memo 40 days - majority strategiesmajoritystrategies.com/wp-content/uploads/...we play to win...

M E M O

40 DAYS

F R O M

M A J O R I T Y S T R A T E G I E S . C O MWE PLAY TO WIN.

TO: Interested Parties

FROM: Patrick Sebastian, Majority Strategies

RE: 40 Days

40 days. That is all that remains until primary day.

40 days from today, voters will decide who their Republican nominees are for local, state and federal office.

Winning primary candidates will have to run a robust voter contact program, including direct mail and digital advertising.

Are you ready?

What you do in this short sprint ahead will ensure you are in position for success on primary day and beyond.

HERE’S HOW MAJORITY STRATEGIES CAN HELP – BECAUSE, LIKE YOU, WE PLAY TO WIN.

DATA PLAYBOOK

Our playbooks provide an analysis of a race, outline various turnout scenarios and breakdown the electorate to show exactly which voters will need to be persuaded and turned out in order to reach vote goals. Example attached.

LOGO & BRANDING

Brand your campaign or risk your opponent doing it for you. A unique, personal logo with meaning is the first step. Candidates will also need a retouched headshot for the media; tagline; social media profile and cover images; and data, including a list of known top donors, enhanced voter registration file and targeted walk list. See our attached branding box for more.

SOCIAL MEDIA AUDIT

A good social media presence is key to reaching voters in an affordable and targeted way. How does your candidate’s campaign stack up against the competition on social media? Our social media audit will break down the number of followers a campaign has on multiple platforms and compare them to the competition. Example attached.

WEBSITE AUDIT

A website is the centerpiece of a campaign’s online presence. Majority Strategies builds websites and landing pages that are creative and effective. Candidates must have a quality, creative website launched, tested and responsive ready and waiting for media and voter traffic. Example attached.



HOW TO GUIDES

From announcing their candidacy to running a successful GOTV program and every step along the way, we offer downloadable “How to” guides to help candidates navigate the myriad opportunities and pitfalls along the campaign trail:

ɤ How to Announce Your Candidacy Example attached.

ɤ How to Prep the Road to Victory

ɤ How to Create a Campaign Budget

ɤ How to Hire the Right Staff

ɤ How to Set Up and Manage Social Media for Your Campaign

ɤ How to Hire a Trusted Political Consultant

ɤ How to Create a Full-Circle Fundraising Plan

ɤ How to Host a Successful Event

ɤ How to Successfully Recruit Volunteers

ɤ How to Run a Successful Door-to-Door Program

ɤ How to Run a Successful Voter ID Program

ɤ How to Run a Successful Voter Registration Campaign

ɤ How to Run a Successful Early Vote and Absentee Vote Program

ɤ How to Run Your GOTV Campaign

ɤ How to Put Your Opponent on Defense

ɤ How to Win a Political Convention

ɤ How to Successfully Get Re-elected

ɤ How to Successfully Manage Your Transition Into Office

What steps will you take in the next 40 days to help your candidates prepare for what lies ahead? Every moment of these next 40 days is valuable; winning campaigns must start now to influence voters and get ahead of public opinion instead of constantly reacting in order to catch up with it.

We are ready to help.

We are the best at what we do, and we want to do it for you.


WillLitchfield for Greenville City Council

PATRICK SEBASTIANMAJORITY STRATEGIES STATE STRATEGISTNORTH CAROLINA. SOUTH CAROLINA. NEW JERSEY.

AT MAJORITY STRATEGIES, WE PLAY TO WIN.

With over 20 years of experience, Majority Strategies is America's premier influence marketing services firm, specializing in awareness, persuasion, and motivation.

WE’RE PROUD TO INTRODUCE PATRICK SEBASTIAN, RALEIGH-BASED NORTH CAROLINA, SOUTH CAROLINA, AND NEW JERSEY STATE STRATEGIST.

Patrick has over a dozen years of experience in North Carolina, South Carolina, and New Jersey political campaigns and public affairs. From your strategic opening move to ending with a strong get-out the-vote initiative, Patrick knows the right steps for your campaign.

[email protected] (919) 818-5234

PRINTCUTTING-EDGE CREATIVE

+ STATE-OF-THE-ART TARGETING.

DIGITALDATA-DRIVEN TARGETING, WORLD-CLASS CREATIVE + DECADES OF EXPERIENCE.

MOBILEDELIVER YOUR ADVERTISING

DIRECTLY TO THE MOBILE DEVICES OF YOUR TARGET AUDIENCE.

DATAIDENTIFY THE WHO, WHEN,

WHAT, AND HOW OF DELIVERING A MESSAGE.

MAJORITY STRATEGIES HAS WORKED WITH REPUBLICAN POLITICAL CAMPAIGNS AND ORGANIZATIONS IN ALL 50 STATES, AS WELL AS TRADE AND PROFESSIONAL ORGANIZATIONS AND FORTUNE 500 COMPANIES.

We have been involved in races for every office imaginable, from the White House to the Courthouse, including presidential, statewide, congressional, state legislative, mayoral, city council, county commission and council races, ballot initiatives, and bond campaigns.

w w w. M a j o r i t y S t r a t e g i e s . c o m

Tariq ScottBokhari«««««««««««City Council ~ Dist. 6

RENOjim

CITY COUNCIL


DATA PLAYBOOK

06/24/2019 | www.MajorityStrategies.com

2020 DATA INSIGHTS: DESIGNING A WINNING GOP PRIMARY CAMPAIGN

OHIO: STATE SENATE DISTRICT 22

The 2020 Data Insights report looks at historical turnout, and past vote history to identify the voters who are MOST likely to turnout in the upcoming

election. Based on these likely voters, the report offers suggestions for the audiences of voters who from now until Election Day will need the most

engagement to ensure that they turnout and support a conservative candidate in 2020. These audiences can be isolated for specific issue-based, omni-

channel targeting and adjusted to fit a specific budget.

