metallic color beauty€¦ · metallic color beauty, our project dedicated to metallic colors,...

METALLIC COLOR BEAUTYW I T H C A R E

METALLIC COLOR BEAUTY, our project dedicated to metallic colors, designed to

meet the needs of increasingly demanding and well-informed customers, careful to the

quality of products and to their sensitivity on the hair.

One more innovative and exciting Artègo project, consistently developed with our

philosophy: CARE FOR BEAUTY.

Unique shades, ultra-customized hues; cold, metallic, shiny tones: style accents that

turn the color service into a masterpiece. Artègo unveils the deep yet subdued violet

suggestions, the precious and cold charm of silver and blue, the countless possibilities

that go towards the irisè - from blond to platinum, going through pale pink and coral.

D I S C O V E R M E TA L L I C C O L O R B E A U T Y.I T W I L L B E A N I R R E S I S T I B L E T E M P TAT I O N .

METALLIC COLOR BEAUTYW I T H C A R E

I N F I N I T E S H A D E S , B R I G H T T O N E S , PA S T E L C O L O R S .E V E R L A S T I N G S H I N E O N T H E H A I R .

T H E M E N U : I N F I N I T Y M I XT H E M E N U : I N F I N I T Y M I X

13 W O N D E R F U L M I x E s

+ 3 REF LEx IN T EN s IF IERs + PEARL EFFECT sERVICEs FOR BLONDE HAIR

C U T E C O R A L R O s E P O U D R E

A M B E R R O s E R O s EV I N TA G E

H O T P I N K C H E R R Y C O K E

R E D P U R P L E P U R P L E s I LV E R P E A R L

O C E A N M O R N I N GF O G

G R A P H I T E V I O L E T

GRAPHITE GREYVIOLETBLUE

P R O F E S S I O N A L E X P E R I E N C E

METALLIC COLOR BEAUTY service must be adjusted according to the customer, and always carried out by

an expert professional colorist who can suggest the best option to the customer to get an excellent customized

beauty result, always respecting the hair; said result will always depend on:

• The health of the hair

• The hair color (natural or treated)

• The customer’s wishes and expectations (not everything can be achieved)

• The beauty solution to glorify every single customer

M A X I M U M C A R E U N I Q U E M I x E s T H AT O P T I M I Z E T H E C A R E E F F E C T

METALLIC COLOR BEAUTY has been studied to become an advanced specialized service, respecting the

hair: from stripping / bleaching to tonalization, including washing and conditioning, thanks to the synergy

and exclusivity of the products that constitute it.

STRIPPING / BLEACHING

DECO BEAUTY x LIGHT is a bleaching powder enriched with COTTON OIL, known for its hydrating anti-oxidant

properties thanks to the high content of linoleic acid, tocopherol and Vitamin E.

TONALIZING STEP

THE EXCLUSIVE TREATING, POLISHING AND SOOTHING ACTION OF IT ’S COLOR NEUTRAL

THE COMBINATION OF IT’S COLOR NEUTRAL – very high percentage – mixed with the CHOSEN SHADE,

allows to:

• Get an extraordinary PEARL and COsMETIC effect, thanks to the action of DECYL OLEATE, extracted from

Olive oil, mostly used in cosmetics products with known hydrating anti-age properties, soothing and polishing

• Work with controlled pH on every mix, for an extraordinary gentle application on the hair.

B E T T E R P E R F O R M A N C E S

+ M A X I M U M C A R E

+ D E E P P R O F E S S I O N A L E X P E R I E N C E

= M E TA L L I C CO LO R B E AU T Y

The basic condition to carry out a color service preserving the natural hair beauty is dedicating it care and

attention; only then color will be visibly shiny and long lasting. The skills and the professionalism of the

hairdresser will naturally be rewarded by customers loyalty and trust.

METALLIC COLOR BEAUTY has been designed respecting the higher quality standards, and the active

synergy among the products formulations ensures excellent long lasting results, immediate beauty, healthy hair.

