April Agapito

SummaryDynamic retail professional and a consistent achiever of bottom-line targets (Gross Profit) with over 11 years of solid experience in retail both in hypermarkets & department stores.

Specialties: MerchandisingBudget AllocationData AnalysisNegotiationSourcingRange & Price ManagementStockdays & Inventory ManagementHuman Resource ManagementPromotion & MarketingMall Events

Experience

Division ManagerMetro Retail Stores Group, Inc.August 2011 – Present (4 years)manila, philippinesReports directly to the Chief Merchandising Officer. Leads six (6) Merchandise Managers. Responsible in attaining over-all sales and profit of the following categories: Stationery, Toys, Home Décor, Sports & Music and Travel Gear, across 8 department stores with supermarket, 10 hypermarkets, and 6 neighborhood stores. 

2011 Sales growth is 11% and Gross profit growth is 8%. 2012 Sales achievement is 98% with 11% sales growth and 11% Gross Profit growth.2013 Sales Achievement is 99% with Gross profit achievement of 100.92%.

Handled Cosmetics & Fragrances in January-July 2013 during transition of management from Supermarket Team to Department Store Team. 

Successfully planned and launched Metro Finds Department in October 2013 which focused on P48, P78 and P98 price points in houseware, home decor, men’s and ladies accessories, infant’s accessories and home improvement categories.

ASSISTANT DIVISION MANAGER, General Merchandise DivisionRUSTAN SUPERCENTERS, INCJuly 2009 – August 2011 (2 years 2 months)Reports directly to the Division Manager and to the Assistant Vice President. Handles Home and Household Consumables and Durables and Plasticware Departments effective April 2011. Handled Bed & Bath and Home Linen departments since 2006 until March 2011. Supervises four (4) Merchandise Managers, two (2) Merchandise Clerks and one (1) Junior Buyer. Responsible for the development of merchandise assortments and business strategies to drive sales and maximize profit. Prepares store plannogram and coordinates it with the stores. Negotiates with 30 suppliers on product assortment, pricing, product development and promotion. Manages stocklevel of 9 Shopwise Hypermarkets, and 20 Rustan Supermarkets. Prepares buying guides for imported sourcing in U.S.A, India, China and Hong Kong. Sourced merchandise for the whole division in China. Accomplishes yearly Business Plan for the assigned departments and in-charge of budget allocation per department.

Bed & Bath and Home Linens Sales & GP Performance:

Fiscal Year 2010-2011 Sales Budget Achievement is 91% with 2% growth, GP Budget Achievement is 102% with 18% growth.

Fiscal Year 2009-2010 Sales Budget Achievement is 130% with 41% growth, GP Budget Achievement is 135% with 34% growth.

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***Successfully launched private label SKUs for towels and doormats. 

***Negotiated with the TOP 2 suppliers of Plasticware and Home Organizers Department for increased Commission Rate giving an additional P2.0 Million Gross Profit for the Fiscal Year 2010-2011.

Merchandise ManagerRustan Supercenters Inc.June 2006 – July 2009 (3 years 2 months)Reports directly to the Division Manager handling Bed & Bath and Home Linen departments. Supervises two (2) Merchandise Clerks and one (1) Junior Buyer. Responsible for the development of merchandise assortments and business strategies to drive sales and maximize profit. Prepares store plannogram and coordinates it with the stores. Negotiates with 30 suppliers on product assortment, pricing, product development and promotion. Manages stocklevel of 8 Shopwise Hypermarkets, and 7 Rustan Supermarkets. Prepares buying guides for imported sourcing in U.S.A, India, China and Hong Kong. Sourced merchandise for the whole Homelines division in China. Accomplishes yearly Business Plan for the assigned departments. 

2007-2008 Sales Growth is 11%, Gross profit achievement is 105% with growth of 38% which made Bed & Bath Department as the TOP profit generator of the General Merchandise Division. 

2008-2009 Sales Budget Achievement is 136% with 34% growth, GP Budget Achievement is 101% with 16% growth.

November 2008-March 2009 handled Home Furnishings and Decor Department when the Merchandising Manager resigned. Acquired the department with (-2%) Sales growth and 4% GP growth. Ended the Fiscal year with Sales growth of 3% and GP growth of 5%.

