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Metehan Sekban World Education Market Ma y 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

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Page 1: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Istanbul Bilgi Universitye-MBA Program

Metehan Sekban, Ph.D.

Director- MBA Programs

Page 2: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

TURKEY – Selected StatisticsTURKEY – Selected Statistics Population 65,700,000

Rural population 1999 (% of total pop.) 25.92 %

GDP per capita (PPP) US$6,870

GNP per capita US$2,900

Global Competitiveness 2001–02 54

Main telephone lines per 100 inhabitants 27.99

Internet hosts per 10,000 inhabitants 10.64

Personal computers per 100 inhabitants 3.81

Percent of PCs connected to Internet 2.80 %

Internet users per 100 inhabitants 3.04

Cell phone subscribers per 100 inhabitants 24.55

Av. monthly cost – a 20 hrs. Internet access US$11.20

Page 3: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

ICT Infrastructure ICT Infrastructure IIndicatorsndicatorsReadiness for the Networked World 41

• Network Use Index 39• Network Enabling Factors Index 44

• Network Access 45– Information Infrastructure 33– Hardware, Software, and Support 57

• Network Policy 45– Business and Economic Environment 41– ICT Policy 48

• Networked Society 45– Networked Learning 38– ICT Opportunities 35 – Social Capital 62

• Networked Economy 44– e-Commerce 33– e-Government 46

• General Infrastructure 52

Page 4: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Istanbul Bilgi UniversityIstanbul Bilgi University

Established in 1996Private non-profit institution

Bilgi Graduate Students

MBA students

31%

e-MBA students

41%

Other graduate programs

28%

In 2002-2003 Academic Year

4 MBA Programs 4 MBA Programs – Total – Total 688 students688 students

Executive MBA ($14500) 24 students 61 grads

Bilgi MBA ($9200) 244 students 143 grads

e-MBA (English $6800) 124 students 30 grads

e-MBA (Turkish $5300) 256 students

4 Faculties4 Faculties

13 Departments 25 Programs 6722 students

12 Grad Programs 958 students

Page 5: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Drivers of Drivers of MBA Education in TurkeyMBA Education in Turkey

Changing demographics

Globalization and decentralization – resulting in challenges

Structural shift toward new service economy

Transformation of traditional managerial roles

High-velocity and more complex business environment

Lean and flatter organizations

The knowledge divide – shortage of know-how and skills

Page 6: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Bilgi e-MBABilgi e-MBA

Increasing demand for MBA degree

Competitive edge – skills, knowledge and continuous learning

Time and place constraints

Changing work demand - need for retraining

Geographical dispersion

Internet penetration increasing

Need for integration of work and learning

Page 7: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Technology Plan

Technology Platform

Technical Support

Maintenance

On-going development of e-MBA technological infrastructure

e-MBATechnical

Specification

Page 8: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Course design and delivery

Content and technology

Review process and quality assurance

Course development team

Difficulties students faced

Student contribution to evaluation and content improvement

Overall philosophy

e-MBATechnical

Specification

CourseDevelopment

Page 9: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Initial orientation program for adapting to on-line self-learning processes

Course structure and pedagogy chose to facilitate adaptation

On-line advice and support

Academic and career advice

e-MBATechnical

Specification

CourseDevelopment

CourseInduction/Orientation

Page 10: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Learning activities/assignments

Feedback on projects, assignments and questions

Interactivity of the program

Personal feedback – information; praise or criticism of progress

Multi-faceted communications and technical service

e-MBATechnical

Specification

CourseDevelopment

CourseInduction/Orientation

CourseDelivery

Page 11: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Institutional communication

Effective communication and interaction among students and faculty

Investment to digital library support

Convenient access to technical support provided

System for addressing student complaints & needs

e-MBATechnical

Specification

CourseDevelopment

CourseInduction/Orientation

CourseDelivery

StudentSupport

Page 12: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Program assessment and accreditation

The assessment process used with course / program delivery

Q.A. mechanism the lecturers use to assess knowledge transfer.

Learning outcomes assessment

Use of technology to assist the process

e-MBATechnical

Specification

CourseDevelopment

CourseInduction/Orientation

CourseDelivery

StudentSupport

Assessment&

Evaluation

Page 13: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Pedagogic Feedback & ReviewPedagogic Feedback & Review

Teaching & Learning Drive The Use Of Appropriate Technologies

e-MBATechnical

SpecificationCourse

DevelopmentCourse

Induction/Orientation

CourseDelivery

StudentSupport

Assessment&

Evaluation

Design / ApplicationsRequirements

Page 14: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

e-MBA e-MBA quality assurance processquality assurance process

Faculty collaboration with content team critical – development of content, guides, templates..

Approval by curriculum committee

Informatics and Accreditation committee approval

Continuous peer review

Students provide feedback

Revision for updates

Supervision of Higher Education Council

Page 15: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Some statisticsSome statistics

e-MBA students – from 32 different cities

Istanbul has 67% of students

Average age of MBA students approx 26 yrs – e-MBA students’ average approx 30 yrs

LES (graduate admission test scores ) no significant difference

Page 16: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

IT Infrastructure at BilgiIT Infrastructure at Bilgi Networked campus with access to Internet 22 Mbs. – 2 Mbs. allocated to e-MBA program

Totally automated LMS - no campus delivery except for orientation and final exams

8500 journals in 15 databases, 20000 e-books available for remote access

Well-equipped teaching labs and student workrooms – extended hours

Software library for teaching and developer staff

Page 17: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Financial PictureFinancial Picture

Well ahead of expected enrollment with 390 students

Expect to reach annualized b/even in 2003

Initial software, hardware, content, IT investments completed

Second-cycle capital requirement provisions

Profits returned to be reinvested in new programs, course development and connectivity

Page 18: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

What have we learned?What have we learned?

A planned orientation program is a must

E-learning is a holistic project – content and technology teams have to collaborate

Technology is not an end in itself, should be developed/modified to suit the needs

Content development is a major challenge

Synchronic elements do not contribute as much as interactivity in a graduate program

Page 19: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

What have we learned?What have we learned?

Course development for e-learning requires a “new way of thinking”

CRM is beneficial, building personalized communication channels enhances the program

Connectivity is still a problem

Student progress should be tracked and frequent feedback should be provided

Page 20: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003

Future Outlook & CommitmentsFuture Outlook & Commitments Develop new graduate and certificate programs – improve future program structure

Reinvest profits/surpluses in program development

Increase quantity and quality of communication

Research on how better content design and delivery can enhance learning (reflective learning; formative assessment; student support)

Develop animations, simulations and a more collaborative development and learning environment

When connectivity problems are solved – then consider integrating synchronic elements

Cooperation with other institutions for joint programs

Page 21: Metehan SekbanWorld Education Market May 2003 Istanbul Bilgi University e-MBA Program Metehan Sekban, Ph.D. Director- MBA Programs

Metehan Sekban World Education Market May 2003