merchandising difficult items kristen ainscoe · apparel wall rules zone 1 – informational/disp...
TRANSCRIPT
Merchandising Difficult Items Kristen Ainscoe
Time
photo credit www.damemagazine.com
Visual Merchandising
photo credit www.collegepond.com
= $ ROI
Bad Example
photo credit www.forever21.com
Outcomes
90% less 64% more
Good Example
photo credit www.mysticseaport.org
Visual Merchandising
photo credit sfs.jondon.com
= UPT’s (units per transaction)
The Store Environment
Branded Product Luxury Product
Footwear
Apparel
Cash Wrap and Bottled Products
Saddles and Accessories
Sportswear Racing
Branded Product
Footwear
Apparel - Riding
Apparel - Riding
Setting Your Store 1. Use graph paper to sketch out your store
(1” blocks = 1 square foot) 2. Run reports to rank all
products/categories 3. Create a map that identifies where
products/categories should live and coordinate the adjacencies
Apparel Wall Rules Zone 1 –
Informational/Display
Zone 2 – Face outs
Zone 3 - Quantity
Merchandising
Apparel Wall Rules • Color • Shape • Line • Tops on tops of bottoms • Layer front outfit • Pant hems should be at
least 3” off floor • Hangers in same
direction • 5” of space between
hanging apparel
Apparel Wall Techniques Alternate Technique
Apparel Wall Techniques Triadic Technique
Apparel Wall Techniques Mirror Technique
Accessory Merchandising Rules Merchandise product from small to large on fixtures that are at eye line or lower.
Merchandise product inside out from the middle shelf (small to large in either direction) when the fixture is taller than eye line.
Product and Fixture Solutions Saddle Blankets
Product and Fixture Solutions Saddle Blankets
Product and Fixture Solutions Saddle Blankets
Product and Fixture Solutions Saddle Blankets
Product and Fixture Solutions Saddle Blankets
Sale or Consignment
Product and Fixture Solutions Riding Crops and Whips
Product and Fixture Solutions Riding Crops and Whips
Sale or Consignment
Product and Fixture Solutions Brushes
Product and Fixture Solutions Brushes
Product and Fixture Solutions Bottle Products
i.e. Grooming/Medication
Product and Fixture Solutions Bottle Products
i.e. Grooming/Medication
Product and Fixture Solutions Cash Wrap Pick-up Items
Recapping the Rules • Use the highest level of walls for display, not
product • Creative fixture development • Sort product by color, shape and line • Use techniques on fixtures to enhance shopping
experience, using suggestive selling • Develop strong adjacencies to move the customer
through the store • Understand your business • Schedule time for visual merchandising
FREE 1-Hour Consultation ONO (what we do) • Analysis and Recommendations - $99 • Innovate in 48 - $199 • One-on-one Coaching – $100/Hour • Store Visit and Recommendations -
$100/Hour plus Travel • 10% Discount on First Full Service
(does not include show specials)
Anne Cecil www.onomadeinthe191.com 215-704-1084 [email protected]
AETA Show Specials $99 Social Media • Development and management of Ambassador Program • Strategies and Content Management • The top 10 things you need to do on Facebook, Instagram or YouTube
today Visual Merchandising • Resolving troubled fixtures, merchandise or vendor fixtures with
renderings and how to implement rules for specific cases • Analysis of Business for Fixture Floorplan based on Sales Volume Product • Assortment planning for Total Business Ecommerce • Review, analysis and recommendations (set up Analytics)
Anne Cecil www.onomadeinthe191.com 215-704-1084 [email protected]