MessageMapping©

CommunicationPlanning:

Inclusive,powerfulcommunicationsplanning tool.Engages yourteams talent andinsight.

Aligns/realignsyour direction(following thesame journeytogether).

Clarifies marketobjectives.Examines measures.Prioritises targets.

Defines, prioritises& simplifies brandcommunications.

Establishes desiredperception.Creates compellingmessages.Defines what makesyou special(15 second test).

Who’s used it,what do theythink?

‘What makes us different? Whatperception do we want to create?Message Mapping provided a pragmaticand effective framework by which thesequestions were asked, answered,challenged and a consensus on the wayforward agreed that can underpin ourfuture communications strategy.’

Dave HirstMarketing DirectorCapgemini Consulting, UK

‘Markets change and evolve, stopping toensure your market proposition isrefined and well tuned to any marketand legislation changes and accuratelyaligned to customer/clients requirementsis essential. David Birt’s MessageMapping process is one of the mosteffective ways of getting your teamsunderstanding of your organisationstrategy aligned with how youcommunicate effectively to your targetaudience.’

Oscar VickermanMarketing DirectorpowerPerfector

‘A systematic approach, turningsubjective ideas into qualified andevidenced actions. Starting with threedisparate groups, each with their ownideas and prejudices, we successfullyused the process to distil a commonmessaging approach. Subjective ideaswere challenged and tested such thatthey became clearly evidenced facts.Everyone bought into the resultant plan– and we delivered on it.’

Geoff ChaplinBusiness ManagerFujitsu Defence and Security

‘It is an easy and fun exercise that forcesyou to really consider your audience andtheir requirements in the context of yourown agenda. Through its use we wereable to produce a highly effective,targeted communication to ourshareholders and employees.’

Nick SaundersHead of Corporate SupportYell Group plc

‘David's ability to bring a clear,structured and evidenced basedapproach to message mapping, creatinga powerful yet simple framework for usto use while listening to andaccommodating all stakeholders has setan enduring standard for the quality wenow expect from our partners. Ourmessage mapping work has createdtangible benefits for the organisationwithin a matter of weeks.’

Michael CauterCommercial and Finance DirectorDeputy Chief Executive (Corporate)The United Kingdom Hydrographic Office

‘I am very happy to recommend you!’

Rees AronsonPartner KPMG Audit

‘Message Mapping quickly brought outthe key issues in re-branding andenabled us to agree swiftly and with theminimum of fuss. The brand is simplebut strong and lends itself to the manydifferent uses needed. I would happilyuse this system again and recommend itto others.’

David WellsDevelopment Director ScarboroughDevelopment Group plc

‘Our work with David has provided uswith a wonderful foundation on whichto base our future communications. Hisstyle, approach and message mappingprocess has proven invaluable, giving ushighly effective results.’

Oscar VickermanHead of MarketingBritish Energy

‘David helped a diverse group ofindividuals from a wide range oforganisations to focus in on those areaswhere we could make the biggest impactand add the most value, then agreewhat our key priorities and supportingmessages were under the Science CityBristol banner. The process waschallenging but has given thepartnership some renewed enthusiasmand clarity of a shared vision.’

Ann O'DriscollEnterprise ManagerSouth West of England RDA

‘Message Mapping brings an approachto communication which builds thebrand by linking key buying criteria torelevant messages and communicationtools. This in turn delivers real bottomline results. Many agencies are strong inparts of the communication cycle, butfew have such a complete resultsoriented approach.’

Jonathan ChevallierDirectorWCI Consulting

‘David is a great creative thinkermatching comms strategy with creativeoutput. He truly believes that greatdesign won't work unless the message isright and therfore spends time to ensurethe brief and the Message Map arecorrect before the design is considered.In execution he has an incredible eye fordetail. And he's great fun to workwith too.’

Sarah SmithHead of Marketing ComunicationsXansa

‘I have known David for over 10 yearsand over that time he has producedsome great work. He combines a reallyexceptional strategic insight coupledwith an ability to think and visualisecreatively. His ability to get on withpeople at all levels means he can get tothe heart of an issue quickly andtranslate that into possible solutionsthat the client can work with. He is afirst class operator.’

Debbie StandishTetley Group/Change in action

How long does it take?Dependent upon complexity of brief.Example:Participants time up to 1 dayor two ½ days.Results 1½ weeks.

What does the output look like?Typically a written report with detailedmessage maps.

Workshop Q&AWho should participate?The process requires a mix ofcontributing individuals, with executiveresponsibility covering policy making,operational performance, sales andmarketing.

How many participants?We suggest at least 5 to a maximum ofabout 10 per group.

What does it cost?Dependent upon the brief please feelfree to ask for an estimate.

A fast rigorous and enjoyable process thatengages and aligns the best talent you have togenerate compelling messages capable ofconnecting with your crucial audiences.

Building understanding, awareness, advocacy,and revenue.

Outcome