metrics guide - enactus canada · • this metrics guide will show you the exact metrics that we...
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METRICS GUIDEMETRICS GUIDEMETRICS GUIDEMETRICS GUIDE
RECORDING METRICSRECORDING METRICSRECORDING METRICSRECORDING METRICS
• Amidst the number of events and activities that will be going on during Enactus Week, both online and offline, it is important that we track the results of our efforts so that we can make EnactusWeek even more successful next year
• We will be collecting metrics on the events that you have organized in your local community as well as online metrics for your various social media platforms
• This metrics guide will show you the exact metrics that we would like you to collect as well as how to easily collect the metrics for each social media platform
INPUT YOUR METRICS INTO THE METRICS FORMINPUT YOUR METRICS INTO THE METRICS FORMINPUT YOUR METRICS INTO THE METRICS FORMINPUT YOUR METRICS INTO THE METRICS FORM
You can find the metrics form by clicking on this link
ACTIVITIES & EVENTS ACTIVITIES & EVENTS ACTIVITIES & EVENTS ACTIVITIES & EVENTS
METRICSMETRICSMETRICSMETRICS
ACTIVITIESACTIVITIESACTIVITIESACTIVITIES & EVENTS METRICS & EVENTS METRICS & EVENTS METRICS & EVENTS METRICS
Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure
• Total number of people who attended the events
• Total number of events and activities held throughout
the week
• Total number of local partners and donors who
participated in the #makechange campaign
SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA
METRICSMETRICSMETRICSMETRICS
SOCIAL MEDIA METRICS TERMINOLOGYSOCIAL MEDIA METRICS TERMINOLOGYSOCIAL MEDIA METRICS TERMINOLOGYSOCIAL MEDIA METRICS TERMINOLOGY
Engagement RateEngagement RateEngagement RateEngagement Rate
• Measures both how interested the audience was with the content as
well as how far the content is reaching new audiences
ImpressionImpressionImpressionImpression
• The number of times content associated with your page is displayed on
a user’s newsfeed
TWITTERTWITTERTWITTERTWITTER
Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure
• Number of New Followers
• Engagement Rate
• Number of Impressions
TWITTER ANALYTICS: FOLLOWERSTWITTER ANALYTICS: FOLLOWERSTWITTER ANALYTICS: FOLLOWERSTWITTER ANALYTICS: FOLLOWERS
1. Access Twitter Analytics
through the link
2. You should be able to find the
Followers tab right on the top of
the Analytics home page
3. By hovering your mouse on
each vertical line, you will be
able to collect the number of
total followers at the end of the
day; you will have to calculate
the net gain of followers during
Enactus Week
1
2
TWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONS
1. Scroll down the
home page of
Twitter Analytics and
you should find the
View all Tweet
activity tab
2. Click on the tab and
you will land on the
Tweet activity page
1
2
TWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONSTWITTER ANALYTICS: ENGAGEMENT RATE & IMPRESSIONS
1. Impressions & Engagement
Rate is already calculated
2. You can also click on View
Tweet activity for each post
to see the breakdown of
the engagement actions
2
1
TWITTER: METRICS FORMTWITTER: METRICS FORMTWITTER: METRICS FORMTWITTER: METRICS FORM
Sum up the total number of new
followers gained during Enactus Week
FACEBOOKFACEBOOKFACEBOOKFACEBOOK
Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure
• Number of New Likes/Followers
• Engagement Rate
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• Number of Impressions
USING FACEBOOK INSIGHTSUSING FACEBOOK INSIGHTSUSING FACEBOOK INSIGHTSUSING FACEBOOK INSIGHTS
1
2
1. Click on the Insight
tab found on your
team’s profile page
2. You should be taken
to an overview page
of your account’s
analytics
FACEBOOK INSIGHTS: LIKES/FOLLOWERSFACEBOOK INSIGHTS: LIKES/FOLLOWERSFACEBOOK INSIGHTS: LIKES/FOLLOWERSFACEBOOK INSIGHTS: LIKES/FOLLOWERS1. Click on the Likes tab
found on your team’s
profile page
2. Hover your mouse over
the blue area and you
will be able to observe
the total number of
likes/followers at the
end of a specific date;
calculate the net gain
of likes/followers for
Enactus Week
1
2
FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT
1. Click on the Post tab
to access analytics for
each post
2. We will be focusing
on the Engagement
metric
1
2
FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT FACEBOOK INSIGHTS: ENGAGEMENT
• The Engagement tab has two
settings and is always set to Post
Clicks as default
• Click on the Engagement tab and
select the Likes, Comments &
Shares setting to obtain the
metrics that we want
FACEBOOK INSIGHTS: ENGAGEMENTFACEBOOK INSIGHTS: ENGAGEMENTFACEBOOK INSIGHTS: ENGAGEMENTFACEBOOK INSIGHTS: ENGAGEMENT
1
2
1. Once you have set
Engagement to the
right setting, click
on the post
2. You will arrive at a