I. LIKELY GOP PRIMARY VOTERS

AUDIENCE CRITERIA: Modeled Republican Voters who either (voted in at least one of the 2016 or 2012 GOP

Primaries), or (registered after the 2016 GOP Primary and voted in the 2018 GOP Primary).

ESTIMATED REACH

Voters % of Total HHs Digital Mobile

LIKELY 2020 GOP PRIMARY VOTERS 79,658 52,763 63,726 42,210

BY COUNTY

ASHLAND 11,835 14.9% 7,824 9,468 6,259

HOLMES 2,458 3.1% 1,595 1,966 1,276

MEDINA 40,073 50.3% 26,443 32,058 21,154

RICHLAND 25,292 31.8% 16,910 20,234 13,528

II. DEMOGRAPHIC, LIFESTYLE & POLITICAL VOTER CONTACT SUBSETS

ESTIMATED REACH

Voters % of Total HHs Digital Mobile

LIKELY 2020 GOP PRIMARY VOTERS 79,658 52,763 63,726 42,210

ISSUE/POLITICAL SUBSETS

2016 STRONG TRUMP SUPPORTERS 62,763 78.8% 42,457 50,210 33,966

2ND AMENDMENT 45,955 57.7% 32,213 36,764 25,770

FISCAL CONSERVATIVES 43,354 54.4% 30,854 34,683 24,683

GREEN NEW DEAL - STRONGLY OPPOSE 70,890 89.0% 47,977 56,712 38,382

HEALTHCARE (OPEN MARKET v. GOV'T RUN) - SUPPORT OPEN MARKET 73,052 91.7% 49,082 58,442 39,266

INCREASE INVESTMENT IN CRIME/SAFETY - STRONG SUPPORTER 37,354 46.9% 28,340 29,883 22,672

SOCIAL CONSERVATIVES 46,702 58.6% 33,121 37,362 26,497

STRONG IMMIGRATION POLICY - STRONG SUPPORTER 66,824 83.9% 45,776 53,459 36,621

DEMOGRAPHIC & LIFESTYLE SUBSETS

CHILDREN IN HH 36,613 46.0% 24,449 29,290 19,559

COLLEGE EDUCATED 32,778 41.1% 25,639 26,222 20,511

MILLENIALS 9,653 12.1% 7,951 7,722 6,361

SENIORS 37,674 47.3% 27,131 30,139 21,705

VETERANS 10,749 13.5% 7,458 8,599 5,966

WOMEN 39,584 49.7% 37,379 31,667 29,903

MEDIA CONSUMPTION SUBSETS

FREQUENT TV WATCHER 49,102 61.6% 34,828 39,282 27,862

HEAVY SOCIAL MEDIA USER 30,295 38.0% 22,250 24,236 17,800

NON-FREQUENT TV WATCHER 30,503 38.3% 21,169 24,402 16,935

HEAT MAP: LIKELY 2020 GOP PRIMARY VOTERS



HIT

TH

E G

RO

UN

D R

UN

NIN

G.

w w w . M a j o r i t y S t r a t e g i e s . c o [email protected] | (904) 567-2008

/MajorityStrategies @MajStratGOP @MajStratGOP

CAMPAIGN FONTS – YOUR LOOK + STYLE DATA – YOUR VOTERS, IN HAND

District or statewide list of known top donors

Enhanced voter registration file

Targeted walk list (PDF or Excel)

SOCIAL MEDIA STARTUP – YOUR ONLINE IMAGE

Facebook profile image and cover image

Twitter profile image and cover image

Instagram profile image

DEAN HELLERLeading Nevada Forward

DEAN HELLERLeading Nevada Forward

CORY GARDNERA Strong Voice for Colorado

Cory GardnerA STRONG VOICE FOR COLORADO

www.MajorityStrategies.com

CAMPAIGN TAGLINE – YOUR MESSAGE DEFINED

CAMPAIGN COLORS – YOUR CAMPAIGN IN FULL COLOR

CAMPAIGN LOGO – YOUR NAME OUT FRONT

w w w . R i c k S c o t t F o r F l o r i d a . c o m

“Jim Renacci means business”Renacci was running for office on the strength of his economic experience and entrepreneurial record

PMS 424PMS 574

(SPOT COLOR)

C:29 M:0 Y:69 K:60

C:0 M:0 Y:0 K:61

(4-COLOR PROCESS)

RIGHT OUT OF THE GATES,

MAJORITY STRATEGIES WILL HAVE YOU READY TO RUN.

