SEO 101

Prime Google Real EstatePresenter: Lindsay Myers

Spelled Out

SEO : Search Engine Optimization

Organic – relies on the democratic nature of the webWork and effortSelf-sustainingInitial expense

Presenter: Lindsay Myers

How Search Rankings WorkPresenter: Lindsay Myers

"They " are looking at...

KeywordsCodeContentLinksWhitehat vs. Blackhat

Title

Description

(Source: http://www.bruceclay.com/searchenginerelationshipchart.htm)

Choose Keywords CarefullyPresenter: Lindsay Myers

Ever try searching for you business without using its name? How do people search for you?

Choose the right Keywords! A little analysis goes a long way.

Differentiate your website from others offering the same product or service.Target your market by including Geo-location details.

Your targeted Keywords should be included in:

TitleDescriptionContent (preferably 1st paragraph)

Remember: Each page should have its own Keywords.

LinksPresenter: Lindsay Myers

Another important Ranking factor...

Each Link into the website is considered a 'vote'.

Popularity - How many and how often?

Authority - Do you answer a question?

Geo-location - Where you at?

Quality LinksPresenter: Lindsay Myers

How can I generate links? Choose quality over quantity.

Linkedin.comFacebook.comTwitter.comYelp.comMidtowngrid.comYour own industry and community affiliations...

...and don't forget to check for 'missed opportunities'.

SEO ExpectationsPresenter: Lindsay Myers

Beware of the "Google #1" guarantee.

Make sure you understand what is being promised.

No “one size fits all” solution.

Expect 4 months to achieve sustainable organic search rankings.

Don't forget about “Real Life Optimization”.