W I T H C A R EW I T H C A R E

COTTON OIL CONTROLLED PH OLIVE OIL

B ETTER PER FOR MANCES AND MAXIMUM CARE

B E T T E R P E R F O R M A N C E S

• 13 base sHADEs, mixable among them to get potentially countless metallic-pastel hues

• CONTROLLED pH TONALIZATION for long lasting color and delicacy on the hair

• PHYTOCOsMETIC EMOLLIENT ACTION thanks to Decyl Oleate

• POLIsHING WAxEs mix for extra-shiny results

• ENDLEss POssIBLE APPLICATIONs: on totally bleached hair, mèches, balayage, grey hair

• PEARL EFFECT service to counteract unwanted reflexes or enhance cold reflexes

• NEUTRALIZING sERVICE to correct unwanted chromatic turning

• NEUTRAL GLOss to adjust the reflex intensity and the level

T H E P L U S O F T H E S E R V I C ET H E P L U S O F T H E S E R V I C E

G R E Y H A I R F O C U S – T H E N E W T R E N D

Grey hair looks well on everybody; this is also because of the countless different hues you can get. Medium

grey can be enriched by lighter tones, like silver white and light blue, to give it shine and make it perfect for

short hair or to revive the lengths in medium/long haircuts. Ash grey hues are perfect to make blonde hair

sophisticated and glam, or either to reproduce uncommon modern streaks. Daring customers will have the

chance to experiment with platinum grey, perfect for delicate complexions and light eyes.

E V E R Y B O DY H A s I T s O W N , B E A U T I F U L , G R E Y

Grey hair appeal knows no boundaries: create irresistible fascinating hair for you customers with grey tones.

Even for men, who are increasingly paying attention to their look.

1 .M A X I M U M C U S T O M I Z AT I O N

Artègo new proposals can be used for delicate and soft looks, but are also perfect for bolder changes.

From soft ash grey to delicate pink and light purple.

2 .G R A D U A L C H A N G E : E V E R Y W O M A N C A N T R Y I T

Metallic color are a distinctive sign of personality, that can either be expressed with a single strand or with a

more bold move: the whole head of hair. And customers can either choose a delicate metallic style, in which the

metal hue is focused on the roots and then blends softly towards the lengths, give a vibrant touch to its hair, for

an intrepid look.

“Will I look good?” That’s what women ask themselves.

The answer is YES, because this service means:

M E T A L L I C P I N K Y B L O N D E SC A P T I V A T I N G A N D S E D U C T I V E

WHO LOOKs GOOD WITH IT?

If you always wanted to try a rose-colored shade, the time has come.

From Cute Coral to the delicate hues of Poudrè or Vintage Rose, to Amber.

Rose metallic hair are trendier than ever, and this is the perfect time of the

year to wear them!

If you love blonde but want to enrich it with a stylish touch, our recommendation

is to try cold rose blonde, which means white with pink metallic effects.

style wise, a color like this is glorified by soft sensual waves.

Highlight - Percious Pearl

Base shadow - Vintage Rose

Lower shadow - Burgundy Bright

Eyeliner - Auberginery

Mascara - Jet Black

Lipstick

Burgundy Bright

Lip gloss

Vintage Rose

M O O D S H A D O W S

Precious Pearl

Vintage Rose

Aubergine

Burgundy Bright

P R O D U C T S

It’s Color

Deco Beauty x-Light

Good society 51 EQ Factor

Good society 02 Rich Color shampoo

Good society 02 Rich Color Conditioner

M A K E - U P R E C O M M E N D A T I O N S


I R I S È - I N T R I G U I N G A N D M Y S T E R I O U S


A shiny violet hue looks good on every woman: of course, it depends

on the gradation and intensity.

It can be worn as a compact color or as a blend (balayage or shatush).

Metallic violet is a versatile easy-to-wear shade; irisè hair gives the looks

a rock yet heavenly appearance, granting a stylish and bold appeal.