BRANDING BOX



SOCIAL MEDIA AUDIT

1MAY2019

1-11of11items

PageName URL Verified PageLikes Followers

PushDigital https://www.facebook.com/pushdigitalinc/ No 14,374 14,073

HarrisMedia https://www.facebook.com/HarrisMediaLLC/ Yes 8,551 8,056

Axiom https://www.facebook.com/axiomstrategies Yes 5,529 5,476

BeastMedia https://www.facebook.com/beastdigital/ No 2,851 2,857

ProsperGroup https://www.facebook.com/ProsperGroup No 2,668 2,643

TargetedVictory https://www.facebook.com/targetedvictory/ No 2,414 2,388

MajorityStrategies https://www.facebook.com/MajorityStrategies Yes 1,638 1,647

FP1 https://www.facebook.com/FP1Strategies No 1,107 1,127

ArenaOnline https://www.facebook.com/arenaonlinellc/ No 135 141

CrossScreenMedia https://www.facebook.com/XScreenMedia No 103 104

BaskDigital https://www.facebook.com/BASKdigitalmedia/ No 97 94

Total 39,467 38,606

PushDigital

HarrisMedia

Axiom

BeastMedia

ProsperGroup

TargetedVictory

MajorityStrategies

FP1

ArenaOnline

CrossScreenMedia

BaskDigital

14,073

8,056

5,476

2,857

2,643

2,388

1,647

1,127

141

104

94

1-11of11items

PageName URL Verified Tweets Followers Following

PushDigital https://twitter.com/pushdigital No 6,351 5,395 5,099

HarrisMedia https://twitter.com/harrismedia?lang=en Yes 4,705 6,535 5,394

TargetedVictory https://twitter.com/TargetedVictory Yes 3,455 4,817 534

MajorityStrategies https://twitter.com/majstratgop No 2,729 1,016 428

ProsperGroup https://twitter.com/theprospergroup No 2,236 789 451

Axiom https://twitter.com/AxiomStrategies No 1,628 1,240 329

BaskDigital https://twitter.com/baskdigital No 676 421 445

BeastMedia https://twitter.com/BEASTdigital No 535 381 305

FP1 https://twitter.com/fp1strategies No 480 1,338 155

ArenaOnline https://twitter.com/arenaonlinellc No 149 17 11

CrossScreenMedia https://twitter.com/xscreenmedia No 1 334 1,242

Total 22,945 22,283 14,393

HarrisMedia

PushDigital

TargetedVictory

FP1

Axiom

MajorityStrategies

ProsperGroup

BaskDigital

BeastMedia

CrossScreenMedia

ArenaOnline

6,535

5,395

4,817

1,338

1,240

1,016

789

421

381

334

17

1-11of11items

PageName URL Followers

TargetedVictory https://www.linkedin.com/company/targeted-victory 1,599

FP1 https://www.linkedin.com/company/fp1-strategies-llc/ 924

ArenaOnline https://www.linkedin.com/company/arena-online-llc/ 863

BaskDigital https://www.linkedin.com/company/bask-digital-media/ 819

MajorityStrategies https://www.linkedin.com/company/majority-strategies/ 681

PushDigital https://www.linkedin.com/company/push-digital-inc/ 602

HarrisMedia https://www.linkedin.com/company/harris-media-llc/ 532

Axiom https://www.linkedin.com/company/axiom-strategies 371

ProsperGroup https://www.linkedin.com/company/prosper-group-corp/ 265

CrossScreenMedia https://www.linkedin.com/company/cross-screen-media/ 251

BeastMedia https://www.linkedin.com/company/beast-digital/ 136

Total 7,043

TargetedVictory

FP1

ArenaOnline

BaskDigital

MajorityStrategies

PushDigital

HarrisMedia

Axiom

ProsperGroup

CrossScreenMedia

BeastMedia

1,599

924

863

819

681

602

532

371

265

251

136

1-10of10items

TrafficSource PageViews Visits Avg.PagesPerVisit TimeOnSiteAvg.(s) TimeOnSiteTotal(s)

Google 17,905 6,279 2.85 129 808,490

Direct 11,243 5,736 1.96 82 468,740

Facebook 3,151 1,847 1.71 50 93,016

Twitter 2,099 1,012 2.07 87 87,870

Bing 653 215 3.04 122 26,191

Yahoo 297 86 3.45 177 15,258

MajorityHunter 192 97 1.98 76 7,336

LinkedIn 178 88 2.02 73 6,402

TXCapitolYouTubeAds 169 132 1.28 12 1,610

LongLeafPolitics 149 52 2.87 194 10,100

Total 36,036 15,544 2.32 98 1,525,013

1-10of10items

PageTitle Avg.TimeonPage UniqueViews AllVIews

MajorityStrategiesAcquiresCausewaySolutions|MajorityStrategies 00:02:08 536 574

ThisRaceWasNoWalkinthePark|MajorityStrategies 00:02:58 460 494

“Y”YouNeedtoTurnOutMillennials|MajorityStrategies 00:02:29 354 372

MeetOurNewTeam|MajorityStrategies 00:02:51 305 345

CaseStudy:OhioPorkCouncil'sBaconVendingMachine|MajorityStrategies 00:02:14 242 256

TopTenNewYear’sResolutionsforGOPConsultants|MajorityStrategies 00:02:54 200 211

JoinUsinCelebratingOur2019CampaignTechAwards|MajorityStrategies 00:05:01 197 220

#MeetMajority:JoshKivett|MajorityStrategies 00:01:59 188 205

#MeetMajority:JasonMcBride|MajorityStrategies 00:02:08 187 200

KnowYourDigitalData|MajorityStrategies 00:03:03 179 197

1-5of5items


#MeetMajority:StrategistMikeManley|MajorityStrategies 00:00:27 24 25

#MeetMajority:JeffersonThomas|MajorityStrategies 00:02:01 24 32

BlogEntriesArchive-MajorityStrategies 00:01:39 24 36

#GetSocial:WhatisEngagement?|MajorityStrategies 00:01:45 29 34

MailbyDefinition|MajorityStrategies 00:04:18 29 29

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08Jan2019 20Jan2019 01Feb2019 13Feb2019 25Feb2019 09Mar2019 21Mar2019 02Apr2019 14Apr2019 26Apr2019

MajorityStrategies-SocialAudit-2 2019May01-2019May01

Followers

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PageViews

FacebookComparison

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TwitterComparison

FollowingComparison

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Top10TrafficSources

Top10Blogs

Bottom5Blogs

PageTraffic

UCLA Social Audit Sep 4 2019

UCL AS O C I A L M E D I A A U D I T

04 SE P 2 019

MAJORITYSTRATEGIES.COM

WE PL AY TO WIN

This audit below looks at the top social media platforms and provides an overview of social media followers and compares to any opposition, ifavailable. As your organization continues to grow its digital foot print, Majority Strategies is able to o�er proven, cost-e�cient strategies to expand

your social media following – regardless of platform.

