meydan brochure
DESCRIPTION
Meydan is a business accelerator located in Amman, Jordan focused on creating [email protected] supports the youth and turns their dreams into a reality through training, packaged knowledge, proven tools and Seed fund.For more info : www.meydanjo.comTRANSCRIPT
M e y d a n i s a n e w a g e
ac c e le r a t o r f oc us e d o n
reducing the time from idea to
revenue (I2R). We offer more
than money. The value we
create is 80% from wisdom
and knowhow, and 20% from
money. Our obsession is to
create value@speed using
packaged knowledge , proven
tools, smart and hard work ,
and above all passion to make
a difference.
Our Approach
Pioneer will go
through a rigorous
selection process
including interviews
and a full week of
12 hours/day to
select only the
best.
Select1. 2. 3. 4. 5. 6. 7. 8. 9.Orient Shape Seed Build Launch Angel Grow Graduate
Develop startup
Foundations
including
business model,
financial model,
and all
information
needed to
succeed
Passing through
blue print, service
development, and
detailed action
plan for the next
10 weeks. The
aim is to easily
build &
understand the
business model,
and all related
topics.
Upon a thorough
assessment of
need, Meydan
may seed the
idea with up to
$10,000 USD to
cover the startup
costs.
Build offering
at speed with 10
weeks of smart
hard work. Show
enough progress to
convince investors.
Continue with plans
and launch the
business in an
additional 10
weeks. The real
test is in the
market.
Pitch your startup
to potential
investors. The aim
is to get the right
funding and
demonstrate that
value can be
created.
30 additional
weeks to grow
the business from
the core and from
adjacency and
get more funding
at the right time if
needed.
Graduate from
Meydan and
relocate
business outside
premises.
Our Model
1. 2. 3. 4. 5.Batch System The Idea Pioneers Services Financing
Pioneers go through
in batches 3-4 times
per year based on
capacity.
Ideas need to be expressed
clearly , we have no time for
jargon !!
No formal business plan is
required.
We value ideas that address
a clear problem or a need.
We value ideas that standout
and different.
A clear explanation on how
will you make money.
Demonstrate passion to
their idea.
24 by 7 commitment to
this idea.
Can and will put the effort
needed to make it
happen.
Demonstrated resilience
to withstand the startup
challenges ahead of them.
Packaged knowledge
based on years of
experience.
Proven tools .
Mentorship.
Subject matter experts.
Embedded learning.
Legal services.
Finance & administration.
Inspiring productive work
environment.
There is no fee for entering
this program.
Meydan will take a 1%
equity of your business for
every $ 1,000 USD it invests
in the business, for a
maximum of $10,000 dollars
Meydan will take equity
based on services provided:
a) 5% of equity for 22
weeks of incubation
b) 2.5% additional
equity for an additional
30 weeks of incubation
c) 2.5% additional equity
upon securing an angel
investor
Selection Week (week 0)
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Startup Day I1. Startup Day II2. Outdoor Adventure
3. LegoStructure
4. Video Production5. Selection Day6.
A simulation exercise that spans two days and takes the pioneer through a miniaturized startup experience.Explore your idea with Business Experts, define Business Model, Financial Model, and develop an Action plan.In developing your startup learn how to manage your financial resources by using virtual funds to solicit professional advice .
Pioneers will have total freedom in how to spend virtual funds, for example one might spend more funds on Business Model advisory than Financial Model advisory.At the end of the two days pioneers have to be prepared with a pitching presentation to investors. Be ready for a rough
& tough round of
questioning on every
aspect of your
business.
Become familiar with
Video production
techniques.
Produce a 5 minute
short movie telling
the story of your idea
in the market .
Outdoor activities to
take pioneers to
their limits!!!
Are you ready?
Separated into
teams, Pioneers
must build
structures using
Lego blocks.
Be ready to
showcase and brief
Meydan
management and
defend the choices
you made in
choosing the
structure and
building it.
Meydan
Management will
select the pioneers
with the best
potential based on
their performance
throughout the
week.
Assess your own
performance and
tell us if you still
want to join
Meydan.
* The sequence of days is subject to change.
Orientation Week (week 1)
1. 2. 3. 4.Business Model Value Proposition Financial Model Risk Management
Estimate revenue streams.
Estimate associated direct and
indirect costs.
Estimate cash flows.
Define seed capital needed
Define your startup business
Model using a specially
designed workbook.
Learn how to avoid and
reduce risks.
Know what unique service or
features do you offer
customers.
Shape Week (week 2)
1. 2. 3. 4.Blue Print Customer Segmentation Marketing Channels 10 Weeks Action Plan
Which channel is the most
appropriate to use, how to
control and manage all
channels.
Identify critical elements from
the business model, define
and detail each one in depth.
Develop a10 week plan to
build the offering and be
ready to launch
Know how to classified your
customers, in order to deliver
your message easy and fast.
Build (weeks 2-12)
1. 2. 3. 4. 5.Speed Master Capabilities Core Capabilities Work Packages Your Pitch
Compress time from
idea to revenue
(I2R).
Leverage packaged
knowledge and tools
to reduce effort and
increase productivity.
Divide work into strict
weekly milestones
adopting a zero or
100 % complete
principle and nothing
in between.
Startups have three generic
master capabilities:
Plan & Manage [PM].
Generate Demand [GD].
Fulfill Demand [FD].
Each Master Capability is
further divided into core
capabilities:
Organization &
Governance [PM].
Finance &
Administration [PM].
IT [PM].
Offering [GD].
Sales [GD].
Marketing [GD].
Deliver offering [FD].
Customer care [FD].
Each core capability is
divided into work packages
to be executed in a week.
Build your startup
capabilities using these work
packages leveraging our
knowledge /tools to ensure
we are ready for your pitch
during Angel Week.
Each work package will be
assigned a credit value as
you complete each work
package an equivalent credit
value will be earned. We will
measure progress of
planned credit against
actual.
Develop a compelling pitch
and rehearse for Angel
Investor.
Launch (weeks 12-22)
1. 2. 3. 4.Launch Planning Launch Readiness Acquiring My First Customer
Soft Launch
Achieving customer strategies
Customer development
process
How to find customers
Building a culture of customer
loyalty
Define your launch strategy
Plan your launch from start to
finish
Product launch marketing
Soft launch vs. Hard launch
Timing of product launch
Scheduled program for
launch (What are the
elements?)
Steps to launch new
products
Product launch marketing
success
Launching and risk
management
Request Angel Investor (optional)
1. 2. 3. 4.Network Effect Pitching What is the best deal? Finalizing the agreement
Meydan will assist pioneers in
studying offers and advise them
on the best option to proceed
with.
We will invite Angel investors
to meet Meydan pioneers when
requested.
Meydan will handle all
paperwork and legal
documents between the
investor and the Pioneers.
Pioneer s will pitch to an angel
investor.
Grow
Advise on practical
growth strategies
and action plans.
Assist in building a
useful network of
people and
organizations.
Assist in identifying,
evaluating and
forming alliances
that strengthen
growth potential and
capability.
Assist in identifying,
evaluating and
appointing channel
partners.
Assist in generating
leads.
Assist in identifying,
evaluating and
defining entry
strategies into new
geographic markets.
Assist in identifying
potential new
offerings from the
core and from
adjacencies.
GrowthPlan…
Networks… Alliances… Channels… Lead Generations… Geographic Markets…
New Offerings…1. 2. 3. 4. 5. 6. 7.
Contact at:
Copyright © 2011, Al-Jude NGO. All Rights Reserved
If you believe you are a Pioneer
and have a Pioneering idea