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Tackling Childhood Obesity Together Annual Report of the Director of Public Health 2016-17 MERTON COUNCIL merton.gov.uk/health-social-care/publichealth Page 11

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Page 1: MERTON COUNCIL Tackling Childhood Obesity Together

Tackling Childhood Obesity Together Annual Report of the Director of Public Health2016-17

MERTON COUNCIL

merton.gov.uk/health-social-care/publichealthPage 11

Page 2: MERTON COUNCIL Tackling Childhood Obesity Together

23

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ack

now

ledg

emen

tsCo

nten

ts

Fore

wor

d ....

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

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......

......

......

......

......

......

......

.....4

Key

Mes

sage

s ....

......

......

......

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......

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......

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.6

1. In

trod

ucti

on ...

......

......

......

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......

......

......

......

......

......

......

......

......

......

......

......

......

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......

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......

......

.8

2. In

flue

nces

on

child

hood

obe

sity

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

.. 10

3. C

onse

quen

ces

and

cost

s ....

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

.. 16

4. T

he p

atte

rn o

f chi

ldho

od o

verw

eigh

t and

obe

sity

in M

erto

n ...

......

......

......

......

......

......

....1

9

5. W

hat d

o ch

ildre

n, y

oung

peo

ple,

fam

ilies

and

com

mun

itie

s th

ink?

......

......

......

......

.....2

4

6. T

he n

eed

for a

fres

h ap

proa

ch ...

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

......

.....2

8

7. M

erto

n’s

call

to a

ctio

n on

chi

ldho

od o

besi

ty ...

......

......

......

......

......

......

......

......

......

......

......

......

.32

8. R

esou

rces

......

......

......

......

......

......

......

......

......

......

......

......

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......

......3

8

Aut

hors

Dr

Dag

mar

Zeu

ner

Julia

Gro

omH

ilina

Asr

ress

Sam

ina

She

ikh

Ack

now

led

gem

ents

Aal

aa J

awad

Am

anda

Killo

ran

Ann

e-M

arie

Lie

wA

nnet

te B

unka

Bar

ry C

ause

rB

ronw

en P

icke

ring

Chr

is T

owns

end

Cla

rissa

Lar

sen

Chr

istin

e P

arsl

oeC

orin

ne G

arro

dD

avid

Tch

ilingi

rian

Ele

anor

Cur

tisE

lizab

eth

Fitz

patr

ick

Fran

cis

McP

arla

ndG

ary

Forb

esH

elen

Teb

bit

Lean

ne W

alld

erLi

zzie

Hud

son

Rac

hel T

ilfor

dR

ebec

ca S

penc

erS

helle

y H

effe

rnan

Zara

Bis

hop

Mer

ton’

s C

hild

ren’

s Tr

ust B

oard

Mer

ton’

s H

ealth

and

Wel

l-bei

ng B

oard

Mer

ton’

s C

hild

Hea

lthy

Wei

ght S

teer

ing

Gro

up

Page 12

Page 3: MERTON COUNCIL Tackling Childhood Obesity Together

45

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Dr

Dag

mar

Zeu

ner,

Dir

ecto

r o

f P

ublic

Hea

lth

I am

del

ight

ed to

pre

sent

m

y fir

st in

depe

nden

t ann

ual

repo

rt o

n th

e he

alth

of t

he

popu

latio

n of

Mer

ton,

in

fulfi

lmen

t of m

y st

atut

ory

duty

as

Dire

ctor

of P

ublic

H

ealth

. I jo

ined

Mer

ton

in F

ebru

ary

2016

and

hav

e sp

ent m

y fir

st m

onth

s m

akin

g su

re I

fully

und

erst

and

the

big

publ

ic h

ealth

cha

lleng

es fa

cing

the

boro

ugh

and

wor

king

with

par

tner

s to

tack

le th

em to

geth

er.

This

repo

rt c

onsi

ders

one

of t

he m

ajor

pub

lic h

ealth

is

sues

in M

erto

n –

child

hood

obe

sity

– w

hich

is a

pr

iorit

y fo

r ou

r lo

cal H

ealth

and

Wel

lbei

ng B

oard

, as

it is

for

Lond

on a

nd n

atio

nally

.

We

all h

ave

a pa

rt to

pla

y in

tack

ling

the

influ

ence

s an

d ad

dres

sing

the

cons

eque

nces

of c

hild

hood

ob

esity

. Goo

d w

ork

is a

lread

y ta

king

pla

ce a

cros

s M

erto

n bu

t we

need

to d

o m

ore.

This

repo

rt g

athe

rs th

e fa

cts

and

figur

es a

bout

ch

ildho

od o

besi

ty in

Mer

ton

and

the

evid

ence

abo

ut

wha

t wor

ks a

s an

eas

y lo

cal r

efer

ence

and

reso

urce

to

sup

port

our

join

t effo

rt. T

he p

urpo

se o

f thi

s re

port

is

to c

ompl

emen

t the

Hea

lth a

nd W

ellb

eing

Boa

rd

child

hea

lthy

wei

ght a

ctio

n pl

an.

The

repo

rt b

egin

s w

ith lo

okin

g at

the

broa

d ra

nge

of fa

ctor

s th

at in

fluen

ce th

e lik

elih

ood

of c

hild

hood

ob

esity

, mov

ing

into

the

cons

eque

nces

and

cos

ts o

f ch

ildho

od o

besi

ty to

soc

iety

. Cha

pter

4 p

rovi

des

an

insi

ght i

nto

the

size

and

pat

tern

of c

hild

hood

obe

sity

lo

cally

and

cha

pter

5 re

view

s w

hat w

e kn

ow s

o fa

r ab

out t

he v

iew

s of

chi

ldre

n an

d yo

ung

peop

le a

nd

resi

dent

s on

the

topi

c. C

hapt

er 6

hig

hlig

hts

the

need

fo

r a

new

app

roac

h to

tack

ling

child

hood

obe

sity

in

Mer

ton

and

chap

ter

7 pr

ovid

es d

etai

ls o

f our

ap

proa

ch to

tack

ling

child

hood

obe

sity

thro

ugh

the

Mer

ton

child

hea

lthy

wei

ght a

ctio

n pl

an.

I am

gra

tefu

l to

my

team

and

man

y co

lleag

ues

from

the

coun

cil,

Mer

ton

Clin

ical

Com

mis

sion

ing

Gro

up a

nd o

ther

org

anis

atio

ns fo

r the

ir su

ppor

t and

co

ntrib

utio

ns. T

hese

effo

rts

are

muc

h ap

prec

iate

d –

on to

p of

eve

rybo

dy’s

bus

y da

ily w

ork

– an

d re

sult

in a

m

ore

info

rmed

and

col

labo

rativ

e ou

tput

. We

are

keen

to

mak

e ou

r ann

ual r

epor

t as

usef

ul fo

r par

tner

s as

po

ssib

le. P

leas

e em

ail p

ublic

.hea

lth@

mer

ton.

go

v.uk

w

ith a

ny fe

edba

ck y

ou m

ight

hav

e.

Co

unci

llor

Tob

in B

yers

, C

abin

et M

emb

er f

or

Ad

ult

So

cial

Car

e an

d H

ealt

h an

d C

oun

cillo

r K

aty

Nee

p,

Cab

inet

Mem

ber

fo

r C

hild

ren’

s S

ervi

ces

As

the

Cab

inet

Mem

bers

re

spon

sibl

e fo

r P

ublic

Hea

lth

and

Chi

ldre

n w

e co

mm

end

this

ann

ual r

epor

t of o

ur

Dire

ctor

of P

ublic

Hea

lth.

The

need

s of

chi

ldre

n ar

e at

th

e he

art o

f wha

t we

do a

nd

child

hood

obe

sity

is a

maj

or

publ

ic h

ealth

cha

lleng

e fo

r M

erto

n. A

s re

sour

ces

tight

en

it is

esp

ecia

lly im

port

ant t

o un

ders

tand

the

influ

ence

s an

d ca

uses

of c

hild

hood

obe

sity

and

reco

gnis

e th

at

it is

onl

y th

roug

h a

prev

enta

tive

appr

oach

that

we

will

be a

ble

to ta

ckle

them

in a

sus

tain

able

way

. If a

ctio

n is

not

take

n by

us

all n

ow w

e ris

k th

e ne

xt g

ener

atio

n ex

perie

ncin

g th

e bu

rden

of i

ncre

asin

g an

d m

ultip

le

long

-ter

m c

ondi

tions

.

The

repo

rt p

rovi

des

a w

elco

me

unde

rpin

ning

of t

he

Hea

lth a

nd W

ellb

eing

Boa

rd c

hild

hea

lthy

wei

ght a

ctio

n pl

an a

nd s

ets

out t

he im

port

ance

of p

lace

, com

mun

ity

and

fam

ily. T

he s

olut

ions

are

mul

tiple

and

wid

e-ra

ngin

g an

d th

e on

ly w

ay to

face

the

chal

leng

e is

to w

ork

in

part

ners

hip

for

and

with

the

resi

dent

s of

Mer

ton.

Dr

And

rew

Mur

ray,

C

hair

of

Mer

ton

Clin

ical

C

om

mis

sio

ning

Gro

up

As

the

Cha

ir of

Mer

ton

CC

G

and

a lo

cal G

P, I

see

first

ha

nd t

he c

onse

quen

ces

of c

hild

hood

obe

sity

and

kn

ow t

hat

we

need

to

wor

k to

geth

er t

o ta

ckle

the

com

plex

ran

ge o

f infl

uenc

es

on o

besi

ty in

a jo

ined

up

way

.

The

NH

S F

ive

Year

For

war

d V

iew

sta

tes

that

the

futu

re h

ealth

of m

illion

s of

chi

ldre

n w

ill de

pend

on

a ra

dica

l upg

rade

in p

reve

ntio

n an

d pu

blic

hea

lth,

and

high

light

s th

e ne

ed to

bac

k ac

tion

on o

besi

ty.

The

NH

S h

as a

n im

port

ant r

ole

to p

lay

and

we

mus

t w

ork

colla

bora

tivel

y w

ith c

omm

uniti

es a

nd p

artn

ers

acro

ss M

erto

n to

co-

crea

te s

usta

inab

le p

reve

ntat

ive

solu

tions

. Our

wor

k to

dev

elop

a n

ew m

odel

of h

ealth

an

d w

ellb

eing

in th

e ea

st o

f the

bor

ough

will

be a

key

fo

cus

in th

e co

min

g ye

ars.

I com

men

d th

e pu

blic

atio

n of

this

ann

ual p

ublic

he

alth

repo

rt. I

t is

a us

eful

reso

urce

and

pro

vide

s a

stro

ng fo

cus

on th

e ro

le w

e ca

n al

l pla

y in

tack

ling

this

m

ajor

pub

lic h

ealth

cha

lleng

e.

Fore

wor

d

Page 13

Page 4: MERTON COUNCIL Tackling Childhood Obesity Together

67

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

The

cha

lleng

e

Chi

ldho

od

ob

esity

is h

arm

ful t

o t

he

heal

th a

nd w

ellb

eing

of

Mer

ton’

s ch

ildre

n no

w a

nd in

the

ir f

utur

e:

Chi

ldho

od o

besi

ty in

crea

ses

the

risk

of d

evel

opin

g he

alth

con

ditio

ns in

clud

ing

asth

ma,

type

2 d

iabe

tes

and

card

iova

scul

ar r

isk

fact

ors

durin

g ch

ildho

od. I

t al

so in

crea

ses

the

risk

of lo

ng te

rm c

hron

ic c

ondi

tions

in

adu

lthoo

d an

d ca

n le

ad to

pre

mat

ure

deat

h.

Obe

sity

affe

cts

soci

al a

nd e

mot

iona

l wel

lbei

ng, w

ith

an in

crea

se in

chi

ldre

n ex

perie

ncin

g lo

w s

elf-

este

em,

anxi

ety

and

depr

essi

on. T

his

may

lead

to lo

wer

leve

ls

of e

duca

tiona

l att

ainm

ent w

hich

can

lim

it em

ploy

men

t op

port

uniti

es a

s ad

ults

.

Chi

ldho

od

ob

esity

is a

n ep

idem

ic:

Ther

e ha

s be

en a

sig

nific

ant i

ncre

ase

sinc

e th

e 19

80s

and

the

Wor

ld H

ealth

Org

aniz

atio

n (W

HO

) reg

ards

chi

ldho

od o

besi

ty a

s on

e of

the

mos

t se

rious

glo

bal p

ublic

hea

lth c

halle

nges

of t

he 2

1st

cent

ury.

Whe

n co

mpa

red

to s

imila

r gl

obal

citi

es,

incl

udin

g P

aris

, New

Yor

k an

d S

ydne

y, L

ondo

n ha

s th

e hi

ghes

t rat

es o

f chi

ldho

od o

besi

ty. I

f we

do

not r

ever

se th

e ep

idem

ic, t

hen

for

the

first

tim

e in

hu

ndre

ds o

f yea

rs o

ur c

hild

ren

mig

ht e

xper

ienc

e sh

orte

r lif

e ex

pect

ancy

than

thei

r pa

rent

s.

Ob

esity

aff

ects

lots

of

child

ren

and

fa

mili

es a

cro

ss M

erto

n:

Aro

und

4,50

0 pr

imar

y sc

hool

child

ren

(age

d be

twee

n 4

and

11 y

ears

) are

est

imat

ed to

be

over

wei

ght o

r obe

se –

this

is e

quiv

alen

t to

150

prim

ary

scho

ol c

lass

es. O

ne in

five

chi

ldre

n en

terin

g R

ecep

tion

are

over

wei

ght o

r obe

se a

nd th

is in

crea

ses

to o

ne in

th

ree

child

ren

leav

ing

prim

ary

scho

ol in

Yea

r 6. T

his

gain

in o

besi

ty a

s ch

ildre

n ge

t old

er is

hap

peni

ng

unde

r our

wat

ch in

sch

ools

and

com

mun

ities

. If w

e do

not

act

now

, the

num

ber o

f ove

rwei

ght a

nd o

bese

ch

ildre

n w

ill co

ntin

ue to

rise

in M

erto

n.

Chi

ldho

od

ob

esity

co

ntri

but

es t

o

wid

enin

g h

ealth

ineq

ualit

ies:

R

ates

of c

hild

hood

obe

sity

are

hig

her

in m

ore

depr

ived

com

mun

ities

in th

e ea

st o

f Mer

ton.

At a

ge

4-5

year

s, o

ne in

ten

child

ren

are

obes

e in

the

east

of

the

boro

ugh,

whe

reas

in th

e w

est,

one

in 2

0 ch

ildre

n ar

e ob

ese.

By

age

10-1

1 ye

ars,

one

in fi

ve c

hild

ren

are

obes

e in

the

east

com

pare

d to

one

in s

even

in

the

wes

t. Th

e ga

p be

twee

n th

e ea

st a

nd w

est i

s co

ntin

uing

to w

iden

. As

wel

l as

our

phys

ical

and

food

en

viro

nmen

ts, h

ealth

beh

avio

urs

are

influ

ence

d by

so

cioe

cono

mic

and

cul

tura

l fac

tors

. Hea

lthie

r ch

oice

s ar

e no

t alw

ays

the

easi

est o

nes

to m

ake

beca

use

of

all t

he a

ctor

s th

at in

fluen

ce o

ur c

hoic

es.

The

env

ironm

ent

that

we

live

in is

th

e un

der

lyin

g c

ause

of

ob

esity

: W

e ar

e liv

ing

in a

n ‘o

beso

geni

c’ e

nviro

nmen

t w

hich

enc

oura

ges

peop

le to

eat

mor

e un

heal

thily

an

d be

less

act

ive.

Peo

ple

have

not

bec

ome

lazi

er o

r gr

eedi

er –

inst

ead,

we

are

surr

ound

ed b

y m

ore

high

en

ergy

, hig

h fa

t, hi

gh s

ugar

, low

cos

t foo

ds. T

here

is

als

o in

crea

sing

car

use

, tra

ffic

cong

estio

n an

d re

duce

d tim

e an

d op

port

uniti

es to

be

activ

e.

Ob

esity

is b

eco

min

g u

naff

ord

able

: N

atio

nally

, obe

sity

cos

ts £

27 b

illion

ann

ually

to

the

wid

er e

cono

my,

incl

udin

g £6

.1 b

illion

to th

e N

HS

and

£35

2 m

illion

to s

ocia

l car

e. A

dditi

onal

ly th

ere

are

an e

stim

ated

16

milli

on o

besi

ty-a

ttrib

uted

day

s of

si

ckne

ss a

nnua

lly w

hich

is a

hug

e lo

ss o

f pro

duct

ivity

to

the

econ

omy.

The

est

imat

ed c

ost o

f ove

rwei

ght a

nd

obes

ity to

the

NH

S in

Mer

ton

is £

52 m

illion

ann

ually

. B

y 20

50, t

he w

ider

cos

ts o

f ove

rwei

ght a

nd o

besi

ty

are

pred

icte

d to

incr

ease

to n

early

£50

billi

on n

atio

nally

, w

hich

cou

ld b

ankr

upt t

he h

ealth

and

car

e sy

stem

.

We

may

no

t re

cog

nise

ove

rwei

ght

or

ob

esity

in o

urse

lves

or

our

chi

ldre

n:

Ther

e ha

s be

en a

shi

ft in

soc

iety

’s p

erce

ptio

n of

wha

t is

a he

alth

y bo

dy s

ize

and

shap

e. T

he m

edia

te

nd to

use

imag

es o

f ext

rem

e ob

esity

to il

lust

rate

ar

ticle

s ab

out o

besi

ty. I

n so

me

coun

trie

s an

d cu

lture

s ha

ving

a la

rger

bod

y si

ze m

ay b

e se

en a

s in

dica

tion

of w

ealth

and

hea

lth. I

f we

do n

ot re

cogn

ise

obes

ity,

we

are

less

like

ly to

prio

ritis

e ta

cklin

g it.