1 - 14 of 14 items

Page Name Web URL Followers

Stanford https://www.stanford.edu/ 3,281,768

UCLA http://www.ucla.edu/ 1,522,090

Berkeley https://www.berkeley.edu/ 1,426,061

USC https://www.usc.edu/ 986,440

Cal Tech https://www.caltech.edu/ 569,968

Davis https://www.ucdavis.edu/ 493,014

Irvine https://uci.edu/ 443,389

San Diego https://ucsd.edu/ 443,172

Santa Barbara https://ucsb.edu/ 390,349

Riverside https://www.ucr.edu/ 258,908

Santa Cruz https://www.ucsc.edu/ 246,397

San Francisco https://www.ucsf.edu/ 218,215

Pepperdine https://www.pepperdine.edu/ 158,618

Merced https://www.ucmerced.edu/ 60,784

Followers

Stanford

UCLA

Berkeley

USC

Cal Tech

Davis

Irvine

San Diego

Santa Barbara

Riverside

Santa Cruz

San Francisco

Pepperdine

Merced

3,281,768

1,522,090

1,426,061

986,440

569,968

493,014

443,389

443,172

390,349

258,908

246,397

218,215

158,618

60,784

SOCIAL MEDIA ACCOUNT COMPARISON

1 - 14 of 14 items

Page Name URL Verified Page Likes Followers

Stanford https://www.facebook.com/stanford Yes 1,306,779 1,316,440

UCLA https://www.facebook.com/UCLA/ Yes 477,878 479,847

Berkeley https://www.facebook.com/UCBerkeley Yes 477,088 478,248

Cal Tech https://www.facebook.com/californiainstituteoft… Yes 379,133 381,691

USC https://www.facebook.com/usc/ Yes 312,983 317,055

Davis https://www.facebook.com/UCDavis Yes 127,566 129,151

Irvine https://www.facebook.com/UCIrvine Yes 113,551 115,194

Santa Barbara https://www.facebook.com/ucsantabarbara Yes 103,130 103,756

San Diego https://www.facebook.com/UCSanDiego/ Yes 98,815 102,631

Riverside https://www.facebook.com/UCRiverside Yes 83,053 84,269

San Francisco https://www.facebook.com/ucsf Yes 70,376 72,377

Santa Cruz https://www.facebook.com/ucsantacruz Yes 59,051 59,467

Pepperdine https://www.facebook.com/pepperdine Yes 51,491 51,941

Merced https://www.facebook.com/ucmerced Yes 19,963 20,690

1 - 14 of 14 items

Page Name URL Verified Tweets Followers Following

Stanford https://twitter.com/stanford Yes 19,167 698,316 514

UCLA https://twitter.com/ucla Yes 12,210 183,609 319

Berkeley https://twitter.com/UCBerkeley Yes 17,139 172,839 375

USC https://twitter.com/usc Yes 26,409 148,569 3,259

Cal Tech https://twitter.com/caltech Yes 6,969 75,563 540

Irvine https://twitter.com/ucirvine Yes 10,838 64,037 523

San Francisco https://twitter.com/ucsf Yes 17,575 55,786 11,028

Davis https://twitter.com/ucdavis Yes 26,339 49,055 1,025

Santa Barbara https://twitter.com/ucsantabarbara Yes 6,810 42,876 7,130

Riverside https://twitter.com/UCRiverside Yes 9,542 38,971 188

San Diego https://twitter.com/ucsandiego/ Yes 17,077 35,462 4,354

Santa Cruz https://twitter.com/ucsc Yes 11,188 33,756 0

Merced https://twitter.com/ucmerced Yes 9,247 21,446 478

Pepperdine https://twitter.com/pepperdine Yes 7,672 15,096 360

1 - 14 of 14 items

Page Name URL Verified Posts Followers Following

Stanford https://www.instagram.com/stanford/ Yes 1,408 618,009 244

UCLA https://www.instagram.com/ucla/ Yes 841 231,190 83

Berkeley https://www.instagram.com/ucberkele… Yes 1,600 157,695 211

USC https://www.instagram.com/uscedu/ Yes 1,063 88,542 421

Davis https://www.instagram.com/ucdavis/ No 1,812 61,697 269

Irvine https://www.instagram.com/ucirvine/ No 2,499 52,689 207

Santa Barbara https://www.instagram.com/ucsantaba… No 738 45,795 126

Cal Tech https://www.instagram.com/caltechedu/ No 738 39,904 144

San Diego https://www.instagram.com/ucsandiego/ Yes 493 32,582 41

Santa Cruz https://www.instagram.com/ucsc/ No 1,733 28,206 169

Pepperdine https://www.instagram.com/pepperdine/ No 323 27,354 283

Riverside https://www.instagram.com/ucriversid… No 1,380 24,749 248

Merced https://www.instagram.com/ucmerced/# No 668 11,366 91

San Francisco https://www.instagram.com/ucsf/ No 101 7,296 117

1 - 14 of 14 items

Page Name URL Verified Followers

Stanford https://www.linkedin.com/school/stanford-university/ No 649,003

UCLA https://www.linkedin.com/school/ucla/ No 627,444

Berkeley https://www.linkedin.com/school/uc-berkeley/ No 617,279

USC https://www.linkedin.com/school/university-of-southern-califor… No 432,274

San Diego https://www.linkedin.com/school/university-of-california-at-san… No 272,497

