task. Evidence of accurate restatement and organisation ofrelevant concepts, methodology and material appropriate to writing a critical essay.


Awareness of the requirements of the assessment task. Evidence of reading and organisation of relevant source materialand of an attempt to draw relevant conclusions. Evidence of attainment of all learning outcomes described for the task.

D+,D, D- 40-49marks

The work presented does not show achievement of some (or all) of the learning outcomes described for the task. E+, E, E-, F 0-39 marks

mg2138 coursework 13 14

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