The

so

luti

on

We

mus

t ta

ke a

who

le-s

yste

m

pre

vent

ativ

e ap

pro

ach:

E

vide

nce

show

s th

at a

pre

vent

ativ

e, w

hole

sy

stem

s ap

proa

ch to

tack

ling

child

hood

obe

sity

is

nee

ded,

whi

ch re

cogn

ises

the

maj

or im

pact

of

the

plac

es w

here

we

live,

wor

k an

d pl

ay o

n he

alth

an

d w

ellb

eing

, as

wel

l as

indi

vidu

al b

ehav

iour

s an

d ch

oice

s. A

who

le s

yste

ms

appr

oach

add

ress

es

the

need

to ta

ke a

ctio

n at

diff

eren

t lev

els;

at t

he

popu

latio

n, c

omm

unity

and

indi

vidu

al le

vel i

n or

der

to m

axim

ise

oppo

rtun

ities

for

child

ren

and

fam

ilies

to a

dopt

and

mai

ntai

n he

alth

y lif

esty

les

as p

art o

f da

ily li

fe. P

opul

atio

n le

vel a

ctio

ns in

clud

e po

licy

and

regu

lato

ry m

easu

res;

com

mun

ity le

vel a

ctio

ns in

clud

e th

ose

in s

ettin

g su

ch a

s he

alth

y sc

hool

s an

d he

alth

y ca

terin

g; in

divi

dual

leve

l act

ions

incl

ude

supp

ort t

o ac

hiev

e an

d m

aint

ain

a he

alth

y w

eigh

t.

We

need

to

cre

ate

an e

nviro

nmen

t in

Mer

ton

whi

ch m

akes

the

hea

lthy

cho

ice

the

easy

and

pre

ferr

ed o

ne

for

our

chi

ldre

n an

d f

amili

es:

Evi

denc

e te

lls u

s th

at p

opul

atio

n w

ide

actio

ns

acro

ss a

spec

ts o

f the

phy

sica

l, fo

od a

nd c

ultu

ral

envi

ronm

ent a

re m

ost l

ikel

y to

be

succ

essf

ul a

nd

cost

effe

ctiv

e. H

ealth

pro

mot

ing

envi

ronm

ents

, tha

t is

thos

e w

here

the

heal

thie

r ch

oice

is b

oth

the

easi

er

and

pref

erre

d ch

oice

, are

als

o m

ore

econ

omic

ally

an

d en

viro

nmen

tally

sus

tain

able

. Acc

ess

to p

hysi

cal

activ

ity a

nd a

fford

able

hea

lthy

food

, and

goo

d ho

usin

g an

d co

okin

g fa

cilit

ies

are

all s

igni

fican

t. Im

prov

ing

acce

ss to

and

use

of M

erto

n’s

gree

n sp

aces

and

leis

ure

faci

litie

s al

l con

trib

ute

to im

prov

ed

phys

ical

act

ivity

. Ens

urin

g sc

hool

mea

ls a

nd c

ater

ing

busi

ness

es p

rovi

de h

ealth

y fo

od o

ptio

ns s

uppo

rts

peop

le to

mak

e he

alth

y ch

oice

s.

Pat

tern

s o

f b

ehav

iour

are

oft

en

esta

blis

hed

ear

ly in

life

and

in

terv

enin

g e

arly

is m

ore

ap

pro

pri

ate

and

co

st e

ffec

tive.

Th

ere

is s

tron

g ev

iden

ce th

at in

crea

sing

chi

ldre

n’s

posi

tive

early

exp

erie

nces

(inc

ludi

ng p

re-b

irth)

has

a

cum

ulat

ive

effe

ct a

s th

ey g

row

up.

Ear

ly y

ears

se

rvic

es h

ave

an e

ssen

tial r

ole

to p

lay

in p

rom

otin

g he

alth

y ch

oice

s an

d su

ppor

ting

mor

e vu

lner

able

fa

milie

s. M

axim

isin

g th

e ro

le o

f sch

ools

is im

port

ant

to m

ake

sure

chi

ldre

n an

d yo

ung

peop

le d

evel

op

heal

thy

lifes

tyle

s to

take

into

adu

lthoo

d. D

evel

opin

g cl

ear

path

way

s an

d su

ppor

t for

pro

fess

iona

ls w

orki

ng

with

par

ents

, chi

ldre

n an

d yo

ung

peop

le to

feel

co

nfide

nt a

bout

talk

ing

abou

t wei

ght a

nd s

ignp

ostin

g fa

milie

s ar

e pr

iorit

ies.

We

mus

t w

ork

to

get

her

to c

o-

pro

duc

e o

ur a

pp

roac

h lo

cally

: B

uild

ing

on th

e st

rong

rela

tions

hip

betw

een

volu

ntar

y, c

omm

unity

and

pub

lic s

ecto

rs a

nd

busi

ness

par

tner

s in

Mer

ton

and

good

wor

k al

read

y ta

king

pla

ce, w

e ne

ed a

sus

tain

ed jo

ined

up

app

roac

h to

influ

enci

ng a

t all

leve

ls if

we

are

to

addr

ess

the

chal

leng

e of

obe

sity

and

the

prof

ound

lo

ng te

rm c

onse

quen

ces

for

heal

th a

nd w

ellb

eing

of

child

ren

and

adul

ts.

Und

erst

and

ing

chi

ldre

n an

d y

oun

g

peo

ple

, par

ents

and

car

ers

and

co

mm

uniti

es’ p

ersp

ectiv

es in

M

erto

n w

ill s

tren

gth

en o

ur a

pp

roac

h.

The

conv

ersa

tion

with

our

resi

dent

s, fo

r ex

ampl

e th

roug

h th

e G

reat

Wei

ght D

ebat

e an

d on

-goi

ng

enga

gem

ent w

ith o

ur d

iver

se c

omm

uniti

es, w

ill in

crea

se a

war

enes

s of

the

issu

e of

chi

ldho

od o

besi

ty,

but m

ore

impo

rtan

tly h

elp

us c

o-cr

eate

sus

tain

able

so

lutio

ns a

nd a

ctio

n w

ith c

omm

uniti

es.

Key

Mes

sage

s

11 2

3 4 5

4 5 6 7

2 3

Page 14

Page 5: MERTON COUNCIL Tackling Childhood Obesity Together

89

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

It br

ings

toge

ther

dat

a, re

sour

ces

and

info

rmat

ion

from

a r

ange

of s

ourc

es a

nd p

rovi

des

evid

ence

abo

ut

wha

t wor

ks a

s w

ell a

s ex

ampl

es o

f act

ion

to ta

ckle

ob

esity

, to

prov

ide

a lo

cal r

efer

ence

and

reso

urce

to

supp

ort o

ur jo

int e

ffort

. The

repo

rt c

ompl

emen

ts th

e H

ealth

and

Wel

lbei

ng B

oard

chi

ld h

ealth

wei

ght a

ctio

n pl

an, w

hich

set

s ou

t det

ails

of o

ur c

omm

itmen

ts o

n ch

ildho

od o

besi

ty.

As

we

cont

inue

to e

ngag

e w

ith s

take

hold

ers

and

resi

dent

s th

roug

h th

is re

port

and

sub

sequ

ent

conv

ersa

tions

, we

hope

to fu

rthe

r re

fine

our

appr

oach

es, c

reat

ing

colle

ctiv

e an

d su

stai

nabl

e ac

tions

to a

ddre

ss c

hild

hood

obe

sity

loca

lly.

The

child

hea

lthy

wei

ght a

ctio

n pl

an a

nd a

refe

renc

es

docu

men

t are

ava

ilabl

e on

the

follo

win

g lin

k:

ww

w.x

xxxx

xxxx

xxx.

go

v.uk

Why

chi

ldho

od o

besi

ty?

Chi

ldho

od o

besi

ty is

an

epid

emic

– th

ere

has

been

a

stee

p in

crea

se s

ince

the

1980

s an

d th

e W

orld

Hea

lth

Org

aniz

atio

n (W

HO

) reg

ards

chi

ldho

od o

besi

ty a

s on

e of

the

mos

t ser

ious

glo

bal p

ublic

hea

lth c

halle

nges

for

the

21st

cen

tury

.

Whe

n co

mpa

red

to s

imila

r gl

obal

citi

es L

ondo

n ha

s th

e hi

ghes

t ra

tes

of c

hild

hood

obe

sity

at

23%

com

pare

d w

ith P

aris

(5%

), S

ydne

y (1

0%) a

nd

even

New

Yor

k (2

1%).

In M

erto

n on

e in

five

of

our

child

ren

are

over

wei

ght

or o

bese

on

ente

ring

prim

ary

scho

ol a

t R

ecep

tion.

How

ever

by

the

time

child

ren

leav

e pr

imar

y sc

hool

in Y

ear

6 th

is r

ises

to

one

in t

hree

. If w

e do

n’t

take

act

ion

to r

ever

se

the

epid

emic

, the

n fo

r th

e fir

st t

ime

in h

undr

eds

of y

ears

our

chi

ldre

n m

ight

exp

erie

nce

shor

ter

life

expe

ctan

cy t

han

thei

r pa

rent

s.

Wha

t do

we

mea

n w

hen

we

say.

.. ?

Bo

dy

Mas

s In

dex

(BM

I) fo

r A

dul

tsTh

e bo

dy m

ass

inde

x (B

MI)

is a

mea

sure

that

pr

ovid

es a

n in

dica

tion

of w

heth

er s

omeo

ne is

a

heal

thy

wei

ght o

r no

t rel

ativ

e to

thei

r he

ight

. BM

I is

calc

ulat

ed a

s a

pers

on’s

wei

ght i

n ki

logr

ams

(kg)

di

vide

d by

his

or

her

heig

ht in

met

ers

squa

red.

The

B

MI s

core

is th

en re

view

ed a

gain

st a

BM

I ran

ge a

s sh

own

in ta

ble

1 fo

r ad

ults

.

Tab

le 1

: Ad

ult

BM

I cat

ego

ries

BM

I cen

tile

fo

r ch

ildre

nFo

r C

hild

ren,

wei

ght a

nd h

eigh

t cha

nges

qui

ckly,

m

akin

g de

finin

g th

eir

wei

ght c

ateg

orie

s m

ore

com

plex

. Gen

der

and

age

appr

opria

te re

fere

nces

al

low

mor

e ac

cura

te d

eter

min

ing

of w

eigh

t sta

tus

to u

se in

eva

luat

ing

child

ren’

s B

MI.

In E

ngla

nd, t

he

Brit

ish

1990

(UK

90) g

row

th re

fere

nce

char

ts a

re u

sed

to d

eter

min

e th

e w

eigh

t sta

tus

usin

g ce

ntile

clin

ical

cu

t off

poin

ts w

hich

are

as

follo

ws.

Tab

le 2

: Chi

ld B

MI c

ateg

ori

es

Exc

ess

wei

ght

Exc

ess

wei

ght i

s a

term

use

d to

des

crib

e a

com

bine

d po

pula

tion

abov

e th

e he

alth

y w

eigh

t ran

ge. F

or

exam

ple

exce

ss w

eigh

t in

child

ren

incl

udes

thos

e w

ho a

re id

entifi

ed a

s ‘c

linic

ally

ove

rwei

ght’,

‘clin

ical

ly

obes

e’ a

nd ‘c

linic

ally

ext

rem

ely

obes

e’. I

n th

e ad

ult

BM

I cat

egor

ies,

this

wou

ld b

e a

com

bina

tion

of th

ose

iden

tified

as

‘ove

rwei

ght a

nd o

bese

’.

Nat

iona

l Chi

ld M

easu

rem

ent

Pro

gra

mm

e (N

CM

P)

The

NC

MP

was

est

ablis

hed

in 2

005

and

invo

lves

m

easu

ring

the

heig

ht a

nd w

eigh

t of R

ecep

tion

and

Year

6 c

hild

ren

at s

tate

-mai

ntai

ned

scho

ols,

incl

udin

g ac

adem

ies,

in E

ngla

nd. T

his

is d

one

in s

choo

ls b

y sc

hool

nur

sing

or

othe

r he

alth

car

e pr

ofes

sion

als.

E

very

yea

r, m

ore

than

one

milli

on c

hild

ren

are

mea

sure

d an

d an

nual

par

ticip

atio

n ra

tes

are

cons

iste

ntly

hig

h. T

he N

CM

P h

as tw

o pu

rpos

es:

a) t

o p

rovi

de

rob

ust

pub

lic h

ealt

h su

rvei

llanc

e d

ata

on

child

wei

ght

sta

tus:

to u

nder

stan

d an

d m

onito

r ob

esity

pre

vale

nce

and

tren

ds a

t na

tiona

l and

loca

l lev

els,

to in

form

pla

nnin

g an

d co

mm

issi

onin

g of

ser

vice

s.

b) t

o p

rovi

de

par

ents

wit

h fe

edb

ack

on

thei

r ch

ild’s

wei

ght

sta

tus:

to h

elp

them

und

erst

and

thei

r ch

ild’s

hea

lth s

tatu

s an

d to

sup

port

and

en

cour

age

beha

viou

r ch

ange

whe

re it

will

help

a

child

ach

ieve

a h

ealth

y w

eigh

t. Th

is a

lso

prov

ides

a

mec

hani

sm fo

r di

rect

eng

agem

ent w

ith fa

milie

s.

Whe

n m

easu

ring

a po

pula

tion

of c

hild

ren

(for

exam

ple

repo

rtin

g N

CM

P fi

ndin

gs) w

eigh

t sta

tus

is d

efine

d us

ing

the

follo

win

g U

K90

pop

ulat

ion

cut

poin

ts. T

hese

cut

poi

nts

are

slig

htly

low

er th

an th

e cl

inic

al c

ut p

oint

s m

entio

ned

in th

e ‘B

MI f

or C

hild

ren’

se

ctio

n. T

his

is to

iden

tify

thos

e ch

ildre

n w

ith a

wei

ght

prob

lem

as

wel

l as

thos

e at

ris

k of

dev

elop

ing

a w

eigh

t pro

blem

(tha

t is

thos

e ch

ildre

n w

ho m

aybe

on

the

bord

er li

ne o

f the

clin

ical

defi

nitio

n). T

his

help

s en

sure

that

ade

quat

e se

rvic

es a

re p

lann

ed a

nd

deliv

ered

for

the

who

le p

opul

atio

n.

Tab

le 3

: NC

MP

Cat

ego

ries

The

NC

MP

is a

relia

ble

sour

ce o

f dat

a an

d is

ava

ilabl

e by

bot

h re

side

nt a

nd s

choo

l pop

ulat

ions

. Res

iden

t da

ta fo

r R

ecep

tion

clas

s an

d Ye

ar 6

has

bee

n us

ed in

th

is re

port

. As

mos

t chi

ldre

n at

tend

prim

ary

scho

ols

near

to th

eir

hom

es, t

he s

choo

l lev

el d

ata

clos

ely

refle

cts

the

resi

dent

chi

ldre

n’s

popu

latio

n.

Wei

ght

gai

n, w

eig

ht lo

ss a

nd w

eig

ht m

aint

enan

ceW

eigh

t gai

n oc

curs

as

a re

sult

of re

gula

rly e

atin

g m

ore

calo

ries

than

peo

ple

wou

ld u

se th

roug

h no

rmal

bo

dily

func

tions

and

phy

sica

l act

ivity

. Wei

ght i

s m

aint

aine

d th

roug

h en

surin

g th

e am

ount

of c

alor

ies

cons

umed

is e

qual

to c

alor

ies

used

(see

dia

gram

1).

1. In

trod

ucti

on

This

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

set

s ou

t the

cha

lleng

e of

chi

ldho

od o

besi

ty in

Mer

ton

and

is a

cal

l to

actio

n to

par

tner

s to

wor

k to

geth

er o

n th

e so

lutio

ns.

Cal

ori

es In

Wei

ght

Mai

ntai

ned

Isoc

alor

ic B

alan

ceE

nerg

y In

= E

nerg

y O

ut

Wei

ght

Lo

ss

Neg

ativ

e C

alor

ic B

alan

ceE

nerg

y In

< E

nerg

y O

ut

Wei

ght

Gai

n

Pos

itive

Cal

oric

Bal

ance

Ene

rgy

In >

Ene

rgy

Out

Cal

ori

es O

ut

Exc

ept

for

wat

er, e

very

Fo

od

and

D

rink

item

con

tain

s ca

lorie

s.

BM

R is

yo

ur B

asal

Met

abo

lic R

ate.

Th

is is

the

amou

nt o

f ene

rgy

(cal

orie

s)

your

bod

y us

es w

hile

it is

at r

est o

r sl

eep

ing.

It a

ccou

nts

for

50-7

0 p

erce

nt

of y

our

calo

rie e

xpen

ditu

re e

ach

day

!

Dai

ly A

ctiv

ity in

clud

es a

ny ti

me

you

mov

e yo

ur m

uscl

es, w

heth

er it

is

wal

king

to c

lass

, cle

anin

g yo

ur h

ouse

or

run

ning

a m

arat

hon.

Ad

ult

Cla

ssifi

cati

on

BM

I ran

ge

(kg

/m2)

Und

erw

eigh

tU

nder

18.

5

Hea

lthy

Wei

ght

18.5

– 2

4.9

Ove

rwei

ght

25-2

9.9

Obe

se30

or

high

er

Po

pul

atio

n b

ased

cat

ego

ryC

enti

le r

ang

e)

Und

erw

eigh

t≤2

nd c

entil

e

Hea

lthy

wei

ght

>2

- <

85th

cen

tile

Ove

rwei

ght

≥ 85

th c

entil

e

Obe

se≥9

5th

cent

ile

Clin

ical

cat

ego

ryC

enti

le r

ang

e

Clin

ical

ly v

ery

unde

r w

eigh

t≤

0.4t

h ce

ntile

Clin

ical

ly lo

w w

eigh

t≤

2nd

cent

ile

Clin

ical

ly h

ealth

y w

eigh

t>

2 -

< 9

1st c

entil

e

Clin

ical

ly o

verw

eigh

t≥

91st

cen

tile

Clin

ical

ly o

bese

*≥

98th

cen

tile

Clin

ical

ly e

xtre

mel

y ob

ese

≥ 99

.6th

cen

tile

*Als

o ca

lled

‘ver

y ov

erw

eigh

t’ in

the

Nat

iona

l Chi

ld M

easu

rem

ent

Pro

gram

me

Dia

gra

m 1

: Cal

ori

e b

alan

cing

Page 15

Page 6: MERTON COUNCIL Tackling Childhood Obesity Together

1011

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

2. In

flue

nces

on

Child

hood

Obe

sity

Chi

ldho

od o

besi

ty is

not

cau

sed

by o

ne d

istin

ct fa

ctor

but

a n

umbe

r of

w

ide-

rang

ing

fact

ors

all c

ombi

ning

to in

crea

se r

isk

of o

besi

ty.