Davis https://www.linkedin.com/school/uc-davis/ No 253,111

Irvine https://www.linkedin.com/school/university-of-california-irvine/ No 211,469

Santa Barbara https://www.linkedin.com/school/ucsantabarbara/ No 197,922

Santa Cruz https://www.linkedin.com/school/ucsc/ No 124,968

Riverside https://www.linkedin.com/school/university-of-california-riversi… No 110,919

San Francisco https://www.linkedin.com/school/ucsf/ No 82,756

Cal Tech https://www.linkedin.com/school/california-institute-of-technol… No 72,810

Pepperdine https://www.linkedin.com/school/pepperdine-university/ No 64,227

Merced https://www.linkedin.com/company/uc-merced No 7,282

479,847 Followers

183,609 Followers

231,190 Followers

627,444 Followers

Followers

Stanford

UCLA

Berkeley

USC

Cal Tech

Irvine

San Francisco

Davis

Santa Barbara

Riverside

San Diego

Santa Cruz

Merced

Pepperdine

698,316

183,609

172,839

148,569

75,563

64,037

55,786

49,055

42,876

38,971

35,462

33,756

21,446

15,096

Followers

Stanford

UCLA

Berkeley

Cal Tech

USC

Davis

Irvine

Santa Barbara

San Diego

Riverside

San Francisco

Santa Cruz

Pepperdine

Merced

1,316,440

479,847

478,248

381,691

317,055

129,151

115,194

103,756

102,631

84,269

72,377

59,467

51,941

20,690

Followers

Stanford

UCLA

Berkeley

USC

San Diego

Davis

Irvine

Santa Barbara

Santa Cruz

Riverside

San Francisco

Cal Tech

Pepperdine

Merced

649,003

627,444

617,279

432,274

272,497

253,111

211,469

197,922

124,968

110,919

82,756

72,810

64,227

7,282

Followers

Stanford

UCLA

Berkeley

USC

Davis

Irvine

Santa Barbara

Cal Tech

San Diego

Santa Cruz

Pepperdine

Riverside

Merced

San Francisco

618,009

231,190

157,695

88,542

61,697

52,689

45,795

39,904

32,582

28,206

27,354

24,749

11,366

7,296

FACEBOOK

TWITTER

INSTAGRAM

LINKEDIN

Following Comparison

Following Comparison

Facebook Breakdown

Twitter Breakdown

Instagram Breakdown

LinkedIn Breakdown

Twitter Following Comparison

Facebook Following Comparison

LinkedIn Following Comparison

Instagram Following Comparison

1MAY2019

1-11of11items

PageName URL Verified PageLikes Followers

PushDigital https://www.facebook.com/pushdigitalinc/ No 14,374 14,073

HarrisMedia https://www.facebook.com/HarrisMediaLLC/ Yes 8,551 8,056

Axiom https://www.facebook.com/axiomstrategies Yes 5,529 5,476

BeastMedia https://www.facebook.com/beastdigital/ No 2,851 2,857

ProsperGroup https://www.facebook.com/ProsperGroup No 2,668 2,643

TargetedVictory https://www.facebook.com/targetedvictory/ No 2,414 2,388

MajorityStrategies https://www.facebook.com/MajorityStrategies Yes 1,638 1,647

FP1 https://www.facebook.com/FP1Strategies No 1,107 1,127

ArenaOnline https://www.facebook.com/arenaonlinellc/ No 135 141

CrossScreenMedia https://www.facebook.com/XScreenMedia No 103 104

BaskDigital https://www.facebook.com/BASKdigitalmedia/ No 97 94

Total 39,467 38,606

PushDigital

HarrisMedia

Axiom

BeastMedia

ProsperGroup

TargetedVictory

MajorityStrategies

FP1

ArenaOnline

CrossScreenMedia

BaskDigital

14,073

8,056

5,476

2,857

2,643

2,388

1,647

1,127

141

104

94

1-11of11items

PageName URL Verified Tweets Followers Following

PushDigital https://twitter.com/pushdigital No 6,351 5,395 5,099

HarrisMedia https://twitter.com/harrismedia?lang=en Yes 4,705 6,535 5,394

TargetedVictory https://twitter.com/TargetedVictory Yes 3,455 4,817 534

MajorityStrategies https://twitter.com/majstratgop No 2,729 1,016 428

ProsperGroup https://twitter.com/theprospergroup No 2,236 789 451

Axiom https://twitter.com/AxiomStrategies No 1,628 1,240 329

BaskDigital https://twitter.com/baskdigital No 676 421 445

BeastMedia https://twitter.com/BEASTdigital No 535 381 305

FP1 https://twitter.com/fp1strategies No 480 1,338 155

ArenaOnline https://twitter.com/arenaonlinellc No 149 17 11

CrossScreenMedia https://twitter.com/xscreenmedia No 1 334 1,242

Total 22,945 22,283 14,393

HarrisMedia

PushDigital

TargetedVictory

FP1

Axiom

MajorityStrategies

ProsperGroup

BaskDigital

BeastMedia

CrossScreenMedia

ArenaOnline

6,535

5,395

4,817

1,338

1,240

1,016

789

421

381

334

17

1-11of11items

PageName URL Followers

TargetedVictory https://www.linkedin.com/company/targeted-victory 1,599

FP1 https://www.linkedin.com/company/fp1-strategies-llc/ 924

ArenaOnline https://www.linkedin.com/company/arena-online-llc/ 863

BaskDigital https://www.linkedin.com/company/bask-digital-media/ 819

MajorityStrategies https://www.linkedin.com/company/majority-strategies/ 681

PushDigital https://www.linkedin.com/company/push-digital-inc/ 602

HarrisMedia https://www.linkedin.com/company/harris-media-llc/ 532

Axiom https://www.linkedin.com/company/axiom-strategies 371

