menno biesiot mca 1april10
TRANSCRIPT
![Page 1: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/1.jpg)
Planet of the apps
Menno Biesiot, Business Development [email protected]
Mobile Convention Amsterdam, 1 april 2010
![Page 2: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/2.jpg)
Inhoud
• Markt
• Sanoma Presence
• Learnings
• Plannen
• Mobile advertising
• iPad demo Autoweek
![Page 3: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/3.jpg)
Sanoma 2010Focus op iPhone apps, gevolgd door Android
5 OS standaarden ontstaan: Symbian, iPhone, RIM, Windows mobile, Android;• iPhone verantwoordelijk voor 70% verkeer• Android veel potentie
![Page 4: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/4.jpg)
Sanoma apps in de store10 apps live, waaronder:
NU Startpagina Hier AutotraderAutoweek
![Page 5: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/5.jpg)
Mobile portfolio Sanoma Digitalpageviews - maand (mln)
x10!
![Page 6: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/6.jpg)
Waarom adverteren op mobiel?
• Persoonlijk
• Innovatief
• Hoge CTR
• Interactief
• Relevant: Targeting op: content, toestel, operator, tijdstip
Crossmediale mogelijkheden
Directe conversie
![Page 7: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/7.jpg)
Plannen 201010x iPhone, 4x iPad apps
Kieskeurig NuSport WK Game reviews
TV-GUIDEFOODFASHIONBEAUTYPARENTING
4x iPAD!!
![Page 8: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/8.jpg)
Partner selection
Business case
Functional design
Interaction & graphic design
Technical design
Coding Testing & bugfixing
App store approval
Marketing
Concep-ting
CONCEPTING PHASE DESIGN PHASE DEVELOPMENT PHASE LAUNCH PHASE
1. Keep it simple: focus op 1 functionaliteit
2. Voeg mobiele relevantie toe; geen kopie van site of magazine
3. Wees uniek, maar gebruik wel standaarden
4. Wees eigenaar van source code
5. Publiceer in app store via eigen account
‘Golden Rules’ for app developmentLearnings
![Page 9: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/9.jpg)
Hier.nl app, versie 2Samenwerking met De Telefoongids
![Page 10: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/10.jpg)
iPad!
![Page 11: Menno Biesiot Mca 1april10](https://reader036.vdocuments.site/reader036/viewer/2022062703/5552a162b4c905e8128b52ec/html5/thumbnails/11.jpg)
iPad demo