Phys

ical

act

ivit

y P

hysi

cal a

ctiv

ity in

clud

es c

yclin

g, w

alki

ng, a

ctiv

e pl

ay,

goin

g to

the

gym

, sw

imm

ing,

gar

deni

ng, h

ouse

wor

k an

d ac

tive

trav

el. S

eden

tary

life

styl

es in

chi

ldre

n in

crea

se o

besi

ty r

ates

. Inc

reas

ed ‘s

cree

n tim

e’,

incl

udin

g pl

ayin

g co

mpu

ter

gam

es a

nd w

atch

ing

tele

visi

on, a

nd u

sing

touc

hscr

eens

and

sm

artp

hone

s,

is li

nked

to in

crea

sed

obes

ity r

ates

. Chi

ldre

n w

ho

wat

ch m

ore

than

eig

ht h

ours

of t

elev

isio

n pe

r w

eek

at

age

thre

e ar

e m

ore

likel

y to

be

obes

e. G

ood

phys

ical

ac

tivity

hab

its in

chi

ldho

od a

nd a

dole

scen

ce a

re li

kely

to

be

carr

ied

into

adu

lthoo

d.

Phys

ical

env

iron

men

tTh

e en

viro

nmen

ts th

at p

eopl

e liv

e in

may

hel

p or

bl

ock

how

phy

sica

lly a

ctiv

e ch

ildre

n an

d fa

milie

s ar

e.

Saf

ety,

road

traf

fic, e

ase

of w

alki

ng a

nd a

cces

s to

ph

ysic

al a

ctiv

ity fa

cilit

ies

and

gree

n sp

ace

all h

ave

an

impa

ct o

n th

e le

vel o

f phy

sica

l act

ivity

und

erta

ken.

W

ork

to c

reat

e en

viro

nmen

ts w

here

fam

ilies

chos

e to

wal

k an

d cy

cle

and

visi

t ope

n sp

ace

as p

art o

f ev

eryd

ay li

fe w

ill ha

ve a

pos

itive

impa

ct a

t ind

ivid

ual

and

popu

latio

n le

vels

.

Nat

iona

lly:

Aro

und

four

in t

en c

hild

ren

aged

bet

wee

n fiv

e an

d 15

yea

rs o

ld a

re p

hysi

cally

inac

tive

(39%

boy

s an

d 45

% g

irls)

(cla

ssifi

ed a

s fe

wer

than

30

min

utes

of m

oder

ate

to v

igor

ous

activ

ity o

n ea

ch d

ay o

r 60

min

utes

or

mor

e, o

n fe

wer

than

sev

en d

ays

in th

e la

st w

eek)

.

Onl

y o

ne in

ten

chi

ldre

n ag

ed b

etw

een

two

and

four

yea

rs o

ld m

eet t

he G

over

nmen

ts’ r

ecom

men

datio

ns

for

phys

ical

act

ivity

(cla

ssed

as

180

min

utes

(3 h

ours

) of p

hysi

cal a

ctiv

ity s

prea

d th

roug

hout

the

day

on a

ll se

ven

days

In th

e la

st w

eek)

.

The

per

cent

age

of tw

o to

15

year

old

s m

eetin

g th

e re

com

men

ded

leve

ls o

f phy

sica

l act

ivity

has

dro

pped

fro

m 2

5% in

200

8 to

18%

in 2

012.

Lo

w le

vels

of

phy

sica

l act

ivit

y ar

e re

late

d t

o h

ous

eho

ld in

com

e. M

ore

boys

and

girl

s in

the

low

est

inco

me

hous

ehol

ds w

ere

clas

sifie

d in

the

low

phy

sica

l act

ivity

gro

up th

an in

the

high

est i

ncom

e ho

useh

olds

.

In M

erto

n:

In M

erto

n:

In M

erto

n, a

nat

iona

l sur

vey

of

15 y

ear

old

s sh

ow

s:

Onl

y 11

.8%

of

15 y

ear

old

s in

Mer

ton

mee

t the

Wor

ld H

ealth

Org

aniz

atio

n’s

guid

elin

e of

an

hour

of

mod

erat

e-to

-vig

orou

s ph

ysic

al a

ctiv

ity p

er d

ay.

71.

2% o

f 15

yea

r o

lds

spen

d an

ave

rage

of s

even

hou

rs a

day

on

sede

ntar

y ac

tiviti

es, i

nclu

ding

tim

e w

atch

ing

tele

visi

on a

nd u

sing

com

pute

rs.

Bot

h of

thes

e ar

e si

mila

r le

vels

to L

ondo

n an

d E

ngla

nd.

Par

ks a

nd o

pen

spac

es a

re a

n as

set.

Mer

ton

is

one

of th

e gr

eene

st b

orou

ghs

in L

ondo

n. T

here

m

ore

than

60

park

s an

d 18

% o

f the

bor

ough

is

open

spa

ce, c

ompa

red

to 1

0% L

ondo

n av

erag

e.

How

ever

, onl

y on

e in

10

resi

dent

s us

e ou

tdoo

r sp

ace

to e

xerc

ise,

the

fifth

low

est l

evel

in L

ondo

n.

A s

igni

fican

t par

t of t

he b

orou

gh’s

ope

n sp

ace

is

mad

e up

of W

imbl

edon

Com

mon

and

Mitc

ham

C

omm

on.

Mor

e th

an h

alf (

57.8

%) o

f hou

seho

lds

have

acc

ess

to o

pen

spac

es (w

ithin

400

met

res)

, mor

e th

an a

th

ird (3

8.8%

) of h

ouse

hold

s ha

ve a

cces

s to

loca

l pa

rks

(with

in 4

00 m

etre

s) a

nd tw

o th

irds

(66.

9%)

have

acc

ess

to re

gion

al p

arks

(with

in 5

km).

In

term

s of

util

isat

ion

of o

utdo

or s

pace

, onl

y 11

.1%

of t

he p

opul

atio

n in

Mer

ton

use

outd

oor

spac

e fo

r ex

erci

se p

urpo

ses

(low

er th

an

Lond

on-1

2.3%

and

Eng

land

-17.

9%).

Infl

uenc

es o

nCh

ildho

odO

besi

ty

Food

Envi

ronm

ent

Food

Cons

umpt

ion

Phys

ical

Envi

ronm

ent

Soci

oeco

nom

icFa

ctor

sPh

ysic

alA

ctiv

ity

Earl

y Li

fean

dIn

divi

dual

Fact

ors

Page 16

Page 7: MERTON COUNCIL Tackling Childhood Obesity Together

1213

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Food

con

sum

ptio

n

Poo

r di

et is

a m

ajor

ris

k fa

ctor

for

child

hood

obe

sity

, ill-

heal

th a

nd p

rem

atur

e de

ath.

Con

sum

ptio

n of

ex

cess

cal

orie

s is

ofte

n du

e to

con

sum

ptio

n of

hig

h en

ergy

food

s an

d dr

inks

or

larg

e po

rtio

n si

zes.

Eat

ing

habi

ts a

re p

erpe

tuat

ed th

roug

h fa

milie

s, c

omm

uniti

es,

cultu

res

and

envi

ronm

ents

and

are

ofte

n m

aint

aine

d fro

m c

hild

thro

ugh

to a

dulth

ood.

In g

ener

al, c

hild

ren

who

eat

a s

choo

l lun

ch m

eal

tend

to c

onsu

me

a he

alth

ier

mea

l tha

n th

ose

who

ea

t pac

ked

lunc

hes

or ta

keaw

ay m

eals

at l

unch

tim

e.

Upt

ake

of s

choo

l mea

ls te

nds

to d

ecre

ase

whe

n ch

ildre

n m

ove

from

prim

ary

to s

econ

dary

sch

ool

and

som

e sc

hool

s al

so a

llow

chi

ldre

n to

leav

e sc

hool

pr

emis

es a

t lun

ch ti

mes

, whi

ch c

an in

crea

se c

hild

ren’

s co

nsum

ptio

n of

fast

food

.

Food

env

iron

men

t

Ther

e ar

e st

rong

link

s be

twee

n ob

esity

and

th

e co

mm

unity

food

env

ironm

ent.

Fas

t fo

od is

ge

nera

lly h

ighe

r in

sug

ar, s

alt

and

satu

rate

d fa

t co

nten

t th

eref

ore

high

er c

onsu

mpt

ion

of fa

st fo

od

cont

ribut

es to

hig

her

risk

of o

besi

ty. T

here

is a

str

ong

asso

ciat

ion

betw

een

depr

ivat

ion

and

the

dens

ity o

f fa

st fo

od o

utle

ts.

Fast

food

is a

n af

ford

able

and

read

ily a

vaila

ble

sour

ce

of fo

od in

som

e ar

eas

whe

reas

hea

lthy

food

opt

ions

m

ay b

e lim

ited

or u

naffo

rdab

le. I

t is

also

a p

opul

ar

choi

ce fo

r ch

ildre

n an

d yo

ung

peop

le, w

hich

pro

vide

s a

sign

ifica

nt p

ropo

rtio

n of

thei

r fa

t, sa

lt an

d su

gar

inta

ke. T

he p

roxi

mity

of f

ast f

ood

outle

ts to

sch

ools

m

akes

it h

arde

r to

mak

e he

alth

y lif

esty

le c

hoic

es.

Nat

iona

lly:

Fru

it an

d ve

geta

ble

cons

umpt

ion

decr

ease

s as

chi

ldre

n ge

t old

er.

Fru

it an

d ve

geta

ble

cons

umpt

ion

is re

late

d to

hou

seho

ld in

com

e. F

amilie

s fro

m th

e hi

ghes

t inc

ome

hous

ehol

ds c

onsu

me

mor

e th

an th

ose

in a

ll ot

her

cate

gorie

s of

hou

seho

ld in

com

e.

Eng

land

’s y

oung

peo

ple

have

the

high

est c

onsu

mpt

ion

of s

ugar

y so

ft dr

inks

in E

urop

e.

In M

erto

n:

Jus

t ove

r ha

lf (5

2.8%

) of 1

5-ye

ar-o

ld c

hild

ren

repo

rted

that

they

ate

at l

east

five

por

tions

of f

ruit

and

vege

tabl

es e

ach

day

(the

reco

mm

ende

d am

ount

). Th

is c

ompa

res

to 5

6.2%

in L

ondo

n an

d 52

.4%

in E

ngla

nd.

In

the

Aut

umn

and

Spr

ing

term

(201

5/16

aca

dem

ic y

ear)

60%

of c

hild

ren

in a

Mer

ton

prim

ary

scho

ol a

te a

sc

hool

mea

l. Th

eref

ore

arou

nd 4

0% o

f pup

ils a

re h

avin

g a

pack

ed lu

nch,

whi

ch a

re o

ften

less

hea

lthy.

Per

cent

age

of

11-1

5 ye

ar o

lds

who

dri

nk s

ugar

y d

rink

s at

leas

t o

nce

a d

ay

In M

erto

n:

The

re a

re 8

2.1

fast

food

out

lets

per

100

,000

pop

ulat

ion

(four

th lo

wes

t in

Lond

on a

nd 1

49th

hig

hest

in

Eng

land

(out

of 3

25).

In

2015

ther

e w

ere

302

rest

aura

nts

and

171

take

away

s.

The

war

ds w

ith th

e hi

ghes

t num

ber

of fa

st fo

od ta

keaw

ays

are

Trin

ity, A

bbey

and

Col

liers

Woo

d.

Map

1: L

ond

on

bo

roug

hs f

ast

foo

d o

utle

t d

ensi

ty (2

014)

Eng

land

40%

Po

land

27%

Ger

man

y18

.5%

Sw

eden

6.3%

Fin

land

5%

Mer

ton

Mer

ton

Fas

t fo

od

out

lets

by

lo

cal a

utho

rity

Rat

e p

er 1

00,0

00 p

op

ulat

ion

24.1

– 5

7.0

57.1

– 7

2.1

72.2

– 8

6.4

86.5

– 1

04.3

104.

4 –

198.

98

Page 17

Page 8: MERTON COUNCIL Tackling Childhood Obesity Together

1415

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Earl

y lif

e, in

divi

dual

and

fam

ily fa

ctor

s

A c

hild

’s n

utrit

ion

early

in li

fe h

as c

onse

quen

ces

for

futu

re o

besi

ty ri

sk. B

reas

tfeed

ing

has

been

sho

wn

to c

onfe

r sig

nific

ant p

rote

ctio

n ag

ains

t obe

sity

in

child

ren.

Evi

denc

e al

so s

ugge

sts

the

long

er th

e du

ratio

n of

bre

astfe

edin

g, th

e lo

wer

the

asso

ciat

ed ri

sk

of c

hild

hood

obe

sity

. Hig

h B

ody

Mas

s in

dex

(BM

I) in

pr

esch

ool y

ears

lead

s to

a s

igni

fican

tly h

ighe

r ris

k of

be

ing

obes

e la

ter i

n ch

ildho

od.

Par

enta

l beh

avio

urs

are

an in

tegr

al a

nd in

fluen

tial

part

of a

chi

ld’s

dev

elop

men

t and

beh

avio

ur, w

hich

in

clud

es e

atin

g ha

bits

and

phy

sica

l act

ivity

.

Par

enta

l obe

sity

is a

n im

port

ant i

nflue

nce

on

child

hood

obe

sity

. The

chi

ldre

n of

obe

se p

aren

ts a

re

mor

e lik

ely

to b

e ob

ese

than

thos

e bo

rn to

par

ents

of

a he

alth

y w

eigh

t.

Evi

denc

e al

so s

how

s th

at e

xces

sive

wei

ght

gain

du

ring

preg

nanc

y (re

gard

less

of m

othe

rs w

eigh

t pr

e-pr

egna

ncy)

, can

lead

to

an in

crea

sed

likel

ihoo

d of

hig

her

obes

ity r

ates

in c

hild

ren.

Thi

nk F

amily

Act

ion

to ta

ckle

chi

ldho

od o

besi

ty a

t an

envi

ronm

enta

l lev

el w

ill ha

ve b

enefi

ts fo

r w

hole

fa

milie

s an

d w

ider

com

mun

ities

, and

enc

oura

ging

pa

rent

s an

d ca

rers

to ta

ke a

who

le fa

mily

app

roac

h in

clud

ing

adul

ts a

nd s

iblin

gs is

effe

ctiv

e.

The

fam

ily c

ont

ext

in M

erto

n

3 in

5 a

dul

ts

are

eith

er o

verw

eigh

t or

obes

e

In M

erto

n:

Ethn

icit

y an

d O

besi

tyTh

ere

are

ethn

ic v

aria

tions

in o

besi

ty p

reva

lenc

e.

Nat

iona

lly, e

vide

nce

indi

cate

s th

at a

chi

ld is

mor

e lik

ely

to h

ave

exce

ss w

eigh

t if t

hey

are

from

a b

lack

B

ritis

h, b

lack

Afri

can,

bla

ck C

arib

bean

or

Asi

an e

thni

c ba

ckgr

ound

. Thi

s is

sig

nific

ant b

ecau

se 4

6% o

f ch

ildre

n an

d yo

ung

peop

le in

Mer

ton

are

from

Bla

ck,

Asi

an a

nd M

inor

ity E

thni

c gr

oups

and

the

rang

e ac

ross

chi

ldre

n an

d yo

ung

peop

le in

our

sch

ools

in

Mer

ton

is b

etw

een

32%

to 9

1%.

How

ever

, the

re is

no

stra

ight

forw

ard

rela

tions

hip

betw

een

obes

ity a

nd e

thni

city

, with

a c

ompl

ex

inte

rpla

y of

fact

ors.

Hea

lth b

ehav

iour

diff

ers

acco

rdin

g to

diff

eren

t soc

ioec

onom

ic, r

elig

ious

and

cul

tura

l fa

ctor

s, a

nd e

vide

nce

sugg

ests

that

it is

the

impa

ct

of h

ighe

r le

vels

of d

epriv

atio

n an

d its

ass

ocia

tion

with

gr

eate

r ris

k of

obe

sity

that

is a

lead

ing

fact

or.

Nat

iona

lly:

NC

MP

dat

a fo

r 20

15/1

6 sh

ow

s:

For

4-5

yea

r o

lds

in R

ecep

tion,

obe

sity

pr

eval

ence

was

:

– 15

.2%

in B

lack

or

Bla

ck B

ritis

h et

hnic

gro

up

com

pare

d to

8.8

% in

the

Whi

te g

roup

– a

gap

of

ove

r 6%

.

– 9

.7%

in M

ixed

eth

nic

grou

p co

mpa

red

to

8.8%

in th

e w

hite

gro

up.

For

10-

11 y

ear

old

s in

Yea

r 6,

obe

sity

pr

eval

ence

was

:

– 2

8.6%

in th

e B

lack

or

Bla

ck B

ritis

h et

hnic

gr

oup

com

pare

d to

18.

1% in

the

Whi

te g

roup

a ga

p of

ove

r 10

%.

– 2

4.5%

in A

sian

or

Asi

an B

ritis

h et

hnic

gro

up

com

pare

d to

18.

1% in

the

whi

te g

roup

.

50%

of

Mer

ton

resi

den

ts

are

livin

g in

fam

ily h

ouse

hold

s

Soci

oeco

nom

ic fa

ctor

sD

epriv

atio

n is

one

of t

he m

ost

strik

ing

influ

ence

s on

ob

esity

. Evi

denc

e sh

ows

that

a c

hild

is m

ore

likel

y to

ha

ve e

xces

s w

eigh

t if

they

are

from

a lo

wer

inco

me

hous

ehol

d. C

hild

hood

obe

sity

pre

vale

nce

incr

ease

s w

ith in

crea

sing

dep

rivat

ion.

Nat

iona

lly, c

hild

ren

from

the

mos

t dep

rived

ba

ckgr

ound

s ha

ve a

lmos

t dou

ble

the

leve

l of o

besi

ty

com

pare

d to

thos

e in

the

leas

t dep

rived

bac

kgro

unds

.

Ris

ing

food

pric

es, l

ow w

ages

, cha

nges

to

wel

fare

be

nefit

s an

d la

ck o

f loc

al r

etai

lers

sel

ling

affo

rdab

le

heal

thy

food

all

cont

ribut

e to

hig

her

rate

s of

obe

sity

.

