mercedes-benz
TRANSCRIPT
![Page 1: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/1.jpg)
……by MANISH GHOSH
![Page 2: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/2.jpg)
ABOUT THE
COMPANY
Mercedes-Benz ranked among the top global premium car brand.
Founded by Karl Benz on June 28 , 1926.
Mercedes-Benz has its headquarters in Stuttgart , Germany.
Leader in luxury automobiles , buses , coaches & trucks.
Multinational division of the German manufacturer Daimler AG.
![Page 3: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/3.jpg)
HISTORY OF
Mercedes-Benz traces its origins to Karl Benz creation of the first petrol powered car patented in January , 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.
Throughout the 1930s Mercedes-Benz produced the 770 model , a car driven by ADOLF HITLER. It was a Bullet proof car.
![Page 4: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/4.jpg)
It’s a never ending battle of making your cars better & also trying to be better yourself. -----KARL BENZ
![Page 5: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/5.jpg)
SOME ANTIQUE MODELS
![Page 6: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/6.jpg)
SOME NEW MODELS
![Page 7: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/7.jpg)
UPCOMING MODEL
![Page 8: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/8.jpg)
LOGO SAYS IT ALL
The ‘ three-pointed star’ is better recognized around the world than the Christian Cross.
![Page 9: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/9.jpg)
THE MERCEDES CUSTOMER
Median Income : $99K Well-Educated. Percentage of male is more , though with the new
models coming Mercedes-Benz drawing the attraction of women.
Tech-friendly. Very loyal to the Mercedes brand. DRIVING- A PASSION. Work hard & Play hard.
![Page 10: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/10.jpg)
SPORTS: FORMULA ONE
![Page 11: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/11.jpg)
WHY MERCEDES??
•Extensive range of vehicles •Outstanding cost-efficiency
•Class leading safety
•Strong residual values
•Expertise and flexibility
![Page 12: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/12.jpg)
REASONS FOR CHOOSING MERCEDES
EXCLUISIVITYASSURED QUALITYAUTHENTICITYRELIABILITY
![Page 13: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/13.jpg)
![Page 14: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/14.jpg)
WORLD MARKET
![Page 15: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/15.jpg)
COMPARISON
21%
3%
2%
12%
4%
2%10%5%
6%
13%
2%
8%
10%
4%
Sales
BMWNISSANACURAHONDALAND-ROVERJAGUARMERCEDES BENZFORDLEXUSTOYOTABENTLEYOTHERAUDIPORSCHE
![Page 16: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/16.jpg)
A CULTURAL & SOCIAL ICON
![Page 17: MERCEDES-BENZ](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6df0cbb61ebe4588b48f6/html5/thumbnails/17.jpg)