ProsperGroup https://www.linkedin.com/company/prosper-group-corp/ 265

CrossScreenMedia https://www.linkedin.com/company/cross-screen-media/ 251

BeastMedia https://www.linkedin.com/company/beast-digital/ 136

Total 7,043

TargetedVictory

FP1

ArenaOnline

BaskDigital

MajorityStrategies

PushDigital

HarrisMedia

Axiom

ProsperGroup

CrossScreenMedia

BeastMedia

1,599

924

863

819

681

602

532

371

265

251

136

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TrafficSource PageViews Visits Avg.PagesPerVisit TimeOnSiteAvg.(s) TimeOnSiteTotal(s)

Google 17,905 6,279 2.85 129 808,490

Direct 11,243 5,736 1.96 82 468,740

Facebook 3,151 1,847 1.71 50 93,016

Twitter 2,099 1,012 2.07 87 87,870

Bing 653 215 3.04 122 26,191

Yahoo 297 86 3.45 177 15,258

MajorityHunter 192 97 1.98 76 7,336

LinkedIn 178 88 2.02 73 6,402

TXCapitolYouTubeAds 169 132 1.28 12 1,610

LongLeafPolitics 149 52 2.87 194 10,100

Total 36,036 15,544 2.32 98 1,525,013

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MajorityStrategiesAcquiresCausewaySolutions|MajorityStrategies 00:02:08 536 574

ThisRaceWasNoWalkinthePark|MajorityStrategies 00:02:58 460 494

“Y”YouNeedtoTurnOutMillennials|MajorityStrategies 00:02:29 354 372

MeetOurNewTeam|MajorityStrategies 00:02:51 305 345

CaseStudy:OhioPorkCouncil'sBaconVendingMachine|MajorityStrategies 00:02:14 242 256

TopTenNewYear’sResolutionsforGOPConsultants|MajorityStrategies 00:02:54 200 211

JoinUsinCelebratingOur2019CampaignTechAwards|MajorityStrategies 00:05:01 197 220

#MeetMajority:JoshKivett|MajorityStrategies 00:01:59 188 205

#MeetMajority:JasonMcBride|MajorityStrategies 00:02:08 187 200

KnowYourDigitalData|MajorityStrategies 00:03:03 179 197

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#MeetMajority:StrategistMikeManley|MajorityStrategies 00:00:27 24 25

#MeetMajority:JeffersonThomas|MajorityStrategies 00:02:01 24 32

BlogEntriesArchive-MajorityStrategies 00:01:39 24 36

#GetSocial:WhatisEngagement?|MajorityStrategies 00:01:45 29 34

MailbyDefinition|MajorityStrategies 00:04:18 29 29

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1K

08Jan2019 20Jan2019 01Feb2019 13Feb2019 25Feb2019 09Mar2019 21Mar2019 02Apr2019 14Apr2019 26Apr2019

MajorityStrategies-SocialAudit-2 2019May01-2019May01

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PageViews

FacebookComparison

FollowingComparison

TwitterComparison

FollowingComparison

LinkedInComparison

FollowingComparison

Top10TrafficSources

Top10Blogs

Bottom5Blogs

PageTraffic



WEBSITE AUDIT

• Steven Reick, 63rd District: http://steve463.com/• Page Speed Test: Full report can be found here.

• Analysis: The website performs well according to the Google analysis. However, thewebsite is using an outdated Wordpress theme. There’s a Wordpress error showing on site. Need to be redesigned to make it look more like a candidate site than a blog. It needs to be worked on regarding the mobile responsiveness, which is likely tied to the outdated theme.

WEBSITE AUDIT

• John Cabello, 68th District: https://johncabello.com• Page Speed Test: Full report can be found here.

• Analysis: Site is on a slightly slower web server. Site may be too red or too blue? Definitely needs a designers touch to make look nicer. Elements on Navigation menu leading to 404 or blank page. There is no Donate processor and there are no Google Analytics set up to measure visitors to the site.

• Amy Grant, 42nd District: https://electamygrant.com• Page Speed Test: Full report can be found here.

• Analysis: Images are too big. CSS/JS causing render block making site load slower. Site look and feel is great but some navigation decisions are questionable such as some navigational menus are capitalized while others are lower-cased. Some navigational links point to a completely different URL (ex. http://938.51a.myftpupload.com/volunteer/). Also doesn’t have any Google tracking or analytics.

WEBSITE AUDIT

• Allen Skillicorn, 66th District: http://www.allenskillicorn.com• Page Speed Test: Full report can be found here.

• Analysis: Website does not look like a campaign website at all. Gives users the blogspotvibe which is not ideal for a website that needs to be perceived as official. Homepage needs to be a bit more informational instead of a blog, assume people who visit your site are trying to find out about you (depends on data and current political status). Get Involved page needs a little bit more of a push, text to further encourage, add stats, photos of volunteers, etc. Also the website is not very well suited for mobile devices. The District Map was failing to load for us, and the widget for donations was no longer working/available.