Cos

t-of

livi

ng p

ress

ures

mea

n th

at lo

w in

com

e fa

milie

s ha

ve fe

wer

cho

ices

, spe

nd m

ore

of t

heir

budg

et o

n fo

od c

ompa

red

to t

he n

atio

nal a

vera

ge,

and

are

eatin

g un

heal

thie

r fo

od, p

riorit

isin

g ca

lorie

s ov

er n

utrie

nts

whe

n m

oney

is t

ight

.

War

ds in

Eas

t Mer

ton

have

a h

ighe

r In

dex

of

Dep

rivat

ion

Affe

ctin

g C

hild

ren

Inde

x (ID

AC

I). T

his

corr

elat

es w

ith th

e pa

tter

n of

exc

ess

wei

ght s

een

whe

re w

ards

in th

e E

ast h

ave

a hi

gher

pre

vale

nce

of

exce

ss w

eigh

t tha

n w

ards

in th

e W

est.

IDA

CI 2

015

Mer

ton

War

ds

0.24

1 to

0.3

03 m

ore

depr

ived

0.16

4 to

0.2

41

0.11

1 to

0.1

64

0.07

9 to

0.1

11

0.02

8 to

0.0

79 le

ss d

epriv

ed

Exc

ess

wei

ght

in Y

ear

6 (%

)

42.8

– 3

6.2

36.1

– 2

6.6

26.5

– 2

0.0

*Lar

ge g

reen

circ

les

sign

ify h

ighe

r pr

eval

ence

of e

xces

s w

eigh

t in

Yea

r 6

in t

he w

ard

Ray

nes

Par

kVill

age

Wim

ble

do

nP

ark

Co

llier

s W

oo

d

St

Hel

ier

Rav

ensb

uryC

rick

etG

reen

Fig

ges

Mar

sh

Long

tho

rnto

n

Gra

vene

y

Lave

nder

Fiel

ds

Ab

bey

Trin

ity

Dun

do

nald

Hill

sid

e

Po

llard

s H

illW

est

Bar

nes Lo

wer

Mo

rden

Can

non

HillM

erto

n P

ark

Ray

nes

Par

kVill

age

Wim

ble

do

nP

ark

Co

llier

s W

oo

d

St

Hel

ier

Rav

ensb

uryC

rick

etG

reen

Fig

ges

Mar

sh

Long

tho

rnto

n

Gra

vene

y

Lave

nder

Fiel

ds

Ab

bey

Trin

ity

Dun

do

nald

Hill

sid

e

Po

llard

s H

illW

est

Bar

nes Lo

wer

Mo

rden

Can

non

HillM

erto

n P

ark

In M

erto

n:

Map

2: I

ndex

of

Dep

riva

tion

Aff

ectin

g C

hild

ren

Ind

ex (I

DA

CI)

in M

erto

n an

d e

xces

s w

eig

ht in

Yea

r 6

by

war

d

Page 18

Page 9: MERTON COUNCIL Tackling Childhood Obesity Together

1617

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Phys

ical

and

men

tal h

ealt

h co

nseq

uenc

es in

chi

ldho

od

Obe

sity

incr

ease

s th

e ris

k of

the

follo

win

g ph

ysic

al, e

mot

iona

l and

men

tal h

ealth

pro

blem

s de

velo

ping

dur

ing

child

hood

and

ado

lesc

ence

(See

Fig

ure

A).

3. C

onse

quen

ces

and

Cost

s

The

cons

eque

nces

of c

hild

hood

obe

sity

are

wid

e ra

ngin

g an

d in

clud

e im

pact

on

futu

re h

ealth

, bot

h ph

ysic

al a

nd p

sych

olog

ical

, as

wel

l as

havi

ng

long

-last

ing

impa

cts

on e

mpl

oym

ent a

nd re

latio

nshi

ps.

Fig

ure

A: N

egat

ive

cons

eque

nces

of

bei

ng o

verw

eig

ht o

r o

bes

e in

chi

ldho

od

Fig

ure

B: I

mp

act

of

ob

esity

on

adul

t he

alth

By

2020

...

Long

term

con

sequ

ence

s

Bei

ng o

bese

in c

hild

hood

can

lead

to p

rem

atur

e de

ath.

Chi

ldre

n w

ith w

eigh

t in

the

high

est B

MI q

uart

ile

are

over

twic

e as

like

ly to

die

bef

ore

the

age

of 5

5 th

an th

ose

with

BM

Is in

the

low

est q

uart

ile.

Chi

ldho

od o

besi

ty is

als

o si

gnifi

cant

ly li

nked

to

incr

ease

d m

orbi

dity

. Obe

sity

affe

cts

alm

ost a

ll of

the

body

’s s

yste

ms,

and

ther

e ar

e a

huge

num

ber

of

adul

t chr

onic

long

term

con

ditio

ns th

at a

re li

nked

to

child

hood

obe

sity

(See

Fig

ure

B o

ppos

ite).

The

cost

s of

chi

ldho

od o

besi

ty

The

impa

ct o

f chi

ld o

besi

ty h

as lo

ng te

rm

cons

eque

nces

for

adul

t ill

heal

th. A

s w

ell a

s th

e ef

fect

s on

the

indi

vidu

al, i

t is

a bu

rden

on

the

heal

thca

re s

yste

m c

ausi

ng in

crea

sed

finan

cial

cos

ts.

Obe

sity

and

its

asso

ciat

ed h

ealth

pro

blem

s ha

ve

a si

gnifi

cant

eco

nom

ic im

pact

on

the

NH

S. D

irect

m

edic

al c

osts

incl

ude

prev

entiv

e, d

iagn

ostic

, and

tr

eatm

ent s

ervi

ces

such

as

the

cost

of m

edic

atio

n re

late

d to

obe

sity

. Ind

irect

cos

ts re

late

to re

duce

d

prod

uctiv

ity fr

om b

eing

abs

ent f

rom

wor

k du

e to

si

ckne

ss a

nd d

ecre

ased

pro

duct

ivity

whi

lst a

t wor

k,

as w

ell a

s di

sabi

lity

and

prem

atur

e m

orta

lity.

The

lost

ear

ning

s at

trib

utab

le to

obe

sity

hav

e be

en

estim

ated

bet

wee

n £2

.3–3

.6 b

illion

. The

ann

ual s

ocia

l ca

re c

osts

of o

besi

ty to

loca

l aut

horit

ies

are

estim

ated

at

£35

2m, w

ith th

e co

sts

to th

e w

ider

eco

nom

y of

£2

7 bi

llion.

In M

erto

n:

Rep

rod

uctiv

eC

om

plic

atio

ns

Live

rd

isea

se

Hea

rtd

isea

seS

tro

ke

Can

cer

Sle

epap

noea

Typ

e 2

dia

bet

es

Ost

eoar

thri

tisB

ack

pai

n

Ast

hma

Dep

ress

ion

and

anxi

ety

Em

otio

nal a

nd b

ehav

iour

al

• S

choo

l abs

ence

• S

tigm

atis

m•

Bul

lyin

g•

Low

-sel

f est

eem

• H

igh

chol

este

rol

• H

igh

bloo

d pr

essu

re•

Pre

-dia

bete

s•

Bon

e &

join

t pro

blem

s•

Bre

athi

ng d

iffic

ultie

s•

Ast

hma

• O

bstr

uctiv

e sl

eep

apno

ea (O

SA

)

• To

oth

deca

y

SC

HO

OL

• In

crea

sed

risk

of b

ecom

ing

over

wei

ght a

dults

• R

isk

of il

l-hea

lth a

nd p

rem

atur

e

m

orta

lity

in a

dult

life

49,5

00 p

eop

le in

Mer

ton

will

have

hi

gh b

lood

pre

ssur

e co

mpa

red

to

44,0

00 in

201

0.

9,00

0 p

eop

le in

Mer

ton

will

have

ca

rdiv

ascu

lar

dise

ase

com

pare

d to

8,

000

peop

le in

201

0.

13,7

00 p

eop

le in

Mer

ton

will

have

dia

bete

s co

mpa

red

to

11,2

00 in

201

0.

2010

Page 19

Page 10: MERTON COUNCIL Tackling Childhood Obesity Together

1819

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Fig

ure

C: T

he a

nnua

l fina

ncia

l co

st o

f o

bes

ity t

o s

oci

ety

In M

erto

n:

The

ann

ual c

ost

s to

the

NH

S o

f:

Dis

ease

s re

late

d to

bei

ng o

verw

eig

ht a

nd

ob

ese

is e

stim

ated

at £

52 m

illio

n.

Dis

ease

s re

late

d to

ob

esit

y al

one

is e

stim

ated

at

£30

mill

ion.

By

2025

it is

est

imat

ed th

at th

e co

sts

of b

eing

ov

erw

eigh

t or

obes

e to

the

NH

S w

ill ris

e to

£8.

3 b

illio

n, w

ith th

e w

ider

cos

t to

soci

ety

of £

37.2

b

illio

n. B

y 20

50, t

he N

HS

cos

ts c

ould

ris

e to

£9

.7 b

illio

n, w

ith th

e w

ider

cos

t to

soci

ety

bein

g in

crea

sing

to n

early

£50

bill

ion

(at t

oday

’s p

rices

).

4. T

he p

atte

rn o

f chi

ldho

od o

verw

eigh

t and

obe

sity

in

Mer

ton

Mer

ton’

s po

siti

on in

Lon

don

In L

ondo

n, fo

r R

ecep

tion

year

, Mer

ton

had

the

fifth

lo

wes

t pre

vale

nce

of e

xces

s w

eigh

t (ov

erw

eigh

t and

ob

esity

) for

201

5/16

(out

of 3

2 bo

roug

hs).

How

ever

fo

r Ye

ar 6

, Mer

ton’

s hi

gher

pre

vale

nce

of e

xces

s w

eigh

t mov

es o

ur p

ositi

on in

to th

e ni

nth

low

est o

ut o

f 32

bor

ough

s.

Lond

on’s

pre

vale

nce

of e

xces

s w

eigh

t is

sim

ilar

to E

ngla

nd fo

r R

ecep

tion,

how

ever

, Yea

r 6

exce

ss

wei

ght i

n Lo

ndon

is h

ighe

r th

an E

ngla

nd. T

he to

p 3

Lond

on b

orou

ghs

for

exce

ss w

eigh

t at R

ecep

tion

are

Gre

enw

ich,

Bex

ley

and

Bar

king

and

Dag

enha

m.

For

Year

6, t

he to

p 3

boro

ughs

with

the

high

est

prev

alen

ce o

f exc

ess

wei

ght a

re B

arki

ng a

nd

Dag

enha

m, H

ackn

ey a

nd N

ewha

m.

Focu

s on

exc

ess

wei

ght (

BMI >

91s

t ce

ntile

)

Mer

ton’

s go

od r

anki

ng w

hen

com

pare

d to

Lon

don

can

mas

k th

e re

ality

that

the

num

bers

of c

hild

ren

with

ex

cess

wei

ght a

re s

ubst

antia

l.

Ove

rall,

ther

e ar

e ov

er 4

,500

prim

ary

scho

olch

ildre

n,

betw

een

4 an

d 11

yea

rs o

ld in

Mer

ton

that

are

es

timat

ed to

hav

e ex

cess

wei

ght –

equ

ival

ent t

o 15

0 pr

imar

y sc

hool

cla

sses

.

Nea

rly o

ne in

eve

ry fi

ve c

hild

ren

in M

erto

n en

terin

g R

ecep

tion

has

exce

ss w

eigh

t (18

.8%

) whi

ch is

low

er

than

Lon

don

(22%

) and

Eng

land

(22.

1%).

By

the

time

child

ren

leav

e pr

imar

y sc

hool

in Y

ear

6, th

e pr

opor

tion

of th

ose

who

hav

e ex

cess

wei

ght

incr

ease

s to

ove

r o

ne in

eve

ry t

hree

chi

ldre

n (3

4.7%

), w

hich

is s

imila

r to

Eng

land

(34.

2%) b

ut lo

wer

th

an L

ondo

n (3

8.1%

).

It is

impo

rtan

t to

unde

rsta

nd th

e pa

tter

n of

chi

ldho

od o

besi

ty lo

cally

to

supp

ort t

he d

evel

opm

ent o

f act

ions

and

inte

rven

tions

to re

duce

chi

ldho

od

obes

ity. T

he d

ata

belo

w fo

cuse

s on

the

Nat

iona

l Chi

ld M

easu

rem

ent

Pro

gram

me

(NC

MP

), w

hich

invo

lves

mea

surin

g th

e he

ight

and

wei

ght o

f ch

ildre

n in

Rec

eptio

n (4

-5 y

ear

olds

) and

Yea

r 6

(10-

11 y

ear

olds

) at s

tate

-m

aint

aine

d sc

hool

s, in

clud

ing

acad

emie

s.

Co

st t

o w

ider

ec

ono

my

£27b

nC

ost

to

NH

S

£6.1

bn

So

cial

car

e

£352

m

Ob

esit

y at

trib

uted

da

ys s

ickn

ess

16m

Ob

esit

y m

edic

atio

n

£13.

3m

Page 20

Page 11: MERTON COUNCIL Tackling Childhood Obesity Together

2021

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Tren

ds

in e

xces

s w

eig

ht (o

verw

eig

ht a

nd o

bes

e)

Ove

r the

pas

t eig

ht y

ears

ther

e ha

s be

en a

gen

eral

de

clin

e in

the

prop

ortio

n of

4-5

yea

r old

s th

at a

re o

f ex

cess

wei

ght a

nd in

10-

11 y

ear o

lds

the

sign

s ar

e th

at

the

leve

l of e

xces

s w

eigh

t is

also

beg

inni

ng to

dec

reas

e.

Ther

efor

e th

e ov

eral

l gai

n in

exc

ess

wei

ght b

etw

een

4-5

year

old

s an

d 10

-11

year

old

s in

Mer

ton

is s

low

ly

decr

easi

ng (c

ompa

red

to in

crea

ses

seen

in L

ondo

n an

d En

glan

d) a

nd is

cur

rent

ly 1

5.9%

(dow

n fro

m 1

6.6%

in

2014

/15)

. How

ever

, with

a g

row

ing

scho

ol p

opul

atio

n in

Mer

ton

the

actu

al n

umbe

r of c

hild

ren

iden

tified

with

ex

cess

wei

ght h

as s

tead

ily in

crea

sed.

Focu

s on

obe

sity

(BM

I ≥ 9

8th

cent

ile)

One

in e

very

13

(7.8

%) c

hild

ren

in M

erto

n en

terin

g R

ecep

tion

clas

s ar

e ob

ese.

By

the

time

child

ren

leav

e pr

imar

y sc

hool

in Y

ear

6, th

is in

crea

ses

to o

ne in

five

(1

9.9%

) chi

ldre

n.

Tren

ds

in o

bes

ity

Ove

r th

e pa

st s

ix y

ears

ther

e ha

s be

en a

gen

eral

de

clin

e in

4-5

yea

r ol

ds w

ho a

re o

bese

. How

ever

, th

ere

has

been

a s

light

incr

ease

in 1

0-11

yea

r ol

ds

who

are

obe

se. T

here

fore

the

over

all g

ain

in o

besi

ty

betw

een

4-5

year

old

s an

d 10

-11

year

old

s in

Mer

ton

is s

low

ly in

crea

sing

and

is c

urre

ntly

12.

1%.

Gap

in o

bes

ity

bet

wee

n ea

st a

nd w

est

Mer

ton

Ther

e ar

e m

arke

d ge

ogra

phic

al in

equa

litie

s w

ith a

hi

gher

pre

vale

nce

of o

besi

ty in

eas

t Mer

ton

(als

o se

e p.

14

geog

raph

ical

var

iatio

n of

exc

ess

wei

ght b

y w

ard)

:

Look

ing

ahea

d...

If w

e do

not

take

mor

e ac

tion

to ta

ckle

chi

ldho

od o

besi

ty a

nd th

e cu

rren

t tre

nds

cont

inue

:

Gra

ph

A: P

erce

ntag

e o

f ch

ildre

n in

Mer

ton

with

exc

ess

wei

ght

200

7/08

to

201

5/16

Gra

ph

B: T

rend

in o

bes

ity p

reva

lenc

e in

eas

t an

d w

est

Mer

ton

ove

r tim

e (R

ecep

tion

and

Yea

r 6)

Rec

epti

on

child

ren

One

in 1

0 ch

ildre

n ar

e ob

ese

in e

ast M

erto

n

One

in 2

0 ch

ildre

n ar

e ob

ese

in w

est M

erto

n

The

re is

a w

iden

ing

gap

in o

besi

ty b

etw

een

east

and

wes

t Mer

ton

as o

besi

ty is

incr

easi

ng

in th

e ea

st b

ut d

ecre

asin

g in

the

wes

t of t

he

boro

ugh

over

tim

e (s

ee g

raph

B).

The

gap

is

curr

ently

6.2

%.

Year

6 c

hild

ren

One

in f

our

chi

ldre

n ar

e ob

ese

in e

ast M

erto

n

One

in s

ix c

hild

ren

are

obes

e in

wes

t Mer

ton

The

re is

a w

iden

ing

gap

in o

besi

ty b

etw

een

east

an

d w

est M

erto

n as

obe

sity

is in

crea

sing

in th

e ea

st b

ut d

ecre

asin

g in

the

wes

t of t

he b

orou

gh

over

tim

e (s

ee g

raph

B).

The

gap

is c

urre

ntly

9.2

%.

The

ineq

ualit

ies

gap

in o

besi

ty

betw

een

the

east

and

wes

t of t

he

boro

ugh

in R

ecep

tion

will

incr

ease

from

6.

2% to

10.

7% –

that

’s a

n ad

ditio

nal 4

30

mor

e ob

ese

child

ren

in e

ast M

erto

n.

The

ineq

ualit

ies

gap

bet

wee

n ea

st a

nd

wes

t in

Year

6 w

ill in

crea

se fr

om 7

.8%

to

10.

3% –

that

’s a

n ad

ditio

nal 5

80 m

ore

obes

e ch

ildre

n in

eas

t Mer

ton.

Ther

e w

ill be

an

ove

rall

gai

n ac

ross

M

erto

n in

the

num

ber

of R

ecep

tion

and

Year

6 c

hild

ren

who

are

ov

erw

eigh

t or

obes

e (e

xces

s w

eigh

t) as

sho

wn

in g

raph

C o

verle

af.

By 2

018.

..By

202

1...

