MIDWESTFASHION WEEK

M E D I A P A C K A G E

WHO WE AREMidwest Fashion Week began in 2006 when Catou fashion designer, Berny Martin, saw a need for a Midwest outlet to showcase a range of local to international designers. MFW is also a power platform to showcase the talents of stylist, photographers, and models. Through the years, MFW has expanded past the traditional Fall and Spring series of shows. Smaller, private events take place throughout the year. These include:affordable fashion seminars, trunk shows featuring local designers and runway fashion shows. MISSION STATEMENTMidwest Fashion Week is dedicated to showcasing the creative efforts of the clothing design community. In so doing, MFW connects the dots between high and affordable fashion, which enables people to discover new ways of expressing their individuality through fashion. VISIONThe vision of Midwest Fashion Week is to create an entire lifestyle of upscale sophistication that lives on throughout the year. The idea is to provide Midwestern residents with the understanding that fashion is more than just clothes. It is everywhere and affects everyone. The art of fashion is present in theater, food, sports, music, fine arts, and more. The goal of Midwest Fashion Week is to explore these avenues by involving all walks of life, interests, and demographics.

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LEADING FASHION IN THE MIDWESTThe East Coast has New York Fashion Week. The West

Coast has L.A. Fashion Week. So what about all the talented people who live and work in between? This

creative disparity is what prompted the launch of Midwest Fashion Week in 2006. Over the last six

years, MFW has given up-and-coming talents a place to showcase their work. The environment of MFW

stimulates networking and volunteering as well as allowing designers the opportunity to practice marketing and branding themselves within the

fashion industry.

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DESIGNMFW was founded on the principle of

nurturing and supporting cultural enrichment and creative arts in the Midwest. Everything

we do is centered around art, design and how it is incorporated into our everyday lives.

MFW provides a unique opportunity to showcase the creative talents of designers, stylists, makeup artists, and the rest of the

artistic community.

EXPRESSIt is more than fashion. We provide designers

and artists with a community fostering inspiration and creative growth while

providing them an opportunity to gain experience through relationships with industry professionals. Whether their

passion is styling or makeup, photography, or designing, being a part of MFW allows young professionals to develop the necessary skills

to succeed in the fashion industry.

CONNECTIt is our belief that empowerment and active involvement are vital to the development of strong, long-lasting communities. By partnering with nonprofit organizations, MFW provides organizations with an avenue to become involved and to make an impact. Through these philanthropic efforts, we are displaying there is more to fashion than just images — there is a greater purpose as well.

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MEDIA COVERAGEMFW has come a long way since its inception in

2006. By focusing on innovative partnerships and quality events, we have attracted an extensive

media following. With strong ties to local media, we are able to reach out to national media brands (i.e.

MTV and the Indianapolis Colts). To date, our media coverage has reached more than

4.5 million individuals worldwide.

PAST MEDIA COVERAGEIndianapolis StarMetroMixFOX-59 NewsAfter 40 MagazineLin Media MTVTribune StarWTHI FoxRadioNOWModa IndyNuvoAMPSNightlights TVIndianapolis Colts TVIndianapolis Monthly MagazineIndianapolis Woman MagazineWish-TV 8Real Scene TVWFYIInside Indiana BusinessIndy Metro Woman MagazineTerre Haute TVThe Journal Gazette LivingTerre Haute Living MagazineIndianapolis Business Journal

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IN 2011 WE... $70K

5,000 ATTENDEES 4.5 MILLION COVERED

The results from our efforts?

launched new campaigns, produced new media and spearheaded new marketing and advertising

projects. At the same time, we “raised the bar” on every event to further define Midwest Fashion Week

as the industry leader in our region.

We have raised over $70,000 during our Spring/Summer 2011 events for our nonprofits through partnerships with organizations such as the India-napolis Colts, Vitamin Water, and Indiana University North Hospital.

We have organized fashion shows at nightclubs, hotels, art galleries, upscale restaurants, and even sports stadiums. Through innovation and by provid-ing a wide variety of different locations and activi-ties, Midwest Fashion Week continues to make unprecedented growth. Our past Spring/Summer events saw over 5,000 attendees and this year we aim to far outpace that number.

We have expanded our media coverage to over 4.5 million individuals through partnerships with local

and national media organizations: MTV, Fox, WishTV, the IndyStar, Channel 13 and Lin Media. Also, by

expanding our social media through blogging, twittering, pinterest, and facebook, we reached out

to new demographics to share our vision.

