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Mentor: Philipp Kraemer By: Jennifer Wu Use Netspeak So I Know Youre Real

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Defining Virtual Worlds MMORPGSimulationsUser Creation

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What Can We Find in Virtual Worlds? Business IBM Education Exhibit at UK Marketing Mercedes -Benz

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The Digital Crowd: Anonymity

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Computer-generated virtual agents Human-controlled avatars

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What do avatars do?

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Immersion: Default to Different Embodiment & Extension & Expression

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Being a Part of the Digital Crowd Presence: realism Co-Presence: Interaction Presence + Co-Presence = Human-ness

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The Big Question What factors influence the perception of human-ness in avatars?

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Design Does style of language affect perception of humanness in avatars? IV: Human/non-human appearance Use of Netspeak or formal English in introduction

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Procedure 83 students at the University of Kentucky participated in an online survey: Which is controlled by a human?

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Conditions 1.Man with Netspeak/ Tiger with formal English 2.Man with formal engish/ Tiger with Netspeak 3.Images only 4.Text Only NetspeakFormal

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The avatar that used Netspeak (behaved realistically) was more frequently perceived as human-controlled even when it looked like a tiger instead of a man (appeared realistically).

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Control Group Results Choices of Human Controlled Avatar without Introductions Choices of Human Generated Introduction without Images

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What does this mean? Style of language is a significant factor in behavioral realism. Utilizing Netspeak can promote presence in virtual interactions. Ummm....lyke... R u evn real?!?!?!? How do i no???????

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Bibliography Bainbridge, W. S. (2007). The Scientific Research Potential of Virtual Worlds. Science, 317 [5837], 472-276. Jarmon, L. (2009). Pedagogy and Learning in the Virtual World of Second Life. Encylopedia of Distance Learning, (2), 1610- 1620. Mennecke, B. E., Triplett, J. L., Hassall, L. M., Conde, Z. J., & Heer, R. (2011). An examination of a theory of embodied social presence in virtual worlds. Decision Sciences, 42 (2), 413-450. Neustaedter, C., & Fedorovskaya, E. (2009). Presenting Identity in a Virtual World through Avatar Appearances. Proceedings of Graphics Interface pages, 183-190. Second Life website. www.secondlife.com. You, S., & Sundar, S. S. (2013). I feel for my avatar: embodied perception in Ves. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 3135-3138.