2016

2017

2018

2019

2020

2021

Percentage (%)

25 20 1015 5 008

/09-

10/1

109

/10-

11/1

210

/11-

12/1

311

/12-

13/1

412

/13-

14/1

5Year

6 –

Eas

t Mer

ton

Year

6 –

Wes

t Mer

ton

9.2%

Gap

Rece

ptio

n –

East

Mer

ton

Rece

ptio

n –

Wes

t Mer

ton

6.2%

Gap

Percentage (%)

40 36 32 28 24 20 16 12 8 4 020

07/0

820

08/0

920

09/1

020

10/1

120

11/1

220

12/1

320

13/1

420

14/1

520

15/1

6

4-5

year

old

s10

-11

year

old

s

15.9

%

Year

6

Rec

eptio

nR

ecep

tion

Page 21

Page 12: MERTON COUNCIL Tackling Childhood Obesity Together

2223

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Gra

ph

C: C

urre

nt a

nd p

roje

cted

tre

nds

in n

umb

er o

f ch

ildre

n w

ith e

xces

s w

eig

ht in

R

ecep

tion

and

Yea

r 6

The

proj

ecte

d in

crea

sing

num

bers

sho

w th

at b

y 20

21

in R

ecep

tion

and

Year

6 a

lone

the

num

ber

of c

hild

ren

with

exc

ess

wei

ght w

ill ha

ve in

crea

sed,

with

:

90

mo

re R

ecep

tio

n ch

ildre

n w

ho h

ave

exce

ss

wei

ght t

han

in 2

015/

16 –

equ

ival

ent t

o 3

mor

e sc

hool

cla

sses

.

60

mo

re Y

ear

6 ch

ildre

n w

ho h

ave

exce

ss

wei

ght t

han

in 2

015/

16 –

equ

ival

ent t

o 2

mor

e sc

hool

cla

sses

.

Thes

e in

crea

sing

num

bers

wou

ld b

e re

plic

ated

in

the

othe

r sc

hool

yea

r gr

oups

, the

refo

re a

hig

her

num

ber

of c

hild

ren

are

expe

cted

to b

e ov

erw

eigh

t or

obes

e ac

ross

the

boro

ugh.

Geog

raph

ical

Sch

ool c

lust

ers

Prim

ary

scho

ols

in M

erto

n ar

e gr

oupe

d in

to

geog

raph

ical

are

as k

now

n as

sch

ool c

lust

ers.

The

fo

llow

ing

prov

ides

an

anal

ysis

of N

CM

P d

ata

by th

ese

scho

ol c

lust

ers:

Exc

ess

wei

ght

in o

ur s

cho

ol c

lust

ers

At R

ecep

tion,

mor

e th

an a

fifth

of p

upils

from

sc

hool

s in

the

Mitc

ham

Tow

n an

d E

ast M

itcha

m

clus

ters

hav

e ex

cess

wei

ght c

ompa

red

to o

ne in

te

n ch

ildre

n in

Wes

t Wim

bled

on

In

Year

6, o

ver

four

in 1

0 ch

ildre

n in

sch

ools

in

Mitc

ham

Tow

n an

d E

ast M

itcha

m c

lust

ers

have

ex

cess

wei

ght c

ompa

red

to th

ree

in 1

0 pu

pils

in

Wes

t Wim

bled

on c

lust

er

The

re a

re a

num

ber

of p

rimar

y sc

hool

s in

Mer

ton

whe

re o

ver

50%

of p

upils

in Y

ear

6 ha

ve e

xces

s w

eigh

t.

Gra

ph

D: P

rop

ort

ion

of

pup

ils w

ith e

xces

s w

eig

ht, h

ealth

y w

eig

ht a

nd u

nder

wei

ght

in

Mer

ton

geo

gra

phi

cal s

cho

ol c

lust

ers

Percentage (%)800

700

500

300

600

400

200

100 0

2007

/8

2008

/9 2009

/10

2010

/11

2011

/12

2012

/13

2013

/14

2014

/15

2015

/16

2016

/17

2017

/18

2018

/19

2019

/20

2020

/21

By

2021

...

expe

cted

exc

ess

wei

ght n

umbe

rs

Cur

rent

tren

dPr

ojec

ted

trend

690

child

ren

510

child

ren

Year

6

Rec

eptio

n

Proportion of pupils with a valid BMI100% 90%

70%

80%

50%

30%

60%

40%

20%

10%

Unde

rwei

ght

0

Mitcham Town

East Mitcham

Morden

Central Wimbledon

West Wimbledon

Mitcham Town

East Mitcham

Morden

Central Wimbledon

West Wimbledon

Year

6R

ecep

tion

23%

75%

2%2%

2%1%

1%

75%

75%

83%

86%

56%

56%

65%

68%

68%

23%

23%

16%

12%

42%

42%

34%

30%

29%

1%2%

1%2%

3%

Hea

lthy

wei

ght

Exce

ss w

eigh

t

Sou

rce:

Nat

iona

l Chi

ld M

easu

rem

ent P

rogr

amm

e (N

CM

P),

Hea

lth &

Soc

ial C

are

Info

rmat

ion

Cen

tre

(HS

CIC

)

Page 22

Page 13: MERTON COUNCIL Tackling Childhood Obesity Together

2425

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Child

ren

and

youn

g pe

ople

’s b

ehav

iour

s an

d pe

rcep

tion

s

Per

cep

tions

on

wei

ght

/bo

dy

size

(12-

18 y

ear

old

s)Th

ere

are

high

leve

ls o

f con

cern

abo

ut b

ody

size

am

ong

youn

g pe

ople

in th

e U

K. I

n a

larg

e st

udy

of 1

5-17

-yea

r-ol

ds, o

besi

ty w

as a

ssoc

iate

d w

ith

depr

essi

on a

nd fe

elin

gs o

f sha

me.

Con

cern

s ar

ound

he

avie

r w

eigh

t or

a la

rger

bod

y si

ze s

tem

from

mor

e so

cial

rat

her

than

hea

lth re

late

d re

ason

s, fo

r ex

ampl

e,

nega

tive

impa

ct o

n so

cial

act

iviti

es, h

avin

g fe

wer

fri

ends

, not

bei

ng a

ttra

ctiv

e to

oth

ers,

and

bei

ng

unab

le to

find

fash

iona

ble

clot

hes

to w

ear.

Find

ings

su

gges

t tha

t you

ng w

omen

mig

ht n

ot a

lway

s be

m

ore

conc

erne

d ab

out t

heir

own

size

than

you

ng

men

. The

re a

re p

ress

ures

for

girls

to b

e ‘s

lim’ o

r ‘s

kinn

y’ a

nd fo

r bo

ys to

be

mor

e m

uscu

lar.

Ove

rwei

ght y

oung

peo

ple

repo

rt a

num

ber o

f bar

riers

in

thei

r way

of s

ucce

ss in

losi

ng w

eigh

t. Th

ey d

escr

ibe

stig

ma

and

abus

e w

hile

exe

rcis

ing

or a

ttem

ptin

g to

ea

t hea

lthily

, unh

elpf

ul fo

od e

nviro

nmen

ts a

t hom

e an

d un

help

ful a

dvic

e an

d cr

itici

sm fr

om o

ther

s. A

s a

resu

lt, y

oung

peo

ple

ofte

n w

ithdr

aw fr

om s

ocia

lisin

g,

avoi

d sc

hool

-bas

ed p

hysi

cal a

ctiv

ity a

nd e

at fo

r co

mfo

rt. G

ood

men

tal h

ealth

is s

een

as k

ey fo

r su

bsta

ntia

l wei

ght-

loss

and

hav

ing

take

n ac

tive

step

s to

redu

ce w

eigh

t can

be

a so

urce

of c

onsi

dera

ble

prid

e, e

spec

ially

whe

n su

cces

sful

.

Whe

n as

ked

wha

t w

oul

d h

elp

the

m, y

oun

g

peo

ple

sai

d…

Youn

g p

eop

le t

end

ed t

o em

pha

sise

thi

ngs

that

th

ey,

or o

ther

ove

rwei

ght

youn

g p

eop

le s

houl

d d

o to

hel

p t

hem

selv

es,

such

as

eatin

g he

alth

ily

and

exe

rcis

ing,

lear

ning

mor

e ab

out

nutr

ition

and

ac

cess

ing

thei

r ow

n p

sych

olog

ical

res

ourc

es.

Ther

e w

as le

ss m

entio

ned

abou

t the

wid

er p

hysi

cal

and

food

env

ironm

ents

that

impa

ct o

n th

eir

food

ch

oice

s an

d ph

ysic

al a

ctiv

ity le

vels

. Thi

s m

ay b

e du

e to

lack

of a

war

enes

s ab

out h

ow th

e w

ider

en

viro

nmen

t is

impa

ctin

g on

thei

r w

eigh

t.

Adu

lts’

beh

avio

urs

and

perc

epti

ons

Mos

t adu

lts h

ave

an u

nder

stan

ding

of t

he d

iffer

ent

com

pone

nts

of a

hea

lthy

diet

, for

exa

mpl

e, e

atin

g fiv

e po

rtio

ns o

f fru

it an

d ve

geta

bles

eac

h da

y an

d re

duci

ng th

eir

salt

and

fat i

ntak

e. T

hey

cons

ider

he

alth

y ea

ting

to b

e im

port

ant a

nd w

ould

like

to m

ake

impr

ovem

ents

to th

eir

own

diet

s. H

owev

er, p

erce

ived

ba

rrie

rs to

mak

ing

impr

ovem

ents

to d

iet i

nclu

de: l

ack

of ti

me

and

the

cost

of h

ealth

y fo

ods.

For

thos

e in

lo

wer

inco

me

hous

ehol

ds, a

fford

abilit

y w

as c

ited

as a

si

gnifi

cant

bar

rier

to e

atin

g m

ore

heal

thy

food

s.

Mos

t adu

lts a

re a

war

e th

at p

hysi

cal a

ctiv

ity

reco

mm

enda

tions

exi

st, b

ut fe

w k

now

wha

t the

y ar

e an

d co

nsid

er th

e m

ain

barr

iers

to b

e tim

e pr

essu

res

and

lack

of m

otiv

atio

n to

be

phys

ical

ly a

ctiv

e.

Not

all

pare

nts

perc

eive

they

hav

e th

e sa

me

degr

ee

of c

ontr

ol o

ver

thei

r ch

ild’s

die

tary

beh

avio

ur. F

igur

e D

illu

stra

tes

fact

ors

that

influ

ence

par

enta

l per

cept

ions

of

a c

hild

’s d

ieta

ry b

ehav

iour

s an

d ho

w th

is s

hape

s th

e qu

ality

of a

chi

ld’s

die

t.

5. W

hat d

o ch

ildre

n, y

oung

peo

ple,

fam

ilies

and

co

mm

unit

ies

thin

k?U

nder

stan

ding

kno

wle

dge

and

attit

udes

tow

ards

wei

ght,

diet

and

phy

sica

l ac

tivity

is im

port

ant i

n pr

ovid

ing

an in

sigh

t int

o fa

ctor

s th

at m

ay m

otiv

ate

and

enab

le c

hang

e. T

his

sect

ion

iden

tifies

insi

ghts

from

stu

dies

that

hel

p un

ders

tand

the

pers

pect

ives

of c

hild

ren,

you

ng p

eopl

e an

d ad

ults

.

Fig

ure

D: I

nflue

nces

on

par

enta

l per

cep

tions

on

the

qua

lity

of

child

ren’

s d

iet

We

may

no

t se

e o

urse

lves

or

our

chi

ldre

n as

ob

ese.

..

Rec

ogni

sing

obe

sity

and

ove

rwei

ght

Man

y pe

ople

may

not

reco

gnis

e a

child

is o

verw

eigh

t or

obe

se a

s so

ciet

y’s

unde

rsta

ndin

g of

wha

t is

a he

alth

y bo

dy s

ize

and

shap

e ha

s sh

ifted

as

mor

e pe

ople

(adu

lts a

nd c

hild

ren)

bec

ome

over

wei

ght o

r ob

ese.

In s

ome

cultu

res

havi

ng a

larg

er b

ody

size

m

ay b

e se

en a

s an

indi

catio

n of

wea

lth a

nd h

igh

stat

us. T

he m

edia

has

con

trib

uted

to p

eopl

e ha

ving

a

dist

orte

d pe

rcep

tion

of o

besi

ty a

s th

ey te

nd to

use

pict

ures

of e

xtre

mel

y ob

ese

peop

le w

hen

illust

ratin

g st

orie

s ab

out t

he d

ange

rs o

f bei

ng o

verw

eigh

t or

obe

se. T

here

fore

, effo

rts

to ta

ckle

obe

sity

and

ov

erw

eigh

t are

like

ly to

be

ham

pere

d by

a la

ck o

f re

cogn

ition

of w

hat a

hea

lthy

wei

ght l

ooks

like

. We

need

to lo

ok a

t how

we

can

rais

e aw

aren

ess,

pro

mot

e re

cogn

ition

and

und

erst

andi

ng o

f a h

ealth

y w

eigh

t.

Adu

lts te

nd to

und

eres

timat

e th

eir

own

wei

ght

Hal

f of p

aren

ts d

o no

t re

cogn

ise

thei

r ch

ildre

n ar

e ov

erw

eigh

t or

obes

e

The

med

ia te

nd to

use

im

ages

of e

xtre

me

obes

ity

to il

lust

rate

art

icle

s ab

out

obes

ity

GP

s m

ay u

nder

estim

ate

thei

r pa

tient

s’ B

MI

If w

e d

o n

ot

reco

gni

se

ob

esit

y w

e ar

e le

ss li

kely

to

p

rio

riti

se t

ackl

ing

it

Par

enta

l p

erce

pti

ons

Chi

ld d

iet

qua

lity

Sch

oo

ls

Med

ia

Med

ia

Bio

log

ical

Bio

log

ical

So

cio

-ec

ono

mic

stat

us

Kno

wle

dg

e

Cul

ture

Cul

tura

l

Psy

cho

-so

cial

Foo

dav

aila

bili

ty

Beh

avio

urs

& a

ttit

udes

Beh

avio

urs

& a

ttit

udes

So

cial

pre

ssur

es

So

cial

pre

ssur

es

Page 23

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Ann

ual R

epor

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irect

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lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Lond

oner

s’ p

erce

ptio

ns a

nd a

war

enes

s

The

Gre

at W

eigh

t Deb

ate

(GW

D) i

s a

Lond

on w

ide

initi

ativ

e to

sta

rt a

con

vers

atio

n w

ith L

ondo

ners

so

they

are

fully

eng

aged

in th

e ch

ange

s th

at n

eed

to b

e m

ade

acro

ss th

e ci

ty to

sup

port

redu

cing

ch

ildho

od o

besi

ty.

So

far

a pa

nel o

f Lon

done

rs h

ave

cont

ribut

ed to

th

e de

bate

and

this

has

hig

hlig

hted

that

Lon

done

rs

wer

e le

ss a

war

e of

the

scal

e of

chi

ldho

od o

besi

ty

for

the

coun

try

and

did

not i

dent

ify it

as

a pa

rtic

ular

ch

alle

nge

for

Lond

on. W

hen

pres

ente

d w

ith th

e da

ta, p

eopl

e w

ere

amaz

ed th

at th

ere

is n

ot m

ore

awar

enes

s of

this

issu

e.

Cha

lleng

es o

f liv

ing

in L

ond

on

The

pace

of l

ife w

as id

entifi

ed a

s a

part

icul

ar

chal

leng

e fo

r he

alth

whi

ch re

sults

in le

ss ti

me

for

hom

e co

okin

g, le

ss ti

me

for

exer

cise

and

fam

ily

activ

ities

and

less

tim

e to

thin

k ab

out h

ealth

. Lon

don

can

be a

diffi

cult

plac

e fo

r ch

ildre

n to

be

activ

e an

d so

me

pare

nts

are

conc

erne

d ab

out w

heth

er it

is

safe

to a

llow

chi

ldre

n to

wal

k or

cyc

le to

sch

ool.

Res

pond

ents

iden

tified

fact

ors

such

as

over

crow

ding

, po

llutio

n, lo

ng w

orki

ng h

ours

, com

mut

ing

and

the

cost

of h

ealth

y fo

od a

nd e

xerc

ise

as re

ason

s be

hind

Lo

ndon

bei

ng a

diffi

cult

city

in w

hich

to b

e he

alth

y as

w

ell a

s a

stre

ssfu

l pla

ce to

live

.

Con

stan

t ava

ilabi

lity

of u

nhea

lthy

food

s w

as fe

lt to

po

se a

maj

or c

halle

nge.

Avo

idin

g un

heal

thy

food

w

as fe

lt to

be

part

icul

arly

diffi

cult

for

child

ren

and

youn

g pe

ople

as

they

wer

e be

ing

targ

eted

thro

ugh

fast

food

out

lets

clu

ster

ing

arou

nd s

choo

ls. F

ast f

ood

outle

ts a

re s

een

by c

hild

ren

and

youn

g pe

ople

as

an

impo

rtan

t and

affo

rdab

le s

ocia

l hub

.

Wha

t Mer

ton

resi

dent

s sa

y

Find

ings

from

insi

ght r

esea

rch

on a

war

enes

s an

d at

titud

es to

war

ds h

ealth

y ea

ting

(par

ents

and

car

ers

of c

hild

ren

aged

five

or

unde

r) hi

ghlig

hted

: B

arri

ers

to h

ealt

hy e

atin

g…

Lac

k of

kno

wle

dge,

und

erst

andi

ng a

nd c

onfid

ence

by

par

ents

aro

und

cook

ing

and

heal

thy

eatin

g gu

idel

ines

was

iden

tified

, for

exa

mpl

e, u

nder

stan

ding

fo

od la

bellin

g, c

onfid

ence

in c

ooki

ng fr

esh

heal

thy

food

s, a

nd c

onfu

sion

ove

r po

rtio

n si

zes.

Cos

t of h

ealth

y fo

od a

nd a

lack

of t

ime

to p

repa

re

it m

ake

it m

ore

diffi

cult

to e

at h

ealth

ily.

Whe

n as

ked

wha

t w

oul

d h

elp

the

m, M

erto

n p

aren

ts s

aid

…P

aren

ts a

nd c

arer

s ar

e pr

epar

ed to

mak

e ch

ange

s fo

r th

eir

child

ren.

How

ever

, som

e he

alth

y be

havi

ours

feel

lik

e th

ey w

ould

be

hard

wor

k an

d pa

rent

s an

d ca

rers

w

ould

like

it to

be

mad

e ea

sier

for

them

to m

ake

chan

ges.

