metadata

I N S I G H T S F R O M I N D U S T R YE X P E R T S G R A H A M B E L L A N D

R E N E E R E G I S T E R

"FOR publishers "

what is metadata?

M e t a d a t a c o m p r i s e s a l l t h ei m p o r t a n t i n f o r m a t i o n a b o u t ab o o k , f r o m b a s i c b i b l i o g r a p h i c

d e t a i l s t o i n - d e p t h d e s c r i p t i o n s ,

t a b l e s o f c o n t e n t s a n d p r i c i n g .

P u b l i s h e r s w i t h c o m p r e h e n s i v em e t a d a t a f o r t h e i r b o o k s e n s u r e

t h a t t h e y w i l l b e f o u n d b yr e a d e r s , a s i t i m p r o v e s

d i s c o v e r a b i l i t y o n l i n e f o r t i t l e s .

I f y o u r t a r g e t r e a d e r c a n ' t f i n dy o u r b o o k , o r d o n ' t k n o w i t

e x i s t s , t h e n h o w c a n t h e y b u y i t ?

473%

A c c o r d i n g t o t h e s t u d y b yN i e l s e n * , i n c o r p o r a t i n g p r o p e r

m e t a d a t a f o r a t i t l e r e s u l t s i n as i g n i f i c a n t i n c r e a s e i n l i k e l y

s a l e s b y :

* h t t p : / / w w w . i s b n . n i e l s e n b o o k . c o . u k / u p l o a d s / 3 9 7 1 _ N i e l s e n_ M e t a d a t a _ w h i t e _ p a p e r _ A 4 ( 3 ) . p d f

let's talk ONIXO N I X 2 . 1 - T h e o r i g i n a l s t a n d a r dd e v e l o p e d i n 2 0 0 1 - 3 . D e v e l o p e df o r t h e t r a d i t i o n a l p r i n t m a r k e t ,

b u t h a s s e e n m a r k e di m p r o v e m e n t s .

O N I X 3 . 0 - T h e c u r r e n t s t a n d a r do f m e t a d a t a a s c r e a t e d f o r t h ep r e s e n t d i g i t a l b o o k m a r k e t . C a nc a r r y a w i d e r r a n g e o f d a t a .

E n h a n c e d m e t a d a t a - T h ei n c o r p o r a t i o n o f m e t a d a t ab e y o n d t h e b a s i c e l e m e n t s .

E x a m p l e s c o u l d b e a t a b l e o fc o n t e n t s , a p r e s s r e l e a s e , o rs e l e c t e d k e y w o r d s .

experts

I N S I G H T S I N T O H O W M E T A D A T AC A N I M P R O V E T H E P U B L I S H I N G

P R O C E S S

WHAT THE

say

Renee Register is co-author of The MetadataHandbook: A Book Publisher’s Guide toCreating and Distributing Metadata for Printand Ebooks4.

She also developed and instructs a series ofclasses on metadata for Digital Book WorldUniversity and conducts webinars andworkshops on book metadata. Hercompany, DataCurate, specializes in helpingpublishing professionals meet theinformation demands of the 21st centurymarketplace.

R E N E E R E G I S T E R

Graham Bell is Executive Director of EDItEUR,the trade standards organisation for theglobal book, e-book and journals supplychains. EDI tEUR is a not-for-profitmembership-supported body that developsand supports a range of metadata and e-commerce standards including ONIX, EDItXand Thema. EDItEUR standards are madeavailable for use free of charge to thepublishing industry, and they areimplemented widely in North America,throughout Europe and increasingly in theAsia-Pacific region. EDItEUR also providesmanagement services to the InternationalISBN, ISTC and ISNI Agencies.

G R A H A M B E L L

"ONIX is the international standard forcommunication information aboutbooks and was developed with the book industry needs in mind.Although other bibliographicstandards exist, there really isn’tanother standard for the industrythat compares to ONIX in its ability tomeet descriptive andbusiness metadata needs forpublishing.

R E N E E R E G I S T E R ,

A U T H O R O F T H E M E T A D A T A H A N D B O O K

"

"When your products are digital (andequally, when your physical books aresold online), metadata is sometimesthe only marketing tool youhave. Readers don’t discover yourbook – they discover informationabout your book. The richer theinformation you can provide to aprospective purchaser, the more likelythey are to find the exact book theyneed.

G R A H A M B E L L ,

E X E C U T I V E D I R E C T O R O F E D I T E U R

"

"

R E N E E R E G I S T E R ,

A U T H O R O F T H E M E T A D A T A H A N D B O O K

"

The nature of 21st century businessand the supporting metadata (forbooks and most every other product)is dynamic. Metadata growsand changes throughout the life ofthe book – from acquisition throughpublication and beyond,continuing to draw readers for aslong as the book is sold.

"Your metadata managementprocesses have a life cycle: typicallyyou want to begin sending outyour product metadata four to sixmonths prior to publication of yourbook. But that processdoes not end when the book ispublished. However timely, accurateand comprehensive your data iswhen you send it out to your businesspartners, it’s not ‘finished’. Themetadata is dynamic.

G R A H A M B E L L ,

E X E C U T I V E D I R E C T O R O F E D I T E U R

"

read

D O W N L O A D T H E F U L L F R E EW H I T E P A P E R N O W

WANT TO

more?

D O W N L O A D

www.deantaglobal.cominfo@deantaglobal.com