Ecru Excite

Lilac Like

Vivid Violet

Purple Purpose

Highlight - Ecru Excite

Base shadow - Lilac Like

Lower shadow - Vivid Violet

Eyeliner - Purple Purpose

Mascara - Purple Black

Lipstick

Deep Purple

Lip gloss

Lilac shine

P R O D U C T S

It’s Color

Deco Beauty x-Light





Liquid Metal

steel Blue

Electric Blue

Pearl Ash

P R O D U C T S

It’s Color

Deco Beauty x-Light




M E T A L L I C G R E Y S - D E E P A N D R E F I N E D


Grey looks good on everybody, also because it can be different according to

the gradation; not only monochromatic color block, then, but often enriched

with lighter hues to male it shine: silver white and light grey, perfect both on

short or long hair.

Ash grey hues are perfect to make blonde hair sophisticated and glam, or

either to reproduce uncommon modern streaks.

Grey hair fascination knows no boundaries, not even age ones: there are many

young girls who, riding the wave of silver hair, decide to wear punk inspired

short grey looks, or long shiny silver manes.


Highlight - Liquid Metal

Base shadow - steel Blue

Lower shadow - Pearl Ash

Eyeliner - Electric

Mascara - Pearl Ash

Lipstick

steel Blue

Lip gloss

Pearl shine


T U T O R I A L S T E P B Y S T E PT U T O R I A L S T E P B Y S T E P

B A s E R U L E s

To realize a metallic blonde shade hair needs to be bleached to a level 9 or 10, or be grey*.

Being professional is of the essence in order to get a healthy uniform hair and a perfect stripping / bleaching service: a careful diagnosis, a correct application and the constant monitoring over the result are also fundamental.

For a high quality bleaching service is mandatory to use DECO BEAUTY bleaching powders mixed with:

• O2 developers• Lovely Light crème developer

Add MULTIPHLEx to your stripping / bleaching mix; the treatment based on organic substances designed to:

• Improve the hair cosmeticity

• Work safely on treated hair

• Safely apply bleaching product more than once

* It’s important to evaluate the amount of residual reflex. The result is better on a 8.0 than a 9.4

1 .

B L E A C H I N G s E R V I C E

S T E P B Y S T E P T U T O R I A LS T E P B Y S T E P T U T O R I A L

2 .

T O N A L I Z AT I O N – WA S H I N G – S T Y L I N G

Once the needed level has been reached, tonalize following 4 consecutive steps and finish

with blow-drying and styling.

S T E P 1

P R E PA R AT I O NPrepare a METALLIC COLOR BEAUTY mix using

It’s Color Neutral + the chosen It’s Color shade

+ It’s Color O2 5* to 10 vol (20 or 30 vol. on grey hair). Mixing ratio 1:1

S T E P 2

A P P L I C AT I O Nspray EQ Factor on the lengths to balance the hair porosity.

Apply the color mix.

S T E P 3

D E V E L O P I N G T I M ETo get a shiny result it’s important to follow the rules

regarding developing time:

5 - 15 minutes: TEMPORARY TONALIZATION

20 - 35 minutes: PERMANENT TONALIZATION

35 - 40 minutes: GREY HAIR

We recommend to check the status half way.

S T E P 4

WA S H I N GOnce developing time is over rinse and wash, using the specific products

you find in the kit:

Good Society 02 Rich Color Shampoo

Good Society 02 Rich Color Conditioner

S T Y L I N GFinalize the METALLIC COLOR BEAUTY service with soft wavy

blow-dryings, to maximize color shine.

M I X I N GMIX DECO BEAUTY X LIGHT POWDER with 20 or 30 vol. 02 peroxide.

Always mix in a plastic, glass or ceramic bowl (non metallic), following the mixing ratios between

the powder and the specific peroxide which are duly indicated in the instruction sheet.

Add Multiphlex to the mix, to work safely on every structure and improve the hair cosmeticity.

A P P L I C AT I O NApply a considerable amount of product (do not scrimp) on the hair and make sure it’s well

distributed on the needed section. Pay attention to the salon room temperature: if it is too

high or too low it can interfere with the bleaching products action.

D E V E L O P I N G T I M EIt depends on the level you want to reach and on the hair condition.