ASSISTANT BUYERPILIPINAS MAKRO, INC. Apparel & Textiles DeptJanuary 2005 – June 2006 (1 year 6 months)Manages 8 article groups for Ladies, Men's, Children's, Infants Wear, Bedroom, Table Linens/Rugs, and Towels. Negotiates with 20 (outright & concessionaire) suppliers on product assortment, pricing, ordering, development and inventory for 14 Makro Hypermarkets across the country. Forecasts, monitors, analyzes and delivers sales, margin and other income targets and performance. Increased profit amount of 2005 vs. 2004 by 44%. Exceeded margin budget by 5%: Budget of 18% vs. Actual of 23%. Works on promotional tools like Makro Mails and store specials to heighten sales. Maintains competitive price surveys on key valued items, sales and profit reports, suppliers' business reviews and other pertinent papers crucial to merchandising. Coordinates with store personnel with regard to stock availability, special orders, and riddance of obsolete products.

MANAGEMENT TRAINEEPILIPINAS MAKRO, INCAugust 2003 – November 2004 (1 year 4 months)Non-Food Buying Division. Reports directly to the Director. Monitors sales and profit standing of all Makro stores. Prepares the performance analysis of each product group. Assigned to update pertinent reports to be passed to the Regional Office in Bangkok. Consolidates and coordinates all Makro Mail proposals for approval, layout and final pricing. Provides daily sales report. Consolidates reports from buyers. Assists the division's director in all reports such as sales and margin analysis and in making the budget and business plan.

Skills

Merchandising StrategiesSupplier NegotiationsPricing AnalysisAssortment PlanningBudget AllocationBudget ManagementData AnalysisProduct SourcingRange ManagementInventory ManagementLeadership Development

Domestic & International Product SourcingProduct DevelopmentPrivate Label DevelopmentBudgetsGlobal SourcingMerchandisingTrainingRetailManagementForecasting

Demand PlanningBusiness PlanningPricingSalesSupplier NegotiationMarketing StrategyLabelsSourcingMarketingSales Operations

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Kerwin Ledesma Legarde

Experience

Vice President- Rustan Supercenters Inc (Shopwise/Wellcome)The Dairy Farm GroupJune 2012 – Present (3 years 2 months)- Responsible for the overall management of Shopwise Hypermarkets and Wellcome Supermarkets in the Philippines, covering Store operations, Marketing and Merchandising

- Responsible for the achievement of the brand's sales and profitability

Assistant Vice President for Store OperationsRustan Supercenters, IncJuly 2004 – 2012 (8 years)March 2010 to May 2011: Responsible for the over-all Store Operations of Shopwise Hypermarket South area.

Responsible for the achievement of the group's financial targets and profitability

Heads the Store Organizational Development of all 3 retail formats of the company.

Directly reporting to the COO

November 2009 to March 2010: appointed to assist the President in managing over-all store operations of the company's 3 store formats nationwide -- Shopwise Supercenters, Rustans Fresh Supermarkets, and Rustans Expresslanes

Responsible for the achievement of the company's financial targets and profitability in store operations

Directly reporting to the President

March 2009 to November 2009:AVP- Store Operations

Responsible for over-all operations of Rustans Supermarket Fresh format including provincial branches (Cebu)

Responsible for the achievement of the format's top and bottomline targets

July 2008 to March 2009Territory Manager - Cebu Area

Responsible for the over-all operations of Rustan's Supermarkets in Cebu area 

Responsible also for the day to day operations of other back office support departments; Warehousing, Merchandising and Marketing

2005-2009Store ManagerShopwise Libis, Antipolo, Sucat branches

Responsible for the over-all store level operations

Responsible for the store's P&L

General ManagerJalkk Agro Industrial Corporation

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February 2003 – July 2004 (1 year 6 months)Managed the over-all operations of Fresh & Crisp a subsidiary of Jalkk- Agro Industrial Corporation. Fresh & Crisp is a producer-wholesaler-retailer of fresh high value vegetables. The Company is a supplier of major fast food chain and Supermarkets in the Visayas.

Conceptualized, developed and implemented new business format

Responsible in overall company's sales and profit

Store ManagerRobinsons supermarketJune 1999 – February 2003 (3 years 9 months)Responsible in over-all sales and store level profit

Responsible in developing concessionaire sales to increase store's profit through commissions

Skills

MerchandisingRetailSalesMarketingProfitManagementIncome StatementNew Business DevelopmentInventory ManagementCustomer ServiceSales ManagementMarketing StrategySourcingBusiness DevelopmentRecruitingNegotiationAccount Management

Human ResourcesEmployee RelationsMarketing CommunicationsSocial MediaEvent ManagementVisual MerchandisingStrategic PlanningOrganizational DevelopmentSales OperationsMarket ResearchLeadership DevelopmentBusiness PlanningBusiness StrategySupermarketsStore OperationsMarket Planning

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