• Dan Ugaste, 65th District: https://ugasteforillinois.com/• Page Speed Test: Full report can be found here.

• Analysis: On homepage, perhaps increase text visibility over logo of article source. Donate link needs to be highlighted. Site layout is solid although logo can be smaller and look and feel can be modernized. Overall a good result after ours and the Google analysis.

WEBSITE AUDIT

WEBSITE AUDIT

• Jeff Keicher, 70th District: http://www.keicherforrep.com• Domain Expired – No Website

• Grant Wehrli, 41st District: http://grant4illinois.com• No Content except Default WordPress Theme

• Deanne Mazzochi, 47th District: Votemazzochi.com• Page Speed Test: Full report can be found here.

• Analysis: This website scores particularly low on Google’s analysis, especially as it pertains to mobile – which is how most people are experiencing websites these days. A lot of work needs to be done short of a full website recode. CSS/JS causing render block making site load slower which the analysis also pointed out. Homepage needs to be modified, does not provide single meaningful call to action. Either donate button or volunteer button need to be highlighted in the navigation menu depending on immediate need or what the client’s Key Performance Indicator happens to be (KPI).

• Tom Morrison, 54th District: http://www.morrison4staterep.com/• Page Speed Test: Full report can be found here.

• Analysis: Google Dev Insight pretty solid. Needs a more modern look and feel. Navigation menu needs to be a bit more consistent, some menus are clickable while others are only hover-able. Facebook link taking too much navigational space, could benefit from adding social media icons. Some development work would need to be done for the mobile version as the score is significantly less and mobile is extremely important.



WEBSITE AUDIT

SEONeeds better use of site tags to give robots information about what’s important and what isn’t on the site

• Missing H1 tags• Missing meta tags• Missing alt tags on images• Missing Open Graph information

Page SpeedServer performance is slow

WEBSITE AUDITThis is a website audit for Melissa Ackison with a list of recommendations to increase User Interaction and Experience, as well as increasing website performance.

USER INTERACTION / USER EXPERIENCENavigation Section: Donate Button need to be more visible.

Homepage:

Issues:

Needs better typography. People that go to this page are looking for information so the simplicity is good but may need some images.Bold or highlight key stats/points that persuades a constituent.

Donate:

Volunteer:Replace hero image with photo of volunteers.

Email List:Page not necessary, there should be an option to sign up to email list on volunteer and donate.

Contact:Needs a better distinction that the big box is the message box.

Hero is taking too much space, donate and signup links should be higher on the page.

About text needs better typography. Not very readable due to font choice and break up one paragraph into multiple paragraphs

Short call to action to donate instead of just a form. Enough text to persuade a donation.

Determine average donation and set that as default. At the moment, one-time is selected but the field is blank.



Secure venue and crowd-build with supporters Draft VIP invite list Ensure all titles and campaign material is updated to office being sought Hire a photographer Geo-target venue Develop detailed logistical plan and line by line

Set up website landing page, including remarketing pixels, and work to get full site live as soon as possible

Set up payment processing system, including ability to accept contributions via credit card

Set up campaign accounts on social media and try to become verified by social media channels

Facebook Twitter Instagram Snapchat YouTube

Draft initial social media content Draft and schedule emails to house file

Teasing announcement Actual announcement Post announcement

Develop and memorize a 30 second, 60 second, and 3 minute pitch Compile list of priority fundraising and political calls to make the night before and immediately after Call through list of rumored candidates to ask for their support and drop anecdotes speaking to the

campaign’s strength Schedule as many events as possible post-announcement around the

district to maximize exposure and sustain momentum

ARE YOU READY TO ANNOUNCE?

LEARN MORE AT W W W . M A J O R I T Y S T R A T E G I E S . C O M

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• Put one person in charge of working with you to develop a postcard or handout that attendees will receive at the announcement. Include a nice picture, brief bio, why you’re running, what you’ll work to accomplish, website (if you have one), contact information to reach the campaign, and of course, an ask for their vote on Election Day!

• Task someone to lead a sign making party and secure decorations (banners, balloons, streamers, etc.) for the announcement. It doesn’t have to be over the top but this is a fun and exciting day for you, and you want attendees to feel that excitement, too.

• Ask a member of your kitchen cabinet to ensure the necessary sound equipment like a microphone and speakers has been secured for the event. If you use a podium, make sure to have and place a nice sign on the front.

• Light snacks and drinks are usually a hit and help create the festive and conversational atmosphere you probably want. Ask one of your key supporters to take charge and get the food and drinks.

8. ASK SOMEONE TO INTRODUCE YOU.

It’s wise to have someone act as an emcee and introduce you at the announcement. They don’t need long remarks, but it should be someone who knows you well and is respected in the community. They can offer their support and speak to your key qualities, both of which are important.

9. INVITE THE PRESS.

Make a list of all the newspapers, TV stations, radio stations and bloggers in your area. Three days before the event, you (or your staff) should send personal emails to each of them inviting them to cover the event. Make sure you list the date, location and time in the email along with how they can RVSP. Two days out, send a follow-up email. The day before, you or staff should make personal calls to these reporters to encourage them to attend. Either the night before (if it’s a morning announcement) or very early in the morning day of (if it’s an afternoon/evening announcement), send one final email to anyone who hasn’t said whether or not they are attending.

Remember to spend time after your remarks chatting with the press. You can talk with reporters individually or as a group. It doesn’t have to be a formal press conference. Just a quick ‘gaggle’ to let them ask a few questions and for you to reinforce the key points from your speech.

