mercedes benz key facts

8/16/2019 Mercedes Benz Key Facts

1/17

Mercedes-Benz: A Greener Luxury Sedan

Stephanie Dalquist

Seward Matwick

Bill Nickerson

13 May 2002


2/17

Mercedes-Benz Strategy

Manu!acture world-class lu"ury cars

Maintain industry leadership in technology and

design Ma"i#ize pro!its$ deli%ering consu#er and

en%iron#ental &ene!its

'(esource #anage#ent) %alue syste#

* +ree #arket, get the prices right

* arth as a closed syste#

* .echnology is the answer, i#pro%ed e!!iciency$

recycla&ility


3/17

Moti%ations !or /hange

Maintain pro!ita&ility

Meet en%iron#ental #andates

* (ecycling laws

* +uel e!!iciency

Balance the co#peting #andates while still

achie%ing pro!ita&ility


4/17

#pact on Design oals

ro!ita&ility !irst

* corporation$ a&o%e all

Deli&erate #aterial selection

* i# to #eet new 4 #andates

* #pro%e !uel e!!iciency

* ro%ide return on percei%ed custo#er %alue

S to con!ir# design choices


5/17

.he New Mercedes-Benz, Materialslu#inu# (oo!

Steel 5

SM/ 56SM/ +loor

roduction 70$000

B8 /ost 91::;

: #pg


6/17

d%antages o! the New Mercedes-Benz ncreased pro!it #argin$ sa%ings on B8

Meet 4 recycling #andate

?ighter total weight

* reater !uel econo#y

* ?ower e#issions


7/17

Base /ase /o#parison

New Model /hange

/ost 91::; -9373

8eight 2@A< l&s -2A1>2 l&s

(ecycla&ility 3=

? 1032A -7;1>33

+uel e!!iciency 22>< M 1>3 M


8/17

/hange in B8 ro!it &y /ase Nu#&er

-1400

-1200

-1000

-800

-600

-400

-200

0

200

400

600

800

0 10 20 30 40 50 60

Case number

C h a n g e i n p r o f i t ( $ )


9/17

/ost Sa%ings %ersus (ecycla&ility

0.00

100.00

200.00

300.00

400.00

500.00

600.00

70.00 75.00 80.00 85.00 90.00

Recycle %

S a v i n g s ( $ )

16

13

232941

31

3449

5214

1732

3550

53


10/17

/ost Sa%ings %ersus +uel cono#y

0.00

100.00

200.00

300.00

400.00

500.00

600.00

21.6 21.8 22 22.2 22.4 22.6 22.8 23 23.2 23.4

Fuel economy (mpg)

S a v i n g s ( $ )

294123

16

49

13

52

3134

14

17

5053

35

32


11/17

(ecycla&ility %ersus M

21.6

21.8

22

22.2

22.4

22.6

22.8

23

23.2

23.4

70.00 75.00 80.00 85.00 90.00

Recycle %

F u e l e c o n o m y ( m p g )

1316

31

34

49

52

29

1417

2332

35

4150

53


12/17

? (esults &y /ase Nu#&er

13

14

16

17

23

29

31

32

34

3541

49

50

52

53

10100

10200

10300

10400

10500

10600

10700

10800

10900

11000

0 10 20 30 40 50 60

Case number

E !

52


13/17

"perience and /hallenges

Di%ersi!y product line with new #aterials

/hangeo%er will &e s#oothed &y years o!#anu!acturing e"perience

Meet !uture #andates$ look !orward to #ore

i#pro%e#ents


14/17

Design /onclusions, the +uture o!

Mercedes-Benz

New #aterials selected to reach

#anu!acturing goals

Meet 200; recycla&ility #andates o! the 4

#pro%ed !uel e!!iciency

Stay on the cutting edge o! technology and

pro!ita&ility


15/17


16/17

9800

10000

10200

10400

10600

10800

11000

11200

0 2 4 6 8 10 12 14

Change "

# o t a l E f o r C a r Min ELU

Max ELU

Avg ELU

?4 Sensiti%ity


17/17

raph e"planation

?egend, ?4s o! all 7A

options

/hange C

* 1, original ?4

* 2, -10= ?4s

* 3, -30= ?4s

* A, -70= ?4s

* 7, 70= ?4s * ;, 30= ?4s

* @, 10= ?4s

*

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