The

y w

ant i

nfor

mat

ion

and

supp

ort b

ut th

is

need

s to

be

rele

vant

, con

cise

and

eas

y to

find

. The

y w

ould

like

to k

now

abo

ut th

e im

med

iate

ben

efits

and

ta

ngib

le re

war

ds o

f mak

ing

chan

ges.

The

y w

ould

like

pr

actic

al to

ols

to u

se fo

r da

ily li

ving

to m

ake

chan

ges.

Furt

her

conv

ersa

tio

ns w

ith

Mer

ton’

s re

sid

ents

The

sec

ond

phas

e of

the

Gre

at W

eigh

t Deb

ate

invo

lved

a p

an L

ondo

n su

rvey

to s

tart

con

vers

atio

ns

with

resi

dent

s. M

erto

n ha

d th

e hi

ghes

t num

ber

of

resp

onse

s of

any

Lon

don

boro

ugh

and

the

resu

lts

will

info

rm M

erto

n’s

child

hea

lthy

wei

ght a

ctio

n pl

an.

Add

ition

ally,

furt

her w

ork

is p

lann

ed to

com

mun

icat

e an

d en

gage

with

you

ng p

eopl

e an

d ad

ults

to

rais

e aw

aren

ess,

gal

vani

se a

ctio

n an

d ga

ther

id

eas

for

how

Mer

ton

can

best

sup

port

chi

ldre

n,

youn

g pe

ople

and

fam

ilies

to m

aint

ain

or a

chie

ve

a he

alth

y w

eigh

t. W

e w

ill pr

iorit

ise

enga

ging

with

B

AM

E g

roup

s an

d re

side

nts

livin

g in

the

east

of

the

boro

ugh

whe

re th

e ris

k of

obe

sity

is h

ighe

r.

“[Yo

ung

peop

le] g

o an

d ha

ng o

ut in

the

chic

ken

shop

s. It

’s a

big

par

t of t

he

cult

ure.”

“My

daug

hter

had

to c

hang

e sc

hool

s sh

e w

as g

etti

ng b

ullie

d so

muc

h. A

PE

teac

her o

nce

told

her

it w

as h

er o

wn

faul

t for

eat

ing

so m

any

burg

ers.”

“Som

etim

es y

ou ju

st d

on’t

have

tim

e to

coo

k –

it’s

eas

ier j

ust t

o ge

t ata

keaw

ay o

r sti

ck s

omet

hing

in th

e ov

en.”

“How

muc

h sh

ould

my

two–

year

-old

be

eat

ing,

how

muc

h sh

ould

my

six

year

old

be

eati

ng?

They

wou

ldn’

t hav

e th

e sa

me

as I

have

, but

I’m

sti

ll no

t su

re h

ow m

uch

they

sho

uld

be e

atin

g.”

“It w

ould

be

real

ly h

elpf

ul to

kno

w

exac

tly

how

muc

h su

gar

and

salt

is

in th

ings

. The

cur

rent

info

rmat

ion

does

n’t m

ean

anyt

hing

. The

y ar

e hi

ding

info

rmat

ion.

“It’s

unb

elie

vabl

y ch

eap,

isn’

t it?

£1.

99

for a

chi

cken

bur

ger i

s w

ay c

heap

er

than

pay

ing

for f

ruit

and

veg

etab

les.”

Sti

gm

aP

erce

ptio

ns th

at c

hild

hood

obe

sity

is th

e re

sult

of la

x pa

rent

ing

and

a la

ck o

f sel

f-co

ntro

l mea

n th

at th

ere

is a

con

side

rabl

e st

igm

a at

tach

ed to

this

issu

e. T

he

wor

d ‘o

besi

ty’ p

uts

pare

nts

on th

e de

fens

ive,

and

m

akes

them

less

like

ly to

acc

ept t

hat t

heir

child

has

a

prob

lem

. Bec

ause

of t

he s

tigm

a ar

ound

obe

sity

, the

re

are

conc

erns

that

obe

se c

hild

ren

are

bein

g bu

llied

and

moc

ked.

Par

ents

feel

this

stig

ma

need

s to

be

addr

esse

d if

child

hood

obe

sity

is to

be

tack

led.

Page 24

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Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

6. T

he N

eed

for a

Fre

sh A

ppro

ach

Chi

ldho

od o

besi

ty is

a c

ompl

ex p

robl

em a

nd th

ere

is n

o si

ngle

sol

utio

n.

The

evid

ence

is c

lear

that

a p

reve

ntat

ive,

who

le s

yste

ms

appr

oach

to

tack

ling

obes

ity is

nee

ded.

Thi

s ap

proa

ch re

cogn

ises

the

maj

or in

fluen

ce

of ‘p

lace

’ (w

here

we

live,

wor

k an

d pl

ay) o

n he

alth

and

wel

lbei

ng, a

s w

ell

as in

divi

dual

beh

avio

urs

and

choi

ces.

It in

volv

es ta

king

act

ion

at d

iffer

ent l

evel

s: a

t pop

ulat

ion,

co

mm

unity

and

indi

vidu

al le

vels

, in

orde

r to

max

imis

e op

port

uniti

es fo

r ch

ildre

n an

d fa

milie

s to

ado

pt a

nd

mai

ntai

n he

alth

y lif

esty

les

as p

art o

f dai

ly li

fe.

Po

pul

atio

n le

vel a

ctio

ns in

clud

e re

gula

tory

and

po

licy

mea

sure

s, s

uch

as th

e na

tiona

l sug

ar le

vy,

and

the

plan

ning

pro

cess

hel

ping

cre

ate

heal

thy

food

and

phy

sica

l env

ironm

ents

.

Co

mm

unit

y le

vel a

ctio

ns a

cros

s a

rang

e of

se

ttin

gs a

nd o

rgan

isat

ions

incl

ude

initi

ativ

es s

uch

as h

ealth

y sc

hool

s, h

ealth

y ca

terin

g an

d ac

tive

trav

el p

lans

cre

atin

g op

port

uniti

es fo

r he

alth

y ea

ting

and

phys

ical

act

ivity

.

Ind

ivid

ual l

evel

act

ions

incl

ude

supp

ort t

o fa

milie

s to

ach

ieve

and

mai

ntai

n a

heal

thy

wei

ght,

incl

udin

g ad

vice

and

sup

port

from

hea

lthca

re a

nd o

ther

pr

ofes

sion

als

and

on-li

ne d

igita

l too

ls.

Evid

ence

tells

us

that

pop

ulat

ion

wid

e ac

tions

acr

oss

aspe

cts

of th

e ph

ysic

al, f

ood

and

cultu

ral e

nviro

nmen

t ar

e m

ost l

ikel

y to

be

succ

essf

ul a

nd c

ost e

ffect

ive.

H

ealth

pro

mot

ing

envi

ronm

ents

, tha

t is,

thos

e w

here

the

heal

thie

r cho

ice

is b

oth

the

easi

er a

nd

pref

erre

d ch

oice

, are

als

o m

ore

econ

omic

ally

and

en

viro

nmen

tally

sus

tain

able

.

Focu

sing

on

prev

entio

n ea

rlier

in li

fe w

ill ac

cum

ulat

e gr

eate

r ben

efits

and

is m

ore

acce

ptab

le a

nd m

ore

cost

effe

ctiv

e. E

arly

yea

rs s

ervi

ces

have

an

impo

rtan

t rol

e to

pl

ay in

pro

mot

ing

heal

thy

choi

ces

and

supp

ortin

g m

ore

vuln

erab

le fa

milie

s. M

axim

isin

g th

e ro

le o

f sch

ools

an

d de

velo

ping

cle

ar p

athw

ays

and

supp

ort f

or h

ealth

an

d ot

her

prof

essi

onal

s w

orki

ng w

ith p

aren

ts/c

arer

s,

child

ren

and

youn

g pe

ople

is im

port

ant.

A w

hole

sys

tem

s ap

proa

ch is

the

mos

t effe

ctiv

e fo

r ac

hiev

ing

chan

ge a

t a la

rge

scal

e ne

cess

ary

to

addr

ess

child

hood

obe

sity

. Bui

ldin

g on

the

good

wor

k al

read

y ta

king

pla

ce in

Mer

ton,

we

need

to c

o-pr

oduc

e a

shar

ed a

ppro

ach

with

peo

ple

who

live

in th

e bo

roug

h an

d ac

ross

org

anis

atio

ns in

the

volu

ntar

y, c

omm

unity

an

d pu

blic

sec

tors

, and

with

bus

ines

s pa

rtne

rs.

This

will

enab

le u

s to

resp

ond

to th

e ch

alle

nge

of

child

hood

obe

sity

thro

ugh

solu

tions

that

are

effe

ctiv

e an

d su

stai

nabl

e.

Act

ion

to ta

ckle

chi

ldho

od o

besi

ty s

houl

d be

info

rmed

by

evi

denc

e of

effe

ctiv

enes

s an

d co

st e

ffect

iven

ess

whe

re a

vaila

ble.

Nat

iona

lly, P

ublic

Hea

lth E

ngla

nd

have

revi

ewed

evi

denc

e an

d us

ed th

is to

adv

ise

on

the

deve

lopm

ent o

f the

nat

iona

l chi

ldho

od o

besi

ty

plan

(see

bel

ow) a

nd p

rovi

de s

uppo

rt to

loca

l are

as.

The

Wor

ld H

ealth

Org

anis

atio

ns’ (

WH

O) r

epor

t on

‘The

C

ase

for I

nves

ting

in P

ublic

Hea

lth’ h

ighl

ight

that

ther

e is

a s

trong

eco

nom

ic c

ase

for p

reve

ntat

ive

solu

tions

. P

reve

ntio

n is

cos

t-ef

fect

ive,

pro

vide

s va

lue

for m

oney

an

d gi

ves

retu

rn o

n in

vest

men

t in

both

the

shor

t and

lo

nger

term

.

Fig

ure

E: H

ow

par

tner

s co

ntri

but

e to

a w

hole

sys

tem

ap

pro

ach

to t

ackl

ing

ob

esity

Com

mis

sion

ers

Long

ter

m v

isio

nP

lann

ing

&

envi

ronm

ent

Des

ign

for

activ

ity

and

hea

lthy

food

Leis

ure/

fit

ness

p

rovi

der

sA

cces

sib

le,

affo

rdab

le Tran

spo

rtW

alki

ng a

nd

cycl

ing,

net

wor

ks,

activ

e tr

avel

So

cial

car

eP

reve

ntio

n,

trea

tmen

t, a

dvi

ce

and

car

e

Par

ks a

nd

gre

en s

pac

esLo

cally

acc

essi

ble

, sa

fe

Ed

ucat

ion

&

Lear

ning

A h

ealth

y le

arni

ng

envi

ronm

ent

Ho

usin

gA

pp

rop

riate

ho

usin

g

Thi

rd s

ecto

rA

ctiv

ity a

nd fo

od

rela

ted

Ele

cted

M

emb

ers

Dire

ct, o

vers

ee,

scru

tinis

e

Loca

l au

tho

riti

esC

o-or

din

ate

Pub

lic h

ealt

hA

naly

se, e

vid

ence

b

ase,

com

mis

sion

Hea

lth &

W

ellb

eing

Boa

rdFo

rmal

par

tner

ship

re

spon

sib

ilitie

sCC

GC

omm

issi

on fo

r he

alth

Pri

mar

y ca

reId

entif

y, a

dvi

se,

refe

r, tr

eat

Sou

rce:

PH

E

Ret

urn

on

inve

stm

ent

exam

ple

s fr

om

the

UK

in

clud

e:

Stu

dies

hav

e de

mon

stra

ted

that

the

retu

rn

on in

vest

men

t for

ena

blin

g on

e m

ore

child

to

wal

k o

r cy

cle

to s

cho

ol c

ould

be

as m

uch

as

£768

for

wal

king

and

£53

9 fo

r cy

clin

g in

hea

lth

bene

fits,

NH

S c

osts

, pro

duct

ivity

gai

ns a

nd

redu

ctio

n in

air

pollu

tion

and

cong

estio

n.

C

omm

unity

Wal

king

gro

ups

have

bee

n es

timat

ed

to re

turn

£3

for e

very

£1

inve

sted

ove

r 2 y

ears

.

Lo

cal a

utho

rity

inve

stin

g an

ext

ra £

71,0

00 o

n he

alth

y, u

npro

cess

ed, l

ocal

ly s

ourc

ed s

choo

l m

eals

(com

pare

d w

ith ‘n

orm

al’ s

choo

l mea

ls),

was

est

imat

ed to

cre

ate

over

£50

0,00

0 of

ec

onom

ic, s

ocia

l and

env

ironm

enta

l ben

efit.

Lei

sure

ser

vice

s: F

or e

very

£1

spen

t on

free

leis

ure

serv

ices

for

resi

dent

s av

aila

ble

at

cert

ain

times

, £21

.30

was

est

imat

ed to

hav

e be

en re

coup

ed in

hea

lth b

enefi

ts in

clud

ing

an

incr

ease

in p

artic

ipat

ion

rate

s.

Ther

e is

als

o gr

owin

g ev

iden

ce o

n th

e re

turn

on

inve

stm

ent o

f loc

al s

olut

ions

to ta

ckle

chi

ldho

od

obes

ity.

WH

O c

ost

-eff

ecti

ve in

terv

enti

ons

:

Red

uce

salt

in fo

ods

Pro

mot

e he

alth

y di

ets

and

phys

ical

act

ivity

Res

tric

t mar

ketin

g of

unh

ealth

y fo

od a

nd

beve

rage

s to

chi

ldre

n

Rep

lace

tran

s fa

t and

sat

urat

ed fa

t with

po

lyun

satu

rate

d or

uns

atur

ated

fat

Sup

port

act

ive

tran

spor

t str

ateg

ies

Pro

mot

ing

safe

gre

en s

pace

s

Offe

r co

unse

lling

in p

rimar

y ca

re o

n un

heal

thy

diet

and

phy

sica

l ina

ctiv

ity

Pro

mot

e he

alth

y di

ets

and

phys

ical

act

ivity

in

wor

kpla

ces

and

scho

ols

Page 25

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Ann

ual R

epor

t of t

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irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

The

Nat

iona

l Chi

ldho

od O

besi

ty

Plan

201

6

The

Nat

iona

l Chi

ldho

od O

besi

ty P

lan

aim

s to

redu

ce

Eng

land

’s r

ate

of c

hild

hood

obe

sity

with

in th

e ne

xt

deca

de, a

nd s

tate

s it

will

do th

is w

hile

resp

ectin

g co

nsum

er c

hoic

e an

d ec

onom

ic re

aliti

es. A

lthou

gh

mor

e lim

ited

in s

cope

than

exp

ecte

d, th

e na

tiona

l pl

an w

ill su

ppor

t loc

al b

orou

gh a

ppro

ache

s to

ta

cklin

g ch

ildho

od o

besi

ty b

y ta

king

act

ions

that

can

on

ly b

e dr

iven

at a

nat

iona

l lev

el s

uch

as in

fluen

cing

legi

slat

ion.

For

exa

mpl

e, w

e kn

ow th

at te

enag

ers

in E

ngla

nd a

re th

e bi

gges

t con

sum

ers

of s

ugar

-sw

eete

ned

drin

ks in

Eur

ope,

ther

efor

e in

trod

ucin

g a

soft

drin

ks in

dust

ry le

vy a

nd s

ettin

g ta

rget

s to

redu

ce

the

amou

nt o

f sug

ar in

food

and

drin

k pr

oduc

ts b

y 20

% w

ill m

ake

a po

sitiv

e di

ffere

nce.

We

mus

t mak

e su

re th

at w

e ge

t max

imum

loca

l ben

efits

from

the

polic

ies

and

initi

ativ

es s

et o

ut in

the

natio

nal p

lan.

Exam

ples

of g

ood

prac

tice

, opp

ortu

niti

es a

nd e

mer

ging

sol

utio

ns

Exa

mpl

es o

f goo

d pr

actic

e, o

ppor

tuni

ties

and

emer

ging

sol

utio

ns th

at c

an s

uppo

rt ta

cklin

g ch

ildho

od o

besi

ty

loca

lly in

clud

e:

Com

mun

icat

ion

and

enga

gem

ent

Pro

mot

ing

nati

onal

reso

urce

s su

ch a

s St

art

4 Li

fe, C

hang

e 4

Life

, 5 a

day

, Sug

ar S

wap

s

Com

mun

ity

cham

pion

s

You

th P

arlia

men

t, Sc

hool

Cou

ncil

You

th in

spec

tors

/ hea

lth

cham

pion

s

Com

mun

ity

and

Vol

unta

ry o

rgan

isat

ions

Loc

al re

sour

ces

and

onlin

e su

ppor

t

Phys

ical

env

iron

men

t

Cyc

le la

nes

and

segr

egat

ed c

ycle

rout

es

Enc

oura

ging

act

ive

trav

el

Spe

ed re

stri

ctio

ns a

nd tr

affic

cal

min

g to

im

prov

e sa

fety

Wid

ened

pav

emen

ts

Saf

e op

en g

reen

spa

ces

Wid

enin

g st

airw

ays,

nar

row

ing

esca

lato

rs

Sch

ool a

nd c

omm

unit

y cy

cle

trai

ning

Cyc

le p

arki

ng a

nd s

tora

ge fa

cilit

ies

Saf

e at

trac

tive

env

iron

men

ts

Gre

en G

yms

and

Leis

ure

faci

litie

s

Com

mun

ity

infr

astr

uctu

re le

vy m

onie

s fr

om n

ew d

evel

opm

ents

con

trib

utin

g to

im

prov

ing

loca

l com

mun

itie

s

Food

env

iron

men

t

Hea

lthi

er C

ater

ing

Com

mit

men

t

Sug

ar ta

x

Sal

t red

ucti

on

Sug

ar d

ecla

rati

on a

nd s

ugar

redu

ctio

n

Hea

lthy

ven

ding

mac

hine

ava

ilabi

lity

Bre

astf

eedi

ng a

nd b

aby

feed

ing

frie

ndly

sp

aces

Reg

ulat

ion

of fa

st fo

od o

utle

ts fo

r exa

mpl

e ta

cklin

g fa

st fo

od o

utle

ts n

ear s

choo

ls

Pro

mot

ion

of a

ffor

dabl

e fr

uit a

nd v

eget

able

s

Earl

y ye

ars,

sch

ool s

etti

ngs

and

path

way

s

Hea

lthy

Sch

ools

Lon

don

Spo

rt a

nd p

lay

in s

choo

l and

ear

ly y

ears

se

ttin

gs

Int

rodu

cing

the

‘Dai

ly m

ile’

Par

enti

ng p

rogr

amm

es

‘M

akin

g ev

ery

cont

act c

ount

’ for

hea

lth

and

othe

r pro

fess

iona

ls

Hea

lth

visi

ting

, sch

ool n

ursi

ng a

nd

child

ren’

s ce

ntre

ser

vice

s su

ppor

t

Sch

ool t

rave

l pla

ns

PH

SE a

nd c

urri

culu

m ti

me

on h

ealt

hy

eati

ng a

nd a

ctiv

ity

Hea

lthy

Ear

ly Y

ears

Lon

don

Hea

lthy

Sta

rt V

ouch

ers

Sch

ool m

eals

and

hea

lthy

pac

ked

lunc

hes

Com

mun

ity

and

scho

ol c

ooki

ng s

essi

ons

Com

mun

ity

and

scho

ol g

arde

ning

Bul

lyin

g pr

even

tion

/sel

f-es

teem

em

otio

nal

wel

lbei

ng

Fig

ure

F: K

ey a

ctio

ns f

rom

the

Nat

iona

l Chi

ldho

od

Ob

esity

Pla

n 20

16

1)

Intr

oduc

ing

a so

ft d

rink

s in

dust

ry le

vy

2)

Red

ucin

g su

gar i

n fo

od a

nd d

rink

pro

duct

s by

20%

3)

Supp

orti

ng in

nova

tion

to h

elp

busi

ness

es to

mak

e th

eir p

rodu

cts

heal

thie

r

4)

Upd

atin

g N

utri

ent p

rofil

e M

odel

refle

ctin

g la

test

gov

ernm

ent d

ieta

ry g

uide

lines

to s

uppo

rt li

mit

s on

ch

ildre

n’s

expo

sure

to a

dver

ts fo

r les

s he

alth

y fo

od a

nd d

rink

pro

duct

s.

