mems opportunities and challenges tom willey october 6 th 2010
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MEMS Opportunities and Challenges Tom Willey October 6 th 2010. Agenda. Introduction TW-Partners Discera – MEMS Market dynamics What was involved in building MEMS product What happened Investment – MEMS Today What’s needed. TW - Partners. - PowerPoint PPT PresentationTRANSCRIPT
Discera Confidential 1
MEMS Opportunities and ChallengesTom Willey
October 6th 2010
Agenda• Introduction TW-Partners
• Discera – MEMS• Market dynamics• What was involved in building MEMS product• What happened
• Investment – MEMS• Today• What’s needed
TW - Partners• Founded in 2008 by Tom Willey & Mark Konopacky• Business Development Services
• HQ in Silicon Valley• Locations in Tokyo, Cambridge & Seoul
• Broad Management & Partner Core Competence• Strategy, Sales, Marketing, Finance, Funding
• Broad Market Segment Expertise.
• Extensive Global Client Business Development.
Electronic Heartbeat - Quartz• Every electronic device
contains an oscillator• Electronic heartbeat
• Quartz crystal is dominant
• $3.5B – 10B units• 15% growth
• 100 year old technology• Very mature life cycle• Difficult to innovate• Low margin
Tomorrow’s Electronic Heartbeat - Si• Large existing market• No market risk• Extremely attractive to
venture backed start-ups• Silicon knocking on the door• Lots of players stepping up
with Si solutions• Definite exits·M&A· IPO possible
• Discera – Core Value• MEMS-based oscillator• 60% GM, with ASP less than
Quartz manufacturing cost
1) Resonator
3) Resonator + ASIC 4) Packaged Oscillator 5mm x 3.2mm
2) Packaged Resonator
Building a MEMS Oscillator – Easy?
Resonator• First Silicon ≈ 1996• Univ Michigan internal Fab
• Discera Funded – 2001• Technology spin-out• Resonator “ready for
productization”• Productization - 2008• Multiple major revisions• 2 MEMS fabs• Many Issues·Multiple experimental split lots to solve·Difficult to predict cause and effect·Lots of “black magic”
Resonator
ASIC, Package & System• ASIC• Design process well
understood• Fab – design kits• Good design tools
• Packaging design• Simple plastic – low cost• Main Issues – Stress·Multiple experimental split lots to solve
• System• Difficult to predict cause
and effect• Lots of “black magic”
Today• 2010 - Discera is now shipping in volume and
gaining market penetration• Future looks promising for Discera MEMS solutions
in the clock timing market
• But• 9 years - $60M++ to get there• Allowed competition to gain foothold• SiTime entered the market 2005 using Bosch technology·Large venture investment·Used Bosch MEMS technology·Now possibly ahead of Discera
RESONATOR & PACKAGE• Design & simulation
“Designing is an art”• Lots of experiments• Virtually no re-use
• Almost no design tools• Device, system, package
• Fabs look like a sandbox to the artist• No design kits
• Similar to the Industry in the 70’s
ASIC• Multiple Chip Designs• Worked as expected·On Time·On Spec·On Budget
• Used two different fabs• Designs were
transportable and reusable• Relatively few issues• Design rules• Good tools
Why did it take so long & cost so much?
Venture Investment in Semiconductor• ROI• Most Si companies need ≈ $60M - $80M in to get an exit• Very few exits see $60M-$80M• Almost no exits > $100M• For VC’s - not likely to even get their money back• RESULT: Almost impossible to get new investment in Silicon
• Acquirers – Major Si Companies• Fewer companies getting funded means less innovation• Bad for industry outlook
• Need to get Venture ROI back on track·Risk minimization·Capital efficiency - < $10M-$20M total investment
MEMS Innovation• No shortage of MEMS opportunities/ideas
• To become real• Companies have to be funded· Investors want higher capital efficiency and % of success–Devices have to work 1st time
• MEMS design/development ecosystem requires drastic improvement• Designers• Semi Fabs• EDA tools companies