To bleach respecting the hair structure, it’s very important to check the bleaching process

every 5 / 10 minutes, remembering that:

• In the first 5 minutes the strongest bleaching action takes place

• Between 20 and 30 minutes the bleaching speed is constant and balanced

• After 30 minutes the bleaching action is almost zero

WA S H I N GOnce developing time is over rinse and wash, using the specific products you find in the kit:

Good Society 02 Rich Color Shampoo

Good Society 02 Rich Color Conditioner

*to obtain 5 vol. O2 peroxide, mix one part of 0 vol. O2 and one part of 10 vol. O2

M E T A L L I C C O L O R B E A U T Y

C O L O R R E F E R E N C E C H A R TM I X I N G R A T I O 1 : 1

SHADE FORMULATION**

CUTE CORAL 9 40g It's Color Neutral + 8g It’s Color 7F 48g O2 5-10 vol.

ROSE POUDRÉ 9 40g It's Color Neutral + 4g It's Color 5.62 + 8g It's Color 7.02 52g O2 5-10 vol.

ROSE VINTAGE 8 40g It's Color Neutral + 4g It's Color 5.62 + 8g It's Color 7S 52g O2 5-10 vol.

AMBER ROSE 8 40g It's Color Neutral + 20g It's Color Violet Int. + 12gr It's Color 7.02 72g O2 5-10 vol.

CHERRY COKE 8 40g It's Color Neutral + 4g It's Color Red Enhancer + 4g It’s Color Blue Int. 48g O2 5-10 vol.

RED PURPLE 8 40g It's Color Neutral + 8g It's Color 5.62 + 8g It's Color 7.02 56g O2 5-10 vol.

HOT PINK 8 40g It's Color Neutral + 4g It’s Color 6F + 16g It’s Color Violet Int. 60g O2 5-10 vol.

PURPLE 8 40g It's Color Neutral + 4g It’s Color 6F + 20g It’s Color Blue int. 64g O2 5-10 vol.

VIOLET 9 40g It's Color Neutral + 8g It's Color 8.1 + 20g It’s Color Violet Int. 68g O2 5-10 vol.

SILVER PEARL 9 40g It's Color Neutral + 4g It’s Color 7.16 + 20g It’s Color Blue Int. 64g O2 5-10 vol.

MORNING FOG 8 40g It's Color Neutral + 8g It’s Color 7.1 + 4g It's Color Graphite Int. 52g O2 5-10 vol.

GRAPHITE 8 40g It's Color Neutral + 12g It’s Color 8.1 + 12g It’s Color Graphite Int. 64g O2 5-10 vol.

OCEAN 9 40g It's Color Neutral + 12g It's Color Int. Blue + 4g It’s Color Graphite Int. 56g O2 5-10 vol.

LEVEL*

*SUGGESTIVE LEVEL CONSIDERING A DEVELOPING TIME FROM 5 TO 15 MINUTES. A 20-35 MINUTES DEVELOPING TIME LEADS TO A MORE INTENSE RESULT.

**ON GREY HAIR, USE 20 OR 30 VOL., 35-40 MIN. DEVELOPING TIME.

G O O D S O C I E T Y S H I N Y G R E Y S H A M P O O+ C O L O R S H I N E M A S K P E A R L

To be used on levels 7 / 8 to neutralize warm reflexes or enhance cold ones.

Perfect as home maintenance products on grey hair.

G O O D S O C I E T Y S H I N Y G R E Y S H A M P O O+ C O L O R S H I N E M A S K B L U E B E R R Y

To be used on levels 9 / 10 to neutralize warm reflexes or enhance cold ones.

Used on grey hair, it adds shine and counteracts oxidation’s yellow side effect.

Perfect as home maintenance on cold shades.

P E A R L E F F E C TA S H P E A R L E F F E C TF O R B L O N D E H A I R

I T I S P O SS I B L E TO E I T H E R N E U T R A L I Z E WA R M R E F L E X E S

O N S T R E A K S A N D B LO N D E H I G H L I G H T S, O R B O O S T T H E

C O O L E F F E C T W I T H A P O O L O F P R O D U C T S D E S I G N E D

TO WO R K SY N E R G E T I C A L LY :

S A L O N S E R V I C E

P E R L A G EP E R L A G E

IMPORTANT: Level and reflex may slightly vary according to the hair porosity and to the hair structure (thin, medium, thick) and to developing time.

