metadata, taxonomy and tagging
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
Metadata, Taxonomy and Tagging
Gordon Castle
Senior Consultant
Earley & Associates, Inc.
www.earley.com
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
• Innovator and leader in the media and entertainment industry• 20+ years of experience
• Proven track record conceiving, planning and executing large-scale initiatives that have changed organizations and the way people work
• Media and entertainment technology and strategic planning, business management, internet technologies, workflow optimization, digital media planning and implementation
• Prior roles • Senior Technology Fellow, Company Broadcasting
• Internal corporate advisor to Company’s Entertainment and New Products Groups
• Lead initiatives to advance high definition acquisition, broadband production, media asset management and new product development.
• SVP of CNN Technology• Provided strategic direction for the CNN News Group • Directed technology planning, execution and training
Gordon Castle
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
• Manage assets to save time and money, prevent duplication of effort, speed processes, create new efficiencies, develop new products
• To do any of this, we have to have handles and labels on the content in order to locate, reuse, recombine assets
If you can’t name it, you can’t find it and therefore can’t reuse it
Pen?Sharpie?Marker?
Time savings =
Why Taxonomy and Metadata is important
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
• Structured data that describes the attributes of an “information package” (Taylor, 1994)
• Helps manage & share information• Helps find information
Document
Component
Data
Metadata can be applied at any level
Library
Metadata
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
• A system for organizing concepts and categorizing content
Hierarchical relationships (parent/child)
Preferred terminology
Products
Games
Card games
Action figures
Board games
Brands
Milton Bradley
Scrabble
Disney
Battleship
Taxonomy
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Taxonomy is applied to content as metadata
Rugged Notebooks
Productcategories
MobileComputers
RuggedNotebooks
Dispatch
Handheld Computers
Taxonomy
Date created May-15-2007
Document name Study X
Product category
Metadata
Document type Brochure
Document types
Case Studies
Brochures
About-ness
Is-ness Document
Describes
Is-ness
About-ness
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
Applying Taxonomy to DAM
• Digital assets are purely non-textual, so taxonomy becomes more critical to provide access points Search engine has no text to parse, dependent on metadata
• Subjectivity of images presents challenges in tagging
• Important to have clear taxonomy guidelines and training• Taxonomy can also be used to drive reporting, content lifecycles,
etc.
Is this Cute?Whimsical?
Funny?Silly?
What is this asset really “about”?
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
• We tend to be bad taggers… lack of understanding of the taxonomy & how it is leveraged, lack of motivation, frustration with tool
• Considerations: Who will be doing the tagging? How will they be trained? Tagging QA How will the tool facilitate tagging? Can we automate any tagging?
E.g. Therapeutic Area > Disease State > Product Type > Brand Cardiovascular > High Cholesterol > Statins > Crestol Tagging with the lowest level (brand) could imply levels above
Taxonomy & Tagging
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
About Earley & Associates
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• Focus: Information Architecture (“IA”) Services
• Founded: 1994
• Personnel: Twenty core team consultants, plus a network of other top industry experts• ECM and KM experts• taxonomy specialists• search experts• information architects• usability professionals• technology consultants• business process experts
• Headquarters: Boston, MA
• Consulting Philosophy: • Organizing Principles based on
business context and goals• Four Pillars - People, Content,
Process, and Technology
Taxonomy and Metadata experts with a service practice addressing right management initiatives
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
Panel Discussion
• Frank Chagoya Asset Management, Agency Technology Solution Leo Burnett USA
• Scott Kelly Executive Director, Worldwide Media Library Services and
Operations Walt Disney Studios
• Jay Springer Director, Media Digital Services Tape Vault Management, Fox NE&O
• Gordon Castle Senior Consultant, Earley & Associates, Inc [email protected] 404-939-3520
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Copyright © 2010 Earley & Associates, Inc. All right reserved.
Gordon CastleSenior ConsultantEarley & Associates, [email protected]
Questions
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Additional resources at www.earley.com
http://www.earley.com/webinars/jumpstarts/digital-asset-management
http://www.earley.com/consulting-services/digital-asset-management
DAM Survey of Best PracticesHelp determine Best-in-Class procedures in DAM and get a free copy of the report
http://cts.vresp.com/c/?GISTICS/142ab481c9/fef3754238/e695ab477a