mex: philippe jeanrenaud - investment in input and display modalities must increase - 19th/20th may...

8/14/2019 MEX: Philippe Jeanrenaud - Investment in input and display modalities must increase - 19th/20th May 2009

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Philippe Jeanrenaud

Director Marketing Mobility, EMEA

[email protected]

Nuance Communications Inc.


2/15

Armstrong & Miller on Predictive Swearing


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Manifesto #5 Investment in input and

display modalities must increase

Manifesto statement

We believe...enhanced input methods and font

handling are key foundation technologies for

revenue growth in mobile services. Combining theseelements will allow customers to create, manipulate

and share rich data more easily. With data-driven

services now accounting for 20% of global mobile

revenues and rising, investment in input and display

modalities must increase to a similar percentage ofR&D budgets.


4/15

User Behavior is Evolving

2. Range of New Services

Email Social Media

Mobile search

2. Range of New Services

Email Social Media

Mobile search

3. Higher Expectations

Ubiquitous access

Fast response time

Multiple modalities

3. Higher Expectations

Ubiquitous access

Fast response time

Multiple modalities

BUT Small keypads are a limiting factor

for increased uptake of those services

1. Pervasiveness of Texting

Single most used app on the device

1. Pervasiveness of Texting

Single most used app on the device


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Usability is Key

65% of respondents rate ease of use

as the first feature they will consider

when selecting a new device, ahead

of camera and battery life. *

While the relative importance ofdisplay, input capabilities and UI

varies as a function of the task, all 3

are perceived as important, especially

by power-users. *

*Freeform Dymanics 2009, commissioned by Nuance


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Vision : Provide Simple Choices

Smart

KeypadOther?Speech

Hand

writing

Shared Foundation


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Smart Keypad Technologies

Touch screen Handwriting

Q

A

WY U I

O P

S

Z

E1

R2

T3

D4

F5

G6

X7

C8

V9

H J KL ;

B N

M .FN

TAB ?

0 SYM

/

QWERTY

First generation 12-key, predictive text input

70+ languages worldwide

Selection list

User database

New generation Multi-modal UI

Bi-lingual input

Word completion

Sloppy Type, spell checking & correction

Shortcuts (e.g., ttyl = talk to you later)

User database synchronization


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Extending Smart Keypad Capabilities

Touch screen and configurable keypads offer new opportunities


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Speech Input

Cost Accurate transcriptionBatch

Data link Large vocabulary

Small latency

Client / Server

Embedded Limited vocabulary Low latency

CONSPROS

Speech-to-Text , a natural complement to text input

To accommodate varying requirements, 3 major configurations

Fast & natural

Few / no spelling mistakes

Hands-free support

Sensitivity to background noise

Sensitivity to dialects / accents

Need for correction interface

BUT


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Key Supported Use-Cases

1. Social Media -

Updates for Social

Networking sites

2. Messaging Entering

quickly a text

message or email

3. Web Search theweb by voice

Just had lunch

with an old friend

from high school

John comma can

you join me when

you are done with

your meeting

question mark

Schedule for the

British Museum


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Investment Areas :: Core Technology

Better integration of input & output modalities

More flexible interactions via speech demand ever-more accurate speech recognition performance

Better leverage context to improve performance anduser experience

Need to be constantly investing in new languagesand dialects


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Investment Areas :: User Experience

Good technology = Good User Experience

Room for better integration of existing features

Improve learnability

Tutorial & tips

Marketing campaigns

Simplify correction interface

Support for personal profile is critical


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Conclusion

YES, investment in input modalities must increase

Input technologies are key enablers for new services

Investment at the technology and integration level

Choice of modalities is be central to the user experience


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Demos

Open-ended search queries across multiple

domains

State-of-the-Art

Predictive Text

No training or enrollment required

Try t

heDemo

durin

ga

break!

Open Voice Search

XT9 Predictive Text Engine

Spell checking and prediction


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Thank-You

mex: philippe jeanrenaud - investment in input and display modalities must increase - 19th/20th may...

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