mfs surya tutoring
DESCRIPTION
Competiton scenario for Surya Tutoring caseTRANSCRIPT
Surya Tutoring: Evaluating a growth equity deal in India
Question:
What competition was Surya facing, both at the time and going forward? Could it pre-empt
future entry?
Group 4
Competition (During)
• External
• Other Institutes (Bansal, Resonance, Career Point, Mahesh Tutorials)
• Private / Boarding Schools
• Individual Teacher
• Indirect Competition• 40% CBSE weightage
• Internal
• Teachers of Surya Institute• 70 / 280 IITians
• Ability to replicate business model of Surya
Competition (Going Forward)
• Self
• Low barriers to entry• Increased threat of new competitors (direct)
• Indirect Competitors (SATs, EILTs)
• Lucrative Industry
• 1,50,000 aspirants (and growing)
• Technology • Teleconferencing
• Remote Video Classes
• Equity broker and financial services groups
Pre-empting future entry
• Expansion into major cities (Mumbai, Delhi, Bengaluru, Chennai)
• Stock Options to faculty
• Technology
• Management/Hierarchy