5)

Mak

ing

heal

thy

opti

ons

avai

labl

e in

the

publ

ic s

ecto

r

6)

Cont

inui

ng to

pro

vide

sup

port

wit

h th

e co

st o

f hea

lthy

food

for t

hose

who

nee

d it

mos

t

7)

Hel

ping

all

child

ren

to e

njoy

an

hour

of p

hysi

cal a

ctiv

ity

ever

y da

y

8)

Impr

ovin

g th

e co

-ord

inat

ion

of q

ualit

y sp

ort a

nd p

hysi

cal a

ctiv

ity

prog

ram

mes

for s

choo

ls

9)

Crea

ting

a n

ew h

ealt

hy ra

ting

sch

eme

for p

rim

ary

scho

ols

10) M

akin

g sc

hool

food

hea

lthi

er

11) C

lear

er fo

od la

belli

ng

12) S

uppo

rtin

g ea

rly

year

s se

ttin

gs

13) H

arne

ssin

g th

e be

st n

ew te

chno

logy

14) E

nabl

ing

heal

th p

rofe

ssio

nals

to s

uppo

rt fa

mili

es

Page 26

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Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

7. M

erto

n’s

Call

to A

ctio

n on

Chi

ldho

od O

besi

ty

Dur

ing

the

last

yea

r w

e ha

ve b

een

wor

king

to d

evel

op o

ur w

hole

sys

tem

s ap

proa

ch to

tack

ing

child

hood

obe

sity

toge

ther

.

The

star

ting

poin

t was

taki

ng p

art i

n a

‘Chi

ldho

od

Obe

sity

Pee

r R

evie

w’ w

ith o

ther

bor

ough

s ac

ross

Lo

ndon

. Thi

s as

sess

ed o

ur p

rogr

ess

agai

nst a

n ev

iden

ce b

ased

fram

ewor

k on

wor

k to

tack

le

child

hood

obe

sity

loca

lly. I

t als

o pr

ovid

ed a

be

nchm

ark

for

Mer

ton’

s po

sitio

n ag

ains

t 13

key

area

s, h

ighl

ight

ing

area

s w

here

goo

d pr

ogre

ss h

ad

been

mad

e an

d ar

eas

requ

iring

furt

her

actio

n. T

he

diag

ram

bel

ow s

how

s M

erto

n’s

posi

tion

at th

e tim

e of

th

e re

view

in F

ebru

ary

2016

.

Mer

ton’

s ch

ild h

ealt

hy w

eigh

t act

ion

plan

for p

reve

ntin

g an

d re

duci

ng

child

hood

obe

sity

A p

artn

ersh

ip c

hild

hea

lthy

wei

ght a

ctio

n pl

an h

as

been

dev

elop

ed b

ased

on

the

findi

ngs

of th

e pe

er

revi

ew. T

he p

lan

prov

ides

a fr

amew

ork

for

enab

ling

diffe

rent

sta

keho

lder

s ac

ross

the

coun

cil (

incl

udin

g pu

blic

hea

lth, c

hild

ren’

s se

rvic

es, e

duca

tion,

en

viro

nmen

t and

tran

spor

t and

pla

nnin

g), N

HS

or

gani

satio

ns, s

choo

ls, c

omm

unity

and

vol

unta

ry

sect

or a

nd b

usin

ess

orga

nisa

tions

, to

wor

k w

ith o

ur

com

mun

ities

to ta

ckle

chi

ldho

od o

besi

ty to

geth

er.

The

actio

n pl

an is

spl

it in

to 4

key

are

as s

et o

ut b

elow

. Th

e fu

ll ac

tion

plan

is a

vaila

ble

on th

e fo

llow

ing

link:

xx

xxxx

xxxx

xxx.

com

Mer

ton

doin

g w

ell o

n: P

ublic

and

Com

mun

ity

sett

ing

Sch

ools

Mer

ton

is m

akin

g pr

ogre

ss o

n: P

hysi

cal e

nvir

onm

ent

Hea

lth

serv

ices

Jou

rney

s by

foot

or b

ike

Wor

kpla

ces

Eva

luat

ion

of p

rogr

amm

es a

nd in

itia

tive

s

Mer

ton

can

mak

e im

prov

emen

ts o

n: E

ngag

emen

t and

com

mit

men

t A

cces

sibi

lity

of h

ealt

hy fo

od B

reas

tfee

ding

and

wea

ning

Sup

port

ing

peop

le to

be

acti

ve K

now

ledg

e an

d aw

aren

ess

1. L

eade

rshi

p, c

omm

unic

atio

n an

d en

gage

men

t

Lea

ders

hip

– In

crea

se e

ngag

emen

t and

com

mit

men

t to

tack

ling

child

hood

obe

sity

am

ong

part

ners

in a

ll se

ctor

s, fo

r exa

mpl

e th

roug

h ad

opti

ng a

Hea

lth

in A

ll Po

licie

s ap

proa

ch.

Kno

wle

dge

and

awar

enes

s –

Impr

ove

child

ren

and

fam

ilies

’ und

erst

andi

ng o

f, an

d fe

elin

g of

con

trol

ove

r th

eir o

wn

heal

th a

nd w

ell-

bein

g.

Pro

mot

e th

e us

e of

dig

ital

tech

nolo

gy a

nd s

uppo

rt to

ols

- Im

prov

e ac

cess

to e

vide

nce

base

d ad

vice

and

in

form

atio

n to

sup

port

hea

lthi

er li

fest

yles

, for

exa

mpl

e St

art4

Life

, Cha

nge4

Life

and

NH

S G

o.

Eng

age

wit

h fa

mili

es, c

hild

ren

and

youn

g pe

ople

to p

rom

ote

heal

thy

eati

ng a

nd p

hysi

cal a

ctiv

ity

and

conv

ersa

tion

s on

obe

sity

and

hea

lthy

wei

ght.

Lis

ten

to re

side

nts

and

child

ren

and

youn

g pe

ople

incl

udin

g BA

ME

grou

ps a

nd re

side

nts

in e

ast M

erto

n, to

en

sure

act

ions

are

co-

prod

uced

and

mak

e a

posi

tive

impa

ct.

Ide

ntif

y op

port

unit

ies

to b

ring

in a

ddit

iona

l res

ourc

es to

sup

port

tack

ling

child

hood

obe

sity

in M

erto

n.

2. F

ood

envi

ronm

ent –

incr

easi

ng a

vaila

bilit

y of

hea

lthy

food

Inc

reas

e th

e re

ach

of M

erto

n Fo

od C

hart

er to

mai

ntai

n an

d gr

ow th

e lo

cal f

ood

part

ners

hip

and

roll

out t

he

Hea

lthy

Cat

erin

g Co

mm

itm

ent.

Inc

reas

e av

aila

bilit

y of

aff

orda

ble

heal

thie

r foo

d an

d dr

inks

in M

erto

n to

hel

p m

ake

the

heal

thie

r cho

ice

the

easi

er c

hoic

e.

Ens

ure

that

all

food

and

dri

nk a

vaila

ble

wit

hin

loca

l aut

hori

ty m

aint

aine

d es

tabl

ishm

ents

is in

line

wit

h re

leva

nt g

over

nmen

t sta

ndar

ds/g

uide

lines

for g

ood

nutr

itio

n.

Dev

elop

eff

ecti

ve w

ays

to m

onit

or a

nd re

duce

the

num

ber o

f foo

d ou

tlet

s se

lling

pre

dom

inat

ely

food

s hi

gh

in fa

t, sa

lt a

nd s

ugar

thro

ugh

part

ners

hip

betw

een

plan

ning

, reg

ulat

ory

serv

ices

, pub

lic h

ealt

h, s

choo

ls,

child

ren’

s ce

ntre

s an

d co

mm

unit

y ve

nues

.

3. P

hysi

cal e

nvir

onm

ent –

incr

easi

ng le

vels

of p

hysi

cal a

ctiv

ity

and

heal

th p

rom

otin

g ph

ysic

al

envi

ronm

ent

Inc

reas

e op

port

unit

ies

for a

ctiv

e tr

avel

and

phy

sica

l act

ivit

y th

roug

h th

e us

e of

exi

stin

g be

st p

ract

ice

and

guid

ance

.

Max

imis

e op

port

unit

ies

to p

rom

ote

phys

ical

act

ivit

y an

d so

cial

eng

agem

ent i

n es

tate

s re

gene

rati

on

incl

udin

g ac

cess

to a

ctiv

e tr

avel

opp

ortu

niti

es a

nd o

pen

spac

es.

Inc

reas

e nu

mbe

r of c

hild

ren

and

youn

g pe

ople

that

trav

el to

and

from

sch

ool o

n fo

ot a

nd o

n bi

ke.

Inc

reas

e th

e nu

mbe

r of c

hild

ren

and

youn

g pe

ople

, and

thei

r fam

ilies

, who

are

regu

lar u

sers

of p

arks

, ope

n sp

aces

, inf

orm

al re

crea

tion

spa

ce a

nd a

llotm

ents

.

Im

prov

e th

e sc

hool

spo

rt o

ffer

, to

ensu

re th

at c

hild

ren

and

youn

g pe

ople

are

ent

huse

d an

d ha

ve th

e re

sour

ces

to b

e ab

le to

lead

act

ive

lifes

tyle

s la

ter i

n lif

e.

Inc

reas

e up

take

of f

ood

grow

ing,

gar

deni

ng a

nd o

utdo

or a

ctiv

itie

s.

4. E

arly

yea

rs a

nd s

choo

l age

d se

ttin

gs a

nd p

athw

ays

Inc

reas

e th

e nu

mbe

r of b

abie

s th

at a

re b

reas

tfed

.

Sup

port

par

ents

and

car

ers

to e

stab

lish

a he

alth

y di

et fo

r the

ir c

hild

ren

from

a v

ery

earl

y ag

e th

roug

h Ch

ildre

n’s

Cent

res

and

othe

r Ear

ly Y

ears

ser

vice

s.

Max

imis

e th

e ro

le o

f sch

ools

as

sett

ings

pro

mot

ing

heal

thy

wei

ght,

for e

xam

ple

thro

ugh

prom

otio

n of

H

ealt

hy S

choo

ls L

ondo

n (H

SL) p

rogr

amm

e an

d sc

hool

s ac

hiev

ing

bron

ze, s

ilver

and

gol

d aw

ards

.

Ens

ure

the

deliv

ery

of th

e ne

w s

choo

ls m

eals

con

trac

t whi

ch a

chie

ves

the

requ

ired

nut

riti

on s

tand

ards

and

he

alth

y ch

oice

s.

Use

loca

l dat

a an

d in

telli

genc

e on

chi

ldho

od o

besi

ty to

info

rm s

ervi

ces

and

supp

ort t

o ch

ildre

n an

d fa

mili

es

iden

tifie

d as

obe

se to

hel

p th

em a

chie

ve a

nd m

aint

ain

a he

alth

y w

eigh

t.

Dev

elop

cle

ar p

athw

ays

for s

ervi

ce p

rovi

ders

and

sup

port

for p

rofe

ssio

nals

to m

ake

ever

y co

ntac

t cou

nt

and

feel

con

fiden

t abo

ut ta

lkin

g ab

out w

eigh

t and

sup

port

ing

and

sign

post

ing

fam

ilies

.

Page 27

Page 18: MERTON COUNCIL Tackling Childhood Obesity Together

3435

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Hea

lthi

er C

ater

ing

Com

mit

men

t

The

Hea

lthie

r C

ater

ing

Com

mitm

ent i

s a

Lond

on w

ide

volu

ntar

y sc

hem

e ba

sed

on th

e pr

inci

ple

that

sm

all c

hang

es

can

mak

e a

big

diffe

renc

e.

It re

cogn

ises

thos

e fo

od

busi

ness

es th

at d

emon

stra

te

a co

mm

itmen

t to

offe

ring

heal

thie

r op

tions

, suc

h as

us

ing

heal

thie

r oi

ls a

nd fa

ts, u

sing

less

sal

t, pr

omot

ing

heal

thie

r al

tern

ativ

es to

sug

ary

drin

ks a

nd m

akin

g sm

alle

r po

rtio

ns a

vaila

ble.

Sin

ce J

uly

2015

a H

ealth

Impr

ovem

ent O

ffice

r ha

s be

en w

orki

ng w

ith fo

od b

usin

esse

s ac

ross

the

boro

ugh

and

so fa

r 28

bus

ines

ses

have

sig

ned

up

and

been

aw

arde

d a

cert

ifica

te o

f ach

ieve

men

t. Th

ese

busi

ness

es in

clud

e ta

keaw

ays,

caf

és,

rest

aura

nts

and

volu

ntar

y or

gani

satio

ns fr

om a

cros

s th

e bo

roug

h.

Look

ing

forw

ard,

the

aim

is to

sup

port

bus

ines

ses

to

not o

nly

prov

ide

heal

thie

r fo

od, b

ut a

lso

redu

ce th

eir

food

was

te, r

aise

food

hyg

iene

leve

ls a

nd b

ecom

e re

spon

sibl

e re

taile

rs if

they

als

o se

ll al

coho

l.

HEN

RY T

rain

ing

The

Hea

lthy

Eatin

g an

d N

utrit

ion

for

the

Rea

lly

Youn

g (H

EN

RY

) pro

gram

me

is a

n ev

iden

ce-b

ased

pr

ogra

mm

e w

hich

pro

mot

es a

hea

lthy

star

t in

life

to p

reve

nt c

hild

obe

sity

. The

pro

gram

me

equi

ps

heal

th a

nd e

arly

yea

rs p

ract

ition

ers

with

the

skills

, kn

owle

dge

and

confi

denc

e to

tack

le s

ensi

tive

lifes

tyle

is

sues

taki

ng a

hol

istic

app

roac

h, fo

cusi

ng o

n ba

bies

an

d ch

ildre

n ag

ed u

p to

five

yea

rs o

ld a

nd th

eir

fam

ilies.

In 2

016,

24

child

ren’

s ce

ntre

sta

ff in

Mer

ton

unde

rtoo

k th

e H

EN

RY

trai

ning

. The

con

fiden

ce

of p

artic

ipan

ts to

tack

le c

hild

obe

sity

and

sup

port

fa

milie

s to

dev

elop

a h

ealth

y lif

esty

le ro

se fr

om 1

3%

to 9

2%.

Hea

lthy

Sch

ools

The

Hea

lthy

Sch

ools

Lon

don

(HS

L) p

rogr

amm

e ha

s be

en a

dopt

ed in

Mer

ton

and

scho

ols

are

bein

g su

ppor

ted

to a

chie

ve b

ronz

e, a

nd s

ilver

and

gol

d st

atus

. HS

L pr

ovid

es a

fram

ewor

k to

del

iver

a ‘w

hole

sc

hool

app

roac

h’ to

hea

lth a

nd w

ell-b

eing

.

This

follo

wed

the

succ

ess

of a

two

year

targ

eted

M

erto

n H

ealth

y S

choo

ls p

rogr

amm

e fo

cuss

ing

in

the

east

of t

he b

orou

gh w

hich

enc

oura

ged

scho

ols

to u

nder

take

pra

ctic

al in

itiat

ives

to s

uppo

rt c

hild

ren,

fa

milie

s an

d te

ache

rs. P

roje

cts

incl

uded

: gar

deni

ng

and

food

gro

win

g, h

ealth

y ea

ting,

die

t and

nut

ritio

n,

prom

otin

g he

alth

y w

eigh

t and

phy

sica

l fitn

ess,

bui

ldin

g co

nfide

nce

and

resi

lienc

e fo

r pup

ils a

nd in

volv

ed 2

0 sc

hool

s fro

m a

cros

s th

e ea

st o

f the

bor

ough

.

Eva

luat

ion

has

show

n po

sitiv

e im

pact

, for

exa

mpl

e,

one

gard

enin

g an

d fo

od g

row

ing

proj

ect s

how

ed

that

initi

ally

70%

of c

hild

ren

said

they

wou

ld n

ot tr

y at

le

ast o

ne o

f the

thre

e in

gred

ient

s in

hea

lthy

cole

slaw

. Fo

llow

ing

the

food

gro

win

g ed

ucat

ion

and

cook

ing

sess

ions

95%

of p

upils

sai

d th

ey w

ould

gla

dly

mak

e an

d ea

t hea

lthy

cole

slaw

.