page that gives you
detailed analytics
on that one post
FACEBOOK INSIGHTS: IMPRESSIONS FACEBOOK INSIGHTS: IMPRESSIONS FACEBOOK INSIGHTS: IMPRESSIONS FACEBOOK INSIGHTS: IMPRESSIONS
1. The Reach tab also has
various settings. Set the
tab to Impressions:
Organic/Paid for our
purpose
2. Although the category
is stilled labeled as
Reach, the number will
be the number of
impressions associated
with the post
1
2
FACEBOOK: METRICS FORMFACEBOOK: METRICS FORMFACEBOOK: METRICS FORMFACEBOOK: METRICS FORM
Sum up the total number of new
followers gained during Enactus Week
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LINKEDINLINKEDINLINKEDINLINKEDIN
Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure
• Number of New Followers
• Engagement Rate
• Number of Impressions
LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICSANALYTICSANALYTICSANALYTICS
1. When you log on to
your business page, you
should be able to easily
find the Analytics tab to
access your LinkedIn
metrics
1
LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICS: FOLLOWERSANALYTICS: FOLLOWERSANALYTICS: FOLLOWERSANALYTICS: FOLLOWERS
1. Scroll down the Analytics page to find the Followers Trends graph. You
can easily track follower growth by hovering your mouse and moving it
along the line
2. Set the date range that you would like to observe
1
2
LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICS: ENGAGEMENT RATEANALYTICS: ENGAGEMENT RATEANALYTICS: ENGAGEMENT RATEANALYTICS: ENGAGEMENT RATE
• Engagement rate is
calculated for you on
the Analytics page
LINKEDINLINKEDINLINKEDINLINKEDIN ANALYTICS: IMPRESSIONS ANALYTICS: IMPRESSIONS ANALYTICS: IMPRESSIONS ANALYTICS: IMPRESSIONS
• You can easily collect the
number of impressions
for each post on the
Analytics page
LINKEDINLINKEDINLINKEDINLINKEDIN: METRICS FORM: METRICS FORM: METRICS FORM: METRICS FORM
GOOGLE + GOOGLE + GOOGLE + GOOGLE +
Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure
• Number of New Followers
• Engagement Rate
• Number of Views/Impressions
USING GOOGLE + ANALYTICS USING GOOGLE + ANALYTICS USING GOOGLE + ANALYTICS USING GOOGLE + ANALYTICS
1. When you log onto your Google
account, you will see the
Dashboard icon
2. Click on the Dashboard icon and
you will see the Insights icon. Click
on the Insights icon to access
analytics for your Google + account
1
2
USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED)
• You will arrive at the Insights
page for your Google +
account
• You will notice that there are
three tabs: Visibility,
Engagement, and, Audience
USING GOOGLE + ANALYTICS: FOLLOWERSUSING GOOGLE + ANALYTICS: FOLLOWERSUSING GOOGLE + ANALYTICS: FOLLOWERSUSING GOOGLE + ANALYTICS: FOLLOWERS
• The Audience page
will allow you to
count the number
of new followers
gained within a
certain time frame
USING GOOGLE + ANALYTICS: ENGAGEMENT RATEUSING GOOGLE + ANALYTICS: ENGAGEMENT RATEUSING GOOGLE + ANALYTICS: ENGAGEMENT RATEUSING GOOGLE + ANALYTICS: ENGAGEMENT RATE
• The Engagement tab will
show you the number of
interactions on the posts
within a time frame
• Interactions include +1 ing a
post, commenting on a post
or sharing a post
USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS USING GOOGLE + ANALYTICS: VIEWS/IMPRESSIONS
• The Visibility tab will show
you the number of views
within the selected time
frame
• Views in Google + are
equivalent to impressions in
Twitter or Facebook. It lets us
gauge how many times our
content or page are seen by
others
USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED) USING GOOGLE + ANALYTICS (CONTINUED)
• Scrolling further down the
Engagement page, you will
discover the Recent Posts
section
• You will be able to view the
number of interactions and
number of views for each
separate post
GOOGLE +: METRICS FORMGOOGLE +: METRICS FORMGOOGLE +: METRICS FORMGOOGLE +: METRICS FORM
EngagementRate =�'(�����������������
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INSTAGRAMINSTAGRAMINSTAGRAMINSTAGRAM
Metrics to MeasureMetrics to MeasureMetrics to MeasureMetrics to Measure
• Number of New Followers
• Engagement Rate
INSTAGRAM: FOLLOWERSINSTAGRAM: FOLLOWERSINSTAGRAM: FOLLOWERSINSTAGRAM: FOLLOWERS
• Monitor your
followers number
during Enactus Week
and record if there are
any new followers
INSTAGRAM: ENGAGEMENT RATEINSTAGRAM: ENGAGEMENT RATEINSTAGRAM: ENGAGEMENT RATEINSTAGRAM: ENGAGEMENT RATE
• To calculate engagement rate, simply collect the total number of likes and
comments for each post during Enactus Week and divide the sum by the
total number of followers
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INSTAGRAM: METRICS FORMINSTAGRAM: METRICS FORMINSTAGRAM: METRICS FORMINSTAGRAM: METRICS FORM
EngagementRate =�'(�����������������
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Sum up the total number of new
followers gained during Enactus Week