I T ’ S C O L O R N E U T R A L W I T H D E C Y L O L E AT E

It’s Color Neutral it’s an authentic hair beauty cream. With a creamy soft pearly appearance, it gives the hair

the benefits of a pearl effect gloss.

Its formulation is mainly constituted by cosmetic waxes and uses Decyl Oleate’s action, an important nourishing

element extracted by olive oil and used in hydrating cosmetic anti-age skin products.

Decyl Oleate has great soothing properties for the hair and the skin, and it’s a shine booster for hair color.

F O C U S O NF O C U S O N

IT ’S COLOR NEUTRALCOSMETIC CREAM TREATINGILLUMINATING SOOTHING

B L U E , G R A P H I T E G R E Y , V I O L E T :

3 E S S E N T I A L A L L I E S TO I N T E N S I F Y, TO N A L I Z E

O R N E U T R A L I Z E R E F L E X E S . M I X A B L E A M O N G T H E M

A N D W I T H E V E R Y OT H E R I T ’ S C O LO R S H A D E

They can be used with 5-10-20-30-40 vol. O2 peroxide.

IMPORTANT:Level and reflex may slightly vary according to the hair porosity and to the hair structure (thin, medium, thick) and to developing time.

I T ’ S C O LO R I N T E N S I F I E R SE N H A N C E YO U R H A I R R E F L E X E S AT T H E I R B E S T

F O C U S O NF O C U S O N

BLUE INTENSIFIER

Amplifies cold reflexes intensity

GRAPHITE GREY INTENSIFIER

Amplifies cold reflexes intensity

VIOLET INTENSIFIER

It amplifies the reflex of the Irisè, Red Violet, Violet Red and sand reflexes.

T E C H N I C A L F E AT U R E S

D E C O B E A U T Y X- L I G H T

I T H I G H L I F T S U P T O 2 L E V E L S M O R E T H A N A T R A D I T I O N A L B L E A C H I N G P R O D U C T

Q U I C K A N D E A S Y-T O - U S EThe bleaching process will be quick and the result very shiny.

S U P R E M E B L O N D EThe formulation is enriched with blue micro-pigments to counteract residual orange or yellow-orange reflexes

D E V E L O P I N G T I M EIt varies according to the level we want to reach and to the hair condition.Check every 5 / 10 minutes

M I X I N G1 measuring cup (30g) of X-Light Powder can be mixed with 30g or 60g of Artègo O2 Peroxide (not beyond 30 volumes).

F O C U S O N F O C U S O N

M U LT I P H L E XT H E E A SY-TO - U S E A R T È G O T R E AT M E N T B A S E D O N O R G A N I C S U B S TA N C E S T H AT P R OT E C T S A N D R E S TO R E S T H E H E A LT H O F

YO U R H A I R D U R I N G T E C H N I C A L S E RV I C E S

M U LT I P H L E X A D D I T I V EThe Artègo treatment based on organic substances and intended to be used in combination with all chemical treatments. It gives the chance to preserve the natural health of the hair without compromising the final result. It works on damaged keratin bonds, sealing and strengthening them. The result is visible and immediate: quality and structure of the hair are improved. It does not contain silicones, sulfates, aldehydes or other aggressive substances.

M U LT I P H L E X P E R F E C T O RIt is a creamy and conditioning concentrate of organic substances, specifically studied to finalize the Multiphlex treatment and maximize the result of the technical service. It welds the keratin bonds that have been created, nourishing and hydrating the hair at the same time, strengthening it and leaving a healthy and shiny touch.

* In case more than 30 g of bleaching powder is needed, repeat the mixing process in a new bowl and always follow the suggested proportion, never exceeding 7 ml of Multiphlex Additive.