Spor

ts B

last

The

Lond

on B

orou

gh o

f Mer

ton

was

aw

arde

d ov

er £

120,

000

fund

ing

from

Spo

rt E

ngla

nd

and

the

Nat

iona

l Lot

tery

ove

r th

ree

year

s, to

del

iver

spo

rtin

g ac

tiviti

es w

ith s

peci

fic fo

cus

in

the

east

of t

he b

orou

gh. O

ver t

he la

st tw

o an

d a

half

year

s, th

e pr

ogra

mm

e ha

s en

gage

d w

ith o

ver 8

,000

pe

ople

and

has

bee

n ru

nnin

g fre

e sp

orts

cou

rses

for

14 –

25

year

old

s an

d fa

milie

s.

The

year

roun

d in

clus

ive

phys

ical

act

ivity

and

wel

l-be

ing

prog

ram

me

is b

eing

del

iver

ed w

ith p

artn

ers,

in

clud

ing:

Spo

rt E

ngla

nd, C

ircle

Hou

sing

Mer

ton

Prio

ry, F

ulha

m F

ootb

all C

lub,

Too

ting

and

Mitc

ham

U

nite

d, Y

MC

A L

ondo

n S

outh

Wes

t, En

glan

d N

etba

ll,

Moa

t, Lo

ndon

Spo

rt, S

t Mar

k’s

Aca

dem

y an

d M

VSC

. Tog

ethe

r the

se p

artn

ers

have

bee

n ab

le to

m

ake

addi

tiona

l con

trib

utio

ns o

f £18

0,00

0 to

the

prog

ram

me.

The

par

tner

s ar

e no

w lo

okin

g in

to h

ow

the

prog

ram

me

can

beco

me

mor

e su

stai

nabl

e on

ce

the

Spo

rts

Eng

land

and

Nat

iona

l Lot

tery

fund

ing

ends

.

Dai

ly M

ile

Lone

som

e P

rimar

y S

choo

l is

one

if th

e fir

st s

choo

ls

in M

erto

n to

hav

e ta

ken

up th

e ch

alle

nge

of r

unni

ng

The

Dai

ly M

ile. T

he a

im o

f The

Dai

ly M

ile is

to

impr

ove

the

phys

ical

, em

otio

nal a

nd s

ocia

l hea

lth

and

wel

lbei

ng o

f our

chi

ldre

n. H

avin

g st

arte

d as

a

tria

l with

Yea

r 1

child

ren

in th

e S

umm

er T

erm

, it h

as

gain

ed m

omen

tum

and

has

bec

ome

a re

gula

r pa

rt

of th

e sc

hool

day

for

all y

ear

grou

ps. T

hey

are

usin

g w

alki

ng o

r ru

nnin

g fo

r 15

min

utes

eac

h da

y as

a w

ay

of in

crea

sing

the

phys

ical

act

ivity

of t

heir

child

ren

on a

re

gula

r ba

sis

as w

ell a

s pr

ovid

ing

child

ren

with

a b

rain

br

eak

whe

n ne

eded

. “V

ery

usef

ul to

bui

ld c

onfid

ence

in a

n ar

ea th

at m

any

lack

exp

erie

nce.”

“Ver

y be

nefic

ial f

or b

oth

mys

elf a

nd

fam

ilies

I w

ork

wit

h.”

Exam

ples

of a

ctio

ns in

Mer

ton

to ta

ckle

chi

ldho

od o

besi

ty

“We

wan

ted

to e

nsur

e th

at m

ore

child

ren

wou

ld b

enefi

t fro

m th

e th

rill

and

fun

of g

etti

ng a

ctiv

e ev

ery

day.

We

have

not

iced

that

chi

ldre

n ar

e ge

ttin

g fit

ter –

they

can

wal

k or

run

furt

her i

n th

e ti

me

give

n th

an a

t the

beg

inni

ng

of te

rm. T

hey

also

love

the

brea

k fr

om

less

ons

and

are

enjo

ying

dev

elop

ing

thei

r fri

ends

hips

thro

ugh

jogg

ing

and

wal

king

toge

ther

.”

Hea

dtea

cher

Lone

som

e Pr

imar

y Sc

hool

Page 28

Page 19: MERTON COUNCIL Tackling Childhood Obesity Together

3637

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

lic H

ealth

201

6-17

Hea

lthy

ven

ding

mac

hine

s in

Lei

sure

Ce

ntre

s

The

Lond

on B

orou

gh o

f Mer

ton

and

Gre

enw

ich

Leis

ure

Lim

ited

(GLL

) hav

e w

orke

d in

par

tner

ship

to

impr

ove

the

qual

ity o

f lei

sure

cen

tre

vend

ing

mac

hine

s in

the

boro

ugh.

Thi

s is

to m

ake

sure

that

af

ford

able

hea

lthie

r sn

acks

and

drin

k op

tions

are

av

aila

ble

for

peop

le u

sing

leis

ure

cent

res.

Sna

ck o

ptio

ns a

vaila

ble

have

bee

n re

plac

ing

trad

ition

al c

hoco

late

bar

s w

ith lo

wer

sug

ar, l

ower

ca

lorie

mor

e na

tura

l opt

ions

and

trad

ition

al h

igh

suga

r fiz

zy d

rinks

hav

e be

en re

plac

ed w

ith lo

w s

ugar

, low

ca

lorie

s m

ore

natu

ral o

ptio

ns.

Hea

lthy

vend

ing

mac

hine

s ha

ve n

ow b

een

intr

oduc

ed

in tw

o ou

t of t

he th

ree

leis

ure

cent

res

(Wim

bled

on

and

Mor

den

Par

k), h

elpi

ng m

ake

the

heal

thie

r op

tion

the

easi

est c

hoic

e.

Mer

ton

Coun

cil’s

Wor

kpla

ce H

ealt

h Ch

ampi

ons

As

part

of t

he M

erto

n C

ounc

il’s w

orkp

lace

hea

lth

prog

ram

me,

whi

ch h

as ‘c

omm

itmen

t’ le

vel

reco

gniti

on fr

om th

e G

LA’s

Hea

lthy

Wor

kpla

ce

Cha

rter

, Pub

lic H

ealth

and

Hum

an R

esou

rces

hav

e de

velo

ped

a ne

twor

k of

hea

lth c

ham

pion

s. T

hese

he

alth

cha

mpi

ons

help

thei

r co

lleag

ues

lead

hea

lthy

lifes

tyle

s by

rai

sing

aw

aren

ess

of a

ctiv

ities

that

are

av

aila

ble

to s

uppo

rt h

ealth

y liv

ing.

The

wor

kpla

ce h

ealth

cha

mpi

ons

have

bee

n es

sent

ial

part

ners

whe

n en

gagi

ng a

nd in

vitin

g co

lleag

ues

and

resi

dent

s to

com

plet

e th

e G

reat

Wei

ght D

ebat

e su

rvey

, whi

ch a

ims

to r

aise

aw

aren

ess

and

gath

er

idea

s fro

m L

ondo

ners

abo

ut h

ow o

ur c

hild

ren

can

be

help

ed to

lead

hea

lthie

r liv

es.

Cha

mpi

ons

took

on

resp

onsi

bilit

y to

pro

mot

e th

e G

reat

Wei

ght D

ebat

e, fo

r ex

ampl

e, li

brar

ies

desi

gnat

ed z

ones

with

com

pute

rs s

et u

p fo

r th

e su

rvey

as

wel

l as

floor

wal

kers

and

sta

ff re

ady

to

invi

te u

sers

to th

e su

rvey

.

Scho

ol M

eals

Con

trac

t

Mer

ton

Pub

lic H

ealth

team

hav

e be

en w

orki

ng in

pa

rtne

rshi

p w

ith th

e C

hild

ren’

s S

choo

ls a

nd F

amilie

s D

irect

orat

e ov

er th

e pa

st y

ear t

o ad

d va

lue

to th

e ne

w s

choo

l mea

ls c

ontr

act t

hat c

ame

in to

effe

ct

in S

epte

mbe

r 201

6. A

s a

resu

lt th

e ne

w p

rovi

der,

Cha

rtw

ell’s

, has

com

mitt

ed to

und

erta

king

a v

arie

ty o

f pr

ojec

ts a

nd in

itiat

ives

that

aim

to b

oth

incr

ease

upt

ake

of s

choo

l mea

ls a

nd s

uppo

rt w

ider

pub

lic h

ealth

ob

ject

ives

aro

und

child

hood

obe

sity

and

food

pov

erty

.

Ove

r th

e ne

xt th

ree

year

s, s

taff

wor

king

in s

choo

l ki

tche

ns a

cros

s M

erto

n pr

imar

y sc

hool

s w

ill ha

ve

the

oppo

rtun

ity to

att

end

nutr

ition

and

hea

lthy

eatin

g tr

aini

ng to

incr

ease

thei

r co

nfide

nce

and

com

pete

ncy

to s

uppo

rt c

hild

ren

to e

at m

ore

heal

thily

. We

will

also

se

e a

sust

aina

ble

redu

ctio

n in

the

suga

r co

nten

t of

scho

ol m

eals

of u

p to

20%

by

2019

, so

child

ren

will

be re

ceiv

ing

few

er c

alor

ies

from

sug

ar b

ut w

ill st

ill be

ab

le to

enj

oy a

tast

y ho

t sch

ool m

eal.

A h

olid

ay h

unge

r pr

ogra

mm

e w

ill ai

m to

add

ress

the

gap

in n

utrit

iona

lly b

alan

ced

food

pro

visi

on fo

r th

ose

child

ren

elig

ible

for

scho

ol m

eals

dur

ing

the

scho

ol

holid

ays.

Sch

ools

will

also

hav

e th

e op

port

unity

to

part

icip

ate

in a

var

iety

of p

rogr

amm

es th

at e

duca

te

child

ren

abou

t the

impo

rtan

ce o

f hav

ing

a ba

lanc

ed

diet

, whe

re th

eir

food

com

es fr

om, a

nd im

prov

ing

thei

r co

okin

g sk

ills.

Stud

ent d

ieti

cian

pro

ject

– n

utri

tion

al

qual

ity

of s

choo

ls m

eals

and

pac

ked

lunc

hes

Stu

dent

die

ticia

ns fr

om K

ings

Col

lege

Lon

don

Uni

vers

ity re

gula

rly u

nder

take

wor

k ex

perie

nce

plac

emen

ts w

ith t

he P

ublic

Hea

lth t

eam

in M

erto

n.

In S

epte

mbe

r 201

6 th

e st

uden

ts in

vest

igat

ed w

heth

er

pack

ed lu

nche

s ar

e nu

triti

onal

ly d

iffer

ent t

o sc

hool

m

eals

, and

if th

ere

is a

ny d

iffer

ence

bet

wee

n pr

imar

y sc

hool

s in

the

wes

t or

east

of t

he b

orou

gh.

Bas

ed o

n vi

sits

to n

ine

scho

ols

and

133

pack

ed

lunc

hes

surv

eyed

, the

resu

lts s

how

ed th

at o

nly

4%

of p

acke

d lu

nche

s su

rvey

ed m

et th

e fo

od b

ased

st

anda

rds

for

scho

ol m

eals

, with

50%

of c

hild

ren

brin

ging

in re

stric

ted

item

s hi

gh in

fat,

salt

or s

ugar

. S

ugar

sw

eete

ned

drin

ks w

ere

a po

pula

r co

mpo

nent

, w

ith 2

5% o

f chi

ldre

n ha

ving

them

for

pack

ed

lunc

h, c

ompa

red

to n

o ch

ildre

n ha

ving

a s

choo

l m

eal.

Pac

ked

lunc

hes

in th

e ea

st o

f the

bor

ough

w

ere

nutr

ition

ally

less

bal

ance

d, w

ith le

ss fr

uit a

nd

vege

tabl

es a

nd m

ore

food

s hi

gh in

fat,

salt

and

suga

r.

Nex

t ste

ps a

re to

offe

r rec

omm

enda

tions

to s

choo

ls

to im

plem

ent r

obus

t who

le s

choo

l foo

d po

licie

s th

at

enco

urag

e ch

ildre

n to

cho

ose

a he

alth

y ho

t sch

ool m

eal.

Juni

or h

ealt

h an

d fit

ness

– W

imbl

edon

le

isur

e ce

ntre

To p

rom

ote

bett

er u

se o

f lei

sure

cen

tres

by

youn

g pe

ople

und

er 1

6 ye

ars

and

to in

crea

se p

hysi

cal

activ

ity in

thi

s gr

oup,

GLL

and

the

cou

ncil’s

Lei

sure

Te

am in

trod

uced

an

‘enh

ance

d ju

nior

offe

r’. T

his

incr

ease

d th

e nu

mbe

r of

act

iviti

es a

vaila

ble

as p

art

of m

embe

rshi

p fo

r a

mon

thly

fee,

incl

udin

g th

e gy

m, t

akin

g pa

rt in

gro

up t

rain

ing

sess

ions

, fitn

ess

clas

ses,

lane

sw

imm

ing

in t

he p

ool a

nd t

he p

ool

infla

tabl

e se

ssio

ns. I

n cr

eatin

g a

mem

bers

hip

offe

r of

var

ied

activ

ities

, the

cen

tre

aim

s to

cul

tivat

e a

mor

e po

sitiv

e tr

aini

ng e

nviro

nmen

t. T

he e

nhan

ced

juni

or o

ffer

was

mar

kete

d th

roug

h m

embe

r sc

hool

s/co

llege

s, w

ebsi

te a

nd o

ther

par

tner

s an

d a

juni

or

‘Wel

com

e D

esk’

was

put

up

on th

e gy

m fl

oor.

A h

olid

ay

prog

ram

me

was

als

o im

plem

ente

d in

ord

er t

o ke

ep

juni

or m

embe

rs e

ngag

ed.

The

All

Engl

and

Law

n Te

nnis

Cl

ub (A

ELTC

)

The

All

Engl

and

Law

n Te

nnis

Clu

b (A

ELTC

) is

pilo

ting

thei

r Ear

ly Y

ears

A

ctiv

atio

n P

rogr

amm

e at

prim

ary

scho

ols

acro

ss

the

east

of t

he b

orou

gh. T

he e

arly

yea

rs p

rogr

amm

e se

eks

to e

nthu

se v

ery

youn

g ch

ildre

n to

be

activ

e fo

r sh

ort t

en m

inut

e bu

rsts

eve

ry d

ay. L

ed in

itial

ly b

y th

e A

ELTC

hea

d co

ach,

the

trai

n th

e tr

aine

r app

roac

h gi

ves

teac

hers

the

confi

denc

e to

bui

ld th

e ac

tivity

in

to th

e ev

eryd

ay c

urric

ulum

. The

exc

iting

pro

ject

will

be e

valu

ated

to s

how

how

ear

ly y

ears

act

ivat

ion

can

posi

tivel

y en

hanc

e th

e sc

hool

day

.

Page 29

Page 20: MERTON COUNCIL Tackling Childhood Obesity Together

3839

Ann

ual R

epor

t of t

he D

irect

or o

f Pub

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ealth

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6-17

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llige

nce

and

evid

ence

:

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E N

atio

nal O

bes

ity

Ob

serv

ato

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OO

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our

ces

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libr

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of re

port

s w

hich

form

s a

deta

iled

evid

ence

bas

e an

d da

ta re

posi

tory

for

child

obe

sity

. w

ww

.no

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gres

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esty

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mak

e he

alth

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s.

ww

w.p

hout

com

es.in

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Mer

ton

Join

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trat

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Ass

essm

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ton

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heal

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ell-b

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erto

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liche

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Phy

sica

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Chi

ef M

edic

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ffice

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port

on

phys

ical

act

ivity

for

heal

th fr

om th

e fo

ur h

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ww

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nstit

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Hea

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rovi

des

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of n

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guid

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adv

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to im

prov

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alth

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soc

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are.

w

ww

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e.o

rg.u

k

Rel

evan

t gui

danc

e pr

oduc

ed re

latin

g to

chi

ldho

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besi

ty in

clud

e •

QS

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linic

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sses

smen

t and

man

agem

ent (

2016

)•

CG

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sity

pre

vent

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(201

5)•

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94 –

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sity

in c

hild

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and

youn

g pe

ople

: pre

vent

ion

and

lifest

yle

wei

ght m

anag

emen

t pro

gram

mes

(201

5)•

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7 –

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vent

ing

exce

ss w

eigh

t gai

n (2

015)

• P

H11

– M

ater

nal a

nd c

hild

nut

ritio

n (2

014)

• P

H47

– W

eigh

t man

agem

ent:

lifes

tyle

ser

vice

s fo

r ov

erw

eigh

t or

obes

e ch

ildre

n an

d yo

ung

peop

le (2

013)

• P

H42

– O

besi

ty: w

orki

ng w

ith lo

cal c

omm

uniti

es (2

012)

• P

H41

– P

hysi

cal a

ctiv

ity: w

alki

ng a

nd c

yclin

g (2

012)

• P

H17

– P

hysi

cal a

ctiv

ity fo

r ch

ildre

n an

d yo

ung

peop

le (2

009)

Hea

lthy

Sch

oo

ls L

ond

on

– B

ronz

e, S

ilver

and

Gol

d aw

ards

sch

eme

for

scho

ols

to re

cogn

ise

thei

r ac

hiev

emen

ts in

sup

port

ing

the

heal

th a

nd w

ellb

eing

of t

heir

pupi

ls, p

aren

ts a

nd s

taff.

w

ww

.hea

lthy

scho

ols

.lond

on.

go

v.uk

Chi

ldre

n’s

Foo

d T

rust

– A

cha

rity

shar

ing

the

skills

, kno

wle

dge

and

confi

denc

e to

coo

k fro

m s

crat

ch,

help

ing

anyo

ne w

ho p

rovi

des

food

for

child

ren

enco

urag

ing

indu

stry

to h

elp

fam

ilies

mak

e be

tter

food

cho

ices

w

ww

.chi

ldre

nsfo

od

trus

t.o

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k

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lthy

Cat

erin

g C

om

mit

men

t –

A v

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eme

for

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out

lets

in L

ondo

n ba

sed

on th

e pr

inci

ple

that

sm

all c

hang

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food

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r an

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triti

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qua

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can

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loca

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uppo

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info

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oung

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ilies:

Page 30

Page 21: MERTON COUNCIL Tackling Childhood Obesity Together

40 Annual Report of the Director of Public Health 2016-17

Contact details:Merton Public Health TeamLondon Borough of MertonCivic CentreLondon RoadSM4 5DX

020 8545 [email protected] www.merton.gov.uk/health-social-care/publichealth

Page 31

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