Design Improvement Proposal:Hofstra Residential EntranceThe Gateway closest to campus is blocked by cars

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Thus, making the safest entry way less functional

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Design Tip

Create a more functional entry way that is safe and practical for students.

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Proposed design improvement and concept

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Design Tips UtilizedThe cars are not blocking the entryway, and the entrance allows for access to be exclusively granted to students, creating a safer entrance.

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Nudge Design ProposalThe solution used, is replacing the parking lot with a walking path, as well as replacing the gate with an archway, allowing for more efficient access to students.

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Logo Design ResearchChosen Words:Conference: in German “Konferenz” in Japenese: “Kaigi”Health-Data: in German “Gesundheitsdaten”Personable: “Ansehnlich”

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Logo InspirationsResearch, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Holding hands= Symbolic for a joint effortA circle= symbolic for the “circle” of help provided by the appThe center piece= symbolic for hands reaching out

Naming ProcessResearch, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

AIDS= One of the key wordsCare= One of the main article’s subjectsAIDSCARE= Too clique

Uni= TogetherHealth= One of the key wordsUnihealth

Logo SketchesResearch, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Logo SketchesResearch, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Logo DraftResearch, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Final LogoResearch, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Background Video

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Audio File

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Stills from final motion graphics branding video

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Stills from 3 second graphics branding video

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Stills from 10 second graphics branding video

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor

Stills from final extra credit video

Research, Branding, Motion Graphic for Nudge Design Studio Meredith O’Connor