Zionsville BentleyAmerican laserCoca ColaMr. TaxKidney AssociationNFL Alumni AssociationIU HealthIvy TechEd MartinCasey PhotographyMy Best friend’s HairPlum DistrictSensuDr. HamiltonB Mitchel JewelrySOHOI Win foundationCystic FibrosisSimply WellImageCubeLenny PhotographyAvedaAmerican ConnectionInto SalsaJazz kitchenRepro GraphicsScott Romer PhotographySignature ShoesShannon VossAccent on BusinessRed Carpet entertainmentCatouCenter PlateYeager PropertiesConradBartini’sRNDCIndy FringeNicheMounds MallSubterraThe Salon ProfessionalWip Downtown

Forty Five DegreesIndy SwankRain Salon & SpaNational wine and spiritJazz KitchenMeshBella Vita RestoranteButterfly consignmentArt Institute of IndianapolisHoosier ParkChef’s JosephPilarTom Wood LexusColtsBaker and DanielsMontgomery AviationMo’s a place for steakA&G consultingRedsWip downtownStatic salonPolina OsherovNuvoN-RueW WorthEuphoriaSmoke Free IndyRlyndaIndianapolis RecorderL ModelzRain Salon and SpaVitamin WaterCircle CityGrace boutiqueIndy HubTrilogy SalonSpecs 4 UsEmporiumGallery 924South Side Harley DavidsonHue DineFashion Wrap upCaccia

Harrison CollegeFive Star transportationEtc EteraCharterwest Mortgage llcBingham McHaleB Trousseau coutureSweet RevengeSalon 01Broadripple Hair DesignBlue eyes Bare feetShar’s HairBedazzling BoutiqueRoqstar BoutiqueAlicia MilesJazzy JewelryLisa Berks Bags/ Sill Pada JewelryCarmel ConsignmentDistrict ExchangeSugar baby bowtiqueShiny Sterlins SilverRunway DivaBriJor Boutique The Secret IngredientAH CollectionPremier Designs JewelrySnappy DresserSheila Ferguson - Jealousy Jane CoutureDanisha & Krista – Poppy SeedsShelia Scott - N’CHOLÉ FÉROCECarol Toole – Electric ImageSpatasticOccasions Jewelry and GiftsPatriceOccasions Jewelry and GiftsWinner’s CircleChef JosephLibertineMood Cosmetic International Center of Indianapolis

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PAST SPECIAL GUESTSAndi Hauser - TV Journalist & Host (WISH TV 8, Indy Style)

Diane Thomas - President & CEO of The International Center

Michael Michele - Actress & Fashion Designer (ER; How To

Lose A Guy In Ten Days; Ali)

Kalen Irsay - Vice President of The Indianapolis Colts

Lisa Gutierrez - Executive Vice President Cummins, Inc

Ken Dilger - Former NFL Player; Colts Alumni Association

Zuri Hall - TV Host (WISH TV 8, MY Indy TV)

Jenny Ochando - TV Journalist (Fox 59 News)

Eva Pilgrim - TV Journalist (Fox 59 News)

DJ Gabby Love - DJ (Indianapolis DJ)

Jim Irsay - Owner and CEO of The Indianapolis Colts

Bill Lynch - Coach of IU Football Team

Bill Schultz - President of NFL Alumni Indianapolis Chapter

PAST SPONSORS

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CHARITIESY-Me Breast National Breast Cancer OrganizationCARARiley Children FoundationAmbassador For ChildrenNotional Kidney FoundationDown Syndrome IndianaCystic FibrosisMake a wish foundationAutism society of Indiana

To help build our community in and around Indianapolis, MFW has always been focused on giving back through partnerships with nonprofit organizations. We partnered with Down Syndrome Indiana and raised more than $70k to help children and families. Beyond financial support, we gave children with Down Syndrome a chance to be part of the magic as they took to the runway to model the latest designer fashions.

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MIDWEST FASHION WEEKOCTOBER 18TH - 20THTHE INDIANAPOLIS ARTSGARDEN110 WEST WASHINGTON STREET INDIANAPOLIS, IN 46204

Midwest Fashion Week600 East Carmel Drive Suite 245

Carmel, IN 46032

Phone: 317.408.9186Email: info@midwestfashionweek.com

Visit midwestfashionweek.com for more Information.