10. ARRIVE EARLY AND GREET ATTENDEES.

It’s no secret what’s happening so have some fun and chat up the attendees, who will become your campaign’s supporters and voters.

Whether you’ve been a candidate before or not, this is your big day. Enjoy it. Have fun! You’ve done all the legwork, and you’re more than ready to start your campaign.

ANNOUNCE your candidacy well and you’ll hit the ground running.

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Try to secure your desired venue approximately 2-4 weeks before the date you want to announce. If your first choice isn’t available, move on to the next choice! You always have options!

4. INVITE ATTENDEES.

Remember the exhaustive list of people you know? It’s the basis for your invitations. If you’ve got a ‘kitchen cabinet,’ pull them together or your closest friends and family to divide up the list by people they know. Personal outreach from a good friend or well-respected colleague is key. Then the group goes about extending a personal email or a phone call inviting them (and their family) to attend the big announcement. As the candidate, you should also reach out to any key community leaders and elected officials you know with a personal invitation. It is really important RSVPs are collected to keep track of the attendees. You should start extending invitations 1-2 weeks prior to your announcement.

Don’t be surprised if, once you start inviting people, the press gets antsy and starts calling. Don’t worry, that’s normal! You shouldn’t shy away from telling them you are considering running, have been overwhelmed by an outpouring of support and look forward to gathering with friends, family and local leaders soon to share your decision.

5. WRITE YOUR SPEECH.

You’ve done the legwork and put the ball in motion for your big announcement. Now it’s time to start thinking about what you’re going to say. Yes, your announcement speech is important, but it’s also not the end all be all so take a deep breath! Give yourself some time. Put together your speech outline about two weeks prior to the announcement, and have a rough draft of a speech finished ten days prior. Once your rough draft is done, share it with your kitchen cabinet or close friends (or staff if you have a staff). Allow them to make suggestions or edits and be clear you want to have five days to practice. Once you’ve completed the writing and editing process, gather you spouse and kids or your kitchen cabinet and practice giving your speech for 30 minutes per day. It may feel strange and get tiresome, but it’ll pay dividends.

When it comes to content, here are a few suggestions to help you get started. Lead by thanking your family, friends and any key leaders. Then hit the highlights of your bio and experience and your ties to the community. Doing so provides a nice foundation for you to say why you’re running and what you’ll fight to accomplish. Wrap it up by thanking everyone again, saying how much you look forward to the campaign, and more than anything, you look forward to meeting voters all throughout the area and earning their vote on Election Day.

6. HIRE OR FIND A GOOD PHOTOGRAPHER.

Photos from your campaign announcement are invaluable. They can become the backbone of your website, direct mail, TV, mobile and digital efforts. Use your contacts to hire a good professional photographer for the event, or if you know one, even better. Either way, don’t skip this step!

7. LEAN ON YOUR FAMILY AND FRIENDS.

Whether you are having a small announcement with 25 attendees or a larger event with 150 attendees, there’s usually too much to do all by yourself. From the beginning, you’ve leaned on your friends, family and kitchen cabinet (or staff). No need to stop now. Here are a few tasks you can give them:

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Whether your running for

City Council, State Senate,

or the U.S. House, launching

your candidacy with the right

announcement can provide

you with the early momentum,

press and public interest to

propel your campaign forward.

WHERE TO STARTThere are a few questions you should ask before you announce your candidacy:

1. WHO ARE YOU (AND WHY ARE YOU RUNNING)?

Whether you’ve held elected office or you’re a first time candidate, it’s important to remember most voters don’t know you. This is your chance to introduce yourself to the electorate and tell them about your background, your family and what makes you tick. It’s also your first chance to tell them exactly why you’ve decided to put your name forward as a candidate. You need to take some time to write down your bio, what ties you to the community, your accomplishments, awards, civic clubs you’re a member of and pretty much anything and everything you think voters should know. After doing this, write down the Top 5 reasons you’ve decided to run and the Top 5 things you want to accomplish in the office you’re seeking. It’s not necessary to share this, but we’ll come back to this in a few steps.

2. WHO DO YOU THINK ARE YOUR SUPPORTERS?

Take the time now to go through your rolodex and create a spreadsheet or a document of everyone you know and you think would be inclined to support you. You’ve probably already talked to some of these folks about whether or

not you should run, but now think outside your close circle to neighbors, people you’ve coached or volunteered with, those you attend church with, a friend of a friend and your co-workers. You should also include any elected officials you know and who perhaps have already offered their support. Put down their names, addresses, phone numbers and emails. This list will come in very handy for getting people to attend your announcement.

3. SELECT A VENUE.

Remember you’re not running for president or governor so you’re not going to fill a stadium, a large convention hall or even the local high school gymnasium. Think back to step one because it’s your roadmap. You’ve already written down who you are and what ties you to the community. From that you can begin to see what places can help provide an appealing visual. You’ve also outlined the Top 5 reasons why you’re running and the Top 5 things you want to accomplish in the office you’re seeking. Coupled with your bio, these, too, can direct where you should announce.

Large open spaces – whether indoor or outdoor - are not your friend. Think small because you want somewhere you can have 25, 50, 100 or 150 attendees and it looks packed! Maybe it’s a local small business, the neighborhood diner you frequent, the community center at the retirement complex where you’ve volunteered or the city rec center where your kids spend time. You get the idea. Just remember smaller equals better, and the venue should help visually reinforce the story of who you are and why you’re running.

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HOW TO GUIDES

ANNOUNCE YOUR CANDIDACY


THANK YOU

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