** Multiphlex Additive might cause a slight increase in the developing time. To avoid this delay, raise the developer volume. For example:• Use 30 volumes Artègo 02 instead of 20 volumes Artègo 02.• Use 30 volumes Lovely Light cream developer instead of 20 volumes Lovely Light cream developer.

WARNING: stick to the bleaching powder instructions during the service

T R E AT M E N T T Y P E M U LT I P H L E X A D D I T I V E M U LT I P H L E X P E R F E C T O R

Bleaching powders **in their different mixing ratios

3.5 ml of Multiphlex Additive (one dose) for 15 g of bleaching powder (not considering the developer).

Never exceed the amount of 7 ml of Multiphlex Additive even more than 30 g of bleaching powder is used.

30 g X-Light + 60 g 20 volumes 02 peroxide ** + 7 ml of Multiphlex Additive (double dose).

Once the stripping/bleaching technical service is over, apply 14 ml of Multiphlex Perfector on medium-long hair after rinsing with water (do not wash with shampoo)Leave to act for at least 10 minutes (time varies according to the hair type).Rinse and use the Artègo shampoo and conditioner you prefer.

D O S A G E E X A M P L E I N D I C AT I O N S

B L U E B L E AC H I N G P OW D E R E N R I C H E D W I T H C OT TO N O I L ,

F O R A C O N T R O L L E D, FA S T A N D E F F I C I E N T AC T I O N .

PERFECT ON BOTH NATURAL AND COLORED HAIR

F O C U S O N

5 1 E Q FAC TO R 1 5 0 M L

An all-rounder for your hair’s health. EQ FACTOR is an extraordinary product.

PLUS:

• It shields the hair from oxidation

• It balances porosity

• It untangles and conditions

• It prolongs color’s shine

• It protects from atmospheric agents shielding from UV rays

• It defines the strands during cut and styling

• It disciplines and eases the control of all hair types

EQ Factor is also a wonderful hair parfum: an enchanting Datura and Orchid

fragrance that inebriates our feelings and envelops our senses.

0 2 R I C H C O LO R S H A M P O O + C O N D I T I O N E R

It nourishes and protects your color keeping it fresh and full of reflex

as the first day.

02 RICH COLOR SHAMPOO + CONDITIONER

sHAMPOO AND CONDITIONER FOR COLORED HAIR

Wasabi extracts, photoprotective. Melanin, for long-lasting and stable colors.

Panthenol, Guar Flour and Vitamin E, with softening, soothing and anti-oxidant

properties. sophisticated Poppy fragrance.

PLUS:

• It protects color from the damaging UV rays, prolonging its shine

• Soothing and anti-oxidant action.

51 S P E C I A L S

02 R I C H CO LO R

F O C U S O N

5 1 S H I N Y G R E Y S H A M P O O

sunflower Oil and Glycerol hydrate the hair, making it shine,

light and silky.

Shiny Grey Shampoo has a gratifying mixed berry fragrance,

that turns the shampoo experience into an inebriating moment.

PLUS:

• On grey hair it eliminates yellow reflexes granting a marvelous shine

• On bleached hair it neutralizes unwanted yellowish reflexes making

the hair naturally brilliant.

C O L O R S H I N E M A S K

THE MAsK DEsIGNED TO KEEP COLORED HAIR HEALTHY AND sHINY.

1 TOUCH, 3 REsULTs:

CONDITIONING

Hemp oil conveys omega 3, omega 6 and omega 9 fat acids,

so that the hair is nourished, hydrated, shiny and soft.

SHINESilk proteins act on the hair external layer, for the best shine.

COLORLast generation direct pigments boost the hair natural color,

keeping it shiny.

PEARLPerfect on dark blonde hair to counteract gold and yellowish reflexes.

BLUEBERRYPerfect on light blondes to counteract gold and yellowish reflexes.

5 1 S P E C I A L S

GOODSOCIETY

GOODSOCIETY

GOODSOCIETY

M Y A R T E G O . C O M

M A D E I N I T A L Y 1 0 0 % R E N E W A B L E E N E R G Y

BK

00

32

INT

metallic color beauty€¦ · metallic color beauty, our project dedicated to metallic colors,...

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